Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.





CURSOR 3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
Real-time validation is a strength where Apollo and AeroLeads often fall short, as they struggle with ensuring every record is current during rapid prospecting. Derrick delivers real-time validation directly within 100% native Google Sheets, eliminating the data quality gaps that can plague external tools. Teams can trust immediate accuracy on each contact, reducing wasted outreach and improving deliverability by ensuring every record is validated as it’s created. With Derrick, you avoid batch gap risks and keep your pipeline consistently clean for faster, more reliable campaigns.
Apollo and AeroLeads often fall short on depth and enrichment breadth, offering limited 50+ attributes or deeper, account-wide context across all accounts. Derrick delivers Flexible 3x data depth with 50+ enrichment attributes across accounts by fully leveraging 100% native Google Sheets workflows to unify multiple data sources without complex integrations. This results in tangible efficiency gains, such as saving 5-10 hours per month in data enrichment and faster account profiling. A practical use case: enrich entire accounts with consistent firmographic and contact attributes in a single sheet, ready for segmentation and outreach.
In contrast to Apollo and AeroLeads, which struggle with inconsistent data quality and limited enrichment depth, Derrick App delivers unified data quality governance for compliant outcomes. Derrick centralizes validation, normalization, and governance within 100% native Google Sheets workflows, avoiding export gaps and fragmented enrichment. This results in measurable confidence: up to 30% faster cleanup cycles and 20% fewer compliance red flags during enrichment, with all credits reportable and auditable. Use cases like enterprise account profiling become faster and legally safer, thanks to integrated validation and unified governance.
We're upfront - every tool has strengths. Here's where Apollo, AeroLeads, and Derrick each genuinely win.
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | AeroLeads | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Free trial · Take Off $49/mo (2K credits) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€588/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | Free trial available (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
| apollo | Derrick App | AeroLeads | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✕ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 39$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Sales Intelligence Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a free tier providing access to core features and credits, with paid plans from a competitive entry price; see full pricing breakdown for complete details and tiers. View the complete pricing details for all plans and usage options.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Email + Phone Finder (LinkedIn-First) Free trial · Take Off $49/mo (2K credits)
Best for: Solo SDRs needing guaranteed phone numbers + email finder bundle
AeroLeads offers affordable entry pricing with a free tier and scalable paid plans starting at a competitive level, with the full pricing details available on the dedicated pricing page. See the full pricing breakdown for all plans and exceptions.
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
100 free credits / month · No credit card · Cancel anytime
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneDrop the third-party context and see how AeroLeads compares to Derrick alone.
Open the head-to-head → Curated stackStep back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation →