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Alternatives analysis

Rollworks Alternatives 2026 — 10 Compared by Price, Workflow + Geography

Rollworks works well as a account-based marketing (abm) platform for mid-market abm teams on adroll. The 10 alternatives below cover the cases where Rollworks doesn't match your team's budget, workflow, or feature requirements — with Derrick App at the top for Sheet-native use cases.

↓ See the comparison read our full Rollworks review →

Comparison table of Rollworks alternatives

Entry price, headline strength, ideal profile and overall score. Tools are ranked by curator's overall fit, not by alphabet.

# Tool Best for Starting price Why we recommend it
1
Derrick App Recommended
Native Google Sheets enrichment $10/month The Native Google Sheets Alternative
2
6sense
Enterprise ABM teams Custom (~$25k/yr) Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.
3
Demandbase
Enterprise B2B with mature ABM programs + advertising budgets Custom (~$18K-65K+/yr) The enterprise ABM heavyweight.
4
Breeze Intelligence
Existing HubSpot customers wanting native enrichment $45/mo (100 credits, annual) + HubSpot sub What used to be Clearbit, now folded into HubSpot as a native credit-metered enrichment + buyer-intent layer.
5
Bombora
Mid-market & enterprise ABM Custom (~$30K/yr min) The 'gold standard' intent data co-op (Forrester 2025) - 13,000+ B2B topics tracked across 5,500+ publisher sites.
6
Leadfeeder
Mid-market B2B teams generating leads from website traffic Free Lite forever · Visitor ID from €99/mo The visitor-identification veteran.
7
Terminus
Mid-market enterprise ABM ~$40,000/year (custom) Terminus is an enterprise ABM platform (post-Sigstr merger) covering account identification, intent data, display ads, chat, and email-signature marketing.
8
Factors.AI
Mid-market AI-first ABM $399/month Factors.AI is an India-built AI-first account intelligence platform — account ID, intent data, marketing attribution, and predictive scoring in one stack.
9
G2 Marketing Solutions
B2B SaaS vendors with G2 listings ~$25,000/year (custom) G2 Marketing Solutions is the buyer-intent product layered on top of the world's largest B2B software review site.
10
TechTarget Priority Engine
Enterprise tech vendors selling to IT ~$75,000/year (custom) TechTarget Priority Engine is the enterprise B2B tech intent platform built on TechTarget's network of 150+ tech publications.
See the full breakdown of Rollworks alternatives →

Starting price, ranked

Cheapest first. Bars capped at $200/mo so SMB-tier tools stay readable ; tools with diagonal-stripe bars continue beyond the cap. The dashed line marks Rollworks's own starting price ($10,000/yr) so cheaper-than-Rollworks tools are unambiguous.

Derrick App
$10/mo
Breeze Intelligence
$45/mo
Leadfeeder
€99/mo
Factors.AI
$399/mo
Demandbase
Custom
6sense
Custom
G2 Marketing Solutions
$25,000/yr
Bombora
Custom
Terminus
$40,000/yr
TechTarget Priority Engine
$75,000/yr

Head-to-head : Rollworks vs each competitor

Already shortlisted 2 tools? Jump straight to the side-by-side comparison instead of reading the full listicle.

Rollworks vs 6sense

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Rollworks vs Demandbase

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Rollworks vs Breeze Intelligence

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Rollworks vs Terminus

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Rollworks (a NextRoll/AdRoll product) is a mid-market ABM platform bundling account identification, intent data, advertising, and journey orchestration. Strong for SMB and mid-market teams already on AdRoll display ads ; pricing is opaque and lock-in is real. Skip if you're under 30 reps or want monthly billing.

Most teams that outgrow Rollworks cite one of three reasons : pricing is fully opaque, tier-pricing surprises, or friction with their existing pipeline tooling. The 10 alternatives below cover the full range of replacement profiles — from cheaper SMB picks to enterprise-tier upgrades.

Featured alternative : Derrick App — the Sheet-native option at $10/mo flat. The 10-option comparison below is structured to let you filter by budget, workflow, or geographic priority in under a minute.

The top 10 Rollworks alternatives, ranked

Each card shows the tool's positioning, headline features, real pricing and who it's actually for. Click any tool name to read the full review when available.

#1

Derrick App Our pick

★★★★★ 5/5
From $10/month

The Native Google Sheets Alternative

Headline features

  • 28+ modular workflows: LinkedIn scraping, email finder, phone finder, website tech lookup, G2 insights
  • Integrated AI enrichment: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
  • Background processing: launch your enrichments and receive an email notification when complete
  • Automatic data cleaning: built-in cleaning and deduplication
  • Unlimited credit rollover: your unused credits never expire

Strengths vs Rollworks

  • Lives in Google Sheets — no platform switching
  • $10/mo flat — no credit caps, no per-seat fees
  • MCP-ready for AI / LLM agent workflows
Best for : Native Google Sheets enrichment
  1. #2

    6sense

    ★ 3.6/5

    Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.

