Updated
Pricing analysis

Wiza Pricing 2026: Real Cost vs Listed $0-$199 Plans

Wiza 2026 : Free ($0), Starter ($49), Email monthly ($99) or annual unlimited ($83), Email+Phone monthly ($199) or annual unlimited ($166). Team plan now Custom (3+ users), no longer publicly priced at $399.

Pick Wiza if
  • You already have active Sales Nav subscriptions (Wiza requires it) and want LinkedIn-to-CSV scraping with validated emails + phones
  • You can commit annual to unlock unlimited tier ($83 Email or $166 Email+Phone)
Skip if
  • You don't have Sales Nav — Wiza is unusable without it, true entry cost = $148/mo (Starter + Sales Nav)
  • You can't commit annual — monthly tiers + overage fees compound brutally
Price transparency 8/10
Value at small team 7/10
Hidden costs Medium+
Wiza vs Derrick · price for the same credit volume
Heads up - Derrick is a data layer, not a sequencer. It enriches contacts (email, mobile, company, signals) directly inside Google Sheets. If you also need cold-email sequencing, dialer or CRM workflow, you'll keep your existing stack (La Growth Machine, Lemlist…) - Derrick replaces only the data-enrichment line of your Wiza bill.

Slide to pick a monthly credit need. We pick the cheapest plan on each side that covers it.

Credits needed per month 5,000 credits
500 10k 20k 30k 40k 50k+
Wiza
— plan $—/mo — /year
— plan $—/mo — /year
Switching to Derrick saves you $— per year
Try Derrick free → ★ 4.5/5 on G2 · 254 upvotes on Product Hunt · 31,000+ B2B sales teams

Wiza's pricing plans

Wiza ships 5 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.

Free

$0 $0 monthly
  • Credits240 emails + 60 phones/yr
  • Min seats1
  • 20 email credits + 5 phone credits/mo (renewable)
  • Chrome extension + Sales Nav integration
  • Data quality evaluation
  • 1 user
20 emails = pure evaluation. Sales Nav REQUIRED to leverage Wiza properly (+$99/mo). Most evaluators upgrade or churn within 2-3 weeks.

Starter

Annual on request $49/mo monthly
  • Credits1,200 emails + 1,200 phones/yr
  • Min seats1
  • 100 emails + 100 phones/mo (separate pools)
  • All features unlocked
  • Overage : $0.15/email, $0.35/phone
  • Sales Nav integration
100/100 = ~3/day each pool. Burns fast. Overages kick in immediately for active SDRs. Sales Nav still required ($99/mo) — true cost $148/mo.

Email (monthly)

$83/mo annual (UNLIMITED emails, $990/year) $99/mo monthly
  • CreditsUnlimited (annual)/yr
  • Min seats1
  • Monthly: 500 emails/mo + 0 phones (phones $0.35 each)
  • Annual: UNLIMITED emails (rare value at $83/mo)
  • Overage email: $0.15 monthly tier
  • Native Sales Nav workflow
Annual unlimited Email at $83/mo is the BEST DEAL in Wiza catalog. Monthly tier at $99 for 500 emails = $0.198/email — high overage exposure. If serious about email, jump straight to annual.

Email + Phone (monthly)

$166/mo annual (UNLIMITED both, $1,990/year) $199/mo monthly
  • CreditsUnlimited / Unlimited (annual)/yr
  • Min seats1
  • Monthly: 500 emails + 500 phones/mo
  • Annual: UNLIMITED emails + UNLIMITED phones at $166/mo
  • Most popular tier per user feedback
  • Cold calling workflow ready
Annual unlimited Email + Phone at $1,990/year = enterprise scale at SMB cost. Monthly $199 with overages compounds fast. Sales Nav STILL required on top ($99/mo).

