Apollo Pricing: Plans, Costs & Pricing Breakdown [2026]

TL;DR – Apollo.io Pricing

• Free: $0 – 100 data credits/month – 10K email sends/month (corporate) or 100 (others)
• Basic: $49/user/month (annual) or $59/user/month (monthly) – 5K data credits/year – ~1,960 email sends/month
• Professional: $79/user/month (annual) or $99/user/month (monthly) – 10K data credits/year – ~3,160 email sends/month
• Organization: $119/user/month (annual) or $149/user/month (monthly) – 15K data credits/year – ~4,760 email sends/month (min 3 users)
• Model: Dual system: credits for revealing data (1 credit/email, 8/mobile) + separate sending limits via Fair Use Policy
• Key points: Credits expire at cycle end, additional costs ($0.20/credit), paid exports, dual limitation systems

💡 Critical note: Apollo uses a complex dual system: credits to access data AND separate limits for sending emails. Real costs are unpredictable.

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What is Apollo.io?

Apollo is a B2B prospecting platform that combines a contact database with sales automation tools. The platform enables sales teams to find qualified leads, enrich their data, and automate their outreach campaigns via email, LinkedIn, and phone.

Apollo positions itself as an all-in-one solution including CRM, email sequencing, dialer, and integrations with major sales tools (Salesforce, HubSpot, Outreach, SalesLoft). The database claims over 275 million verified B2B contacts worldwide.

Apollo Pricing Plans

Apollo offers four main plans: a free plan and three paid plans (Basic, Professional, Organization). Pricing is based on a per-user model combined with a credit system for certain actions.

Plan	Annual price	Monthly price	Data credits/year*	Email sending limits/month**	Min users
Free	$0	$0	100/month	10,000 (corporate) or 100	1
Basic	$49/user/month	$59/user/month	5,000	~1,960	1
Professional	$79/user/month	$99/user/month	10,000	~3,160	1
Organization	$119/user/month	$149/user/month	15,000	~4,760 (3 users)	3

*Data credits = for revealing emails (1 credit), mobiles (8 credits), exports (1 credit)
**Sending limits = for campaigns/sequences per Fair Use Policy: paid plans = ($ annual ÷ $0.025) or 1M max/year

Free Plan ($0)

Apollo’s free plan offers limited access to test the platform. It includes:

• 100 data credits/month (1,200/year) to reveal emails/mobiles
• Email sending limit: 10,000/month (verified corporate domain) or 100/month (other domains)
• Access to contact database
• 2 active automation sequences maximum
• Chrome/LinkedIn/Gmail extension
• 250 emails sent per day limit
• Gmail connection only (no other email providers)

With only 100 credits/month, you can reveal approximately 100 emails OR 12 mobiles (8 credits each) per month. This plan is suitable for freelancers testing the platform but remains very limited for real professional use.

Basic Plan ($49-59/user/month)

Apollo’s first paid plan starts at $49/user/month with annual billing ($59/month for monthly). It includes:

• 5,000 data credits/year (approximately 416/month) to reveal emails/mobiles
• Email sending limit: ~1,960 sends/month in your campaigns (calculated: $588 ÷ $0.025)
• Advanced filters (technographics, VC funding, revenue)
• CRM integrations (Salesforce, HubSpot)
• Meeting scheduler
• Email open and click rate tracking
• Non-Gmail email account connections (Microsoft, others)

With 5,000 credits/year, you can reveal approximately 5,000 emails OR 625 mobiles (8 credits each) per year. Additional credits cost $0.20 each (minimum 250 credits = $50). Credits expire at cycle end with no rollover.

Professional Plan ($79-99/user/month)

Apollo’s most popular plan costs $79/user/month annually ($99/month for monthly billing). It adds:

• 10,000 data credits/year (approximately 833/month) to reveal emails/mobiles
• Email sending limit: ~3,160 sends/month in your campaigns (calculated: $948 ÷ $0.025)
• Unlimited sequences with A/B testing
• Integrated dialer (outbound calls)
• 8,000 minutes of call recordings with AI insights
• Advanced intent data (6 buying intent topics)
• 100 new record selection limit

With 10,000 credits/year, you can reveal approximately 10,000 emails OR 1,250 mobiles per year. This plan targets structured sales teams, but note that the ~3,160 sends/month limit may be insufficient for intensive campaigns.

