Pricing analysis Tier-by-tier Rollworks pricing for 2026 : what's included, what scales the bill, and where Derrick App's $10/mo flat fits as a cheaper Sheet-native alternative. Buyer-side analysis based on real G2 + Capterra reviews + the vendor's published pricing.
Rollworks ships 5 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
RollWorks pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free (Account ID) | $0 | Evaluation / testing | Account ID only (Chrome extension) · Free Chrome extension · Account-level visitor identification on your site |
| ABM Starter | ~$833/mo (~$10,000/year) | Limited journey stages (basic ABM orchestration) | Limited journey stages · Limited journey stages (basic ABM orchestration) · Capped target account count |
| ABM Standard | ~$2,083-$4,166/mo ($25,000-$50,000/year) | Full journey orchestration | Full journey orchestration + Bombora intent · Full journey orchestration · Bombora intent data (3rd-party) |
| ABM Advanced | ~$6,250+/mo ($75,000+/year) | Advanced multi-touch attribution | Multi-channel + advanced attribution · Advanced multi-touch attribution · Multi-channel orchestration (display + email + sales) |
| Enterprise | Custom ($8,333+/mo) ($100K+/year (multi-year)) | 1,000+ employee organizations | Custom · 1,000+ employee organizations · Dedicated CSM + custom integrations |
Rollworks bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Rollworks does not publish pricing — every tier is sales-led with custom quotes. Industry-aggregated figures (Vendr, G2 verified-buyer reports, public RFP disclosures) put the practical entry point around $10,000/year for ABM Starter, ranging up to $75K+/year for ABM Advanced. Display ad spend is a separate line item billed through AdRoll — most customers spend $30-100K/year on ads on top of the platform subscription.
The free Chrome extension is a useful evaluation tool : it surfaces visitor account-ID + intent on your own website. Useful, but it's a lead-gen funnel for the paid platform, not a permanent free product.
How Rollworks stacks against Derrick, Hunter, and the other tools we benchmarked.
Rollworks vs Derrick — the practical cost breakdown that determines monthly bill, not just entry-tier marketing :
| Dimension | Rollworks | Derrick App |
|---|---|---|
| Pricing entry | ~$10K/yr (ABM Starter) | $10/mo flat |
| Pricing transparency | Opaque, sales-led | Public, $10/mo |
| Contract length | Annual minimum | Monthly |
| Display ads | Bundled (AdRoll network) | Not included |
| Intent data | Bombora (3rd party) | External integrations |
| Best for | Mid-market ABM | Spreadsheet-native enrichment |
Rollworks wins for mid-market teams running AdRoll display ads who want ABM orchestration in the same stack. Derrick is the layer underneath — list enrichment for the accounts Rollworks identifies.
Beyond the headline plan name : here's what Rollworks delivers per tier that matters in real production use :
Rollworks is the right tool for 100-500 employee B2B companies already on AdRoll who want to upgrade from display advertising to full ABM orchestration without leaping to enterprise pricing. The bundled ad network is the platform's competitive moat — and its biggest constraint. If your stack already runs through Google Ads, LinkedIn Ads, or a different DSP, you're paying for infrastructure you can't use. For mid-market teams that fit the profile, it's the cheapest path to coherent ABM ; for everyone else, the price-vs-value gap widens fast.
Rollworks starts at ~$10,000/year (custom) (ABM Starter tier — Limited journey stages · capped account count · annual contract). Higher tiers scale to Custom (100K+/yr) (Enterprise). For a flat-rate alternative without credit caps or seat-upgrade math, Derrick App is $10/month for unlimited rows enriched in Google Sheets.
Rollworks's free tier provides Free account-ID Chrome extension — useful for evaluation but rarely enough for production use. Paid plans start at ~$10,000/year (custom). For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
Rollworks's headline price (~$10,000/year (custom)) is the floor. Display ad spend is mandatory on most journey templates — budget $30-100K/year on top of platform fees. Multi-year contracts are heavily incentivised but require capacity-planning : journey limits + account caps are set at contract signature and overages cost extra. Salesforce + HubSpot integrations are included but custom CRM connections (Pipedrive, Attio, Outreach) gate to Advanced or higher. Annual prepay only — no monthly billing on any tier.
Rollworks starts at ~$10,000/year (custom) and scales with usage + seats. Derrick App is $10/month flat for unlimited rows enriched directly in Google Sheets — no credit caps, no per-seat fees, no tier-upsell math. For mid-market abm teams on adroll that don't need the full account-based marketing (abm) platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on Rollworks depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free account-ID Chrome extension) is genuinely free, but caps usage tightly.
For Sheet-native workflows, Derrick App at $10/month flat is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full Rollworks alternatives guide for the ranked decision framework.
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