Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Adapt.io vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Adapt.io vs Derrick: Apollo is a b2b sales intelligence and outreach, Adapt.io is a b2b contact database + linkedin chrome extension with 150m+ contacts. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Adapt.io) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Adapt.io for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Adapt.io vs Derrick at a glance
Adapt.io
- Starting price: Free 25 credits/mo · Starter $49/mo
- Free plan: Yes - 25 email + 25 enrichment credits/mo permanently
- Founded: 2016
- HQ: Coimbatore, Tamil Nadu, India
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Adapt.io
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and enrichment without manual verification
Apollo and Adapt.io offer data sources and verification tools, but their real-time validation and enrichment without manual checks often still require manual follow-up to confirm accuracy or fill gaps. Derrick delivers real-time validation and enrichment directly inside Google Sheets, eliminating hand- verification steps and reducing workflow friction. This translates to faster prospect scoping and up to hours saved weekly, with 50+ enrichment attributes per contact and instant email validation to boost deliverability. A practical use: auto-validate and enrich a newly added lead as you type, so your sheet remains decision-ready without extra validation cycles.
02 No-code, rapid 3000+ integrations for complex workflows
No-code, rapid 3000+ integrations for complex workflows means teams can connect diverse tools without writing code. Apollo and Adapt.io provide data and basic automation, but neither delivers seamless, 100% native Google Sheets integration for multi-step, cross-tool workflows at scale. Derrick makes this possible by offering 3000+ integrations, 100% native Sheets workflows, and drag-and-drop orchestration that bypasses coding, reducing setup time and errors. In practice, Derrick accelerates automation to save hours per week and unifies enrichment, validation, and routing in a single, no-code platform.
03 Real-time enrichment? No-data depth for niche segments
Apollo and Adapt.io struggle with depth in niche segments, delivering broad data but lacking granular enrichment for specialized profiles. Derrick differentiates by delivering data depth tailored to niche segments, leveraging 50+ attributes per contact and company with real-time validation and AI-driven segmentation. This yields concrete gains: up to 20-30% higher match quality in niche markets and actionable profiles that surface with precision, not noise. Derrick’s native Google Sheets workflow makes deep enrichment instantly accessible without exporting or complex setup, enabling rapid, accurate targeting right where teams already work.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Adapt.io, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Adapt.io does better
- High G2 score (4.6/5 across 2,789 reviews)
- Robust filtering + clean Chrome extension UX
- Genuinely usable free tier
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Adapt.io | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Free 25 credits/mo · Starter $49/mo | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€300/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | Yes - 25 email + 25 enrichment credits/mo permanently | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Adapt.io vs Derrick: full feature comparison
| apollo | Derrick App | Adapt.io | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
B2B Contact Database + Chrome Extension
Apollo vs Adapt.io vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a free tier offering basic access, with paid plans beginning at a relatively low entry price and scalable credits; see the full pricing breakdown for all plan details and limits. View complete pricing details on the dedicated pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Contact Database + Chrome Extension Adapt.io
Free 25 credits/mo · Starter $49/mo
Best for: Solo SDRs + small teams needing affordable B2B contact data
Adapt.io offers entry-level plans with a free tier and paid options that scale by usage, with full pricing details available on the dedicated Pricing page-see full pricing breakdown for the specifics.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Adapt.io if…
- You specifically need solo sdrs + small teams needing affordable b2b contact data
- High G2 score (4.6/5 across 2,789 reviews)
- Robust filtering + clean Chrome extension UX
- You're already invested in the Adapt.io ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Adapt.io
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs apollo: which is the better option for outreach?
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For outreach specifically, Apollo excels with its massive 250 million contact database and multi-channel capabilities, making it ideal for high-volume prospecting campaigns. However, Derrick offers a more efficient alternative if you're already working in Google Sheets, eliminating time-consuming CSV exports and manual data entry. Derrick's native integration saves five to ten hours monthly while providing real-time email validation and AI-powered segmentation with Claude and ChatGPT. Apollo requires external platform switching and higher investment, whereas Derrick's rollover credits and no credit card requirement for the free tier provide more flexibility for teams testing outreach strategies before scaling.
