Updated

Closely vs Expandi vs Derrick: Which Is Better in 2026?

Short answer
Closely vs Expandi vs Derrick: Closely is a multi-sender · cloud-based · ai personalization, Expandi is a cloud-based linkedin automation with smart conditional sequences. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Closely or Expandi) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Closely or Expandi for outreach.

Where Closely bets on automating LinkedIn at scale, Derrick bets on owning the data BEFORE you ever touch LinkedIn. The side-by-side comparison below tracks Closely's account-ban risk, session-breakage downtime and post-action data export quality against Derrick's Sheets-native LinkedIn search and enrichment.

Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets

✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet

Trusted by 27 000+ users worldwide.

Quick Facts

Closely vs Expandi vs Derrick at a glance

Closely

  • Starting price: $29 annual / $49 monthly per sender (flat $29 annual across all advertised tiers — old $17 at 6+ senders ELIMINATED 2026)
  • Free plan: 14-day trial, no credit card
  • Founded: 2021
  • HQ: Limassol, Cyprus (per Crunchbase ; closelyhq.com hides HQ)
4.6/5 G2 4.4/5 Capterra

Expandi

  • Starting price: $79/mo (Business, annual) · 14-day free trial
  • Free plan: 14-day free trial (no credit card)
  • Founded: 2019
  • HQ: Eindhoven, Netherlands
4.2/5 G2 4.4/5 Capterra

Derrick

★ Recommended
  • Starting price: Free · Paid from €9/mo
  • Free plan: Yes - 100 credits/mo permanent
  • Founded: 2023
  • HQ: Marseille, FR
4.8/5 G2 4.8/5 Capterra
Why Derrick wins

Why teams pick Derrick over Closely and Expandi

3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.

01

Lives where your data already does — Google Sheets

If your B2B data ends up in Google Sheets anyway (most teams' do), running it through Closely or Expandi first means two unnecessary hops : platform → CSV → Sheets. Derrick removes both hops. One add-on, one formula, results in the next column. The unit-of-work shrinks from "run the export" to "drag the formula down".

02

One price for unlimited rows : $10/month total

Closely ($49/sender/month) and Expandi ($79/mo (Business, annual) · 14-day free trial) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.

03

Built for the 2026 AI stack : MCP-first enrichment

In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. Closely and Expandi need either a custom integration or a Zapier middleman for the same workflow.

Honest Comparison

What each tool does better

We're upfront - every tool has strengths. Here's where Closely, Expandi, and Derrick each genuinely win.

What Closely does better

  • Cheapest per-sender at scale
  • Cloud-based — sequences run when your laptop's off
  • Bundled AI icebreakers actually work
Read full Closely review →

What Expandi does better

  • Smart conditional sequences (best in the cloud category)
  • Cloud-based with dedicated country IPs
  • Comprehensive LinkedIn feature set
Read full Expandi review →
Real Annual Cost

True cost over 12 months

Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.

Closely Expandi Derrick
Starting price (monthly) $29 annual / $49 monthly per sender (flat $29 annual across all advertised tiers — old $17 at 6+ senders ELIMINATED 2026) $79/mo (Business, annual) · 14-day free trial €0 (free) · €9/mo paid
Annual cost (base) ~€348/yr ~€948/yr €0/yr free · ~€108/yr paid
Free plan? 14-day trial, no credit card 14-day free trial (no credit card) ✓ Forever - 100 credits/mo
Setup cost Hours to days Hours to days 30 seconds via Marketplace
Switching cost CSV export + retraining CSV export + retraining Zero - works alongside any stack

💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.

Feature-by-Feature

Closely vs Expandi vs Derrick: full feature comparison

Closely Derrick App Expandi
Entry price$49/sender/month$10/mo flat$79/mo (Business, annual) · 14-day free trial
Free plan14-day trial, no credit card14-day full trialYes (limited)
Best forAgencies running 5+ LinkedIn accountsSheet-native enrichmentEstablished agencies + B2B teams running smart LinkedIn sequences
Category positioningLinkedIn outreach automationSpreadsheet-native B2B dataLinkedIn Automation (Cloud, Agency-Established)
G2 rating4.6/54.2/5
Founded202120222019
Execution modelCloud-based (no Chrome extension)Native Google SheetsCloud-based
Multi-account / agencyNative, up to 50+ sendersN/A — data layerPer-tier
LinkedIn detection riskCloud — slightly higher than Chrome-ext toolsN/AReal (despite safety claims)
Works natively in Google Sheets
Per-row pricing (no credit caps)
MCP-ready for AI / LLM agents
Pricing in a nutshell

Closely vs Expandi vs Derrick pricing breakdown

LinkedIn outreach automation

Closely

$29 annual / $49 monthly per sender (flat $29 annual across all advertised tiers — old $17 at 6+ senders ELIMINATED 2026)

Best for: Agencies running 5+ LinkedIn accounts

Closely starts at $49/sender/month. LinkedIn outreach automation, with positioning around agencies running 5+ linkedin accounts. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Closely pricing page.