    From Custom (~$25k/yr)
    Best for Enterprise ABM teams
  2. #3

    Demandbase

    ★ 3.9/5

    The enterprise ABM heavyweight.

    From Custom (~$18K-65K+/yr)
    Best for Enterprise B2B with mature ABM programs + advertising budgets
  3. #4

    Breeze Intelligence

    ★ 3.5/5

    What used to be Clearbit, now folded into HubSpot as a native credit-metered enrichment + buyer-intent layer.

    From $45/mo (100 credits, annual) + HubSpot sub
    Best for Existing HubSpot customers wanting native enrichment
  4. #5

    Bombora

    ★ 4/5

    The 'gold standard' intent data co-op (Forrester 2025) - 13,000+ B2B topics tracked across 5,500+ publisher sites.

    From Custom (~$30K/yr min)
    Best for Mid-market & enterprise ABM
  5. #6

    Leadfeeder

    ★ 3.7/5

    The visitor-identification veteran.

    From Free Lite forever · Visitor ID from €99/mo
    Best for Mid-market B2B teams generating leads from website traffic
  6. #7

    Terminus

    ★ 3.1/5

    Terminus is an enterprise ABM platform (post-Sigstr merger) covering account identification, intent data, display ads, chat, and email-signature marketing.

    From ~$40,000/year (custom)
    Best for Mid-market enterprise ABM
  7. #8

    Factors.AI

    ★ 3.4/5

    Factors.AI is an India-built AI-first account intelligence platform — account ID, intent data, marketing attribution, and predictive scoring in one stack.

    From $399/month
    Best for Mid-market AI-first ABM
  8. #9

    G2 Marketing Solutions

    ★ 3.3/5

    G2 Marketing Solutions is the buyer-intent product layered on top of the world's largest B2B software review site.

    From ~$25,000/year (custom)
    Best for B2B SaaS vendors with G2 listings
  9. #10

    TechTarget Priority Engine

    ★ 3/5

    TechTarget Priority Engine is the enterprise B2B tech intent platform built on TechTarget's network of 150+ tech publications.

    From ~$75,000/year (custom)
    Best for Enterprise tech vendors selling to IT

Advantages and disadvantages of leaving Rollworks

What you actually gain (and what you might lose) when switching off Rollworks to one of the alternatives above.

Why teams leave Rollworks

  • Pricing is fully opaque
  • Display ad spend is effectively mandatory
  • Intent data depth lags 6sense and Demandbase

What you might lose

AdRoll display ads are bundled, not bolted-on
Most ABM platforms require a separate DSP for display ads. Rollworks owns the network, so account-targeted ads launch in the same UI as journey orchestration. For teams already on AdRoll, this removes…
Mid-market pricing actually works for mid-market
6sense and Demandbase start north of $50K/year and assume an enterprise sales cycle. Rollworks ABM Standard at $25-50K/year is sized for 100-500 employee companies — and the sales team won't disqualif…
Journey orchestration UX is genuinely simple
Journeys are visual, drag-and-drop, and easy to QA. Marketers without RevOps support can build and ship campaigns without a Salesforce admin. Reviewers consistently call out faster time-to-first-campa…

6sense

  • Best-in-class intent data
  • Account-based predictive scoring

Demandbase

  • Best-in-class enterprise account identification + account graph
  • Native B2B advertising platform (genuine differentiator)

Bombora

  • Largest B2B intent data co-op (200+ publishers)
  • 13,000+ B2B topic categories

How to choose your Rollworks alternative

Two filters : a per-profile pick (cards below) and a granular criteria matrix (budget / workflow / use case / team size).

Freelancers & SMBs (<50 employees)

Derrick App

Derrick App offers the best price-to-features ratio at $10/month flat. Sheet-native, no per-seat fees, no credit caps.

See full profile ↓
Solo SDR on a budget

Breeze Intelligence

Breeze Intelligence starts at $45/mo (100 credits, annual) + HubSpot sub — the lowest paid entry in this competitive set with workable feature surface for solo workflows.

See full profile ↓
Mid-market sales teams (50-500 employees)

6sense

6sense balances feature depth + mid-market pricing (Custom (~$25k/yr)) — good fit for teams with dedicated SDR + RevOps headcount.

See full profile ↓
AI-first workflows

6sense

6sense pushes hardest on AI-driven personalization + automation. Strong fit for teams adopting AI agents (Jason AI, AI icebreakers, predictive scoring).

