Leverage contact & social data to boost discovery, personalization, and engagement - without leaving Google Sheets
Tired of guessing who to reach out to, or where?
Tired of clicking through footers, LinkedIn search bars, and half-empty CRM fields?
Smart sales teams use Derrick App to instantly reveal the best contact channels and social handles for every prospect - and feed that intelligence into their pipeline.
In this playbook, I’ll show you how to go from “just a URL” to fully enriched, multi-touch ready profiles in minutes.
🧩 Derrick App Features Used in This Playbook
- Email & Social Extractor: Find emails, phone numbers, and up to 12 social links from any website
- Enrich Company (derrick feature): Get company size, industry, tagline, LinkedIn URL, and more
- Google Sheets Native: All data flows directly into your sheets for instant action
🧠 Use Case #1: Know Who You’re Talking To
“Retrieve the company’s LinkedIn in 1 click, then enrich it with Derrick”
The Problem:
- You go into calls with only a domain name
- You waste time guessing what the company does
- You can’t find their LinkedIn or their actual name quickly
The Solution:
Use Derrick’s extractor to get the official LinkedIn URL of the company → then use the Enrich Company feature to pull detailed info: industry, employee count, pitch line, location, etc.
How to Set It Up:
- Start with a list of websites in your Google Sheet
- Run Email & Social Extractor → Derrick pulls available social links, including LinkedIn
- Use the resulting LinkedIn URLs in the Enrich Company Feature
- Derrick will return:
- Company Name
- Tagline / Description
- Industry
- Company Size
- Country / Language
- Type (B2B, SaaS, Ecommerce…)
- …
Why It Works:
- You walk into every call knowing exactly what they do
- You avoid embarrassing mismatches ("So… are you a SaaS or a service?")
- You can tailor your messaging by vertical, size, or maturity
🗂 Use Case #2: Auto-Enrich Your CRM with Social Links
“Get every reachable channel for each company you target”
The Problem:
- Your CRM only has a domain and maybe an email
- You don’t know where to follow up: LinkedIn? Twitter? Telegram?
- Your reps copy/paste links manually (and inconsistently)
The Solution:
Use Derrick to populate your CRM with verified social links for each account.
You get up to 12 types: LinkedIn, Twitter/X, Instagram, Facebook, TikTok, YouTube, Telegram, Pinterest, and more.
How to Set It Up:
- Input company websites into a Derrick-powered Google Sheet
- Run the Email & Social Extractor
- Push the results back to your CRM via Zapier or CSV export
- (Optional) Create a “Reachable Channels” field with tags like
linkedin, twitter, telegram
Why It Works:
- Reps immediately see which channels are available
- Multichannel sequences are easier to build
- No more guessing - just launch your workflows
💡 Pro tip: Combine this with your Lead Owner logic to only enrich leads assigned to active reps.
🚀 Use Case #3: Engage with High-Value Accounts Before Reaching Out
“Touch every social profile the company owns – get noticed by your leads”
The Problem:
- Your cold email lands out of nowhere = ignored
- Your SDR team isn’t building real brand visibility
- You’re invisible until you ask for something
The Solution:
Use the extracted social links to engage before you ask.
Like a post on LinkedIn. Drop a relevant comment on Instagram. Follow their Telegram channel. Show up where they already are.
How to Set It Up:
- After enrichment (use case #2), filter for companies with multiple social links
- Assign a rep or VA to interact lightly with those accounts for 2-3 days
- Log these interactions in a "pre-warm" tab of your CRM
- Launch your email or LinkedIn campaign after they’ve seen your name
Why It Works:
- Cold outreach becomes warm
- Your name is familiar before you pitch
- Prospects are more likely to reply to someone who already showed interest
💡 Combine this with tools like Phantombuster, HeyReach, or Taplio for semi-automated social engagement.
Summary: What This Playbook Unlocks
✅ Know who you're talking to (LinkedIn + company enrichment)
✅ See where they can be contacted (emails, phones, socials)
✅ Engage them before pitching (via social presence)
Stop being one more cold email in the void.
Start being the rep who shows up, knows them, and already stands out.
🔗 Try Derrick App for free → and activate the Email & Social Extractor now.
In Google Sheets
Every public channel, from the domain alone
The three sales moves in this article all start with knowing where the company is reachable. Derrick reads the website from the sheet and returns the emails and the social profiles published on it, in columns you can filter.
- Feature
- Email & Social Extractor from website
- Credit cost
- 2 credits per call
- Availability
- From MINI
Continue exploring this cluster
Start enriching your sheet in 30 seconds
Free for 100 credits/month. No credit card.