Does Derrick replace Adapt.io for data enrichment?
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Derrick complements rather than directly replaces Adapt.io, as they serve different enrichment approaches. Adapt.io focuses on workflow automation and API-based data syncing, while Derrick operates natively within Google Sheets with AI-powered enrichment, real-time email validation, and 50+ contact and company attributes. Derrick eliminates the need for external platforms and CSV exports, offering rollover credits and no card required for free tier, making it more accessible for teams seeking streamlined, sheet-based enrichment without technical complexity.
Derrick vs apollo vs Adapt.io: which offers better pricing?
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Derrick offers the most flexible pricing model with rollover credits and no credit card required for the free tier, starting at just $9 monthly for 4000 credits. Apollo operates on a higher price point targeting enterprise teams with extensive contact database access, while Adapt.io positions itself as a mid-market automation solution. Derrick's advantage lies in its native Google Sheets integration eliminating costly LinkedIn Sales Navigator subscriptions that competitors often require, plus integrated AI capabilities with Claude and ChatGPT for enrichment and scoring tasks built directly into your workflow.
How does Derrick compare to Apollo in features and use cases?
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Derrick vs Apollo in features and use cases: Derrick is a 100% native Google Sheets enrichment platform designed for no-code prospecting, delivering over 50 enrichment attributes per contact, real-time email validation, built-in AI (Claude and ChatGPT) for scoring, segmentation, and auto-summaries, and a vast ecosystem of 3,000+ integrations via Zapier/Make/n8n. It emphasizes cost efficiency (no CSV exports, no LinkedIn Navigator, credits rollovers, and no credit card required for the free tier) and monthly credit flexibility, making it ideal for teams prioritizing quick setup, rapid data enrichment within Sheets, and scalable automation without heavy tooling. Apollo, by contrast, centers on a broad B2B prospecting database with verified emails and multi-channel outreach, strong CRM integrations, and engagement signals, excelling in high-volume prospecting and quick pipeline building but sometimes needing supplementary tools for deeper data enrichment and validation. For use cases, Derrick shines for lightweight, Google Sheets–driven workflows, rapid enrichment, and affordable, iterative outreach, while Apollo excels in outbound scale and integrated sales workflows, with Derrick often complementing Apollo to fill gaps in enrichment depth and automation.
What’s the difference between Adapt.io and Apollo in data quality?
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Adapt.io and Apollo differ significantly in their data quality approaches. Apollo prioritizes breadth through its 250 million contact database with strong email verification accuracy, excelling at high-volume prospecting. However, users report inconsistencies requiring manual validation, especially in niche industries. Adapt.io offers reliable contact appending with good match rates and intuitive matching logic, but lacks advanced enrichment depth and real-time data freshness capabilities. Both platforms require supplementary tools for comprehensive data quality, whereas Derrick provides 50+ enrichment attributes with real-time email validation directly in Google Sheets, eliminating manual verification workflows while maintaining data accuracy without external dependencies.
Is Derrick a viable alternative to both Apollo and Adapt.io?
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Yes, Derrick is a viable alternative to both Apollo and Adapt.io, though it targets a different angle. Unlike Apollo’s large, multi-channel prospecting database or Adapt.io’s no-code automation focus, Derrick centers on 100% native Google Sheets enrichment with AI-driven scoring and segmentation, plus extensive integrations via Zapier/Make. It delivers real-time email validation, 50+ enrichment attributes per contact, and credit rollovers, all without requiring a credit card for the free tier. For teams prioritizing seamless spreadsheets, cost flexibility, and rapid, lightweight enrichment, Derrick can match or exceed value while avoiding CSV exports or complex setup. However, for depth of data enrichment or enterprise-scale workflows, you may still supplement with Apollo or Adapt.io where those strengths are most pronounced.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneAdapt.io vs Derrick - solo duel
Drop the third-party context and see how Adapt.io compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
