ZoomInfo has established itself as a reference in the B2B data enrichment space, but its high pricing (starting at $15,000/year) and complexity can be a barrier for many businesses. Whether you’re a freelancer, startup, or SMB, there are now more accessible and equally effective alternative solutions available.
In this article, we’ve analyzed 10 ZoomInfo alternatives that address different needs: from LinkedIn enrichment to web scraping, email verification, and artificial intelligence. Each solution is evaluated based on its features, value for money, and ideal use case.
Comparison table of ZoomInfo alternatives
| Tool | Price/month | Integration type | Key strengths | Best for | Score |
|---|---|---|---|---|---|
| Derrick App | From €9 | Google Sheets Add-on | 28+ workflows, integrated AI, simplicity | Freelancers, SMBs, Google Sheets users | ⭐⭐⭐⭐⭐ |
| Apollo | From €49 | External platform + API | 275M contacts database | Sales & marketing teams | ⭐⭐⭐⭐ |
| Cognism | From €1,250 | External platform + API | Premium European data, GDPR compliance | Large enterprises | ⭐⭐⭐⭐⭐ |
| Lusha | From €29 | Chrome extension | Quick setup, accessible | Ad-hoc prospecting | ⭐⭐⭐ |
| Kaspr | From €49 | Chrome extension | European data focus | European SMBs | ⭐⭐⭐ |
| Findymail | From €99 | Platform + API | <2% bounce deliverability | Email campaigns | ⭐⭐⭐⭐ |
| Clay | From €134 | External platform | 75+ sources waterfall | Advanced RevOps teams | ⭐⭐⭐⭐ |
| Evaboot | From €39 | Chrome extension | Sales Navigator export | LinkedIn SN users | ⭐⭐⭐⭐ |
| Wiza | From €50 | Chrome extension | 99% deliverability | Cold email campaigns | ⭐⭐⭐⭐ |
| Scalelist | From €19 | External platform | Job changes monitoring | Pipeline tracking | ⭐⭐⭐⭐ |
1. Derrick App — The affordable alternative integrated with Google Sheets
Pricing: From €9/month (Solo plan) | Free plan with 200 credits/month
Why Derrick App is an excellent ZoomInfo alternative
Derrick App stands out with its unique positioning: it’s the only true Google Sheets add-on on the market that allows you to enrich your data directly without friction. Unlike ZoomInfo which requires a complex external platform, Derrick integrates seamlessly into your daily work environment.
Save $1,230+/mo
~$14,995/year · no public pricing
credits/month
5,000/year · expire at renewal
credits/month
120,000/year · never expire
$1,230/mo
Key features
- LinkedIn enrichment: Import profiles from Sales Navigator, individual profile scraping, profile search by name/company
- Email search: Lead Email Finder with integrated verification for high deliverability rates
- Company intelligence: Website Tech Lookup to identify used technologies, SimilarWeb analysis, G2 insights
- Integrated AI: Access to GPT-4 and Claude for automatic scoring, personalized message generation, and classification
- Web tools: Website scraping, email and social media extraction, content collection
- Utilities: Duplicate removal, automatic data cleaning
Advantages over ZoomInfo
- 100× more affordable pricing: €9/month vs €15,000/year for ZoomInfo
- Immediate adoption: 5-minute setup vs several weeks for ZoomInfo
- Flexibility: 28+ modular workflows, you only pay for what you use
- No Sales Navigator dependency: 70% of features accessible without LinkedIn premium subscription
- Advanced AI included: GPT-4 and Claude from the Solo plan at €9/month
Ideal use case
Derrick App is perfect for freelancers, consultants, startups, and SMBs (up to 100 employees) looking for a simple and economical solution to enrich their prospect data. If you already work with Google Sheets and don’t need complex APIs or automatic CRM synchronization, Derrick is the optimal choice.
Known limitations
- No API for automatic integrations
- No native CRM synchronization (manual CSV export)
- No integrated outreach sequences
2. Apollo — The all-in-one platform for sales teams
Pricing: From €49/month (Basic plan)
Apollo positions itself as a complete platform combining database (275 million contacts), enrichment, email sequences, and integrated CRM. It’s a powerful solution but can be complex to adopt.
Key strengths
- Massive database with 275M B2B contacts
- Native CRM integrations (Salesforce, HubSpot)
- Multi-channel outreach sequences
- Robust API for automations
Limitations
- Complex adoption (minimum 1-3h setup)
- Variable data quality by region
- Sometimes confusing credit system
- High price for large teams
Comparison with ZoomInfo
Apollo is 30× cheaper than ZoomInfo while offering similar features. The main difference lies in data quality: ZoomInfo excels on American enterprise data, while Apollo offers more balanced coverage.
3. Cognism — The European leader in GDPR-compliant B2B data
Pricing: From €1,250/month (approximately €15,000/year)
Cognism is often considered the direct European alternative to ZoomInfo. With its Diamond Data® technology, the tool guarantees 98% accuracy on European contact data.
Key strengths
- Best coverage and quality of European data
- Strict GDPR compliance from the design stage
- Manually verified Diamond Data®
- Job change monitoring
Limitations
- Similar pricing to ZoomInfo (€15,000+/year)
- Less performant on the American market
- Opaque purchasing process (no public pricing)
Who is Cognism for
Large European companies (200+ employees) with substantial budgets and strict compliance requirements.
4. Lusha — The Chrome extension for quick prospecting
Pricing: From €29/month (Pro plan)
Lusha offers a simple Chrome extension allowing you to enrich LinkedIn profiles with one click. It’s an ideal solution for salespeople prospecting on an ad-hoc basis.