See full profile ↓

By budget

  • < $50 / month Derrick App Breeze Intelligence
  • $50-$200 / month Leadfeeder
  • $200+ / month or custom 6sense Demandbase Bombora Terminus Factors.AI G2 Marketing Solutions TechTarget Priority Engine

By workflow

  • Sheet-native Derrick App
  • Cloud platform / web app 6sense Demandbase Breeze Intelligence Bombora Leadfeeder Terminus Factors.AI G2 Marketing Solutions TechTarget Priority Engine

By use case

  • Data enrichment Derrick App Breeze Intelligence
  • Visitor / Intent 6sense Demandbase Bombora Leadfeeder Terminus Factors.AI G2 Marketing Solutions TechTarget Priority Engine

By team size

  • Solo / freelance Derrick App
  • Mid-market (10-100) Breeze Intelligence Leadfeeder Factors.AI G2 Marketing Solutions
  • Enterprise (100+) 6sense Demandbase Bombora Terminus TechTarget Priority Engine

Verdict : which Rollworks alternative to pick

Final recommendation by profile : Rollworks's alternatives fall into 4 clear buckets depending on what you optimise for.

  • For Sheet-native enrichment : Derrick App remains the lowest-friction fit at $10/mo flat — no credit caps, no per-seat fees, no platform onboarding.
  • For the lowest entry price : Breeze Intelligence starts at $45/mo (100 credits, annual) + HubSpot sub — fits tight budgets with workable feature surface for existing hubspot customers wanting native enrichment.
  • For closest head-to-head match : 6sense is the most direct comparable to Rollworks on positioning + price (Custom (~$25k/yr)).
  • For enterprise scale : platforms like Cognism, ZoomInfo, 6sense — built for 500+ employee orgs with dedicated RevOps headcount.

Rollworks works well for its core ICP. The alternatives matter only when your specific stack misfit, pricing ceiling, or geographic gap pushes you out. Spend a fortnight testing 2-3 shortlist candidates on real prospect lists.

Key terms glossary

To understand ABM + intent data + revenue orchestration concepts, see our glossary of B2B sales terms. Key concepts referenced throughout this guide : intent data, account scoring, ABM orchestration, journey stages, in-market signal.

FAQ - Common questions about Rollworks alternatives

What is the best Rollworks alternative in 2026?
The best alternative depends on your use case. For Sheets-native enrichment, Derrick App ($10/mo flat). For account-based marketing (abm) similar to Rollworks, 6sense is the closest comparable on positioning + price. For the cheapest entry point, Breeze Intelligence starts at $45/mo (100 credits, annual) + HubSpot sub.

Is there a free Rollworks alternative?
Several alternatives offer free tiers : Derrick App (14-day trial), Apollo (Free forever with 10K credits), and Hunter (limited free tier). For perpetual free-tier evaluation, Apollo's free tier is the most generous in the broader account-based marketing (abm) category. Most paid alternatives start in the $10-50/month range for solo use.

How does Rollworks pricing compare to its alternatives?
Rollworks starts at ~$10,000/year (custom). Comparable alternatives range from $45/mo (100 credits, annual) + HubSpot sub (cheapest) to enterprise custom contracts ($1K-10K+/year) at the high end. The right comparison isn't just headline price — factor in credit caps, seat fees, and bundled features per tier. Derrick App's $10/mo flat is unique in offering unlimited rows enriched directly in Google Sheets.

Can I switch from Rollworks to a Sheets-native tool?
Yes — Derrick App is built specifically for this migration. Export your data from Rollworks as CSV, paste into Google Sheets, and use Derrick's formulas (=DERRICK_EMAIL, =DERRICK_PHONE) for enrichment. No platform onboarding, no Zapier integration to maintain. Most teams complete the switch in under 30 minutes.

Which Rollworks alternative is best for account-based marketing (abm)?
For pure account-based marketing (abm) use cases, 6sense is the closest like-for-like alternative. For broader feature coverage including account-based marketing (abm) + adjacent workflows, Apollo or Reply.io bundle more in one platform. For Sheets-native data workflows, Derrick App at $10/mo replaces the data layer of any account-based marketing (abm) tool.

Keep researching Rollworks

Head-to-head Rollworks vs Derrick Side-by-side on features, pricing and data accuracy — Rollworks against the only Google Sheets-native enrichment app. Free forever, no contract. Open the comparison →
In-depth review

Read our full Rollworks review

Features, accuracy, integrations - everything beyond pricing and alternatives.

Open the review → Pricing breakdown

Rollworks pricing analysis

Real per-credit cost, hidden fees, calculator, plan comparison.

Open the pricing page → Curated stack

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