Organization Plan ($119-149/user/month)

Apollo’s enterprise plan is priced at $119/user/month annually ($149/month for monthly) with a minimum of 3 users. It includes:

• 15,000 data credits/year (approximately 1,250/month) to reveal emails/mobiles
• Email sending limit: ~4,760 sends/month for 3 users ($1,428 ÷ $0.025) – increases with user count
• International dialer
• Advanced security configurations
• Single Sign-On (SSO)
• Unlimited customizable reports & dashboards
• API access for custom integrations
• Unlimited selection limit (no restriction on record numbers)

With 15,000 credits/year, you can reveal approximately 15,000 emails OR 1,875 mobiles per year. This plan targets large enterprises with complex security, governance, and custom integration needs.

How Apollo’s Credit System Works

Apollo uses a dual system that can be confusing:

1. Data Access Credits

These credits (5K, 10K, 15K depending on plan) are consumed for:

• Revealing an email: 1 credit
• Revealing a mobile phone number: 8 credits
• Exporting a contact outside Apollo: 1 export credit (to CRM, CSV, API)
• Data enrichment: varies by type

These credits are allocated annually and expire at cycle end. If you exhaust your allocation, you must purchase additional credits at $0.20 each (minimum 250 credits = $50).

2. Email Sending Limits

Separate system for email campaigns/sequences, managed by Fair Use Policy:

Free Plan:

• Verified corporate domain: 10,000 sends/month
• Other domains: 100 sends/month

Paid Plans: Sending limit = ($ paid annually ÷ $0.025) or 1 million/year (whichever is lower)

Therefore:

• Basic ($588/year): 23,520 sends/year = ~1,960 sends/month
• Professional ($948/year): 37,920 sends/year = ~3,160 sends/month
• Organization ($1,428/year for 3 users): 57,120 sends/year = ~4,760 sends/month

Why This Dual System Is Problematic

Concrete example:

• You have the Basic plan: 5,000 data credits/year + ~2,000 email sends/month
• You want to prospect 5,000 leads:
  • Reveal their emails: 5,000 × 1 credit = 5,000 credits ✅ (you have just enough)
  • Contact them by email: 5,000 sends, but you only have ~2,000 sends/month
  • You must wait 2.5 months to contact all of them, or upgrade plans

Unlike Derrick which offers a unified and transparent system (credits for everything, unlimited rollover), Apollo multiplies cumulative limitations.

Cost per Action Comparison: Apollo vs Alternatives

Apollo’s pricing model may seem competitive on paper, but real costs per action reveal a different reality. Let’s analyze costs per typical action.

Comparison Table: Price per User

Tool	Model	Small Plan	Medium Plan	Large Plan
Apollo	Per user	$49/user/month*	$79/user/month*	$119/user/month*
Derrick	Shared credits	$9 (4K credits)	$20 (10K credits)	$47.50 (25K credits)

*Apollo annual prices. For 5 users Apollo Professional: 5 × $79 = $395/month (~$375) vs Derrick SMALL+: $20/month for the entire team.

Detailed Real Cost per Action

Action	Apollo (credits)	Apollo Basic cost	Derrick (credits)	Derrick SMALL cost	Difference
LinkedIn enrichment	Export = 1	~$0.10 ($49/416 credits/month)	1	$0.00225	Apollo 44x more expensive
Email finder	1 (reveal)	~$0.10	5	$0.01125	Apollo 9x more expensive
Phone finder (mobile)	8	~$0.80	150	$0.3375	Apollo 2.4x more expensive
CRM export	1	~$0.10	0 (included)	Free	Derrick free

Important note: Apollo costs above are calculated based on the Basic plan ($49/month = 5,000 credits/year ≈ 416 credits/month). In reality, most users exhaust their monthly credits and must purchase additional credits at $0.20/credit, which further increases these costs.

