Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Derrick addresses the gap left by Apollo and Findymail, which struggle with scalable data validation and comprehensive enrichment at volume. Unlike Apollo’s broad database and Findymail’s email-focused scope, Derrick delivers verified data at scale with real-time validation built directly into Google Sheets, without exporting or manual checks. This translates to measurable efficiency gains and improved deliverability, as teams save time previously spent on manual verification. For quick practicality, Derrick’s 100% native Sheets experience means you can validate and enrich while you prospect, without switching tools.
Teams using Apollo or Findymail often face manual setup hurdles and slow onboarding due to scattered data sources and multi-tool workflows. Derrick delivers effortless setup with a 5-minute onboarding by turning Google Sheets into a 100% native, integrated prospecting hub, eliminating exports and complex configurations. Expect faster time-to-value, with teams saving 5-10 hours per month and achieving immediate alignment across roles and campaigns. For quick wins, Derrick supports real-time email validation and rich enrichment directly inside Sheets, streamlining rapid use cases.
Apollo and Findymail deliver broad data or quick email discovery, but neither offers unified enrichment with deep firmographics and AI-generated summaries in one native Google Sheets workflow. Derrick integrates 50+ attributes per company and AI summaries (Claude and ChatGPT) to produce cohesive firmographic profiles that stay in Sheets, eliminating the need to stitch multiple tools. Teams save time and reduce manual validation, with measurable uplift in data completeness and faster targeting; on average, users report a 30% improvement in profiling depth and a 20% reduction in research hours. Real-time AI segmentation and actionable summaries empower rapid account prioritization, while credits remain fully reportable for ongoing flexibility.
We're upfront - every tool has strengths. Here's where Apollo, Findymail, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Findymail | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | $99/mo (Starter, 5K finder + 5K verifier credits) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€1,188/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | 10 free credits to test (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| apollo | Derrick App | findymail | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✓ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Pricing details for Apollo start with a free tier and paid plans scaled for teams, with a complete pricing breakdown available on the dedicated pricing page. See full pricing details for exact tiers and limits.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Verified Email Finder $99/mo (Starter, 5K finder + 5K verifier credits)
Best for: Outbound teams who care most about deliverability
Findymail offers entry-level pricing with a free tier and paid plans that scale credits for outreach, plus a dedicated pricing page with full details. See the full pricing breakdown for all plan specifics and limits.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how findymail compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →