Apollo.io has established itself as an all-in-one platform for B2B prospecting, offering a database of 275 million contacts and extensive data enrichment features. However, its complexity, high pricing (starting at $49/month for the Basic plan), and steep learning curve can present obstacles for some teams.
In this guide, we analyze 10 Apollo.io alternatives that address different needs: ease of use, native Google Sheets integration, limited budgets, or specialization in specific use cases. Whether you’re a freelancer, startup, or SMB, you’ll find a solution suited to your workflow and budget.
Comparison Table of Apollo.io Alternatives
| Tool | Entry Price | Key Strengths | Best For | Overall Score |
|---|---|---|---|---|
| Derrick App | $9/month | Native Google Sheets, integrated AI, 28+ workflows | SMBs, freelancers, simple workflows | ⭐⭐⭐⭐⭐ |
| Clay | $149/month | Waterfall enrichment 75+ sources, advanced automation | RevOps teams, complex workflows | ⭐⭐⭐⭐ |
| Evaboot | $43/month | Sales Navigator specialist, auto data cleaning | Intensive Sales Navigator users | ⭐⭐⭐⭐⭐ |
| Lusha | $32/month | Simple Chrome extension, quick setup | Solo SDRs, occasional use | ⭐⭐⭐ |
| Wiza | $55/month | Real-time scraping, 99% deliverability | Sales Navigator export + cold email | ⭐⭐⭐⭐ |
| Kaspr | $54/month | GDPR focus, European data | European prospecting, compliance | ⭐⭐⭐ |
| Findymail | $109/month | Bounce rate <2%, premium email quality | Cold emailers, critical deliverability | ⭐⭐⭐⭐ |
| Cognism | $1,389/month | Diamond Data®, enterprise compliance | Large companies 500+ employees | ⭐⭐⭐⭐⭐ |
| Scalelist | $21/month | Job change monitoring, automatic alerts | Pipeline management, optimal timing | ⭐⭐⭐⭐ |
| Phantombuster | $142/month | Multi-platform automation, 100+ Phantoms | Growth hackers, multi-channel automation | ⭐⭐⭐ |
1. Derrick App — The Native Google Sheets Alternative
Overview
Derrick App stands out as the only true Apollo.io alternative that operates 100% within Google Sheets. Unlike external platforms that require constant CSV exports/imports, Derrick integrates directly into your existing work environment.
12× more credits, 4× less expensive
+ data credits expire yearly
credits/month
10,000/year total
credits/month
120,000/year total
$59+/mo per user
Core Features
- 28+ modular workflows: LinkedIn scraping, email finder, phone finder, website tech lookup, G2 insights
- Integrated AI enrichment: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
- Background processing: Launch your enrichments and receive an email notification when complete
- Automatic data cleaning: Built-in cleaning and deduplication
- Unlimited credit rollover: Your unused credits never expire
Pricing
- Free: 200 credits/month (ideal for testing)
- Solo: $9/month — 500 credits
- Pro: $32/month — 1,500 credits
- Team: $87/month — 5,000 credits
- Enterprise: $194/month — 15,000 credits
Use Cases
Derrick App is particularly suited for teams using Google Sheets as their central tool, freelancers and SMBs seeking a simple solution without a learning curve, and users wanting to avoid Sales Navigator dependency for most features.
Advantages vs Apollo
- 5× cheaper: $9 vs $49 to get started
- 5-minute setup: Vs 1-3h for Apollo
- Zero friction: Everything in Google Sheets, no external platform
- Accessible AI: GPT-4 + Claude from the Solo plan
Limitations
No API for advanced automation, no native CRM integrations (CSV export only), no automated outreach sequences.
2. Clay — The Multi-Source Enrichment Platform
Overview
Clay positions itself as the most powerful solution for waterfall enrichment (cascade of 75+ data sources). Its flexibility allows creating complex B2B data enrichment workflows with advanced automation.
