Lead Forensics
- Starting price: ~$4,500/year (custom)
- Free plan: Free 7-day trial
- Founded: 2009
- HQ: Portsmouth, UK
Updated
Lead Forensics vs Leadfeeder vs Derrick: Which Is Better in 2026?
- Short answer
- Lead Forensics vs Leadfeeder vs Derrick: Lead Forensics is a enterprise account-id · uk + eu coverage, Leadfeeder is a website visitor identification platform - now part of dealfront after april 2023 merger. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Lead Forensics or Leadfeeder) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Lead Forensics or Leadfeeder for outreach.
ABM tools like Lead Forensics command enterprise-level pricing for their intent + reveal stack. The side-by-side comparison below tracks Lead Forensics's signal accuracy, integration ecosystem and per-seat costs against Derrick's à-la-carte credit model that lets you sample Lead Forensics's value before committing $40k+/year.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
Lead Forensics vs Leadfeeder vs Derrick at a glance
Leadfeeder
- Starting price: Free Lite forever · Visitor ID from €99/mo
- Free plan: Yes - Lite plan free forever (100 companies/mo)
- Founded: 2012 (merged with Echobot in 2022 via Great Hill Partners €180M deal ; Dealfront brand launched April 2023)
- HQ: Helsinki, Finland (with Karlsruhe, Germany office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Lead Forensics and Leadfeeder
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Native Google Sheets enrichment, no CSV exports
Both Lead Forensics and Leadfeeder make you leave your spreadsheet to do real work. Derrick stays inside the sheet — formulas trigger enrichment in place, results land in the next column, and your existing pivot tables, filters, and dashboards keep working. For teams already running their pipeline in Sheets, that's hours saved per week on copy-paste alone.
02 Flat $10/month pricing — no credit walls
Pricing comparison : Lead Forensics from ~$4,500/year (custom), Leadfeeder from Free Lite forever · Visitor ID from €99/mo, Derrick at $10/mo flat. Note the unit — both Lead Forensics and Leadfeeder either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.
03 Plug Derrick into Claude / ChatGPT via MCP — no glue code
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. Lead Forensics and Leadfeeder require Zapier, Make, or custom API wiring to do the same.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Lead Forensics, Leadfeeder, and Derrick each genuinely win.
What Lead Forensics does better
- Dedicated UK-based account management
- Strong UK + Western European coverage
- Stable, mature platform
What Leadfeeder does better
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- Free Lite tier + 14-day full trial
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Lead Forensics | Leadfeeder | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$4,500/year (custom) | Free Lite forever · Visitor ID from €99/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€60/yr | ~€1,188/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Free 7-day trial | Yes - Lite plan free forever (100 companies/mo) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Lead Forensics vs Leadfeeder vs Derrick: full feature comparison
| Lead Forensics | Derrick App | Leadfeeder | |
|---|---|---|---|
| Entry price | ~$4,500/year (custom) | $10/mo flat | Free Lite forever · Visitor ID from €99/mo |
| Free plan | Free 7-day trial | 14-day full trial | Yes (limited) |
| Best for | UK enterprise B2B teams | Sheet-native enrichment | Mid-market B2B teams generating leads from website traffic |
| Category positioning | Visitor identification | Spreadsheet-native B2B data | Website Visitor Identification (now Dealfront) |
| G2 rating | 4.1/5 | — | 4.3/5 |
| Founded | 2009 | 2022 | 2012 (merged with Echobot to form Dealfront in April 2023) |
| Match rate (B2B traffic) | Strong heritage advantage | N/A — data not visitor ID | 25-40% |
| Geographic coverage | Strong heritage advantage | Via integrated providers | Best-in-class (Dealfront EU posture) |
| Deanonymization level | Account-level | N/A | Account-level |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Visitor identification derrick
best value for money
Results first.
