Updated
Pricing analysis

Wappalyzer Pricing : Tier-by-Tier Breakdown + True Total Cost (2026)

Wappalyzer 2026 tier renames : Starter → Pro, Pro → Business, Scale → Enterprise. Result caps reduced to 5K/20K/200K (was 10K/50K/250K). Annual saves 17% (NEW - was not advertised in 2024).

✓ Pick Wappalyzer if
  • Your ICP is multi-tech (3+ targets) - Wappalyzer Business ($450, unlimited technology targets) removes per-filter math
  • Your tech ICP is mainstream (HubSpot, Shopify, common stacks) - 3K covered techs sufficient
✕ Skip if
  • Your ICP is niche / specific tech - BuiltWith's 700K+ coverage required
  • You need historical adoption data - Wappalyzer doesn't offer at any tier
Price transparency 10/10
Value at small team 3/10
Hidden costs Low
Wappalyzer vs Derrick · price for the same credit volume
ⓘ
Heads up - Derrick is a data layer, not a sequencer. It enriches contacts (email, mobile, company, signals) in its web app (or Google Sheets, Claude, API). If you also need cold-email sequencing, dialer or CRM workflow, you'll keep your existing stack (La Growth Machine, Lemlist…) - Derrick replaces only the data-enrichment line of your Wappalyzer bill.

Slide to pick a monthly credit need. We pick the cheapest plan on each side that covers it.

Credits needed per month 5,000 credits
500 10k 20k 30k 40k 50k+
Wappalyzer
- plan $-/mo - /year
- plan €-/mo - /year
Switching to Derrick saves you €- per year
Try Derrick free → 4.5/5 on G2 · 254 upvotes on Product Hunt · 34,000+ B2B sales teams
or use it directly in
Claude
or via API
Part 1 / 9

Plans

Wappalyzer's free plan and its 3 paid tiers

Wappalyzer ships 4 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.

Free Chrome Extension

$0 $0 monthly
  • Credits600 lookups/yr
  • Min seats1
  • Free Chrome extension (industry reference)
  • 50 technology lookups/mo
  • 50 email verifications/mo
  • 5 alerts
Limited caps on free tier. NO bulk export, NO API, NO lead lists at scale. For lead-gen workflows, mandatory paid Pro ($250).

Pro

$207.50/mo annual (-17%) $250/mo monthly
  • Credits60,000 results/yr
  • Min seats1
  • 5,000 lookups + 5,000 email verifications/mo
  • 2 technology targets max
  • 1 user
  • No API or MCP (Business and above)
Renamed from Starter in 2026. Result caps reduced (was 10K → 5K). Annual saves 17% (NEW - wasn't advertised in 2024). API and MCP access need Business. For multi-tech ICPs, Pro hits the 2-technology-target ceiling fast.

Business (Most popular)

$373.50/mo annual (-17%) $450/mo monthly
  • Credits240,000 results/yr
  • Min seats5
  • 20,000 lookups + 20,000 email verifications/mo + API credits
  • Unlimited technology targets
  • 5 users
  • API and MCP server access
Renamed from Pro in 2026. Result caps reduced (was 50K → 20K). Annual saves 17%. Unlimited tech targets = real unlock for multi-tech ICPs.

Enterprise

Custom annual contract $850+/mo monthly
  • Credits2.4M+ results/yr
  • Min seats25
  • 200,000+ lookups/mo (renamed from Scale, was 250K)
  • 25+ users
  • Priority support
  • All Business features
Renamed from Scale in 2026. Result caps trimmed (was 250K → 200K). 25+ user team workspace. For enterprise tech vendors with high-volume tech-defined ICP workflows.
Why these tiers exist - full plan breakdown

Wappalyzer pricing tiers - verified October 2026 on the vendor's pricing page (USD):

PlanPriceBest forLimits / Inclusions
Free Chrome Extension $0 Evaluation / testing 50 tech lookups + 50 email verifs + 5 alerts · Free Chrome extension (industry reference) · 50 technology lookups/mo
Pro $250/mo ($207.50/mo annual (-17%)) 5,000 lookups + 5,000 email verifications/mo 5,000 lookups + 5,000 verifs · 5,000 lookups + 5,000 email verifications/mo · 2 tech targets max
Business (Most popular) $450/mo ($373.50/mo annual (-17%)) 20,000 lookups + 20,000 verifs/mo + API credits 20,000 each · 20,000 lookups + 20,000 verifs/mo + API credits · Unlimited tech targets
Enterprise $850+/mo (Custom annual contract) 200,000+ lookups/mo (renamed from Scale, was 250K) 200,000+ results · 200,000+ lookups/mo (renamed from Scale, was 250K) · 25+ users
Part 2 / 9

Credits

How Wappalyzer credits work

Wappalyzer bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.

Lead list result (tech-filtered company) Counted vs monthly cap
Lead list technology targets 2 on Pro, unlimited on Business+
API and MCP server access Business and above
Included API credits Expire after 60 days (bundles: 365 days)
Historical adoption data Not available
Read the full credit-system breakdown

Wappalyzer's pricing is volume-tiered with flat tiers - unlike BuiltWith's per-tech-filter model. Pro at $250/month ($207.50 billed annually) is the cheapest entry into the Lead Lists product, with 5,000 lookups and 5,000 email verifications a month, 2 technology targets and 1 user. Business at $450/month ($373.50 annual) covers active outbound workflows : 20,000 lookups and verifications, unlimited technology targets, 5 users, and access to the API and the MCP server. Enterprise starts at $850/month for 200,000+ lookups and 25+ users.

Included API credits expire after 60 days (purchased bundles after 365 days). For teams whose ICP touches only common tech stacks (HubSpot, Shopify, WordPress, Klaviyo, Stripe) and only one or two technologies, Pro is enough. For multi-tech ICPs or API workflows, Business is the real entry point.

Part 3 / 9

Hidden costs

Hidden costs to know before buying Wappalyzer

Things Wappalyzer's pricing page doesn't put in big type.

Free Chrome extension = industry reference

Wappalyzer's free Chrome extension is open-source-originated and used by millions of developers. For one-off competitive research + tech-stack curiosity, no paid tier needed. Industry-standard reference tool.

Technology targets: 2 on Pro, unlimited on Business

Wappalyzer Pro ($250) includes 2 technology targets for lead lists ; Business ($450) unlocks unlimited targets, plus API and MCP access. For multi-tech ICPs (3+), you need Business.

~3,000 technologies tracked (vs BuiltWith 700K+)

Wappalyzer covers ~3K mainstream technologies. BuiltWith covers 700K+. For common stacks (HubSpot, Shopify, Klaviyo, Stripe), Wappalyzer sufficient. For niche tech detection (specific WordPress plugins, obscure SaaS), BuiltWith required.

NO historical adoption data

Wappalyzer shows current tech stack only. BuiltWith Enterprise unlocks historical adoption since 2007. For trend analysis or churn signals, BuiltWith Enterprise required despite higher cost.

Bundled contact data WEAKER than Apollo / Cognism

Wappalyzer offers contact data bundled in lead lists - but data quality materially weaker than dedicated providers. For serious outbound, Wappalyzer for tech signal + Apollo/Derrick for contact data.

Read the full hidden-costs analysis

What the pricing page doesn't show

Result caps per tier matter - exhausting 5K on Pro forces a Business upgrade. The 3K-technology detection set is smaller than BuiltWith's 700K - niche queries simply return zero matches. Historical adoption data is not available on any tier (BuiltWith Enterprise has this) - for timing-based outbound, Wappalyzer doesn't deliver. Contact data is bundled but quality lags Apollo / Cognism - most teams use Wappalyzer for the company list and Apollo for the contact enrichment.

Part 4 / 9

Compare

Wappalyzer vs alternatives

How Wappalyzer stacks against Derrick, Hunter, and the other tools we benchmarked.

See all Wappalyzer alternatives, ranked →
Detailed comparison + cost-per-action breakdown

Side-by-side : Wappalyzer versus Derrick App on the cost lines that drive total spend, not just the headline tier price :

DimensionWappalyzerDerrick App
Pricing entry $250/month (Pro) Free plan · from €20/month
Technologies tracked ~3,000 Via integrated providers
Historical adoption data Not available N/A
Pricing complexity Clean tiers ; API and MCP from Business Public, 20 EUR/mo
Free Chrome extension Yes (industry reference) Pair with Sheets
Bundled contact data Included but weaker quality Derrick search + enrich

Wappalyzer wins on price for mainstream tech-stack ICPs and on tier-pricing simplicity. BuiltWith wins on detection depth and historical data. Derrick is the enrichment layer (web app and Google Sheets add-on ; MCP and API from PLUS) that pairs with either for tech-defined ICP workflows.

Part 5 / 9

What's included

What's included in every Wappalyzer plan

Beyond the headline plan name : here's what Wappalyzer delivers per tier that matters in real production use :

  • Free Chrome extension is the industry reference - Millions of developers + sales reps have Wappalyzer's Chrome extension installed. It's the default tool for "what is this site running" - and it's free with no signup required.
  • Clean tier pricing without per-feature complexity - Unlike BuiltWith's per-tech-filter model, Wappalyzer's tiers are flat. Pro ($250) covers 5K lookups and 5K email verifications (2 technology targets, 1 user). Business ($450) scales to 20K, unlimited technology targets, 5 users, plus API and MCP access. Predictable, no per-filter math.
  • Detection depth sufficient for mainstream tech-stack ICPs - For ICPs touching mainstream tech (HubSpot, Shopify, Stripe, WordPress, Klaviyo, Mailchimp, Salesforce, Intercom), Wappalyzer's 3K-technology set is plenty. Niche detection isn't the use case here.
Part 6 / 9

