Bombora
- Starting price: Custom (~$30K/yr min)
- Free plan: No (sales-led demo only)
- Founded: 2014
- HQ: New York, NY
Updated
Bombora vs Demandbase vs Derrick: Which Is Better in 2026?
- Short answer
- Bombora vs Demandbase vs Derrick: Bombora is a b2b intent data and account-research signals, Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Bombora or Demandbase) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Bombora or Demandbase for outreach.
ABM tools like Bombora command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Bombora's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Bombora's value before committing $40k+/year.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Bombora vs Demandbase vs Derrick at a glance
Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Bombora and Demandbase
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time emails verified without complex ABM setup
Derrick delivers real-time email verification inside a 100% native Google Sheets workflow, unlike Bombora and Demandbase which focus on account-level intent and ABM orchestration rather than outbound validation. Bombora and Demandbase can identify high-intent accounts, but they do not provide immediate, in-sheet email verification to improve outreach deliverability without complex ABM setups. With Derrick, users verify emails in real time as they enrich contacts, reducing bounce risk and boosting deliverability in minutes rather than hours of setup. This seamless, no-code approach saves 5-10 hours per month by eliminating multi-tool handoffs and heavy ABM configuration.
02 Flexible 3000+ integrations for enterprise-scale automation
Bombora and Demandbase focus on targeting and intent signals, but neither delivers the hands-off, enterprise-scale automation across 3000+ integrations that Derrick provides. Derrick decouples outreach from data sources, enabling 3,000+ integrations via Zapier/Make/n8n within a native Google Sheets workflow, without complex ABM setup. Customers save time and scale faster, achieving measurable gains like reduced integration friction and up to 20–30% faster campaign execution when orchestrating multi-tool automations. A typical use case: connect CRM, marketing automation, and enrichment steps in one seamless, auditable flow through Derrick.
03 Real-time intent signals meet CRM-accurate targeting quickly
Real-time intent signals are powerful in Bombora and Demandbase, but they stop at identification and insight-leaving outreach orchestration to separate tools. Derrick integrates those signals directly into a CRM-accurate targeting workflow, eliminating the need for multi-tool handoffs. With Derrick, teams convert intent into actionable outreach in real time, cutting time-to-first engagement and reducing misaligned prospects; expect faster qualification and higher deliverability. For example, real-time validation and 50+ enrichment attributes power precise, CRM-synced targeting within Sheets-driven workflows that require no complex ABM setup.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Bombora, Demandbase, and Derrick each genuinely win.
What Bombora does better
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- Forrester Leader (2025) + Gold Standard
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Bombora | Demandbase | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$30K/yr min) | Custom (~$18K-65K+/yr) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€360/yr | ~€216/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (sales-led demo only) | No (custom enterprise contracts only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Bombora vs Demandbase vs Derrick: full feature comparison
| Bombora | Derrick App | Demandbase | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✕ |
| Email finder with real-time validation | ✕ | ✓ | ✕ |
| Phone finder from LinkedIn | ✕ | ✓ | ✕ |
| Company tech stack lookup | ✕ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✓ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 30000$/an | 9€/mois | custom |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✕ | ✓ | ✕ |
Pricing in a nutshell B2B Intent Data derrick
best value for money
Results first.
Discover Derrick →
Enterprise ABM Orchestration Platform
Bombora vs Demandbase vs Derrick pricing breakdown
B2B Intent Data Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
Bombora offers entry-level pricing with a starting plan and scalable paid tiers; full pricing details and any credits allowances are available on the dedicated pricing page-click to view the complete breakdown.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase pricing starts with enterprise-focused plans, with a base tier that scales into higher-cost options as needs grow; see the pricing page for the full breakdown and exact costs. Availability of complete pricing details can be found on the dedicated Pricing Demandbase page.
Migration Guide
How to switch from Bombora to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Bombora, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Bombora if…
- You specifically need mid-market & enterprise abm
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- You're already invested in the Bombora ecosystem
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Bombora vs Demandbase
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Is Derrick better than Bombora for ABM outreach?
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Bombora and Derrick serve different purposes in ABM outreach. Bombora excels at identifying high-intent accounts through intent data and buying signals, making it valuable for account discovery. However, Derrick streamlines the actual outreach execution directly within Google Sheets with built-in contact enrichment, email validation, and AI-powered personalization. For complete ABM workflows, many teams use Bombora for account selection, then leverage Derrick's native Sheets environment to enrich contacts, segment prospects, and automate personalized outreach without platform switching or CSV exports. Derrick's rollover credits and no credit card requirement for free access also provide more flexibility for variable prospecting needs.
How does Derrick compare to Bombora in pricing?
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Derrick operates on a transparent, credits-based model starting at just $9 monthly for 4000 credits with no setup fees, while Bombora requires custom enterprise pricing with significant implementation costs and professional services. Derrick's credits roll over monthly, giving you flexibility to scale without losing unused budget, whereas Bombora's pricing scales unpredictably with data volume. For teams seeking affordable, straightforward B2B data enrichment without long sales cycles or hidden costs, Derrick delivers immediate value at a fraction of Bombora's investment while remaining fully operational within Google Sheets without complex integrations.
What’s Derrick vs Bombora difference for intent data?
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Derrick focuses on direct B2B data enrichment and contact intelligence within Google Sheets, while Bombora specializes exclusively in intent data by aggregating anonymous web browsing signals to identify companies actively researching solutions. Bombora excels at detecting buying intent at the account level but requires integration with other tools for complete enrichment and outreach. Derrick combines enrichment with built-in AI scoring, email validation, and native Sheets automation, eliminating the need for multiple platforms. For teams wanting intent signals plus enrichment in one streamlined workflow, Derrick's integrated approach reduces tool complexity and setup time compared to Bombora's specialized intent-only model.
Which is the better Derrick vs Bombora for SMBs?
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For SMBs weighing Derrick vs Bombora, Derrick is typically the more practical choice for immediate outbound prospecting and day-to-day outreach. Bombora excels at intent data and ABM targeting, but it often requires integration with a separate CRM/automation stack and can add complexity and higher TCO for smaller teams. Derrick provides a native Google Sheets workflow with 50+ enrichment attributes, real-time email validation, AI-driven scoring, and a flexible credit system that rolls over-without needing LinkedIn Navigator or heavy setup. If your SMB prioritizes rapid, cost-efficient outreach and easier onboarding, Derrick wins. If you need deep, scalable intent signals to feed a mature ABM engine, Bombora complements rather than replaces Derrick; many SMBs pair Derrick for outreach with Bombora for prioritization. Demandbase sits at the enterprise end with broader ABM orchestration, which can be overkill for SMBs.
Is Derrick a good alternative to Demandbase?
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Yes, Derrick is a strong alternative to Demandbase, particularly for teams seeking a lightweight, cost-effective solution. While Demandbase excels at enterprise-level account-based marketing with sophisticated intent data, it requires $45-60K+ annually plus extensive implementation resources. Derrick offers immediate value through native Google Sheets integration, eliminating complex setup and CSV exports. You get 50+ enrichment attributes, real-time email validation, and integrated AI scoring without the steep learning curve or hidden costs. Derrick works best for mid-market teams prioritizing speed and simplicity over enterprise ABM orchestration, with rollover credits and no credit card required for the free tier, making it ideal if you want data enrichment without Demandbase's operational overhead.
Can Derrick replace both Bombora and Demandbase?
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Derrick cannot fully replace Bombora and Demandbase for all use cases, but it complements them in meaningful ways. Bombora and Demandbase are strong for account identification, intent signals, and ABM orchestration at enterprise scale. Derrick excels in outbound prospecting within Google Sheets, offering 100% native integration, real-time email validation, AI-powered scoring, and broad automation through 3000+ connectors, all without complex setup or CSV exports. If your goal is to identify high-potential accounts with robust targeting data, you’ll still benefit from Bombora or Demandbase alongside Derrick. Derrick can replace several manual, repetitive steps in outreach and enrichment, but for full ABM orchestration and enterprise-grade account intelligence, a combined approach is often most effective.
One-on-one
Bombora vs Derrick - solo duel
Drop the third-party context and see how Bombora compares to Derrick alone.
Open the head-to-head → One-on-oneDemandbase vs Derrick - solo duel
Drop the third-party context and see how Demandbase compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
