Apollo
- Starting price: Free / $49 annual or $65 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →✓ Free forever · ✓ No credit card · ✓ Cancel anytime
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Hands Down best extension for sheets till date. It eased up my linkedin lead collection journey by 10x. Thank you!! Rahul Nair from Google Workspace Marketplace
This tool makes enriching LinkedIn URLs incredibly easy. You can enrich both personal and company profiles with a single click, and the Google Sheets integration is a game-changer. Pankaj Rohilla from Google Workspace Marketplace
Great extension. There's bigger companies that do 1000x less. Go with Derrick. Ben Leinen from Google Workspace Marketplace
This is one hell of a magical tool, it has blown my mind already, it's so handy, just love it. I am exploring how much more I can do with it Jagdip Gohil from Google Workspace Marketplace
Loving the smoothness of the experience especially on Chrome. Great value for the price as well. GB Alao from Google Workspace Marketplace
I was looking for a tool to enrich LinkedIn data. Very easy to use. Keith Hildebrand from Google Workspace Marketplace CURSOR Easy to enhance contacts by running bulk lists. Try it James Finlayson from Google Workspace Marketplace +34,000 others Quick facts01 / 10
Why Derrick wins02 / 10
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Apollo and Kaspr push data through separate workflows, but neither offers native Google Sheets enrichment without export steps or complex setup. Derrick makes enrichment in the web app (or in Google Sheets, Claude and the API), eliminating CSV exports and manual imports. This native pace saves 5-10 hours per month by enabling instant, 50+ attribute enrichment per contact directly in the web app (or in your sheet, Claude and the API). A typical use case is real-time record updates as you prospect, without leaving the web app or Sheets or juggling multiple tools.
Apollo and Kaspr focus on gathering contact data, but their enrichment depth stops short of comprehensive account profiles and multi-attribute insights. Derrick uniquely expands beyond basic contacts by unifying company intelligence, technographics, and AI-powered scoring and summarization in the web app (or in Sheets, Claude and the API), enabling richer profiles without leaving the platform. This translates to measurable efficiency gains: up to 50+ enrichment attributes per record, real-time validation, and monthly credits that scale with usage. Use cases like faster account qualification and deeper ICP refinement become practical and repeatable with Derrick.
Real-time data quality assurance at record level certainty sets Derrick apart by delivering granular validation that Apollo and Kaspr cannot guarantee across every record. Apollo’s review notes limited real-time enrichment depth, while Kaspr focuses on contact verification with inconsistent breadth beyond basic contact data. Derrick ensures per-record accuracy with web app workflow (also in Google Sheets, Claude and the API), real-time email validation, and AI-powered scoring to maintain record-level certainty. Practically, teams save hours monthly and reduce failed outreach by up to 20-30% as data quality increases, with credits that are easily trackable and reportable.
Honest comparison03 / 10
We're upfront - every tool has strengths. Here's where Apollo, Kaspr, and Derrick each genuinely win.
Real annual cost04 / 10
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cost item | Apollo | Kaspr | Derrick |
|---|---|---|---|
| Starting price | Free / $49 annual or $65 monthly /seat (post-2026 price increase) | Free 15 emails + 5 phones/mo · Starter €45/mo | €0 (free) · €9/month paid |
| Annual cost (base) | See pricing | ~€540/yr | €0/year free · €108/year on Mini |
| Free plan? | Yes (Free forever) | Yes - 15 B2B emails + 5 phones + 5 direct emails/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | Nothing to install (web app) |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps it to one transparent credit model.
Feature-by-feature05 / 10
| apollo | Derrick App | Kaspr | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | Free / $49 annual or $65 monthly /seat (post-2026 price increase) | Free plan · from €9/month | Free 15 emails + 5 phones/mo · Starter €45/mo |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell06 / 10
Sales Intelligence Free / $49 annual or $65 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers tiered pricing with a free tier and paid plans starting at a competitive entry point; for exact numbers and plan details, view the full pricing breakdown on the dedicated pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, in a web app with nothing to install (also in Google Sheets, Claude and the API).
No heavy workflows, No endless configuration. No learning curve.
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →
LinkedIn Phone & Email Finder (EU-First) Free 15 emails + 5 phones/mo · Starter €45/mo
Best for: EU-focused SDRs needing LinkedIn phone numbers
Kaspr offers credit-based pricing with an entry-level tier and subsequent paid plans, exposing a straightforward path from initial free credits to scalable options; see full pricing breakdown for complete details and plan specifics.
Migration guide07 / 10
Derrick is a web app - nothing to install, no formulas to learn, no pipelines to migrate. Sign up and you're enriching in under a minute.
Sign up on the Derrick web app. Nothing to install, no credit card required - you start with 100 free credits per month.
Upload the CSV you exported from Apollo, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. Prefer to stay in your tools? The same features run in Google Sheets, in Claude (MCP) and via the API.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns in your list. No pipelines, no waiting.
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds08 / 10
Compare09 / 10
Keep exploring10 / 10
Customer stories
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
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