Updated October 2026

Pricing analysis

Demandbase Pricing 2026: Custom Quotes, No Public Prices

Q: Can I purchase only the Advertising module from Demandbase?

Yes , Demandbase offers its Advertising solution on its own. You can start with the B2B DSP and add the rest of the platform later, which suits companies that only want B2B display advertising. Pricing for this standalone module is not public.

Demandbase pricing in a nutshell: no public prices. Sales and Marketing come in one plan (a custom quote made of a platform fee plus a flat fee per user), and Advertising (the B2B DSP) is available on its own, also by quote. Full breakdown, what drives the quote and hidden costs analysed below.

✓ Pick Demandbase if

You're an enterprise team that wants a full ABM platform (data, intent, advertising, personalization) in a single quote
Your motion is full-stack ABM with advertising in the same platform

✕ Skip if

You're SMB or mid-market with a small ABM budget: a modular stack (data enrichment + sales engagement) is lighter
You can't commit to a custom-quote annual contract

Price transparency 2/10

Value at small team 1/10

Hidden costs High

↓ See pricing plans Demandbase hands-on review →

Part 1 / 9

Plans

What Demandbase actually costs (no public price list)

Demandbase ships 2 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.

Sales and Marketing (custom quote)

Billed annually, amount not published Custom quote (not published) monthly

CreditsNot a credit product/yr
Min seats1

Platform fee that covers the essential software and services
Plus a flat fee per user
Sales and Marketing come in the same plan
Quote sized to team size, target accounts and modules

No amount is shown on the pricing page, and the per-user fee is not public. Any dollar figure you see elsewhere is a third-party estimate, not a Demandbase price.

Advertising (standalone B2B DSP)

Billed annually, amount not published Custom quote (not published) monthly

CreditsNot a credit product/yr
Min seats1

B2B DSP available on its own
Start with advertising and add the rest of the platform later
Quote-based, no public price

Offered as a starting place per the vendor. Ask whether media spend and any minimum commitment come on top of the platform fee.

Why these tiers exist - full plan breakdown

Demandbase pricing structure - checked in October 2026 against the vendor's own pricing wording (no price is published):

Plan	Price	Best for	Limits / Inclusions
Sales and Marketing	Custom quote (not published)	Teams running ABM across sales and marketing	Platform fee for the essential software and services · Flat fee per user · Sales and Marketing in the same plan
Advertising (standalone B2B DSP)	Custom quote (not published)	Teams that want to start with B2B advertising	Available on its own · Add the rest of the platform later

Every dollar range you may read about Demandbase comes from third-party estimates, not from the vendor.

Part 2 / 9

Credits

How Demandbase credits work

Demandbase bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.

Platform fee Custom quote

Per-user fee Flat fee, amount not public

Sales + Marketing Same plan

Advertising (B2B DSP) Available on its own, by quote

Contact data (150M+ contacts) Not priced in credits

Free plan / trial Not confirmed

Read the full credit-system breakdown

How Demandbase charges - it is not a credit product, so here is what the quote is built from :

Item	How it is priced
Platform fee	Custom quote
Per-user fee	Flat fee per user, amount not public !
Sales and Marketing	Same plan ✓
Advertising (B2B DSP)	Available on its own, by quote !
Contact data (150M+ contacts)	Not priced in credits
Free plan / trial	Not confirmed !

The ✓ markers are bundled. The ! markers are the line items that compound the bill - watch these closely when sizing your plan.

Part 3 / 9

Hidden costs

What the Demandbase quote leaves out

Things Demandbase's pricing page doesn't put in big type.

Custom quote only, no public price

Demandbase publishes no price. Quotes are sized to team size, target account count and modules, so a sales conversation comes first. We could not confirm a free plan or a free trial. For an SMB or mid-market evaluation, that is a hurdle in itself.

Advertising is its own line

Advertising (the B2B DSP) can be bought on its own, or added later to the platform. Ask whether media spend and any minimum commitment sit on top of the platform fee, because that is where an ABM budget compounds.

Per-user fees on top of the platform fee

The model is a platform fee plus a flat fee per user. The amount is not public. The more marketing and sales users you add, the higher the quote, so size the number of seats before you negotiate.

