Updated
Alternatives analysis

Top 9 G2 Marketing Solutions Alternatives in 2026 : Pricing + Features + Real Trade-Offs

G2 Marketing Solutions works well as a buyer intent data platform for b2b saas vendors with g2 listings. The 9 alternatives below cover the cases where G2 Marketing Solutions doesn't match your team's budget, workflow, or feature requirements — with Derrick App at the top for Sheet-native use cases.

↓ See the comparison read our full G2 Marketing Solutions review →

Comparison table of G2 Marketing Solutions alternatives

Entry price, headline strength, ideal profile and overall score. Tools are ranked by curator's overall fit, not by alphabet.

# Tool Best for Starting price Why we recommend it
1
Derrick App Recommended
Native Google Sheets enrichment $10/month The Native Google Sheets Alternative
2
Bombora
Mid-market & enterprise ABM Custom (~$30K/yr min) The 'gold standard' intent data co-op (Forrester 2025) - 13,000+ B2B topics tracked across 5,500+ publisher sites.
3
6sense
Enterprise ABM teams Custom (~$25k/yr) Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.
4
Demandbase
Enterprise B2B with mature ABM programs + advertising budgets Custom (~$18K-65K+/yr) The enterprise ABM heavyweight.
5
TechTarget Priority Engine
Enterprise tech vendors selling to IT ~$75,000/year (custom) TechTarget Priority Engine is the enterprise B2B tech intent platform built on TechTarget's network of 150+ tech publications.
6
Warmly
Revenue teams on signal-based outbound $10,000/year Warmly is an AI-first signal-based revenue platform — web-deanonymization, account-intent, live chat, and outbound orchestration in one stack.
7
Rollworks
Mid-market ABM teams on AdRoll ~$10,000/year (custom) Rollworks (a NextRoll/AdRoll product) is a mid-market ABM platform bundling account identification, intent data, advertising, and journey orchestration.
8
Terminus
Mid-market enterprise ABM ~$40,000/year (custom) Terminus is an enterprise ABM platform (post-Sigstr merger) covering account identification, intent data, display ads, chat, and email-signature marketing.
9
Factors.AI
Mid-market AI-first ABM $399/month Factors.AI is an India-built AI-first account intelligence platform — account ID, intent data, marketing attribution, and predictive scoring in one stack.
See the full breakdown of G2 Marketing Solutions alternatives →

Starting price, ranked

Cheapest first. Bars capped at $200/mo so SMB-tier tools stay readable ; tools with diagonal-stripe bars continue beyond the cap. The dashed line marks G2 Marketing Solutions's own starting price ($25,000/yr) so cheaper-than-G2 Marketing Solutions tools are unambiguous.

Derrick App
$10/mo
Factors.AI
$399/mo
Warmly
$10,000/yr
Rollworks
$10,000/yr
Demandbase
Custom
6sense
Custom
Bombora
Custom
Terminus
$40,000/yr
TechTarget Priority Engine
$75,000/yr

Head-to-head : G2 Marketing Solutions vs each competitor

Already shortlisted 2 tools? Jump straight to the side-by-side comparison instead of reading the full listicle.

G2 Marketing Solutions vs Bombora

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G2 Marketing Solutions vs 6sense

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G2 Marketing Solutions vs Demandbase

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G2 Marketing Solutions vs TechTarget Priority Engine

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G2 Marketing Solutions is the buyer-intent product layered on top of the world's largest B2B software review site. Surfaces in-market buyers researching your category. Annual contracts starting around $25K/year. Best for B2B SaaS vendors with a G2 listing ; structural fit doesn't translate outside software categories.

Most teams that outgrow G2 Marketing Solutions cite one of three reasons : useless for saas without g2 presence, tier-pricing surprises, or friction with their existing pipeline tooling. The 9 alternatives below cover the full range of replacement profiles — from cheaper SMB picks to enterprise-tier upgrades.

The featured pick : Derrick App for Sheet-native workflows. Below, you'll find each of the 9 options ranked by entry price, with profile-fit recommendations for solo, mid-market, and enterprise teams.

The top 9 G2 Marketing Solutions alternatives, ranked

Each card shows the tool's positioning, headline features, real pricing and who it's actually for. Click any tool name to read the full review when available.

#1

Derrick App Our pick

★★★★★ 5/5
From $10/month

The Native Google Sheets Alternative

Headline features

  • 28+ modular workflows: LinkedIn scraping, email finder, phone finder, website tech lookup, G2 insights
  • Integrated AI enrichment: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
  • Background processing: launch your enrichments and receive an email notification when complete
  • Automatic data cleaning: built-in cleaning and deduplication
  • Unlimited credit rollover: your unused credits never expire

Strengths vs G2 Marketing Solutions

  • Lives in Google Sheets — no platform switching
  • $10/mo flat — no credit caps, no per-seat fees
  • MCP-ready for AI / LLM agent workflows
Best for : Native Google Sheets enrichment
  1. #2

    Bombora

    ★ 4/5

    The 'gold standard' intent data co-op (Forrester 2025) - 13,000+ B2B topics tracked across 5,500+ publisher sites.

    From Custom (~$30K/yr min)
    Best for Mid-market & enterprise ABM
  2. #3

    6sense

    ★ 3.6/5

    Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.

    From Custom (~$25k/yr)
    Best for Enterprise ABM teams
  3. #4

    Demandbase

    ★ 3.9/5

    The enterprise ABM heavyweight.

    From Custom (~$18K-65K+/yr)
    Best for Enterprise B2B with mature ABM programs + advertising budgets
  4. #5

    TechTarget Priority Engine

    ★ 3/5

    TechTarget Priority Engine is the enterprise B2B tech intent platform built on TechTarget's network of 150+ tech publications.

    From ~$75,000/year (custom)
    Best for Enterprise tech vendors selling to IT
  5. #6

    Warmly

    ★ 3.4/5

    Warmly is an AI-first signal-based revenue platform — web-deanonymization, account-intent, live chat, and outbound orchestration in one stack.

    From $10,000/year
    Best for Revenue teams on signal-based outbound
  6. #7

    Rollworks

    ★ 3.2/5

    Rollworks (a NextRoll/AdRoll product) is a mid-market ABM platform bundling account identification, intent data, advertising, and journey orchestration.

    From ~$10,000/year (custom)
    Best for Mid-market ABM teams on AdRoll
  7. #8

    Terminus

    ★ 3.1/5

    Terminus is an enterprise ABM platform (post-Sigstr merger) covering account identification, intent data, display ads, chat, and email-signature marketing.

    From ~$40,000/year (custom)
    Best for Mid-market enterprise ABM
  8. #9

    Factors.AI

    ★ 3.4/5

    Factors.AI is an India-built AI-first account intelligence platform — account ID, intent data, marketing attribution, and predictive scoring in one stack.

    From $399/month
    Best for Mid-market AI-first ABM

Advantages and disadvantages of leaving G2 Marketing Solutions

What you actually gain (and what you might lose) when switching off G2 Marketing Solutions to one of the alternatives above.

Why teams leave G2 Marketing Solutions

  • Useless for SaaS without G2 presence
  • Pricing scales fast for multi-category SaaS
  • Opaque pricing creates procurement friction

What you might lose

First-party buyer intent that no competitor can replicate
G2 owns the data because G2 owns the review-site traffic generating it. Bombora, TrustRadius, and other third-party intent providers can approximate but can't deliver the same signal. For SaaS vendors…
Strong brand authority + buyer trust
G2 is the most-trusted B2B software review brand. Being listed there with positive reviews drives both top-of-funnel (organic search visibility) and bottom-of-funnel (buyer trust at decision time). Th…
Native Salesforce + HubSpot intent workflows
CRM integrations push intent signal directly into deal records — "Account X just viewed our category page" surfaces as a deal-stage update or rep alert. For mature sales motions, this is the meaningfu…

Bombora

  • Largest B2B intent data co-op (200+ publishers)
  • 13,000+ B2B topic categories

6sense

  • Best-in-class intent data
  • Account-based predictive scoring

Demandbase

  • Best-in-class enterprise account identification + account graph
  • Native B2B advertising platform (genuine differentiator)

How to choose your G2 Marketing Solutions alternative

Two filters : a per-profile pick (cards below) and a granular criteria matrix (budget / workflow / use case / team size).

Freelancers & SMBs (<50 employees)

Derrick App

Derrick App offers the best price-to-features ratio at $10/month flat. Sheet-native, no per-seat fees, no credit caps.

See full profile ↓
Solo SDR on a budget

Factors.AI

Factors.AI starts at $399/month — the lowest paid entry in this competitive set with workable feature surface for solo workflows.

See full profile ↓
Mid-market sales teams (50-500 employees)

6sense

6sense balances feature depth + mid-market pricing (Custom (~$25k/yr)) — good fit for teams with dedicated SDR + RevOps headcount.

See full profile ↓
AI-first workflows

6sense

6sense pushes hardest on AI-driven personalization + automation. Strong fit for teams adopting AI agents (Jason AI, AI icebreakers, predictive scoring).

See full profile ↓

By budget

  • < $50 / month Derrick App
  • $200+ / month or custom Bombora 6sense Demandbase TechTarget Priority Engine Warmly Rollworks Terminus Factors.AI

By workflow

  • Sheet-native Derrick App
  • Cloud platform / web app Bombora 6sense Demandbase TechTarget Priority Engine Warmly Rollworks Terminus Factors.AI

By use case

  • Data enrichment Derrick App
  • Visitor / Intent Bombora 6sense Demandbase TechTarget Priority Engine Warmly Rollworks Terminus Factors.AI

By team size

  • Solo / freelance Derrick App
  • Mid-market (10-100) Warmly Rollworks Factors.AI
  • Enterprise (100+) Bombora 6sense Demandbase TechTarget Priority Engine Terminus

Verdict : which G2 Marketing Solutions alternative to pick

The right G2 Marketing Solutions alternative depends primarily on your use case + budget + workflow shape.

  • For budget-conscious Sheet users : Derrick App at $10/mo flat covers unlimited rows. Best fit when your team already lives in Google Sheets.
  • For the lowest entry price : Factors.AI starts at $399/month — fits tight budgets with workable feature surface for mid-market ai-first abm.
  • For closest head-to-head match : Bombora is the most direct comparable to G2 Marketing Solutions on positioning + price (Custom (~$30K/yr min)).
  • For data depth at scale : the enterprise tier (Cognism, ZoomInfo, 6sense) brings proprietary databases + intent layers that mid-market alternatives don't match.

G2 Marketing Solutions works well for its core ICP. The alternatives matter only when your specific stack misfit, pricing ceiling, or geographic gap pushes you out. Spend a fortnight testing 2-3 shortlist candidates on real prospect lists.

Key terms glossary

To understand ABM + intent data + revenue orchestration concepts, see our glossary of B2B sales terms. Key concepts referenced throughout this guide : intent data, account scoring, ABM orchestration, journey stages, in-market signal.

FAQ - Common questions about G2 Marketing Solutions alternatives

What is the best G2 Marketing Solutions alternative in 2026?
The best alternative depends on your use case. For Sheets-native enrichment, Derrick App ($10/mo flat). For buyer intent data similar to G2 Marketing Solutions, Bombora is the closest comparable on positioning + price. For the cheapest entry point, Factors.AI starts at $399/month.

Is there a free G2 Marketing Solutions alternative?
Several alternatives offer free tiers : Derrick App (14-day trial), Apollo (Free forever with 10K credits), and Hunter (limited free tier). For perpetual free-tier evaluation, Apollo's free tier is the most generous in the broader buyer intent data category. Most paid alternatives start in the $10-50/month range for solo use.

How does G2 Marketing Solutions pricing compare to its alternatives?
G2 Marketing Solutions starts at ~$25,000/year (custom). Comparable alternatives range from $399/month (cheapest) to enterprise custom contracts ($1K-10K+/year) at the high end. The right comparison isn't just headline price — factor in credit caps, seat fees, and bundled features per tier. Derrick App's $10/mo flat is unique in offering unlimited rows enriched directly in Google Sheets.

Can I switch from G2 Marketing Solutions to a Sheets-native tool?
Yes — Derrick App is built specifically for this migration. Export your data from G2 Marketing Solutions as CSV, paste into Google Sheets, and use Derrick's formulas (=DERRICK_EMAIL, =DERRICK_PHONE) for enrichment. No platform onboarding, no Zapier integration to maintain. Most teams complete the switch in under 30 minutes.

Which G2 Marketing Solutions alternative is best for buyer intent data?
For pure buyer intent data use cases, Bombora is the closest like-for-like alternative. For broader feature coverage including buyer intent data + adjacent workflows, Apollo or Reply.io bundle more in one platform. For Sheets-native data workflows, Derrick App at $10/mo replaces the data layer of any buyer intent data tool.

Keep researching G2 Marketing Solutions

Head-to-head G2 Marketing Solutions vs Derrick Side-by-side on features, pricing and data accuracy — G2 Marketing Solutions against the only Google Sheets-native enrichment app. Free forever, no contract. Open the comparison →
In-depth review

Read our full G2 Marketing Solutions review

Features, accuracy, integrations - everything beyond pricing and alternatives.

Open the review → Pricing breakdown

G2 Marketing Solutions pricing analysis

Real per-credit cost, hidden fees, calculator, plan comparison.

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