Demandbase
- Starting price: Custom (~$18K-65K+/yr)
- Free plan: No (custom enterprise contracts only)
- Founded: 2006
- HQ: San Francisco, CA
Updated
Demandbase vs Rollworks vs Derrick: Which Is Better in 2026?
- Short answer
- Demandbase vs Rollworks vs Derrick: Demandbase is a enterprise abm orchestration platform with account intelligence + intent + native b2b advertising, Rollworks is a account intelligence · display ads · journey orchestration. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Demandbase or Rollworks) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Demandbase or Rollworks for outreach.
ABM tools like Demandbase command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Demandbase's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Demandbase's value before committing $40k+/year.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Demandbase vs Rollworks vs Derrick at a glance
Rollworks
- Starting price: ~$10,000/year (custom)
- Free plan: Free account-ID Chrome extension
- Founded: 2018 (spun out of AdRoll/NextRoll)
- HQ: San Francisco, USA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Demandbase and Rollworks
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Skip the dashboard — enrich straight from formulas
The friction with Demandbase and Rollworks isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.
02 Flat $10/month pricing — no credit walls
Demandbase (Custom (~$18K-65K+/yr)) and Rollworks (~$10,000/year (custom)) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.
03 Plug Derrick into Claude / ChatGPT via MCP — no glue code
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). Demandbase and Rollworks require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Demandbase, Rollworks, and Derrick each genuinely win.
What Demandbase does better
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- Strong intent data + first/third party signal combination
What Rollworks does better
- AdRoll display ads are bundled, not bolted-on
- Mid-market pricing actually works for mid-market
- Journey orchestration UX is genuinely simple
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Demandbase | Rollworks | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$18K-65K+/yr) | ~$10,000/year (custom) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€216/yr | ~€120/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (custom enterprise contracts only) | Free account-ID Chrome extension | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Demandbase vs Rollworks vs Derrick: full feature comparison
| Demandbase | Derrick App | Rollworks | |
|---|---|---|---|
| Entry price | Custom (~$18K-65K+/yr) | $10/mo flat | ~$10,000/year (custom) |
| Free plan | ✕ | 14-day full trial | Yes (limited) |
| Best for | Enterprise B2B with mature ABM programs + advertising budgets | Sheet-native enrichment | Mid-market ABM teams on AdRoll |
| Category positioning | Enterprise ABM Orchestration Platform | Spreadsheet-native B2B data | Account-Based Marketing (ABM) |
| G2 rating | 4.4/5 | — | 4.3/5 |
| Founded | 2006 | 2022 | 2018 (spun out of AdRoll/NextRoll) |
| Intent data source | Bundled / third-party | External integrations | Bombora (3rd party) |
| Account scoring | Available | Via LLM in Sheets | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Enterprise ABM Orchestration Platform derrick
best value for money
Results first.
Discover Derrick →
Account-Based Marketing (ABM)
Demandbase vs Rollworks vs Derrick pricing breakdown
Enterprise ABM Orchestration Platform Demandbase
Custom (~$18K-65K+/yr)
Best for: Enterprise B2B with mature ABM programs + advertising budgets
Demandbase pricing entry sits at Custom (~$18K-65K+/yr) (enterprise abm orchestration platform). Sized for enterprise b2b with mature abm programs + advertising budgets. The detailed Demandbase pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Account-Based Marketing (ABM) Rollworks
~$10,000/year (custom)
Best for: Mid-market ABM teams on AdRoll
Account-Based Marketing (ABM) category : Rollworks entry tier is ~$10,000/year (custom). Best-for : mid-market abm teams on adroll. See the complete Rollworks pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Migration Guide
How to switch from Demandbase to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Demandbase, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Demandbase if…
- You specifically need enterprise b2b with mature abm programs + advertising budgets
- Best-in-class enterprise account identification + account graph
- Native B2B advertising platform (genuine differentiator)
- You're already invested in the Demandbase ecosystem
Pick Rollworks if…
- You specifically need mid-market abm teams on adroll
- AdRoll display ads are bundled, not bolted-on
- Mid-market pricing actually works for mid-market
- You're already invested in the Rollworks ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Demandbase vs Rollworks
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Demandbase vs Rollworks: when does each fit best?
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Demandbase is positioned as enterprise abm orchestration platform for enterprise b2b with mature abm programs + advertising budgets. Rollworks is positioned as account-based marketing (abm) for mid-market abm teams on adroll. These are different category bets — Demandbase for its niche, Rollworks for ABM + intent data. Most teams either pick one based on primary use case or stack both for adjacent workflows. G2 reviewers rate Demandbase at 4.4/5 and Rollworks at 4.3/5 — both products work, the deciding factor is workflow fit, not product quality.
How do Demandbase and Rollworks pricing actually compare in 2026?
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Demandbase entry-paid tier : Demandbase One™ at Custom (typically $18K-65K+/yr). Next tier up is Advertising solution (Custom (entry point)). Demandbase's free tier : No (custom enterprise contracts only). Rollworks entry-paid tier : ABM Starter at ~$10K/year. Next tier up is ABM Standard ($25-50K/year). Rollworks's free tier : Free account-ID Chrome extension. If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.
What's the biggest reason to pick Demandbase over Rollworks?
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Best-in-class enterprise account identification + account graph. Demandbase's account graph is one of the most mature in the category - identification accuracy on enterprise-segment traffic, company hierarchy resolution, and firmographic enrichment are consistently rated as category-leading. For enterprise B2B with complex multi-subsidiary account structures, Demandbase's resolution depth beats Leadfeeder, 6sense and most competitors. (Source : Verified G2 user, Enterprise Marketing Lead, G2 review (Q1 2026).) If this single capability maps to a real pain in your sales motion, Demandbase is the right pick over Rollworks.
What's the biggest reason to pick Rollworks over Demandbase?
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AdRoll display ads are bundled, not bolted-on. Most ABM platforms require a separate DSP for display ads. Rollworks owns the network, so account-targeted ads launch in the same UI as journey orchestration. For teams already on AdRoll, this removes a real integration headache. (Source : Mei C., Demand Gen Director, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Rollworks is the right pick over Demandbase.
Can Derrick replace both Demandbase and Rollworks?
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Demandbase (enterprise abm orchestration platform) and Rollworks (account-based marketing (abm)) cover different category needs, so the question depends on which one Derrick maps against. Derrick is a Sheets-native enrichment + search layer at $10/mo flat — it directly substitutes for the data layer of either tool. For the platform-specific features (sequencing, intent, automation), Derrick complements Demandbase and Rollworks rather than replacing them outright.
Beyond Demandbase and Rollworks, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : 6sense, Breeze Intelligence, Bombora, Leadfeeder. Each has its own positioning trade-off versus Demandbase and Rollworks — 6sense typically appears as a direct competitor on G2 review pages, with Breeze Intelligence, Bombora, Leadfeeder as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.
One-on-one
Demandbase vs Derrick - solo duel
Drop the third-party context and see how Demandbase compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
