Apollo vs Wiza vs Derrick in short. Apollo: B2B sales intelligence and outreach. Wiza: sales Navigator scraper with real-time email verification + bundled phone finder. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €9/month, and it runs on its own or alongside Apollo or Wiza.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +34,000 others
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Enrich data quality, not just outreach, with Derrick's the web app (plus Sheets, Claude, API)
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Derrick differentiates itself from Apollo and Wiza by delivering web app enrichment (also in Google Sheets, Claude and the API), turning its web app (and Google Sheets) into a full prospecting hub without CSV exports or complex setup. While Apollo focuses on scale but can struggle with granular data enrichment, and Wiza focuses on outreach with limited enrichment, Derrick adds 50+ attributes per contact and real-time validation directly in the web app (or in Sheets, Claude and the API). This yields measurable gains in data quality and workflow efficiency, saving 5-10 hours per month for teams that rely on accurate, in-app insights. No credit card required to start.
02
Real-time email verification without data decay risk
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Real-time email verification is hampered by data decay risks in Apollo and Wiza, where contact details can go stale between checks. Derrick delivers continuous, real-time validation in the web app (or in Google Sheets, Claude and the API), preventing stale records from entering workflows. By verifying emails as you prospect, Derrick reduces bounce risk and improves deliverability, translating to measurable efficiency gains like up to 15-20% higher email engagement and lower rework time. Use cases include on-the-fly list cleaning during initial outreach to maintain pristine, actionable leads.
03
Scaleable enrichment without manual workflows and limits
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Apollo and Wiza are limited by manual, non-scale enrichment flows and surface-level data, forcing teams to trade speed for depth. Derrick automates scalable enrichment directly in the web app (or in Google Sheets, Claude and the API), eliminating export steps and complex workarounds. With 50+ enrichment attributes per contact and real-time validation, Derrick delivers richer profiles at scale without workflow bottlenecks, saving 5-10 hours per month. Free-tier access and credits-based pricing make this scalable approach affordable for ongoing prospecting cycles.
Replace Apollo: find a verified email from a LinkedIn profile in Derrick's web app, nothing to install
Honest comparison03 / 10
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Wiza, and Derrick each genuinely win.
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Apollo offers a scalable pricing model with an entry-level free tier and paid plans starting at a competitive monthly rate; detailed, up-to-date pricing is available on the full pricing page-see the pricing breakdown for all plan options.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Best for: SDRs scraping Sales Nav at scale who care about deliverability
Wiza offers entry-level pricing with a free tier and paid plans starting at accessible monthly rates; for complete breakdown, view the full pricing page detailing all tiers and limits. See full pricing breakdown for details.
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
+Add a column×
Email Finder
5 credits / email found
Full nameAName
Email Findermax 20
column B
Import your Apollo list
Upload the CSV you exported from Apollo, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
↑ Push to ▾
ANameEmail Finder▶BEmail
1CamilleRunning✓ Done5 crRunningcamille@acme.io
2ThomasRunning✓ Done5 crRunningcami•••@••••.••
3SophieRunning✓ Done5 crRunningca•••••@••••.••
4InèsRunningNot foundnot chargedRunning-
200 OK· or the same as JSON
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
What teams say after switching from Apollo vs Wiza
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Can Derrick vs Apollo outperform Wiza in data enrichment?
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Yes, Derrick and Apollo both outperform Wiza in data enrichment depth. Apollo offers its 250 million contact database and real-time verification, offering superior accuracy and breadth. However, Derrick provides more flexible enrichment with 50+ attributes per contact, integrated AI scoring via Claude and ChatGPT, and web app functionality (also in Google Sheets, Claude and the API) eliminating manual exports. Wiza, primarily a LinkedIn automation tool, lacks dedicated enrichment capabilities and relies on surface-level profile data. For comprehensive data enrichment workflows, Derrick's native web app, Google Sheets, Claude (MCP) and API integration and AI-powered segmentation offer advantages over both competitors, particularly for teams avoiding external platforms and complex configurations.