Contract terms are not published

Pricing is quoted for an annual commitment. Length, renewal conditions and pilot options are not published: ask for them in writing before you sign.

The quote depends on modules

Sales and Marketing come in the same plan, but the final price depends on team size, number of target accounts and modules. Two buyers can receive very different quotes for the same product.

Read the full hidden-costs analysis

Every Demandbase buyer eventually trips over the same line items. We've mapped the 5 we see most often :

Custom quote only, no public price

Advertising is its own line

Per-user fees on top of the platform fee

The model is a platform fee plus a flat fee per user. The amount is not public. The more marketing and sales users you add, the higher the quote, so size the number of seats before you negotiate.

Contract terms are not published

Pricing is quoted for an annual commitment. Length, renewal conditions and pilot options are not published: ask for them in writing before you sign.

The quote depends on modules

Sales and Marketing come in the same plan, but the final price depends on team size, number of target accounts and modules. Two buyers can receive very different quotes for the same product.

Part 4 / 9

Compare

Demandbase vs alternatives

How Demandbase stacks against Derrick, Hunter, and the other tools we benchmarked.

Detailed comparison + cost-per-action breakdown

Side-by-side : Demandbase against Derrick. Demandbase publishes no price and does not sell credits, so only the Derrick side can be expressed per credit :

Plan	Monthly price	Credits / month
Demandbase Sales and Marketing	Custom quote (not published)	Not a credit product
Demandbase Advertising	Custom quote (not published)	Not a credit product
Derrick Free	Free	100
Derrick Standard	€20/month	10,000
Derrick Scale	€320/month	200,000

The cleanest way to read this : Demandbase is a platform you buy by quote to run ABM; Derrick is a data layer you can start on for free and scale from €20/month. Finding a work email costs 5 credits at Derrick (€0.01 on the STANDARD plan), and email finding is a paid feature.

Part 5 / 9

What's included

What's included in every Demandbase plan

Demandbase One groups several historically separate modules (following acquisitions of Engagio, InsideView, DemandMatrix). Here’s what the platform covers; which modules are in your quote depends on the contract you negotiate:

Core modules

Account Identification

Anonymous web visitor identification
Reverse IP lookup
Company-level tracking
Basic account scoring

Data Foundation

Access to Demandbase B2B database
150M+ professional contacts
99M+ companies
Firmographic & technographic data

Developer access

B2B API: search contacts (with emails and phones) and search companies
Intent, Data Export and Data Import APIs
MCP server for AI assistants such as ChatGPT and Claude

Advanced modules

Sales Intelligence (formerly InsideView)

Buying group identification
Advanced contact & account intelligence
Intent signals for Sales

Advertising DSP

B2B display advertising
Retargeting on target accounts
Programmatic buying
Note: available on its own, and quoted separately

Web Personalization

Real-time personalization
A/B testing of content
Account-based chat

Orchestration & Analytics

Workflow automation
Multi-channel campaign management
Attribution modeling

Intent Data

1st, 2nd, 3rd party intent signals
Predictive analytics

Part 6 / 9

The verdict

Should you buy Demandbase? Our verdict

Pick Demandbase if…

You're an enterprise team that wants a full ABM platform (data, intent, advertising, personalization) in a single quote
Your motion is full-stack ABM with advertising in the same platform
You target enterprise accounts with complex buying groups

Skip Demandbase if…

You're SMB or mid-market with a small ABM budget: a modular stack (data enrichment + sales engagement) is lighter
You can't commit to a custom-quote annual contract
You mainly need contact data on a pay-as-you-go basis: Demandbase is an ABM platform, not a credit-based enrichment tool

Pick Derrick instead if…

You want data enrichment in a web app or in Google Sheets from €20/month to fuel a modular ABM stack
You're pairing affordable enrichment with sales engagement instead of a full ABM platform
You want the data layer in a web app with nothing to install, a Google Sheets sidebar, an MCP server (Claude, ChatGPT) and a REST API (API and MCP from the PLUS plan)

Try Derrick free →

Demandbase is a full ABM platform sold by custom quote: a platform fee plus a flat fee per user, with Advertising available on its own. For mid-market to enterprise companies with complex deals and long sales cycles, a platform that covers data, intent, advertising and orchestration can make sense.

