Bombora vs Demandbase vs Derrick in short. Bombora: B2B intent data and account-research signals. Demandbase: enterprise ABM orchestration platform with account intelligence + intent + native B2B advertising. Derrick is a B2B enrichment web app (nothing to install), also available as a Google Sheets add-on, a REST API and an MCP server (Claude and ChatGPT drive enrichment for you). It is free forever with 100 credits/month, with paid plans from €20/month, and it runs on its own or alongside Bombora or Demandbase.
ABM tools like Bombora command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Bombora's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Bombora's value before committing $40k+/year.
Trusted byHands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!!Rahul Nairfrom Google Workspace MarketplaceThis tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer.Pankaj Rohillafrom Google Workspace MarketplaceGreat extension. There's bigger companies that do 1000x less. Go with Derrick.Ben Leinenfrom Google Workspace MarketplaceIt makes my life a lot easier… no more copy and paste and time wasted. Thank you!Cris Forlanifrom Google Workspace MarketplaceDerrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money.Manu Nairfrom Google Workspace MarketplaceThis is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with itJagdip Gohilfrom Google Workspace MarketplaceLoving the smoothness of the experience especially on Chrome. Great value for the price as well.GB Alaofrom Google Workspace MarketplaceI was looking for a tool to enrich LinkedIn data. Very easy to use.Keith Hildebrandfrom Google Workspace MarketplaceCURSOREasy to enhance contacts by running bulk lists. Try itJames Finlaysonfrom Google Workspace Marketplace +34,000 others
Why teams pick Derrick over Bombora and Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01
Real-time emails verified without complex ABM setup
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Derrick delivers real-time email verification in the web app (or in Google Sheets, Claude and the API) workflow, unlike Bombora and Demandbase which focus on account-level intent and ABM orchestration rather than outbound validation. Bombora and Demandbase can identify high-intent accounts, but they do not provide immediate, in-sheet email verification to improve outreach deliverability without complex ABM setups. With Derrick, users verify emails in real time as they enrich contacts, reducing bounce risk and boosting deliverability in minutes rather than hours of setup. This seamless, no-code approach saves 5-10 hours per month by eliminating multi-tool handoffs and heavy ABM configuration.
02
Flexible 3000+ integrations for enterprise-scale automation
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Bombora and Demandbase focus on targeting and intent signals, but neither delivers the hands-off, enterprise-scale automation across 3000+ integrations that Derrick provides. Derrick decouples outreach from data sources, enabling 3,000+ integrations via Zapier/Make/n8n within a web app workflow (also in Google Sheets, Claude and the API), without complex ABM setup. Customers save time and scale faster, achieving measurable gains like reduced integration friction and up to 20–30% faster campaign execution when orchestrating multi-tool automations. A typical use case: connect CRM, marketing automation, and enrichment steps in one seamless, auditable flow through Derrick.
Real-time intent signals are powerful in Bombora and Demandbase, but they stop at identification and insight-leaving outreach orchestration to separate tools. Derrick integrates those signals directly into a CRM-accurate targeting workflow, eliminating the need for multi-tool handoffs. With Derrick, teams convert intent into actionable outreach in real time, cutting time-to-first engagement and reducing misaligned prospects; expect faster qualification and higher deliverability. For example, real-time validation and 50+ enrichment attributes power precise, CRM-synced targeting within web-app-first workflows that require no complex ABM setup.
Replace Bombora: spot which companies are hiring right now in Derrick's web app, nothing to install
Honest comparison03 / 10
What each tool does better
We're upfront - every tool has strengths. Here's where Bombora, Demandbase, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
Cost item
Bombora
Demandbase
Derrick
Starting price
Custom (~$30K/yr min)
Custom (~$18K-65K+/yr)
€0 (free) · €20/month paid
Annual cost (base)
~$30,000/yr
See pricing
€0/year free · €108/year on Mini
Free plan?
No (sales-led demo only)
No (custom enterprise contracts only)
✓ Forever - 100 credits/mo
Setup cost
Hours to days
Hours to days
Nothing to install (web app)
Switching cost
CSV export + retraining
CSV export + retraining
Zero - works alongside any stack
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Bombora vs Demandbase vs Derrick pricing breakdown
B2B Intent Data
Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
Bombora offers entry-level pricing with a starting plan and scalable paid tiers; full pricing details and any credits allowances are available on the dedicated pricing page-click to view the complete breakdown.
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase pricing starts with enterprise-focused plans, with a base tier that scales into higher-cost options as needs grow; see the pricing page for the full breakdown and exact costs. Availability of complete pricing details can be found on the dedicated Pricing Demandbase page.
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Web appnothing to install
Google Sheetssidebar
Claude · MCPjust ask
REST APIPOST /v1/enrich
Same engine, same credits
Open the Derrick web app
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
+Add a column×
Company Hiring Signal
1 credit / company
Full nameAName
Company Hiring Signalmax 4
column B
Import your Bombora list
Upload the CSV you exported from Bombora, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
↑ Push to ▾
ANameCompany Hiring Signal▶BHiring
1CamilleRunning✓ Done1 crRunningYes, 3 roles
2ThomasRunning✓ Done1 crRunningYes, 3 •••••
3SophieRunning✓ Done1 crRunningYe•, • •••••
4InèsRunningNot found1 crRunning-
200 OK· or the same as JSON
Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
What teams say after switching from Bombora vs Demandbase
See what our customers say about Derrick.