Key strengths
- Installation and setup in 5 minutes
- Intuitive interface
- Accessible entry price
Limitations
- Limited credits (80 emails/month on Pro plan)
- Variable data accuracy (81% according to some tests)
- No advanced enrichment features
5. Kaspr — Focus on European B2B data
Pricing: From €49/month (Starter plan)
Kaspr is a Chrome extension specialized in European contact enrichment, with a particular emphasis on GDPR compliance.
Key strengths
- Excellent European data coverage
- Native GDPR compliance
- Practical Chrome extension
Limitations
- Recently unstable bulk functionality
- Limited credit volume
- Less performant outside Europe
6. Findymail — The email deliverability expert
Pricing: From €99/month (Starter plan)
Findymail focuses on email quality with a bounce rate below 2%, making it a reference for email marketing campaigns.
Key strengths
- <2% bounce rate (best in market)
- “Pay per verified email” model
- Robust API integration
Limitations
- Expensive phone number search
- Fewer additional features
- High per-credit price for small volumes
7. Clay — The multi-source enrichment waterfall
Pricing: From €134/month (Starter plan)
Clay offers a unique approach with its “waterfall” system that queries over 75 data sources to maximize match rates.
Key strengths
- Waterfall with 75+ data sources
- Advanced native AI
- Workflow flexibility
Limitations
- High price (€134/month minimum)
- Significant learning curve (3h+ setup)
- Complexity for occasional users
8. Evaboot — The Sales Navigator export specialist
Pricing: From €39/month (Starter plan)
Evaboot specializes in exporting and cleaning data from LinkedIn Sales Navigator.
Key strengths
- Automatic data cleaning
- Easy to use
- Fast (export 500 leads in ~5 min)
Limitations
- Total dependency on Sales Navigator (+€99.99/month)
- Single main functionality
- No phone number search
9. Wiza — The maximum deliverability tool
Pricing: From €50/month (Pro plan)
Wiza promises a 99% deliverability rate through real-time email verification.
Key strengths
- Exceptional deliverability rate (99%)
- Real-time verification
- Simple interface
Limitations
- Sales Navigator dependency
- Perfectible support
- No refund on invalid data
10. Scalelist — The newcomer with change monitoring
Pricing: From €19/month (Micro plan)
Scalelist is a recent tool that stands out with its unique automatic job change monitoring feature.
Key strengths
- Job change monitoring (unique)
- Very accessible entry price (€19)
- Ease of use
Limitations
- New player (few reviews)
- Limited integrations
- Features still under development
How to choose your ZoomInfo alternative
For freelancers and consultants (budget <€100/month)
Recommended choice: Derrick App (€9/month)
With its Solo plan at €9/month, Derrick offers 500 credits allowing enrichment of approximately 70 leads per month. The native Google Sheets integration and 28 available workflows make it the most complete solution for this budget.
For startups and small teams (budget €100-500/month)
Recommended choice: Derrick App (€29-79) or Apollo (€49-99)
- Derrick App if you prioritize simplicity, Google Sheets, and no Sales Navigator dependency
- Apollo if you need API, automatic CRM synchronization, and outreach sequences
For SMBs with sales teams (budget €500-2000/month)
Recommended choice: Apollo Professional or Derrick Enterprise
- Apollo for complex workflows requiring API and multiple integrations
- Derrick Enterprise (€175/month) to stay on Google Sheets with 15,000 credits/month
For large enterprises (budget >€2000/month)
Recommended choice: Cognism or ZoomInfo
At this budget and requirements level (strict compliance, massive volumes, premium data), Cognism (€15,000/year) or ZoomInfo remain references despite their high cost.
Essential selection criteria
1. Integration and workflow
Adoption friction is a critical factor often underestimated. ZoomInfo requires several weeks of adoption, while Derrick App integrates in 5 minutes into your existing Google Sheets.
2. Value for money
Cost per enriched lead varies enormously:
- Derrick Pro: €0.06/lead
- Apollo Basic: €0.10/lead
- ZoomInfo: €1-2/lead
3. Geographic coverage
- Europe: Cognism, Kaspr, Derrick App
- United States: ZoomInfo, Apollo, Lusha
- Balanced global: Derrick App, Apollo, Findymail
4. Required features
Identify your actual needs:
- Simple enrichment → Derrick App, Lusha
- All-in-one with CRM → Apollo, ZoomInfo
- Multi-source waterfall → Clay
- Change monitoring → Scalelist, Cognism
Data enrichment terminology glossary
To better understand the B2B enrichment universe, consult our complete glossary which defines key concepts such as:
- Data enrichment: process of improving your existing data
- Lead scoring: automatic evaluation of prospect quality
- Account-based marketing: marketing strategy targeting specific accounts
- Email verification: validation of email address deliverability
Conclusion: which ZoomInfo alternative to choose?
ZoomInfo remains a reference for large enterprises with substantial budgets, but its high cost and complexity make it unsuitable for the majority of SMBs, startups, and freelancers.
Our recommendation based on your profile:
- Best overall value for money: Derrick App (€9-175/month) for its native Google Sheets integration, 28 workflows, and integrated AI
- Complete all-in-one solution: Apollo (€49-495/month) if you need API and outreach sequences
- Email deliverability focus: Findymail or Wiza for critical email campaigns
- Premium alternative: Cognism if you have ZoomInfo’s budget but target Europe
For most users looking for an accessible and effective ZoomInfo alternative, Derrick App represents the best compromise between ease of use, functional richness, and price. Its free plan of 200 credits/month allows you to test the tool without commitment.
Discover how Derrick App can transform your B2B prospecting in a few clicks from your Google Sheets.