Discover Derrick →
Website Visitor Identification (now Dealfront)
Lead Forensics vs Leadfeeder vs Derrick pricing breakdown
Visitor identification Lead Forensics
~$4,500/year (custom)
Best for: UK enterprise B2B teams
Lead Forensics pricing entry sits at ~$4,500/year (custom) (visitor identification). Sized for uk enterprise b2b teams. The detailed Lead Forensics pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Website Visitor Identification (now Dealfront) Leadfeeder
Free Lite forever · Visitor ID from €99/mo
Best for: Mid-market B2B teams generating leads from website traffic
Website Visitor Identification (now Dealfront) category : Leadfeeder entry tier is Free Lite forever · Visitor ID from €99/mo. Best-for : mid-market b2b teams generating leads from website traffic. See the complete Leadfeeder pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Migration Guide
How to switch from Lead Forensics to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Lead Forensics, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Lead Forensics if…
- You specifically need uk enterprise b2b teams
- Dedicated UK-based account management
- Strong UK + Western European coverage
- You're already invested in the Lead Forensics ecosystem
Pick Leadfeeder if…
- You specifically need mid-market b2b teams generating leads from website traffic
- Best-in-class visitor identification UX
- Strong CRM integrations + EU compliance posture
- You're already invested in the Leadfeeder ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Lead Forensics vs Leadfeeder
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Lead Forensics vs Leadfeeder: when does each fit best?
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Lead Forensics is positioned as visitor identification for uk enterprise b2b teams. Leadfeeder is positioned as website visitor identification (now dealfront) for mid-market b2b teams generating leads from website traffic. Both compete in the visitor identification category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Lead Forensics at 4.1/5 and Leadfeeder at 4.3/5 — both products work, the deciding factor is workflow fit, not product quality.
How do Lead Forensics and Leadfeeder pricing actually compare in 2026?
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Lead Forensics entry-paid tier : Standard at ~£4,500/year. Next tier up is Premium (~£8,000-£10,000/year). Lead Forensics's free tier : Free 7-day trial. Leadfeeder entry-paid tier : Website Visitor Identification at €99-€1,199/mo (annual: ~30% discount). Next tier up is Platform (From €399/mo (annual)). Leadfeeder's free tier : Yes - Lite plan free forever (100 companies/mo). For comparison : Derrick App skips the credit + seat model entirely with $10/month for unlimited enrichment, billed directly in the Sheet.
What's the biggest reason to pick Lead Forensics over Leadfeeder?
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Dedicated UK-based account management. Higher-tier customers get a named UK-based account manager with quick response times and product knowledge. For enterprise teams that value relationship-driven vendor management, the human touch matters versus self-serve products. (Source : James W., Sales Director (UK SaaS), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Lead Forensics is the right pick over Leadfeeder.
What's the biggest reason to pick Leadfeeder over Lead Forensics?
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Best-in-class visitor identification UX. Setup is dead-simple - install a tracking script and see data within minutes. G2 reviewers consistently praise the onboarding experience. The interface clearly shows which companies visited, what pages they viewed, and how to action the signals. New users typically have working visitor identification within 30 minutes of signup. (Source : Verified G2 user, Marketing Director, G2 review (Q1 2026).) If this is the differentiator that matters most for your stack, Leadfeeder is the right pick over Lead Forensics.
Can Derrick replace both Lead Forensics and Leadfeeder?
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Both Lead Forensics and Leadfeeder compete in the visitor identification category. Derrick is data-and-Sheets-native — it doesn't replace a full visitor identification platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Lead Forensics or Leadfeeder. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical visitor identification stack workflows. For teams running heavy visitor identification feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.
Beyond Lead Forensics and Leadfeeder, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : Albacross, Leadinfo, Warmly, Dealfront. Each has its own positioning trade-off versus Lead Forensics and Leadfeeder — Albacross typically appears as a direct competitor on G2 review pages, with Leadinfo, Warmly, Dealfront as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.
One-on-one
Leadfeeder vs Derrick - solo duel
Drop the third-party context and see how Leadfeeder compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