Real Example: 1000 Leads/Month Enrichment Workflow

Objective: Enrich 1,000 leads with LinkedIn + Email + CRM Export

Apollo Professional ($79/user/month):

• LinkedIn data: included in search
• Email reveal: included
• CRM export: 1,000 exports × 1 credit = 1,000 credits
• Monthly allocation: ~833 credits/month (10K/year ÷ 12)
• Missing credits: 167 credits → minimum purchase 250 credits at $0.20 = $50 additional
• Total cost: $79 + $50 = $129/month (~$122)

Derrick SMALL ($9/month):

• LinkedIn enrichment: 1,000 × 1 credit = 1,000 credits
• Email finder: 1,000 × 5 credits = 5,000 credits (if emails needed)
• Export: free, unlimited
• Total credits: 1,000 credits (or 6,000 with emails)
• SMALL plan = 4,000 credits, sufficient for LinkedIn only
• For complete workflow with emails: SMALL+ (10K credits) = $20/month
• Savings: $102/month or $1,224/year

Derrick is 6x cheaper than the equivalent workflow on Apollo, with no hidden costs or expired credits. Plus, Derrick’s shared credits model avoids per-user pricing that penalizes growing teams.

What’s Included in Each Apollo Plan

Beyond base pricing, features available vary significantly between Apollo plans.

Features by Plan

Feature	Free	Basic	Professional	Organization
Database access	✅ Limited	✅ Complete	✅ Complete	✅ Complete
Advanced filters	❌	✅	✅	✅
Intent data topics	1	3	6	6
Active sequences	2	Unlimited	Unlimited	Unlimited
A/B testing	❌	❌	✅	✅
Dialer	❌	❌	✅ (local)	✅ (international)
Call recordings + AI	❌	❌	✅ 8K mins	✅ 8K mins
CRM integrations	❌	✅	✅	✅
API Access	Limited	Limited	Limited	✅ Complete
SSO	❌	❌	❌	✅
Support	Email	Email	Email + Chat	Dedicated
Record selection limit	25	25	100	Unlimited

Important Locked Features

Dialer: Available only from Professional plan ($79/month). International dialer is exclusive to Organization plan ($119/month).

Advanced intent data: Buying intent topics are limited to 1 (Free), 3 (Basic), or 6 (Pro/Org). For complete coverage, you must opt for a higher plan.

Robust API: Complete API access requires the Organization plan, limiting custom integration possibilities for lower plans.

Selection limitation: Free and Basic plans only allow selecting 25 new records at a time, significantly slowing large list exports. Professional increases to 100, and only Organization offers unlimited selection.

Apollo Pricing Hidden Costs

Beyond advertised prices, several additional costs can impact your Apollo budget.

1. Dual Limitation System (Guaranteed Confusion)

Apollo uses two separate credit systems that create complexity:

• Data credits for revealing emails/mobiles (5K, 10K, 15K/year)
• Sending limits for email campaigns (based on $ paid)

You may have enough credits to reveal 5,000 emails, but only the capacity to send 2,000/month. This friction slows your campaigns and requires workarounds.

2. Mandatory Additional Credits

Once your data credit allocation is exhausted, you must purchase credits at $0.20/unit. For a Basic plan (416 credits/month), an active team can easily consume 1,000+ credits/month, generating $50-100 in additional monthly costs.

3. Accumulating Per-User Pricing

The per-seat model penalizes growing teams. Adding 2 SDRs to the Professional plan = +$158/month immediately. With Derrick, adding users doesn’t change the cost: everyone shares the credit pool.

4. Unable to Reduce Seats Mid-Contract

Apollo doesn’t allow reducing the number of users before the billing term ends. If a team member leaves, you continue paying for their seat until renewal.

5. Exports Consume Credits

Each Apollo export to a CRM, CSV, or third-party tool costs 1 credit. A daily sync of 100 contacts = 3,000 credits/month = ~$300 additional if you exceed your allocation. Derrick offers free and unlimited exports.