Team

Custom annual contract (3-user minimum) Custom (3+ users) monthly
  • CreditsUnlimited/yr
  • Min seats3
  • Unlimited emails + phones for whole team
  • Advanced CRM integrations
  • Dedicated success manager
  • Centralized billing + admin
3-user minimum. Custom pricing — sales-led. Annual ONLY. Team features (admin, dedicated CSM) are real unlock vs individual annual plans.
Why these tiers exist - full plan breakdown

wiza pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:

PlanPriceBest forLimits / Inclusions
Free $0 Evaluation / testing 20 emails + 5 phones · 20 email credits + 5 phone credits/mo (renewable) · Chrome extension + Sales Nav integration
Starter $49/mo 100 emails + 100 phones/mo (separate pools) 100 emails + 100 phones · 100 emails + 100 phones/mo (separate pools) · All features unlocked
Email (monthly) $99/mo ($83/mo annual (UNLIMITED emails, $990/year)) Monthly: 500 emails/mo + 0 phones (phones $0.35 each) 500 emails (monthly) · Monthly: 500 emails/mo + 0 phones (phones $0.35 each) · Annual: UNLIMITED emails (rare value at $83/mo)
Email + Phone (monthly) $199/mo ($166/mo annual (UNLIMITED both, $1,990/year)) Monthly: 500 emails + 500 phones/mo 500 emails + 500 phones (monthly) · Monthly: 500 emails + 500 phones/mo · Annual: UNLIMITED emails + UNLIMITED phones at $166/mo
Team Custom (3+ users) (Custom annual contract (3-user minimum)) Unlimited emails + phones for whole team Unlimited emails + phones · Unlimited emails + phones for whole team · Advanced CRM integrations

How Wiza credits work

Wiza bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.

Email reveal 1
Phone reveal 1
Email overage (Starter, Email tier) $0.15/email
Phone overage $0.35/phone
Sales Nav subscription (REQUIRED) +$99/mo per user
Unused credits No rollover
Read the full credit-system breakdown

How Wiza charges per action - the credit table buyers should memorise before signing :

ActionCredits / cost
Email reveal1
Phone reveal1
Email overage (Starter, Email tier)$0.15/email ⚠️
Phone overage$0.35/phone ⚠️
Sales Nav subscription (REQUIRED)+$99/mo per user ⚠️
Unused creditsNo rollover ⚠️

The ✅ markers are bundled / free. The ⚠️ markers are the line items that compound the bill - watch these closely when sizing your plan.

Hidden costs to know before buying Wiza

Things Wiza's pricing page doesn't put in big type.

Sales Navigator REQUIRED (+$99/mo per active user)

Wiza is a Sales Nav scraper by architecture. Without active Sales Nav, the tool is useless. Free ($0) becomes $99 real cost. Starter ($49) becomes $148. Pro Email + Phone ($199) becomes $298. Most buyers underestimate this at signup.

Annual Email ($83/mo) = UNLIMITED — best deal in catalog

Wiza's annual Email tier ($83/mo, $990/year) gives unlimited email reveals. Monthly Email ($99) gives 500. For any team doing > 500 emails/mo, annual is mathematically obvious. Annual Email + Phone ($166/mo, $1,990/year) same logic for phones.

Overage fees brutal on monthly tiers

Email overage $0.15/email, phone overage $0.35/phone. 2,000 emails on $99 Email monthly = $99 + $225 overage = $324/mo. Annual unlimited avoids the trap entirely — strong incentive to commit.

Credits don't roll over (monthly tiers)

Unused monthly credits expire end of month. For seasonal outbound, 25-40% of paid capacity wasted on monthly tiers. Annual unlimited tiers solve this — but require 12-month commitment.

Team tier = Custom (3+ users)

Team unlocks dedicated CSM + advanced CRM + admin — but requires 3 users minimum. Custom pricing, sales-led. For 1-2 actual users, stay on individual annual plans + accept lack of team features.

Read the full hidden-costs analysis

Every Wiza buyer eventually trips over the same line items. We've mapped the 5 we see most often :

Sales Navigator REQUIRED (+$99/mo per active user)

Wiza is a Sales Nav scraper by architecture. Without active Sales Nav, the tool is useless. Free ($0) becomes $99 real cost. Starter ($49) becomes $148. Pro Email + Phone ($199) becomes $298. Most buyers underestimate this at signup.

Annual Email ($83/mo) = UNLIMITED — best deal in catalog

Wiza's annual Email tier ($83/mo, $990/year) gives unlimited email reveals. Monthly Email ($99) gives 500. For any team doing > 500 emails/mo, annual is mathematically obvious. Annual Email + Phone ($166/mo, $1,990/year) same logic for phones.

Overage fees brutal on monthly tiers

Email overage $0.15/email, phone overage $0.35/phone. 2,000 emails on $99 Email monthly = $99 + $225 overage = $324/mo. Annual unlimited avoids the trap entirely — strong incentive to commit.

Credits don't roll over (monthly tiers)

Unused monthly credits expire end of month. For seasonal outbound, 25-40% of paid capacity wasted on monthly tiers. Annual unlimited tiers solve this — but require 12-month commitment.

Team tier = Custom (3+ users)

Team unlocks dedicated CSM + advanced CRM + admin — but requires 3 users minimum. Custom pricing, sales-led. For 1-2 actual users, stay on individual annual plans + accept lack of team features.

Wiza vs alternatives

How Wiza stacks against Derrick, Hunter, and the other tools we benchmarked.

See all Wiza alternatives, ranked →
Detailed comparison + cost-per-action breakdown

When to Choose Wiza?

Wiza excels in these scenarios:

  • Your prospecting relies 100% on LinkedIn Sales Navigator
  • You value native Chrome + Sales Nav integration
  • You have predictable and consistent volumes (Unlimited plans)
  • Your budget absorbs the cumulative Wiza + Sales Navigator cost ($150-250/month minimum)

When to Choose Derrick as an Alternative?

Derrick stands out for:

  • Optimized budget: No Sales Navigator needed (save $79-149/month)
  • Credit rollover: Your credits accumulate, no pressure on monthly quotas
  • Lower cost per action: 16x cheaper for email finding ($0.010 vs $0.198)
  • Workflow flexibility: Works natively in Google Sheets, zero manual export
  • Accessible plans: Starting at $9.50/month (vs $49 for Wiza Starter)

Concrete example: A startup enriching 2,000 emails/month:

  • Wiza Email (monthly): $99/month (500 quota) + overages = $99 + (1,500 emails × $0.15) = $99 + $225 = $324/month
  • Derrick Growth: $21/month (10,000 credits) = 2,000 emails × 5 credits = $21/month

Save $303/month, or $3,636/year with Derrick.


What's included in every Wiza plan

Features Common to All Paid Plans

  • Chrome extension for LinkedIn Sales Navigator
  • Real-time email verification
  • CSV export
  • Basic CRM integrations (Salesforce, HubSpot, Outreach, Pipedrive)
  • Team analytics (starting from Starter plan)

Premium Plan Exclusive Features

Team Plan (Custom — 3+ users):

  • API access for automation
  • Wiza Prospecting Platform (advanced dashboard)
  • Advanced Fields (additional enriched data)
  • CSV Import (upload existing lists)
  • Dedicated Success Manager
  • SSO via Okta

Important Limitations

  • No credit rollover: Your monthly quotas systematically expire
  • Sales Navigator dependency: Impossible to use Wiza without an active LinkedIn subscription
  • Limited exports: Unlimited annual plans include a fair use clause (30,000 exports/year maximum)
  • Variable post-sale support: Multiple users on Capterra and G2 report difficulties with support after subscription, particularly regarding cancellations and automatic renewals

Should you buy Wiza? Our verdict

Pick Wiza if…

  • You already have active Sales Nav subscriptions (Wiza requires it) and want LinkedIn-to-CSV scraping with validated emails + phones
  • You can commit annual to unlock unlimited tier ($83 Email or $166 Email+Phone)
  • Your motion is Sales Nav-heavy and bulk export drives outbound

Skip Wiza if…

  • You don't have Sales Nav — Wiza is unusable without it, true entry cost = $148/mo (Starter + Sales Nav)
  • You can't commit annual — monthly tiers + overage fees compound brutally
  • Your motion is general B2B database (not Sales Nav exports) — Apollo / Cognism / Lead411 better fit

Pick Derrick instead if…

  • You want enrichment in Google Sheets without Sales Nav dependency — $10/mo flat
  • You want phone + email + tech in one tool (Wiza is Sales Nav scraper + email/phone reveal)
  • Your motion is irregular — Derrick rollover beats Wiza monthly expiry + overage trap
Try Derrick free →

Wiza offers seamless LinkedIn Sales Navigator integration and real-time verified data, explaining its popularity among B2B prospecting teams. The platform excels in its niche: quickly extracting contacts from Sales Navigator with a high verification rate.

