Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Kaspr vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Kaspr vs Derrick: Apollo is a b2b sales intelligence and outreach, Kaspr is a linkedin-first phone and email finder for eu prospecting (cognism subsidiary). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Kaspr) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Kaspr for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Kaspr vs Derrick at a glance
Kaspr
- Starting price: Free 15 emails + 5 phones/mo · Starter €45/mo
- Free plan: Yes - 15 B2B emails + 5 phones + 5 direct emails/mo
- Founded: 2018 - acquired by Cognism in April 2022
- HQ: Paris, France (now part of Cognism Group, London)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Kaspr
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets enrichment pace
Apollo and Kaspr push data through separate workflows, but neither offers 100% native Google Sheets enrichment without export steps or complex setup. Derrick makes enrichment fully inside Google Sheets, eliminating CSV exports and manual imports. This native pace saves 5-10 hours per month by enabling instant, 50+ attribute enrichment per contact directly in your sheet. A typical use case is real-time record updates as you prospect, without leaving Sheets or juggling multiple tools.
02 Comprehensive enrichment depth beyond contact data alone
Apollo and Kaspr excel at gathering contact data, but their enrichment depth stops short of comprehensive account profiles and multi-attribute insights. Derrick uniquely expands beyond basic contacts by unifying company intelligence, technographics, and AI-powered scoring and summarization within Sheets, enabling richer profiles without leaving the platform. This translates to measurable efficiency gains: up to 50+ enrichment attributes per record, real-time validation, and monthly credits that scale with usage. Use cases like faster account qualification and deeper ICP refinement become practical and repeatable with Derrick.
03 Real-time data quality assurance at record level certainty
Real-time data quality assurance at record level certainty sets Derrick apart by delivering granular validation that Apollo and Kaspr cannot guarantee across every record. Apollo’s review notes limited real-time enrichment depth, while Kaspr focuses on contact verification with inconsistent breadth beyond basic contact data. Derrick ensures per-record accuracy with 100% native Google Sheets workflow, real-time email validation, and AI-powered scoring to maintain record-level certainty. Practically, teams save hours monthly and reduce failed outreach by up to 20-30% as data quality increases, with credits that are easily trackable and reportable.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Kaspr, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Kaspr does better
- EU-first GDPR-clean data quality
- Most generous free tier for phones
- Cognism-backed without Cognism pricing
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Kaspr | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Free 15 emails + 5 phones/mo · Starter €45/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | Yes - 15 B2B emails + 5 phones + 5 direct emails/mo | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Kaspr vs Derrick: full feature comparison
| apollo | Derrick App | Kaspr | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
LinkedIn Phone & Email Finder (EU-First)
Apollo vs Kaspr vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers tiered pricing with a free tier and paid plans starting at a competitive entry point; for exact numbers and plan details, view the full pricing breakdown on the dedicated pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
LinkedIn Phone & Email Finder (EU-First) Kaspr
Free 15 emails + 5 phones/mo · Starter €45/mo
Best for: EU-focused SDRs needing LinkedIn phone numbers
Kaspr offers credit-based pricing with an entry-level tier and subsequent paid plans, exposing a straightforward path from initial free credits to scalable options; see full pricing breakdown for complete details and plan specifics.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Kaspr if…
- You specifically need eu-focused sdrs needing linkedin phone numbers
- EU-first GDPR-clean data quality
- Most generous free tier for phones
- You're already invested in the Kaspr ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Kaspr
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
How does Derrick compare to Apollo for data enrichment and automation?
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Derrick approaches data enrichment through native Google Sheets integration with real-time email validation and 50+ contact and company attributes, eliminating the need for external platforms or CSV exports. Apollo excels at scale with its massive contact database and multi-channel outreach capabilities but requires more manual verification across industries. Derrick's AI-powered enrichment using Claude and ChatGPT enables automatic scoring and segmentation, while Apollo prioritizes breadth over depth. For teams prioritizing efficiency and flexibility, Derrick's rollover credits and no credit card requirement for the free tier offer advantages over Apollo's rigid consumption model, particularly when enrichment quality and ease of use matter more than database size.
Is Derrick a better alternative to Kaspr for LinkedIn leads?
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Derrick offers a more streamlined approach for LinkedIn lead enrichment compared to Kaspr. While Kaspr excels at phone verification, it requires manual validation and lacks comprehensive company intelligence. Derrick provides 50+ enrichment attributes per contact directly within Google Sheets, eliminating the need for LinkedIn Sales Navigator or external platforms. With real-time email validation, integrated AI scoring, and rollover credits, Derrick delivers deeper prospect insights at lower total cost, making it ideal for teams seeking efficient, multi-dimensional lead enrichment without complexity.
Derrick vs Apollo vs Kaspr: which is the best overall comparison?
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Derrick, Apollo, and Kaspr each serve distinct prospecting needs. Apollo excels with its massive 250-million-contact database and integrated CRM workflows, ideal for high-volume outbound teams. Kaspr specializes in LinkedIn-native phone verification with seamless calling features. Derrick stands out as the only 100% native Google Sheets solution, eliminating CSV exports and complex integrations while offering AI-powered enrichment with Claude and ChatGPT, rollover credits, and no credit card required for free access. Choose based on your workflow: Apollo for scale, Kaspr for phone-first prospecting, or Derrick for spreadsheet-native efficiency and flexibility.
Which offers better pricing: Derrick or Kaspr?
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When comparing pricing between Derrick and Kaspr, Derrick generally offers more flexibility and value for teams that rely on Google Sheets and need rich enrichment without needing extra software. Derrick’s pricing is credit-based with a free tier and monthly rollover, plus the ability to scale from Small to XL credits, making it easy to align spend with usage. Kaspr uses a credit-based model for contact verification and outreach, but users often need supplementary tools for deeper enrichment. If your priority is cost efficiency at scale and seamless integration into Sheets, Derrick tends to provide better overall pricing value.
What are Derrick's main features vs Apollo for outbound outreach?
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Derrick operates natively within Google Sheets, eliminating the need for CSV exports or external platforms that Apollo and Kaspr require. While Apollo excels at contact database scale with 250+ million records, Derrick differentiates through integrated AI powered by Claude and ChatGPT for automated scoring and segmentation directly in your spreadsheet. Kaspr focuses on LinkedIn-based phone verification, whereas Derrick provides 50+ enrichment attributes per contact with real-time email validation. Derrick's rollover credits and no credit card requirement for the free tier offer greater flexibility than both competitors for variable outreach workflows.
Can Derrick replace both Apollo and Kaspr in a workflow?
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Derrick cannot fully replace both Apollo and Kaspr in every workflow, but it can cover many of their core needs depending on your priorities. Derrick excels as a 100% native Google Sheets enrichment platform with real-time email validation, AI scoring and segmentation, and broad integration via Zapier/Make/n8n, all without LinkedIn dependencies. Apollo provides a massive, validated contact database, multi-channel outreach, and CRM workflow automation, while Kaspr emphasizes real-time phone/email verification and LinkedIn-centric prospecting. If your team prioritizes data enrichment depth, multi-channel outreach, or LinkedIn-based sourcing, you may still rely on Apollo or Kaspr for those areas. Derrick can replace or significantly streamline parts of the workflow by handling enrichment, scoring, and automation directly inside Sheets, and its flexible pricing, credits carryover, and no-credit-card-free tier add cost-efficiency. For best results, many teams use Derrick in conjunction with Apollo and/or Kaspr to fill gaps in data breadth, validation, or channel coverage.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneKaspr vs Derrick - solo duel
Drop the third-party context and see how Kaspr compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