Core Features
- Waterfall enrichment with 75+ data sources
- Claygent (AI agent) for custom research
- Native CRM integrations (Salesforce, HubSpot, Pipedrive)
- Complete API for automation
- Bidirectional Google Sheets sync
Pricing
- Free: 100 credits/month
- Starter: $149/month — 2,000 credits
- Explorer: $387/month — 10,000 credits
- Pro: Custom pricing for high volumes
Who Is It For?
Clay targets RevOps teams requiring advanced multi-source enrichment, companies with flexible budgets (>$500/month), and growth teams managing complex workflows.
Limitations
High learning curve (2-4 weeks), significantly higher pricing than Apollo, potentially excessive complexity for simple needs.
3. Evaboot — The Sales Navigator Specialist
Overview
Evaboot specializes in exporting and enriching LinkedIn Sales Navigator lists with automatic data cleaning recognized as the market’s best.
Core Features
- Sales Navigator export up to 2,500 leads
- Automatic data cleaning (invalid emails, duplicates)
- Email and phone enrichment
- Simple and intuitive interface
- Clean and structured CSV export
Pricing
- Trial: 200 credits offered (one-time)
- Starter: $43/month + $110 Sales Navigator = $153/month actual
- Pro: $87/month + SN
Note: Evaboot absolutely requires a LinkedIn Sales Navigator subscription ($110/month).
Who Is It For?
Intensive Sales Navigator users, B2B sales teams with targeted lists, SDRs/BDRs seeking simplicity and quality.
Advantages vs Apollo
Superior Sales Navigator specialization, better automatic data cleaning, simpler and more intuitive interface.
Limitations
Total dependency on Sales Navigator (high total cost), no phone enrichment, features limited to one workflow.
4. Lusha — The Accessible Chrome Extension
Overview
Lusha offers a Chrome extension allowing LinkedIn profile and contact enrichment directly from the browser. Its point-and-click approach suits light usage.
Core Features
- Chrome extension for direct enrichment
- Email and phone finder
- CRM integrations (Salesforce, HubSpot)
- 100M+ contact database
- API available (higher plans)
Pricing
- Free: 5 credits/month
- Pro: $32/month — 80 emails
- Premium: $56/month — 480 annual credits
- Scale: Custom pricing
Who Is It For?
Solo SDRs with limited budgets, occasional non-intensive use, teams seeking a simple Chrome extension.
Limitations
Limited credit volume, ~81% email accuracy rate (below average), no efficient bulk enrichment.
5. Wiza — Real-Time LinkedIn Scraping
Overview
Wiza focuses on real-time Sales Navigator export with particular emphasis on email deliverability (99% claimed).
Core Features
- Real-time Sales Navigator export
- Email finder with 99% success rate
- Phone enrichment
- Cold email tool integrations
- API available
Pricing
- Free Trial: 25 credits (one-time)
- Starter: $55/month + $110 Sales Navigator = $165/month actual
- Pro: $110/month + SN
- Scale: $222/month + SN
Who Is It For?
Cold emailers prioritizing deliverability, active Sales Navigator users, outbound teams with medium volumes.
Limitations
Mandatory Sales Navigator dependency, no advanced automatic data cleaning, sometimes slow customer support according to reviews.
6. Kaspr — GDPR Focus and European Data
Overview
Kaspr differentiates itself through its GDPR compliance focus and European data quality, following its acquisition by Cognism in 2026.
Core Features
- GDPR-compliant Chrome extension
- Priority European emails and phones
- Direct enrichment from LinkedIn
- Standard CRM integrations
- Analytics dashboard
Pricing
- Free: 15 credits/month
- Starter: $54/month — 100 credits
- Business: $87/month — 500 credits
- Organization: Custom pricing
Who Is It For?
Priority European prospecting, companies with strict GDPR constraints, multi-country European teams.
