Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Derrick: Apollo is a b2b sales intelligence and outreach. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for data with Apollo for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Derrick at a glance
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save €1,200 yearly without LinkedIn Navigator setup
Apollo highlights the barrier of needing LinkedIn Navigator or similar tools to scale prospecting and data enrichment, which can drive up costs and setup time. Derrick eliminates that need by delivering 100% native Google Sheets enrichment and automation, avoiding LinkedIn Navigator dependencies. This translates to tangible savings of about €1,200 per year and 5–10 hours saved per month on setup and workflows. A typical use-case shows seamless multi-attribute enrichment and real-time validation without leaving Sheets, keeping your team lean and fast.
02 Boost Data Quality with Real-Time Validation and AI Scores
Apollo struggles with real-time data validation and granular quality scoring across diverse industries, often leaving records needing manual verification. Derrick differentiates by embedding real-time email validation and AI-driven scoring directly in Sheets, leveraging its native Google Sheets workflow for instant, high-fidelity enrichment. This delivers measurable quality gains: up to 50+ attributes per contact with immediate validity checks, reducing bounce and improving deliverability, while saving hours weekly. An example use case: auto-score and segment leads as you update records, without leaving Derrick’s sheet environment.
03 Flexible integrations with 3000+ apps for seamless workflows
Apollo can fall short on true cross-platform fluency, with users noting limited real-time enrichment reach beyond core tools. Derrick addresses this by delivering 3000+ native integrations via Zapier/Make/n8n, enabling seamless workflows inside Google Sheets without exports. Teams can automate data flow end-to-end, saving hours by eliminating manual syncing and reducing context-switching across apps. For example, Derrick turns Sheets into a unified workspace where 50+ attributes enrich each contact while maintaining live updates across ecosystems.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Derrick | |
|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Derrick: full feature comparison
| Derrick App | apollo | |
|---|---|---|
| Works natively in Google Sheets | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ |
| Public API available | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✕ | ✓ |
| Entry price (paid plan) | 9€/mois | 59$/mois |
| Permanent free plan | ✓ | ✓ |
| Rollover credits to next month | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✕ |
| Complete documentation | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
Apollo vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a competitive entry tier featuring core credits, with paid plans scaling by usage; detailed pricing breakdown is available on the dedicated pricing page. See full pricing details for exact plan tiers and limits.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference between Derrick and Apollo?
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Derrick operates as a native Google Sheets platform that enriches data directly within your spreadsheet, eliminating the need for CSV exports and external workflows that Apollo requires. While Apollo excels at providing a comprehensive contact database, Derrick focuses on intelligent enrichment with integrated AI capabilities using Claude and ChatGPT for automated lead scoring and segmentation. Derrick also offers more flexibility with rollover credits, no credit card requirement for the free tier, and seamless integration with your existing prospecting workflow, making it ideal for teams prioritizing efficiency and ease of use over sheer database size.
Is Derrick a good alternative to Apollo?
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Derrick is a solid alternative to Apollo, especially if your team works primarily in Google Sheets and values workflow efficiency. While Apollo excels at large-scale contact databases with 250+ million profiles, Derrick offers native Google Sheets integration eliminating CSV exports and manual data entry, saving five to ten hours monthly. Derrick includes built-in AI scoring with Claude and ChatGPT, real-time email validation, and rollover credits with no credit card required for the free tier. Choose Derrick if you prioritize seamless spreadsheet workflows and AI-powered enrichment over Apollo's extensive contact volume.
How does Apollo pricing compare to Derrick?
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Apollo typically charges between $49 to $120+ per user monthly depending on the plan, with minimum commitments often required. Derrick offers a more flexible pricing structure starting at just $9 per month for 4,000 credits with no credit card needed for the free tier, and unused credits roll over monthly. While Apollo excels at large-scale database access, Derrick's Google Sheets-native approach eliminates expensive CSV workflows and reduces your tech stack costs significantly. For teams seeking affordability combined with AI-powered enrichment and real-time email validation without long-term commitments, Derrick delivers substantially better value per dollar spent.
Does Apollo offer a free tier or trial?
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Yes-Apollo does offer a free trial or free tier within its pricing options, though exact terms can vary by plan and region. In practice, users can start with Apollo to access the platform's large B2B contact database and outreach features, then scale up as needed. For teams evaluating alternatives, Derrick App provides a 100% Google Sheets native workflow with a no-credit-card free tier, monthly refreshable credits, and rich enrichment (50+ attributes per contact) plus AI scoring and seamless Zapier/Make integrations, all without requiring a credit card for the free option. This makes Derrick a low-friction option for testing outbound prospecting before committing.
Which is better for small teams: Derrick or Apollo?
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For small teams, Derrick offers a more streamlined approach with its native Google Sheets integration, eliminating export workflows and reducing setup complexity. Apollo excels at large contact databases but requires more infrastructure investment. Derrick's rollover credits, no credit card requirement for free tier, and integrated AI capabilities make it more cost-effective for teams starting out. Apollo works better if your primary need is accessing millions of verified contacts at scale, but Derrick delivers faster time-to-value with less administrative overhead, making it ideal for lean teams prioritizing efficiency and simplicity.
Can Derrick replace Apollo for LinkedIn prospecting?
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Derrick cannot exactly replace Apollo for LinkedIn prospecting, but it complements and often reduces the friction of your sourcing workflow. Apollo excels at providing a vast, verified database and multi-channel outreach, which is great for rapid, high-volume prospecting. Derrick, being 100% native to Google Sheets with AI-assisted scoring, segmentation, and enrichment across 50+ attributes, enhances data processing, validation, and automation without CSV exports or complex setups. If you rely on Apollo for breadth and speed, Derrick can streamline enrichment, scoring, and workflow automation within Sheets, and its flexible credits model can reduce monthly overhead. For teams prioritizing data quality, real-time validation, and seamless Google Sheets integration, using Derrick alongside Apollo may yield better accuracy and efficiency than using Apollo alone.
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