What is company website trafic?
Company Website Trafic is a B2B data attribute commonly used in sales prospecting and CRM enrichment workflows. Most sales teams pull it from a mix of LinkedIn, the company website and third-party data providers, then use it to qualify leads, route accounts to the right rep, or trigger personalised outreach sequences.
In the context of company website-based prospecting, company website trafic sits downstream: you start from the company website as your lookup key, the resolver maps it to the matching record in the source graph, and the company website trafic value is returned as part of the enrichment payload. The accuracy of the company website trafic you get back depends on how cleanly your company website input identifies the underlying entity.