Limitations
Broken bulk enrichment (recurring technical issues per reviews), limited data coverage outside Europe, relatively high price.
7. Findymail — The Email Quality Expert
Overview
Findymail specializes in email quality with a claimed bounce rate <2%, among the market’s best. Its “pay per verified email” model guarantees quality.
Core Features
- Email finder with bounce rate <2%
- Pay per verified email only
- Advanced email verification
- LinkedIn email export
- Complete API
Pricing
- Free: 10 credits (one-time)
- Starter: $109/month — 5,000 emails
- Growth: $276/month — 15,000 emails
- Pro: $553/month — 50,000 emails
Who Is It For?
Cold emailers obsessed with deliverability, teams with high volumes, agencies managing multiple clients.
Advantages vs Apollo
Significantly better bounce rate, transparent pay-per-verified model, superior email accuracy.
Limitations
Expensive phone enrichment, US coverage better than Europe, no LinkedIn scraping features.
8. Cognism — The Enterprise Solution
Overview
Cognism (formerly Kaspr) represents the premium solution for large enterprises with its Diamond Data® (manually verified data) and maximum compliance focus.
Core Features
- Diamond Data® (98% accuracy)
- Exceptional European coverage
- Gold standard GDPR/CCPA compliance
- Intent data and buying signals
- Dedicated account manager
Pricing
- Platinum: From $16,667/year ($1,389/month)
- Opaque pricing, quote-only
- Custom packages by company size
Who Is It For?
Companies 200-10,000+ employees, critical compliance (finance, healthcare), flexible budgets >$16K/year.
Limitations
Very high price unaffordable for SMBs, pricing opacity, overkill for small teams.
9. Scalelist — Job Change Monitoring
Overview
Scalelist differentiates itself with a unique feature: automatic monitoring of LinkedIn job changes, enabling identification of optimal prospecting moments.
Core Features
- Automatic job change monitoring
- Real-time job change alerts
- Standard LinkedIn enrichment
- Email finder
- Pipeline tracking dashboard
Pricing
- Micro: $21/month — 100 credits
- Starter: $32/month — 500 credits
- Pro: $54/month — 1,500 credits
- Scale: $110/month — 5,000 credits
Who Is It For?
AEs and managers tracking long-term pipelines, ABM teams targeting strategic accounts, prospecting based on optimal timing.
Unique Advantages
Only tool with native job change monitoring, accessible pricing (from $21), focus on prospecting timing.
Limitations
New player (2026, few reviews), limited integrations vs established competitors.
10. Phantombuster — Multi-Platform Automation
Overview
Phantombuster offers a different approach with 100+ “Phantoms” (automation scripts) to scrape and automate on LinkedIn, Twitter, Instagram, Google Maps, and other platforms.
Core Features
- 100+ pre-configured Phantoms
- Multi-platform (LinkedIn, Twitter, IG, Maps)
- Cloud-based execution
- API and webhooks
- Advanced scheduling
Pricing
- Trial: 14 days free
- Starter: $62/month — 20h execution
- Pro: $142/month — 80h execution
- Team: $390/month — 300h execution
Who Is It For?
Multi-channel growth hackers, early-stage startups experimenting, advanced marketing automation teams.
Limitations
Scripts can break with platform changes, instability reported in reviews, higher LinkedIn ban risk.
