Pricing analysis Tier-by-tier G2 Marketing Solutions pricing for 2026 : what's included, what scales the bill, and where Derrick App's $10/mo flat fits as a cheaper Sheet-native alternative. Buyer-side analysis based on real G2 + Capterra reviews + the vendor's published pricing.
G2 Marketing Solutions ships 4 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
G2 Marketing Solutions pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free G2 Vendor Profile | $0 | Evaluation / testing | Profile + review collection · Public G2 listing for any SaaS · Review collection from customers |
| Marketing Solutions Starter | ~$2,083/mo (~$25,000/year) | Basic intent dashboard from G2 traffic | Basic intent + CRM sync · Basic intent dashboard from G2 traffic · 1-3 product categories tracked |
| Marketing Solutions Pro | ~$4,166-$6,666/mo ($50,000-$80,000/year) | Full intent feed (real-time) | Full intent + competitor tracking · Full intent feed (real-time) · Competitor tracking (who's comparing you) |
| Enterprise | $8,333+/mo ($100,000+/year) | Raw data feed access (data licensing) | Raw data feed + custom · Raw data feed access (data licensing) · Multiple product categories |
G2 Marketing Solutions bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
G2 Marketing Solutions doesn't publish pricing — every tier is sales-led. Industry-aggregated figures (Vendr, G2 verified-buyer reports, public RFP disclosures) put Starter around $25K/year, Pro at $50-$80K/year, Enterprise at $100K+/year. Annual contracts only.
The free G2 vendor profile is separate — anyone can list a SaaS product on G2 for free and collect reviews. The free profile is genuinely useful for SEO and social proof but doesn't include the Marketing Solutions intent data layer.
How G2 Marketing Solutions stacks against Derrick, Hunter, and the other tools we benchmarked.
Side-by-side : G2 Marketing Solutions versus Derrick App on the cost lines that drive total spend, not just the headline tier price :
| Dimension | G2 Marketing Solutions | Derrick App |
|---|---|---|
| Pricing entry | ~$25,000/year (custom) | $10/mo flat |
| Data exclusivity | First-party from G2 traffic | Via integrated providers |
| Buyer intent depth | Bottom-of-funnel (active comparison) | External integrations |
| G2-listing dependency | Required — useless without it | N/A |
| Contract length | Annual minimum | Monthly |
| Best for | B2B SaaS with G2 strategy | Spreadsheet-native enrichment |
G2 Marketing Solutions wins on exclusive first-party intent data for B2B SaaS with G2 presence. Third-party intent providers (Bombora, TrustRadius) win on broader coverage outside G2. Derrick is the Sheets-native enrichment layer for G2-intent-driven outbound workflows.
Beyond the headline plan name : here's what G2 Marketing Solutions delivers per tier that matters in real production use :
G2 Marketing Solutions is the right tool for B2B SaaS vendors with established G2 presence (50+ reviews, active category positioning) and sales motions that can act on bottom-of-funnel intent signal. The data is genuinely exclusive — no competitor can replicate signal from G2's review-site traffic — and for SaaS vendors fitting the profile, it's one of the highest-quality intent sources in the market. The platform fails for non-SaaS businesses, for SaaS without meaningful G2 presence, and for teams that need transparent pricing or short-commit billing. For its specific ICP — established B2B SaaS with mature outbound + G2 strategy — Marketing Solutions is a defensible $25-$80K/year investment that compounds annually as G2 presence grows.
G2 Marketing Solutions starts at ~$25,000/year (custom) (Marketing Solutions Starter tier — Basic intent dashboard · CRM sync · 1-3 categories · annual). Higher tiers scale to $100K+/year (Enterprise). For a flat-rate alternative without credit caps or seat-upgrade math, Derrick App is $10/month for unlimited rows enriched in Google Sheets.
G2 Marketing Solutions's free tier provides Free G2 vendor profile — useful for evaluation but rarely enough for production use. Paid plans start at ~$25,000/year (custom). For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
G2 Marketing Solutions's headline price (~$25,000/year (custom)) is the floor. Pricing scales by category count — vendors in multiple G2 categories (e.g. "Email Marketing" + "Marketing Automation" + "CRM") pay more. Buyer Intent feed exports for programmatic ad targeting often require Pro tier. Annual contracts auto-renew with 60-90 day notice windows.
G2 Marketing Solutions starts at ~$25,000/year (custom) and scales with usage + seats. Derrick App is $10/month flat for unlimited rows enriched directly in Google Sheets — no credit caps, no per-seat fees, no tier-upsell math. For b2b saas vendors with g2 listings that don't need the full buyer intent data platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on G2 Marketing Solutions depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free G2 vendor profile) is genuinely free, but caps usage tightly.
For Sheet-native workflows, Derrick App at $10/month flat is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full G2 Marketing Solutions alternatives guide for the ranked decision framework.
Comparing options? These are the other intent & abm tools we've torn down at the same depth — real per-credit cost, hidden fees, plan calculators.
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Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
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