The verdict

Is Wappalyzer worth paying for? Our verdict

Pick Wappalyzer if…

  • Your ICP is multi-tech (3+ targets) - Wappalyzer Business ($450, unlimited technology targets) removes per-filter math
  • Your tech ICP is mainstream (HubSpot, Shopify, common stacks) - 3K covered techs sufficient
  • You value tier-pricing simplicity (flat tiers, no per-filter pricing)

Skip Wappalyzer if…

  • Your ICP is niche / specific tech - BuiltWith's 700K+ coverage required
  • You need historical adoption data - Wappalyzer doesn't offer at any tier
  • You're a single-tech-filter use case - BuiltWith Basic $50 is cheaper than Wappalyzer Pro $250

Pick Derrick instead if…

  • You need to enrich Wappalyzer's tech-filtered company lists with contact data - Derrick from €20/month
  • You want phone + email + firmographic enrichment on top of tech signal
  • Your team wants the enrichment layer in a web app with nothing to install, or in Sheets (MCP and API from the PLUS plan)
Try Derrick free →

Wappalyzer is the right tool for mainstream tech-stack ICP outbound on a budget - the $250/month Pro tier covers up to 2 technology targets with predictable tier pricing, and Business ($450/month) unlocks unlimited targets plus API and MCP access. The free Chrome extension's ubiquity makes it the default "what's this site running" tool in the industry, and the paid product benefits from that brand familiarity. The platform fails for niche tech detection (BuiltWith is materially deeper) and for timing-based outbound (BuiltWith Enterprise's historical data is unique). For its core ICP - teams targeting top-1,000 mainstream technologies - Wappalyzer's price-to-feature ratio is the cleanest in the category.

derrick •

Switch from Wappalyzer to Derrick

  • Web app: import a list or paste LinkedIn URLs, nothing to install
  • Free plan: 100 credits every month, no credit card
  • Also in Google Sheets, in Claude (MCP) and via the API
  • Native LinkedIn and Sales Navigator import
Try the app free
or use it in
Google Sheets
Claude
API

No credit card · No contract

Part 7 / 9

Switch to Derrick

How to switch from Wappalyzer to Derrick in 3 steps

Derrick is a web app: nothing to install, no credit card, 100 free credits every month.

Open the Derrick web app

Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.

Import your Wappalyzer list

Upload the CSV you exported from Wappalyzer, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.

Enrich your list with one click

Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.

Any questions?

Stop copying data around. Start enriching.

How much does Wappalyzer cost?

+

Wappalyzer starts at $250/month (Pro tier - 5,000 lookups and 5,000 email verifications per month · 2 technology targets · 1 user). Business is $450/month (20,000 lookups and verifications, unlimited targets, API and MCP access) and Enterprise starts at $850/month. For a credit plan whose credits never expire on a paid plan, Derrick App starts at 20 EUR/month for 10,000 credits spent in the web app or Google Sheets (MCP and API from the PLUS plan).

Is Wappalyzer free?

+

Wappalyzer's free account includes 50 technology lookups and 50 email verifications a month, 5 website alerts and free sample lead lists, plus the free Chrome extension - useful for evaluation but rarely enough for production use. Paid plans start at $250/month. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.

What's the real total cost of ownership for Wappalyzer?

+

Wappalyzer's headline price ($250/month) is the floor. Result caps per tier matter - exhausting 5K on Pro forces a Business upgrade. The 3K-technology detection set is smaller than BuiltWith's 700K - niche queries simply return zero matches. Historical adoption data is not available on any tier (BuiltWith Enterprise has this) - for timing-based outbound, Wappalyzer doesn't deliver. Contact data is bundled but quality lags Apollo / Cognism - most teams use Wappalyzer for the company list and Apollo for the contact enrichment.

How does Wappalyzer pricing compare to Derrick?

+

Wappalyzer starts at $250/month and scales with usage + seats. Derrick App runs on credits : a free plan with 100 a month, then 10,000 for 20 EUR, spent row by row in the web app or Google Sheets (MCP and API from the PLUS plan), and credits never expire while you stay on a paid plan. For basic tech-stack lookups that don't need the full tech stack intelligence platform feature surface, Derrick is the lower-friction comparison anchor.

Are Wappalyzer credits / seats / tiers flexible?

+

Tier-by-tier flexibility on Wappalyzer depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing saves 17% on Pro ($207.50/month) and Business ($373.50/month). The free account is genuinely free, but caps usage at 50 lookups and 50 verifications a month.

What's the cheapest Wappalyzer alternative for solo / SMB use?

+

For web app or spreadsheet workflows, Derrick App from 20 EUR/month is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full Wappalyzer alternatives guide for the ranked decision framework.

Part 8 / 9

Keep exploring

Part 9 / 9

Go further