Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Wiza vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Wiza vs Derrick: Apollo is a b2b sales intelligence and outreach, Wiza is a sales navigator scraper with real-time email verification + bundled phone finder. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Wiza) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Wiza for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Wiza vs Derrick at a glance
Wiza
- Starting price: Free 20 emails + 5 phones · Email $83/mo (annual)
- Free plan: Yes - 20 emails + 5 phones (one-time)
- Founded: 2019
- HQ: Toronto, Canada (with NYC office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Wiza
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Enrich data quality, not just outreach, with Derrick's native Sheets
Derrick differentiates itself from Apollo and Wiza by delivering 100% native Google Sheets enrichment, turning Sheets into a full prospecting hub without CSV exports or complex setup. While Apollo excels at scale but can struggle with granular data enrichment, and Wiza focuses on outreach with limited enrichment, Derrick adds 50+ attributes per contact and real-time validation directly inside Sheets. This yields measurable gains in data quality and workflow efficiency, saving 5-10 hours per month for teams that rely on accurate, in-Sheets insights. No credit card required to start.
02 Real-time email verification without data decay risk
Real-time email verification is hampered by data decay risks in Apollo and Wiza, where contact details can go stale between checks. Derrick delivers continuous, real-time validation within 100% native Google Sheets, preventing stale records from entering workflows. By verifying emails as you prospect, Derrick reduces bounce risk and improves deliverability, translating to measurable efficiency gains like up to 15-20% higher email engagement and lower rework time. Use cases include on-the-fly list cleaning during initial outreach to maintain pristine, actionable leads.
03 Scaleable enrichment without manual workflows and limits
Apollo and Wiza are limited by manual, non-scale enrichment flows and surface-level data, forcing teams to trade speed for depth. Derrick automates scalable enrichment directly inside 100% native Google Sheets, eliminating export steps and complex workarounds. With 50+ enrichment attributes per contact and real-time validation, Derrick delivers richer profiles at scale without workflow bottlenecks, saving 5-10 hours per month. Free-tier access and credits-based pricing make this scalable approach affordable for ongoing prospecting cycles.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Wiza, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Wiza does better
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- Bundled email + phone in one tool
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Wiza | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Free 20 emails + 5 phones · Email $83/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€240/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | Yes - 20 emails + 5 phones (one-time) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Wiza vs Derrick: full feature comparison
| apollo | Derrick App | Wiza | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✓ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
Sales Navigator Scraper + Real-Time Verification
Apollo vs Wiza vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers a scalable pricing model with an entry-level free tier and paid plans starting at a competitive monthly rate; detailed, up-to-date pricing is available on the full pricing page-see the pricing breakdown for all plan options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Navigator Scraper + Real-Time Verification Wiza
Free 20 emails + 5 phones · Email $83/mo (annual)
Best for: SDRs scraping Sales Nav at scale who care about deliverability
Wiza offers entry-level pricing with a free tier and paid plans starting at accessible monthly rates; for complete breakdown, view the full pricing page detailing all tiers and limits. See full pricing breakdown for details.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Wiza if…
- You specifically need sdrs scraping sales nav at scale who care about deliverability
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- You're already invested in the Wiza ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Wiza
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Can Derrick vs Apollo outperform Wiza in data enrichment?
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Yes, Derrick and Apollo both outperform Wiza in data enrichment depth. Apollo excels with its 250 million contact database and real-time verification, offering superior accuracy and breadth. However, Derrick provides more flexible enrichment with 50+ attributes per contact, integrated AI scoring via Claude and ChatGPT, and native Google Sheets functionality eliminating manual exports. Wiza, primarily a LinkedIn automation tool, lacks dedicated enrichment capabilities and relies on surface-level profile data. For comprehensive data enrichment workflows, Derrick's native sheet integration and AI-powered segmentation offer advantages over both competitors, particularly for teams avoiding external platforms and complex configurations.
Is Derrick a better alternative to Apollo for automation?
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Whether Derrick is a better alternative to Apollo depends on your specific automation needs. Apollo excels at large-scale contact database access and multi-channel outreach with verified email and phone data across millions of profiles. Derrick, however, operates natively within Google Sheets without requiring CSV exports or external platforms, saving teams five to ten hours monthly while offering integrated AI capabilities with Claude and ChatGPT for automated scoring and segmentation. If you prioritize workflow efficiency within your existing spreadsheet infrastructure and need flexible monthly credits that roll over, Derrick delivers advantages Apollo doesn't. For teams requiring Apollo's extensive contact database combined with Derrick's automation efficiency, both tools complement each other effectively in a comprehensive prospecting stack.
What’s the difference between Derrick and Wiza in features?
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Derrick operates as a native Google Sheets platform focusing on data enrichment and AI-powered automation, while Wiza specializes exclusively in LinkedIn automation for connection requests and outreach sequences. Derrick offers fifty plus enrichment attributes per contact and company with integrated Claude and ChatGPT for intelligent scoring and segmentation, whereas Wiza relies primarily on LinkedIn's surface-level data without deeper firmographic enrichment. Derrick's credits roll over monthly with no credit card required for the free tier, providing greater flexibility than Wiza's subscription model for teams managing variable prospecting volumes.
How does Apollo vs Wiza pricing compare?
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Apollo pricing emphasizes a broad, scalable B2B prospecting toolkit with a strong database and outreach features, while Wiza centers on LinkedIn automation and contact verification. Apollo plans tend to reflect extensive data access and workflows, often at higher upfront cost for advanced features; Wiza pricing leans toward volume-driven automation with simpler data scope. Derrick App, by contrast, offers native 100% Google Sheets enrichment, real-time email validation, and flexible credits with rollover, at transparent tiered pricing from free 100 credits to large 100k credits, all without a credit card for the free tier. This combination can deliver cost-efficient prospecting and seamless integration, potentially filling data quality gaps that Apollo or Wiza might encounter in isolation.
Which is the better review option for Derrick customers?
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For Derrick customers, the better review option depends on your specific workflow. If you're prioritizing LinkedIn-based automation and rapid outreach at scale, Wiza excels at connection velocity and ease of use. However, if you need comprehensive data enrichment with verified contact information and deeper prospect intelligence, Apollo offers a more robust database with stronger CRM integrations. That said, Derrick's native Google Sheets integration, 50+ enrichment attributes, built-in AI capabilities with Claude and ChatGPT, and rollover credits provide a more flexible, cost-effective alternative that eliminates manual CSV exports and reduces your tech stack complexity. For teams already operating in Google Sheets, Derrick delivers superior enrichment depth without requiring external platforms.
Can Derrick replace both Apollo and Wiza?
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Derrick cannot be considered a complete replacement for both Apollo and Wiza in every scenario, but it can replace specific gaps they leave. Derrick excels as a 100% native Google Sheets enrichment and prospecting center with 50+ attributes per contact, real-time email validation, AI-powered scoring and segmentation, and extensive automation through 3,000+ integrations. Apollo delivers broad B2B data access, strong outreach workflows, and an expansive contact database, while Wiza emphasizes LinkedIn-based outreach and verification. If your priority is data enrichment, cost-efficient workflow within Sheets, and AI-driven segmentation, Derrick subsumes several capabilities, potentially reducing dependence on Wiza for outreach automation and on Apollo for data sourcing. However, for teams needing deep enrichment breadth, niche industry data, or LinkedIn-centric automation at scale, Apollo and Wiza still offer complementary strengths. Derrick can replace or augment parts of both, especially where Google Sheets-native, roll-over credits, and AI scoring streamline your process.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneWiza vs Derrick - solo duel
Drop the third-party context and see how Wiza compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
