Pricing analysis Lead Forensics publishes no prices — only two quote-only tiers (Essential, Automate) sized by your website traffic. Third-party estimates (Vendr, G2) put entry around £4,500/year, but this is NOT vendor-published. This breakdown unpacks what's known + the line items most buyers miss at signup, with Derrick App's $10/mo flat as the comparison anchor.
Lead Forensics ships 3 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
Lead Forensics publishes no prices. Its pricing page (leadforensics.com/pricing) lists just two quote-only tiers, plus a 7-day trial. Cost is sized by your website traffic and quoted after the trial.
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free trial | £0 | 7-day evaluation | Full features · 7 days · no commitment |
| Essential | Quote-only | Small & medium-sized businesses | Account-level visitor ID · CRM sync · UK-based AM · unlimited users · annual contract |
| Automate | Quote-only | Enterprise businesses | Everything in Essential · workflow automation · advanced integrations · annual contract |
Lead Forensics does not publish pricing on their public site — cost is determined by your website traffic volume during the trial. Third-party sources (Vendr, G2 verified-buyer reports) estimate entry around £4,500/year, but this figure is NOT vendor-published and should be treated as an unofficial estimate only.
Lead Forensics bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Lead Forensics doesn't publish pricing — both tiers (Essential, Automate) are sales-led and quote-only, sized by your website traffic. Third-party estimates (Vendr, G2 verified-buyer reports) put entry around £4,500/year, but Lead Forensics publishes no figure and no public tier ladder. Annual contracts only — no monthly billing option.
By those third-party estimates the pricing is materially higher than Leadfeeder (€99/month annual, ~€1,200/year), Albacross (€99-€499/month), or Leadinfo (€69/month) for similar visitor-ID-only functionality. The premium is justified primarily by enterprise sales motion, UK heritage, and onboarding services — not by product superiority.
How Lead Forensics stacks against Derrick, Hunter, and the other tools we benchmarked.
Cost comparison between Lead Forensics and Derrick across the dimensions that matter most for real-world budgeting :
| Dimension | Lead Forensics | Derrick App |
|---|---|---|
| Pricing entry | Quote-only (~£4,500/yr third-party estimate) | $10/mo flat |
| Pricing transparency | Opaque, sales-led | Public, $10/mo |
| Contract length | Annual minimum | Monthly |
| UK + EU coverage | Strong heritage advantage | Via integrated providers |
| Account management | Dedicated UK-based AM | Self-serve |
| Product velocity | Stable but slow vs newer entrants | N/A |
Lead Forensics wins on UK enterprise sales motion and dedicated account management. Leadfeeder + Albacross + Leadinfo win on product-feature-per-dollar at lighter weight. Derrick is the Sheets-native enrichment layer underneath any of these.
Lead Forensics's strongest included features (verified from G2 + Capterra buyer reviews) — the capabilities that make the platform worth its price :
Lead Forensics is the right tool for UK enterprise B2B teams that buy through traditional procurement and value dedicated account management over per-feature optimisation. The UK heritage + Western European coverage is genuine, and the enterprise sales motion fits cleanly into how some larger organisations buy software. The platform fails versus 2024+ generation tools on price-to-value (Leadfeeder, Albacross, Leadinfo deliver near-equivalent functionality at 10-25% of the cost) and on product velocity (Warmly, Dealfront, and modern AI-first platforms ship features monthly). For its core ICP — UK enterprise procurement processes — Lead Forensics remains the safe pick. For everyone else, the lighter alternatives are materially better value in 2026.
Lead Forensics does not publish prices. It offers a 7-day free trial, then two quote-only tiers — Essential (small & medium businesses) and Automate (enterprise) — priced by your website traffic volume. Third-party sources (Vendr, G2) estimate entry around £4,500/year, but this is NOT vendor-published. For a flat-rate alternative without quotes or seat-upgrade math, Derrick App is $10/month for unlimited rows enriched in Google Sheets.
Lead Forensics offers a 7-day free trial (no credit card) — useful for evaluation but rarely enough for production use. Paid plans are quote-only and not publicly priced; third-party estimates put entry around £4,500/year. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
Lead Forensics is quote-only, so there is no published floor — third-party estimates put entry around £4,500/year but the vendor publishes no figure. Annual contracts auto-renew with 60-90 day notice windows. Onboarding services are typically included in Year 1 pricing but Year 2+ renewal sometimes excludes them. Custom integrations beyond standard HubSpot/Salesforce sync require professional services billing. Multi-region rollouts (UK + EU + US) typically gate to the Automate tier (custom).
Lead Forensics is quote-only (third-party estimates ~£4,500/year entry) and scales with website traffic. Derrick App is $10/month flat for unlimited rows enriched directly in Google Sheets — no credit caps, no per-seat fees, no tier-upsell math. For UK enterprise B2B teams that don't need the full visitor identification platform feature surface, Derrick is the lower-friction comparison anchor.
Lead Forensics has only two quote-only tiers (Essential, Automate) with unlimited users and no per-seat fee — pricing flexes by your website traffic volume, negotiated during the quote. There is no public credit ladder. Annual contracts are standard. The 7-day free trial is genuinely free, but caps usage to one week.
For Sheet-native workflows, Derrick App at $10/month flat is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full Lead Forensics alternatives guide for the ranked decision framework.
Comparing options? These are the other intent & abm tools we've torn down at the same depth — real per-credit cost, hidden fees, plan calculators.
Honest Warmly review — what the AI visitor-intelligence platform does well, real annual pricing, live-chat orchestration, and alternatives t
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Honest Albacross review — what the European visitor identification platform does well, real per-month pricing, intent + ABM workflows, and a
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Honest Leadinfo review — what the Dutch SMB-focused visitor identification platform does well, real per-month pricing, and alternatives that
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Honest Visitor Queue review — what the Canadian SMB visitor identification platform does well, real per-month pricing, and alternatives that
See pricing →Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
See the curation →
