Pricing analysis Factors.AI 2026 restructure : permanent Free tier (5K MTUs + 200 companies + 3 seats, was 14-day trial in 2024). Paid tiers (Basic / Growth / Enterprise) all quote-only now — no public $ prices. Metric changed from 'visitor caps' to 'monthly tracked users + companies identified'. Old 'Pro' tier eliminated. AI predictive scoring (main moat) gated to Growth+.
Factors.AI ships 4 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
Factors.ai pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free (permanent) | $0 | Evaluation / testing | 5K monthly tracked users + 200 companies + 3 seats · 5,000 monthly tracked users (MTUs) · 200 companies identified/mo |
| Basic | Custom (quote-only) | 10,000 monthly tracked users | 10K MTUs + 3K companies + 5 seats · 10,000 monthly tracked users · 3,000 companies identified/mo |
| Growth | Custom (quote-only) | 50,000 monthly tracked users | 50K MTUs + 8K companies + 10 seats · 50,000 monthly tracked users · 8,000 companies identified/mo |
| Enterprise | Custom | 100K+ MTUs (scales higher) | 100K+ MTUs + 25 seats · 100K+ MTUs (scales higher) · 25+ seats |
Factors.AI bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Factors.AI's pricing is volume + features tiered. Starter at $399/month covers basic ABM workflows ; Growth at $899-$1,200/month adds AI predictive scoring + multi-touch attribution (the platform's biggest differentiators) ; Pro at $2,000+ adds custom AI model training + advanced workflows. Annual billing saves ~15% versus monthly.
How Factors.AI stacks against Derrick, Hunter, and the other tools we benchmarked.
Cost comparison between Factors.AI and Derrick across the dimensions that matter most for real-world budgeting :
| Dimension | Factors.AI | Derrick App |
|---|---|---|
| Pricing entry | $399/month (Starter) | $10/mo flat |
| AI predictive scoring | Available on Growth ($899+) | Via LLM in Sheets |
| Multi-touch attribution | Bundled with ABM (Growth+) | Pair with analytics tool |
| EU coverage | Competitive but lags Dealfront | Via integrated providers |
| AI accuracy vs 6sense | 10-15% accuracy gap on predictive | N/A |
| Best for | Mid-market AI-first ABM | Spreadsheet-native enrichment |
Factors.AI wins on AI predictive ABM at mid-market pricing — the value proposition between visitor-ID tools and enterprise platforms. Enterprise platforms (6sense, Demandbase) win on intent depth. Dealfront wins on EU coverage. Derrick is the Sheets-native enrichment layer that pairs with any ABM platform.
What you actually get on Factors.AI's paid tiers (synthesised from real-user G2 + Capterra reviews) :
Factors.AI is the right tool for 50-500 employee B2B teams that want AI-powered ABM (predictive scoring + intent + attribution) at mid-market pricing rather than the $50K+/year enterprise commit that 6sense and Demandbase require. The combination of bundled attribution + predictive scoring at $899-$1,200/month is the cleanest mid-market value in the ABM-with-AI space in 2026. The platform fails for EU-heavy stacks (regional coverage lags Dealfront) and for enterprise teams that need the deepest proprietary intent depth (6sense remains the leader). For its core ICP — mid-market AI-first ABM — Factors.AI is one of the most commercially distinctive products in the category.
Factors.AI starts at $399/month (Starter tier — Account ID · basic intent · 1 user · standard reporting). Higher tiers scale to Custom (Enterprise). For a flat-rate alternative without credit caps or seat-upgrade math, Derrick App is $10/month for unlimited rows enriched in Google Sheets.
Factors.AI's free tier provides Free 14-day trial — useful for evaluation but rarely enough for production use. Paid plans start at $399/month. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
Factors.AI's headline price ($399/month) is the floor. AI predictive scoring (a primary differentiator) gates to Growth tier ($899+/mo) — Starter doesn't include it. Multi-touch attribution gates to Growth as well. Custom AI model training requires Pro ($2,000+/mo) or Enterprise. API access gates to Pro and above.
Factors.AI starts at $399/month and scales with usage + seats. Derrick App is $10/month flat for unlimited rows enriched directly in Google Sheets — no credit caps, no per-seat fees, no tier-upsell math. For mid-market ai-first abm that don't need the full account-based marketing (abm) platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on Factors.AI depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free 14-day trial) is genuinely free, but caps usage tightly.
For Sheet-native workflows, Derrick App at $10/month flat is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full Factors.AI alternatives guide for the ranked decision framework.
Comparing options? These are the other intent & abm tools we've torn down at the same depth — real per-credit cost, hidden fees, plan calculators.
Discover 6sense in our comprehensive review. Explore the pros and cons of this B2B intelligence platform to determine if it's the right fit
See pricing →
Leadfeeder Review: Pros, Cons & Features Compared | Derrick App
See pricing →
Discover Lead411's strengths and weaknesses in our comprehensive review. Compare features, pricing, and performance to find the best B2B sal
See pricing →
Honest Rollworks review — what the ABM platform does well, what the opaque pricing really costs, and the 6sense/Demandbase alternatives you
See pricing →Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
See the curation →