Is Derrick a better alternative to Apollo for automation?
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Whether Derrick is a better alternative to Apollo depends on your specific automation needs. Apollo focuses on large-scale contact database access and multi-channel outreach with verified email and phone data across millions of profiles. Derrick, however, operates natively in the web app (or in Google Sheets, Claude and the API) without requiring CSV exports or external platforms, saving teams five to ten hours monthly while offering integrated AI capabilities with Claude and ChatGPT for automated scoring and segmentation. If you prioritize workflow efficiency within your existing spreadsheet infrastructure and need flexible monthly credits that roll over, Derrick delivers advantages Apollo doesn't. For teams requiring Apollo's extensive contact database combined with Derrick's automation efficiency, both tools complement each other effectively in a comprehensive prospecting stack.
What’s the difference between Derrick and Wiza in features?
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Derrick operates as a web app platform (also in Google Sheets, Claude and the API) focusing on data enrichment and AI-powered automation, while Wiza specializes exclusively in LinkedIn automation for connection requests and outreach sequences. Derrick offers fifty plus enrichment attributes per contact and company with integrated Claude and ChatGPT for intelligent scoring and segmentation, whereas Wiza relies primarily on LinkedIn's surface-level data without deeper firmographic enrichment. Derrick's credits roll over monthly with no credit card required for the free tier, providing greater flexibility than Wiza's subscription model for teams managing variable prospecting volumes.
How does Apollo vs Wiza pricing compare?
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Apollo pricing emphasizes a broad, scalable B2B prospecting toolkit with a strong database and outreach features, while Wiza centers on LinkedIn automation and contact verification. Apollo plans tend to reflect extensive data access and workflows, often at higher upfront cost for advanced features; Wiza pricing leans toward volume-driven automation with simpler data scope. Derrick App, by contrast, offers web app enrichment (also in Google Sheets, Claude and the API), real-time email validation, and flexible credits with rollover, at transparent tiered pricing from free 100 credits to large 100k credits, all without a credit card for the free tier. This combination can deliver cost-efficient prospecting and seamless integration, potentially filling data quality gaps that Apollo or Wiza might encounter in isolation.
Which is the better review option for Derrick customers?
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For Derrick customers, the better review option depends on your specific workflow. If you're prioritizing LinkedIn-based automation and rapid outreach at scale, Wiza excels at connection velocity and ease of use. However, if you need comprehensive data enrichment with verified contact information and deeper prospect intelligence, Apollo offers a more robust database with stronger CRM integrations. That said, Derrick's native web app, Google Sheets, Claude (MCP) and API integration, 50+ enrichment attributes, built-in AI capabilities with Claude and ChatGPT, and rollover credits provide a more flexible, cost-effective alternative that eliminates manual CSV exports and reduces your tech stack complexity. For teams already operating in Google Sheets, Derrick delivers superior enrichment depth without requiring external platforms.
Can Derrick replace both Apollo and Wiza?
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Derrick cannot be considered a complete replacement for both Apollo and Wiza in every scenario, but it can replace specific gaps they leave. Derrick excels as a web app enrichment (also in Google Sheets, Claude and the API) and prospecting center with 50+ attributes per contact, real-time email validation, AI-powered scoring and segmentation, and extensive automation through 3,000+ integrations. Apollo delivers broad B2B data access, strong outreach workflows, and an expansive contact database, while Wiza emphasizes LinkedIn-based outreach and verification. If your priority is data enrichment, cost-efficient workflow in the web app (or in Sheets, Claude and the API), and AI-driven segmentation, Derrick subsumes several capabilities, potentially reducing dependence on Wiza for outreach automation and on Apollo for data sourcing. However, for teams needing deep enrichment breadth, niche industry data, or LinkedIn-centric automation at scale, Apollo and Wiza still offer complementary strengths. Derrick can replace or augment parts of both, especially where web-app-first, roll-over credits, and AI scoring streamline your process.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others 