FAQ – Common Questions About Apollo Pricing

How much does Apollo cost for a small team?

For a 3-person team, the minimum cost is $147/month (3 × $49/month annually) with the Basic plan, approximately $140/month. With additional credits needed for real usage, expect $200-250/month (~$190-240). By comparison, Derrick offers plans from $9/month for an entire team with shared credits.

Does Apollo offer a free plan?

Yes, Apollo offers a permanent Free plan with 1,200 credits/year (100/month), 2 active sequences, and 250 emails/day. This plan is suitable for testing the platform but remains very limited for intensive professional use. Key features (CRM integrations, advanced filters, dialer) require a paid plan.

Do Apollo credits expire?

Yes, Apollo credits expire at the end of each billing cycle with no rollover. This means if you don’t consume your 416 monthly credits (Basic plan), you lose them permanently. Derrick, conversely, offers unlimited rollover on all paid plans: your unused credits accumulate from month to month.

Can you change Apollo plans mid-month?

Apollo allows upgrades and downgrades anytime. Upgrades (plan or seat count) take effect immediately. Plan or seat downgrades take effect immediately but without prorated refunds. Add-on downgrades take effect at cycle end. Cancellations are effective at cycle end.

What’s the real cost of Apollo for 5,000 enrichments/month?

To enrich 5,000 leads/month with CRM export:

• Professional plan ($79/month): 833 credits/month included
• Exports needed: 5,000 credits
• Missing credits: 4,167 credits → purchase 4,500 credits (rounded to minimum 250) = $900 additional
• Total cost: $79 + $900 = $979/month (~$930)

With Derrick MEDIUM ($47.50/month for 25K credits):

• Enrichment: 5,000 × 1 credit = 5,000 credits
• Export: free
• Total cost: $47.50/month
• Savings: $882/month or $10,584/year

Does Apollo require LinkedIn Sales Navigator?

No, Apollo works autonomously and doesn’t require a LinkedIn Sales Navigator subscription ($1,200/year). However, Apollo consumes credits to reveal contact data, while tools like Derrick also allow LinkedIn scraping without Sales Navigator while offering significantly lower per-action costs.

What are alternatives to Apollo for data enrichment?

If Apollo pricing doesn’t fit your budget, several alternatives exist. Derrick offers a shared credits model from $9/month with unlimited rollover, without per-user pricing. Other options include Clay, Hunter, Lusha, and Kaspr, each with their own pricing specifics.

Verdict: Is Apollo Worth Its Cost in 2026?

Apollo offers a comprehensive platform combining database, automation, and CRM in a single tool. For large enterprises with comfortable budgets and complex integration needs, the Professional and Organization plans may be justified despite their high cost.

Strengths:

• Large database (275M+ contacts)
• Robust automation tools (sequences, A/B testing)
• Native integrations with major CRMs and sales tools
• Dialer and call recording features

Weaknesses:

• Real costs significantly higher than advertised prices (additional credits, exports)
• Per-user pricing penalizes growing teams
• Credits expire without rollover (money lost if unconsumed)
• High cost/action compared to alternatives ($0.10-0.80 vs $0.002-0.30 at Derrick)
• Frustrating limitations on Basic and Pro plans (25-100 record selection)

For startups, SMBs, and scaling sales teams:

Apollo’s pricing model quickly becomes expensive and complex. Between mandatory additional credits ($0.20/unit, minimum $50-500), accumulating per-seat pricing, and monthly credit expiration, your real expenses can easily triple from the advertised $49/month.

Derrick represents a direct alternative with:

• 16x cheaper on LinkedIn enrichment ($0.00225 vs ~$0.10)
• Unlimited rollover on paid plans (zero waste)
• Shared credits for entire team (no per-user pricing)
• Native Google Sheets (free and unlimited exports)
• Plans from $9/month for 4,000 credits

Try Derrick free: 200 credits/month without credit card, to evaluate the tool without commitment.

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Last updated: December 2026. Apollo pricing may change; always check their official page for current prices.