LinkedIn Automation (Cloud, Agency-Established)

Expandi

$79/mo (Business, annual) · 14-day free trial

Best for: Established agencies + B2B teams running smart LinkedIn sequences

Expandi starts at $79/mo (Business, annual) · 14-day free trial. LinkedIn Automation (Cloud, Agency-Established), with positioning around established agencies + b2b teams running smart linkedin sequences. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated Expandi pricing page.

Migration Guide

How to switch from Closely to Derrick in 3 steps

Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.

1
~30 sec

Install Derrick from Google Workspace Marketplace

Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.

2
~30 sec

Open any Google Sheet → Extensions → Derrick

Open a Sheet with your prospect list (paste a CSV from Closely, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.

3
~1 min

Enrich your list with one click

Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.

Install Derrick free →

100 free credits / month · No credit card · Cancel anytime

Decision in 60 seconds

Which one is right for you?

Pick Closely if…

  • You specifically need agencies running 5+ linkedin accounts
  • Cheapest per-sender at scale
  • Cloud-based — sequences run when your laptop's off
  • You're already invested in the Closely ecosystem
Read full Closely review →

Pick Expandi if…

  • You specifically need established agencies + b2b teams running smart linkedin sequences
  • Smart conditional sequences (best in the cloud category)
  • Cloud-based with dedicated country IPs
  • You're already invested in the Expandi ecosystem
Read full Expandi review →

Pick Derrick if…

  • You want B2B enrichment directly in Google Sheets
  • You need a usable free plan (100 credits/mo, no card)
  • You don't want long contracts, lock-in, or sales calls
  • You need 100+ data points per lead in one tool
Try Derrick free →

What teams say after switching from Closely vs Expandi

See what our customers say about Derrick.

"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."

Alex Clark

Director | SaaS GTM Leader

Reviewed on Product Hunt

"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."

David Sire

Mortgage Broker at Zero Point Mortgage

Reviewed on Product Hunt

"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."

Etienne Grange

CEO Form'actions

Reviewed on Capterra

"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."

Zaid Bilal

RevOps Professional

Reviewed on Capterra

"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"

Asif Hanzala

Lead Generation Specialist at IdeaPeel

Reviewed on Capterra

"This app is fantastic. Brilliantly created to help small and mid sized businesses."

Dan Hughes

Founder/CEO, AlmanacIO

Reviewed on Product Hunt

"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."

Julien Walon Cohen

CEO & Co-founder @ Diffly | B2B Sales Advisor

Reviewed on G2

"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."

Michael Kim

SDR Team Lead at CloudScale

Reviewed on Capterra

"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."

AJ Alexander

Opportunity Prospector

Reviewed on Capterra

Frequently Asked Questions

Closely vs Expandi: when does each fit best?

+
Closely is positioned as linkedin outreach automation for agencies running 5+ linkedin accounts. Expandi is positioned as linkedin automation (cloud, agency-established) for established agencies + b2b teams running smart linkedin sequences. Both compete in the LinkedIn outreach automation category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate Closely at 4.6/5 and Expandi at 4.2/5 — both products work, the deciding factor is workflow fit, not product quality.

How do Closely and Expandi pricing actually compare in 2026?

+
Closely entry-paid tier : Starter (annual) at $29/sender/month. Next tier up is Starter (monthly) ($49/sender/month). Closely's free tier : 14-day trial, no credit card. Expandi entry-paid tier : Business at $79/mo (annual) / $99 monthly. Next tier up is Agency (10+ seats) (Custom). Expandi's free tier : 14-day free trial (no credit card). Worth noting : Derrick App at $10/month for unlimited rows is the simplest TCO answer if your workflow already lives in Sheets.

What's the biggest reason to pick Closely over Expandi?

+
Cheapest per-sender at scale. Above 6 senders, Closely drops to $17-29/sender/month — significantly under Heyreach ($79), SuperGrow ($69), Expandi ($79). For agencies managing 10-50 client accounts, the savings are real. (Source : Mei C., Head of Operations (agency), G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, Closely is the right pick over Expandi.

What's the biggest reason to pick Expandi over Closely?

+
Smart conditional sequences (best in the cloud category). Branching logic on connection accepted/rejected, message replied/not replied, profile viewed back, etc. - meaningfully more flexible than linear cadences in Dripify or Waalaxy. Power agencies build sophisticated multi-touch motions that adapt to prospect engagement. (Source : Verified G2 user, Agency Owner, G2 review (Q1 2026).) If this is the differentiator that matters most for your stack, Expandi is the right pick over Closely.

Can Derrick replace both Closely and Expandi?

+
Both Closely and Expandi compete in the LinkedIn outreach automation category. Derrick is data-and-Sheets-native — it doesn't replace a full LinkedIn outreach automation platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside Closely or Expandi. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical LinkedIn outreach automation stack workflows. For teams running heavy LinkedIn outreach automation feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.

Beyond Closely and Expandi, what other tools should I evaluate?

+
Four other tools in the same competitive set worth evaluating : HeyReach, Dripify, Waalaxy, Apollo. Each has its own positioning trade-off versus Closely and Expandi — HeyReach typically appears as a direct competitor on G2 review pages, with Dripify, Waalaxy, Apollo as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.
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