How to Choose Your Apollo.io Alternative
Main Decision Criteria
Budget
- <$50/month: Derrick App ($9), Scalelist ($21), Lusha ($32)
- $50-$165/month: Evaboot, Kaspr, Wiza, Findymail
- $165/month: Clay, Phantombuster, Cognism
Existing Workflow
- Native Google Sheets: Derrick App (unique)
- Intensive Sales Navigator: Evaboot, Wiza
- Chrome extension: Lusha, Kaspr
- Advanced automation: Clay, Phantombuster
Priority Use Case
- Simple enrichment: Derrick App, Lusha
- Cold email quality: Findymail, Wiza
- Multi-source waterfall: Clay
- Pipeline monitoring: Scalelist
- Enterprise compliance: Cognism
Team Size
- Freelance/Solo: Derrick App, Lusha, Scalelist
- SMB 5-50: Derrick App, Evaboot, Kaspr
- Mid-market 50-200: Clay, Findymail
- Enterprise 200+: Cognism
Typical Scenarios
Scenario 1: Solo SDR, budget <$50 → Derrick App Solo ($9): Native Google Sheets, 500 credits, integrated AI
Scenario 2: Team of 5 SDRs, active Sales Navigator → Evaboot ($43 × 5): SN specialist, auto data cleaning
Scenario 3: Cold email team, critical deliverability → Findymail ($109+): Bounce rate <2%, pay-per-verified
Scenario 4: RevOps team, complex workflows → Clay ($149+): Waterfall 75+ sources, advanced automation
Scenario 5: Enterprise 500+, strict compliance → Cognism ($1,389+): Diamond Data®, gold standard GDPR
Advantages and Disadvantages vs Apollo.io
Why Leave Apollo.io?
Common Reasons
- Excessive complexity for simple needs
- Long learning curve (2-4 weeks)
- Credits that expire (no rollover)
- High price for small teams
- Low feature utilization rate (30-40% used)
- Workflow friction (login → export → import)
What You Gain with Alternatives
Derrick App
- Simplicity: 5 min setup vs 1-3h Apollo
- Price: $9 vs $49 entry
- Workflow: Everything in Google Sheets
- AI: GPT-4 + Claude integrated from $9
Clay
- Power: 75+ sources vs Apollo single-source
- Flexibility: Unlimited customizable workflows
- AI: Claygent for complex research
Evaboot
- Specialization: Sales Navigator expert
- Quality: Superior automatic data cleaning
- Simplicity: Intuitive interface
Findymail
- Deliverability: <2% bounce vs 5-8% Apollo
- Transparency: Pay-per-verified only
- ROI: Better for cold email
What You Potentially Lose
Database Apollo has 275M proprietary contacts. Alternatives primarily rely on LinkedIn scraping (except Cognism which has its own database).
All-in-one Apollo offers integrated CRM + sequences + analytics in one platform. Alternatives are more specialized (enrichment only for most).
Robust API Apollo has a complete and documented API. Derrick, Evaboot, Lusha, Kaspr don’t have APIs (or limited).
Key Terms Glossary
To better understand the B2B enrichment universe, check out our complete glossary defining all essential concepts:
- Data enrichment: Process of adding missing data to prospect profiles
- Lead scoring: Automatic scoring of prospects based on conversion potential
- Email verification: Validation of email address deliverability
- Bounce rate: Percentage of emails rejected by recipient servers
- LinkedIn scraping: Automated data extraction from LinkedIn
Conclusion: Which Alternative to Choose?
Choosing your Apollo.io alternative depends primarily on your existing workflow, budget, and priority use cases.
Our Recommendation by Profile:
Freelancers and SMBs (<50 employees) → Derrick App offers the best simplicity/price/features ratio with its native Google Sheets integration and 28+ workflows starting at $9/month.
Sales Navigator Teams → Evaboot stands out through its specialization and automatic data cleaning, despite a higher total cost with the required SN subscription.
Cold Emailers → Findymail guarantees the market’s best deliverability with its <2% bounce rate and transparent pay-per-verified model.
RevOps Teams → Clay remains essential for complex workflows requiring advanced multi-source enrichment.
Enterprises → Cognism is the choice for large structures with strict compliance requirements and flexible budgets.
Most of these tools offer free trials or freemium plans. Test 2-3 solutions suited to your profile before committing. Remember that the best tool is the one your team will actually use daily.
To go further, discover our data enrichment workflows and learn to automate your B2B prospecting processes.
Jonathan Maurin