Strengths:

  • Intuitive interface and powerful Chrome extension
  • Real-time email verification (reduced bounces)
  • Native CRM integrations (Salesforce, HubSpot, Outreach)
  • Unlimited plans to eliminate quota stress (annual commitment)

Pricing limitations:

  • High cumulative cost: Wiza + Sales Navigator = $128-298/month minimum
  • No credit rollover on monthly plans (loss of unused quotas)
  • Cost per action up to 16-49x higher than alternatives for email finding
  • Quick overages on monthly plans ($0.15/extra email)

Recommended alternative: Derrick offers 16x lower cost per action ($0.010 vs $0.198 for email finding), functions without Sales Navigator (save $79-149/month), and preserves your credits month-over-month. The best email finding tools now include autonomous solutions that don’t depend on LinkedIn.

For a small team or startup, Wiza investment can represent $2,000-4,000/year. With Derrick, this budget drops to $120-348/year (Starter/Growth plans), while offering more flexibility and competitive phone enrichment capabilities.

Try Derrick free (200 credits, no credit card) to compare data quality and cost-per-action before committing to a $990-1,990 annual Wiza subscription.


Pricing verified May 2026 on wiza.co/pricing. Prices subject to change. USD → EUR conversions based on average exchange rate (~$1 = €0.95).

FAQ - Common questions about Wiza pricing

How much does Wiza cost for a small team?

The Starter plan at $49/month suits a single person or duo with light prospecting (100 emails + 100 phones/month). Add $79-149/month for LinkedIn Sales Navigator, for a total of $128-198/month.

For a 3-5 person team with intensive prospecting, the Team plan: Custom pricing (3+ users) (billed annually) becomes necessary. Budget a minimum of $5,000-7,000/year.

Does Wiza have a free plan?

Yes, Wiza offers a permanent Free plan with 20 emails and 5 phones per month. This plan allows testing data quality and Sales Navigator integration but remains insufficient for regular prospecting.

No credit card is required to activate the free plan, facilitating initial platform testing.

Do Wiza credits expire?

Yes, unlike certain alternatives, Wiza credits expire at the end of each billing period. Official documentation states: “Remaining credits do not roll over to the next month or year.”

This policy can generate waste for teams with fluctuating volumes. If you prospect 200 contacts one month but only use 50 contacts the next month, the remaining 450 credits are lost.

Derrick preserves your unused credits month-over-month (paid plans), eliminating this expiration problem.

Can you use Wiza without LinkedIn Sales Navigator?

No, Wiza absolutely requires an active LinkedIn Sales Navigator subscription to function. The tool installs as a Chrome extension and extracts data directly from your Sales Navigator searches.

This dependency represents an additional cost of $79-149/month depending on your Sales Navigator plan (Core or Advanced). The real total cost of your Wiza stack therefore includes both subscriptions.

Derrick functions autonomously, without requiring Sales Navigator to enrich B2B data from LinkedIn.

Which Wiza plan should I choose based on my prospecting volume?

Less than 100 contacts/month: Starter plan ($49/month) suffices, but watch for overages if you exceed.

100-500 contacts/month: Email plan ($99/month monthly) or Email annual ($83/month) for unlimited email.

500-2,000 contacts/month: Email + Phone annual plan ($166/month) to avoid overages.

2,000+ contacts/month: Team plan ($399/month+) required, or consider alternatives like Derrick offering scalable plans with rollover (save 70-85%).

Does Wiza charge hidden fees?

Several costs can surprise new users:

  • Mandatory LinkedIn Sales Navigator: +$79-149/month (often forgotten in initial budget)
  • Overages on monthly plans: $0.15/email and $0.35/phone beyond quota
  • Automatic renewals: Users report on G2 difficulties canceling, with charges even after stopping usage
  • Annual export limits: Unlimited plans include a fair use clause (30,000 exports/year maximum)

Read terms and conditions carefully and set quota alerts to avoid surprise billings.

What’s the difference between Wiza’s monthly and annual plans?

Monthly plans:

  • Monthly commitment (maximum flexibility)
  • Fixed quotas (100, 500 contacts depending on plan)
  • Charged overages if exceeded ($0.15/email, $0.35/phone)
  • Higher unit price ($49-199/month)

Annual plans (Unlimited):

  • Annual commitment (one-time payment: $990 or $1,990)
  • Unlimited access to emails and/or phones
  • No overages (except fair use clause: 30K exports/year)
  • Reduced equivalent monthly price ($83-166/month)
  • Difficult refund if situation changes

The choice depends on your predictability. If your volumes fluctuate significantly or you’re testing Wiza for the first time, prefer monthly. If you prospect massively and stably, annual optimizes unit cost.