However, for SMBs, startups, or teams with a small ABM budget, a platform quote is often oversized. In these cases, a hybrid strategy combines:

Affordable data enrichment: Derrick (free to start, then €20 to €320/month) to obtain verified work emails, phones and LinkedIn data at scale, with credits that never expire on a paid plan
Sales engagement: Apollo, Outreach, Salesloft for commercial activation
Marketing automation: HubSpot, Marketo for campaigns
ABM lite: Terminus, RollWorks, or even free tools (LinkedIn Campaign Manager + Sales Navigator)

This approach covers the main layers of an ABM motion without a platform-wide commitment.

Final recommendation: if you target enterprise accounts with complex buying groups and want one platform, Demandbase can deliver significant value. If you sell to SMBs or want to pay as you go, favor more accessible alternatives and a modular stack.

Need to enrich your data to fuel your ABM strategy? Try Derrick for free (100 free credits, no credit card required) to validate data quality before investing in a premium ABM platform.

Article updated October 2026. Demandbase publishes no prices; this page reflects the vendor's pricing wording and developer documentation, and any third-party estimate is flagged as such. For an exact quote, contact Demandbase directly.

derrick •

Switch from Demandbase to Derrick

Web app: import a list or paste LinkedIn URLs, nothing to install
Free plan: 100 credits every month, no credit card
Also in Google Sheets, in Claude (MCP) and via the API
Native LinkedIn and Sales Navigator import

Try the app free

or use it in

Google Sheets

Claude

API

No credit card · No contract

Part 7 / 9

Switch to Derrick

How to switch from Demandbase to Derrick in 3 steps

Derrick is a web app: nothing to install, no credit card, 100 free credits every month.

Open the Derrick web app

Import your Demandbase list

Upload the CSV you exported from Demandbase, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.

Enrich your list with one click

Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.

How much does Demandbase cost for a small business?

Demandbase publishes no price. The vendor describes a platform fee plus a flat fee per user, with quotes sized to team size, number of target accounts and modules. Third-party sites publish estimates, but they are not Demandbase prices, so we don't repeat them here. For an exact figure you need a quote from Demandbase.

Does Demandbase offer a free plan or free trial?

We could not confirm either. Demandbase sells by custom quote and shows no public price. To test ABM capabilities for free, alternatives like Apollo (free plan with basic ABM) or Phantombuster (automation + scraping) can be considered. Derrick has a free plan with 100 credits/month and no credit card required.

What is the cost per user at Demandbase?

Demandbase uses a “platform fee + flat fee per user” model, and the amounts are not public. The per-user fee applies on top of the platform fee, and Sales and Marketing come in the same plan. Ask for the per-user price in writing when you request a quote.

Can I purchase only the Advertising module from Demandbase?

Yes, Demandbase offers its Advertising solution on its own. You can start with the B2B DSP and add the rest of the platform later, which suits companies that only want B2B display advertising. Pricing for this standalone module is not public.

Is Demandbase cheaper than 6sense?

We can't say from public data: neither vendor publishes a price list, and both sell by quote. The choice depends more on your use cases (advertising-heavy → Demandbase; intent data-heavy → 6sense) than on pricing. Ask both for a quote on the same scope.

What are cheaper alternatives to Demandbase for ABM?

For companies with tighter budgets, several alternatives exist:

Mid-market ABM tools:

Terminus: automation focus
RollWorks: retargeting ads
Metadata.io: advertising automation

Enrichment + sales intelligence tools (complementary):

Apollo.io: sales engagement + contact data
Clay: creative enrichment + automations
Derrick: from free (100 credits/month) to €320/month (SCALE), as a web app, Google Sheets sidebar, MCP server and REST API, with credits that never expire on a paid plan

Hybrid strategy: use an affordable enrichment tool (Derrick, Apollo) plus an ABM automation tool to cover the data and activation layers without a platform-wide quote.