323 reviews
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Bombora and Derrick serve different purposes in ABM outreach. Bombora excels at identifying high-intent accounts through intent data and buying signals, making it valuable for account discovery. However, Derrick streamlines the actual outreach execution directly in the web app (or in Google Sheets, Claude and the API) with built-in contact enrichment, email validation, and AI-powered personalization. For complete ABM workflows, many teams use Bombora for account selection, then leverage Derrick's web app environment (also in Google Sheets, Claude and the API) to enrich contacts, segment prospects, and automate personalized outreach without platform switching or CSV exports. Derrick's rollover credits and no credit card requirement for free access also provide more flexibility for variable prospecting needs.
How does Derrick compare to Bombora in pricing?
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Derrick operates on a transparent, credits-based model starting at just €20 monthly for 10000 credits with no setup fees, while Bombora requires custom enterprise pricing with significant implementation costs and professional services. Derrick's credits roll over monthly, giving you flexibility to scale without losing unused budget, whereas Bombora's pricing scales unpredictably with data volume. For teams seeking affordable, straightforward B2B data enrichment without long sales cycles or hidden costs, Derrick delivers immediate value at a fraction of Bombora's investment while remaining fully operational in the web app (or in Google Sheets, Claude and the API) without complex integrations.
What’s Derrick vs Bombora difference for intent data?
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Derrick focuses on direct B2B data enrichment and contact intelligence in the web app (or in Google Sheets, Claude and the API), while Bombora specializes exclusively in intent data by aggregating anonymous web browsing signals to identify companies actively researching solutions. Bombora excels at detecting buying intent at the account level but requires integration with other tools for complete enrichment and outreach. Derrick combines enrichment with built-in AI scoring, email validation, and web app automation (also in Google Sheets, Claude and the API), eliminating the need for multiple platforms. For teams wanting intent signals plus enrichment in one streamlined workflow, Derrick's integrated approach reduces tool complexity and setup time compared to Bombora's specialized intent-only model.
Which is the better Derrick vs Bombora for SMBs?
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For SMBs weighing Derrick vs Bombora, Derrick is typically the more practical choice for immediate outbound prospecting and day-to-day outreach. Bombora excels at intent data and ABM targeting, but it often requires integration with a separate CRM/automation stack and can add complexity and higher TCO for smaller teams. Derrick provides a web app workflow (also in Google Sheets, Claude and the API) with 50+ enrichment attributes, real-time email validation, AI-driven scoring, and a flexible credit system that rolls over-without needing LinkedIn Navigator or heavy setup. If your SMB prioritizes rapid, cost-efficient outreach and easier onboarding, Derrick wins. If you need deep, scalable intent signals to feed a mature ABM engine, Bombora complements rather than replaces Derrick; many SMBs pair Derrick for outreach with Bombora for prioritization. Demandbase sits at the enterprise end with broader ABM orchestration, which can be overkill for SMBs.
Is Derrick a good alternative to Demandbase?
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Yes, Derrick is a strong alternative to Demandbase, particularly for teams seeking a lightweight, cost-effective solution. While Demandbase excels at enterprise-level account-based marketing with sophisticated intent data, it is sold on custom annual contracts plus extensive implementation resources. Derrick offers immediate value through native web app, Google Sheets, Claude (MCP) and API integration, eliminating complex setup and CSV exports. You get 50+ enrichment attributes, real-time email validation, and integrated AI scoring without the steep learning curve or hidden costs. Derrick works best for mid-market teams prioritizing speed and simplicity over enterprise ABM orchestration, with rollover credits and no credit card required for the free tier, making it ideal if you want data enrichment without Demandbase's operational overhead.
Can Derrick replace both Bombora and Demandbase?
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Derrick cannot fully replace Bombora and Demandbase for all use cases, but it complements them in meaningful ways. Bombora and Demandbase are strong for account identification, intent signals, and ABM orchestration at enterprise scale. Derrick excels in outbound prospecting in the web app (or in Google Sheets, Claude and the API), offering 100% native integration, real-time email validation, AI-powered scoring, and broad automation through 3000+ connectors, all without complex setup or CSV exports. If your goal is to identify high-potential accounts with robust targeting data, you’ll still benefit from Bombora or Demandbase alongside Derrick. Derrick can replace several manual, repetitive steps in outreach and enrichment, but for full ABM orchestration and enterprise-grade account intelligence, a combined approach is often most effective.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace 
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace 
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace 
It makes my life a lot easier… no more copy and paste and time wasted. Thank you! Cris Forlani from Google Workspace Marketplace 
Derrick is your one stop solution to data collection and up to date leads data automated collection. 100/100 value for money. Manu Nair from Google Workspace Marketplace 
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace 
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace 
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others 
