Pricing analysis Wappalyzer 2026 tier renames : Starter → Pro, Pro → Business, Scale → Enterprise. Result caps reduced to 5K/20K/200K (was 10K/50K/250K). Annual saves 17% (NEW — was not advertised in 2024).
Wappalyzer ships 4 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
wappalyzer pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free Chrome Extension | $0 | Evaluation / testing | 50 tech lookups + 50 email verifs + 5 alerts · Free Chrome extension (industry reference) · 50 technology lookups/mo |
| Pro | $250/mo ($207.50/mo annual (-17%)) | 5,000 lookups + 5,000 verifications + 5,000 API credits/mo | 5,000 lookups + 5,000 verifs + 5,000 API · 5,000 lookups + 5,000 verifications + 5,000 API credits/mo · 2 tech targets max |
| Business (Most popular) | $450/mo ($373.50/mo annual (-17%)) | 20,000 lookups + 20,000 verifs + 20,000 API credits/mo | 20,000 each · 20,000 lookups + 20,000 verifs + 20,000 API credits/mo · Unlimited tech targets |
| Enterprise | $850+/mo (Custom annual contract) | 200,000+ lookups/mo (renamed from Scale, was 250K) | 200,000+ results · 200,000+ lookups/mo (renamed from Scale, was 250K) · 25+ users |
Wappalyzer bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
Wappalyzer's pricing is volume-tiered with all features bundled — unlike BuiltWith's per-tech-filter model. Starter at $250/month is the cheapest entry into the Lead Lists product. Pro at $450/month covers active outbound workflows with webhook integrations. Scale at $850/month adds multi-user and higher result caps.
For teams whose ICP touches only common tech stacks (HubSpot, Shopify, WordPress, Klaviyo, Stripe), Wappalyzer Pro at $250/month is cheaper than BuiltWith Pro at $200/month per filter when you need multiple filters. For niche tech-stack queries, BuiltWith's deeper detection justifies its price.
How Wappalyzer stacks against Derrick, Hunter, and the other tools we benchmarked.
Side-by-side : Wappalyzer versus Derrick App on the cost lines that drive total spend, not just the headline tier price :
| Dimension | Wappalyzer | Derrick App |
|---|---|---|
| Pricing entry | $250/month (Starter) | $10/mo flat |
| Technologies tracked | ~3,000 | Via integrated providers |
| Historical adoption data | Not available | N/A |
| Pricing complexity | Clean tiers, all features bundled | Public, $10/mo |
| Free Chrome extension | Yes (industry reference) | Pair with Sheets |
| Bundled contact data | Included but weaker quality | Derrick search + enrich |
Wappalyzer wins on price for mainstream tech-stack ICPs and on tier-pricing simplicity. BuiltWith wins on detection depth and historical data. Derrick is the Sheets-native layer that pairs with either for tech-defined ICP workflows.
Beyond the headline plan name : here's what Wappalyzer delivers per tier that matters in real production use :
Wappalyzer is the right tool for mainstream tech-stack ICP outbound on a budget — the $250/month Pro tier covers the most common technologies with predictable tier pricing, no per-filter math. The free Chrome extension's ubiquity makes it the default "what's this site running" tool in the industry, and the paid product benefits from that brand familiarity. The platform fails for niche tech detection (BuiltWith is materially deeper) and for timing-based outbound (BuiltWith Enterprise's historical data is unique). For its core ICP — teams targeting top-1,000 mainstream technologies — Wappalyzer's price-to-feature ratio is the cleanest in the category.
Wappalyzer starts at $250/month (Pro tier — 10,000 results/month · API access · CSV export). Higher tiers scale to Custom (Enterprise). For a flat-rate alternative without credit caps or seat-upgrade math, Derrick App is $10/month for unlimited rows enriched in Google Sheets.
Wappalyzer's free tier provides Free Chrome extension — useful for evaluation but rarely enough for production use. Paid plans start at $250/month. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
Wappalyzer's headline price ($250/month) is the floor. Result caps per tier matter — exhausting 5K on Pro forces a Pro upgrade. The 3K-technology detection set is smaller than BuiltWith's 700K — niche queries simply return zero matches. Historical adoption data is not available on any tier (BuiltWith Enterprise has this) — for timing-based outbound, Wappalyzer doesn't deliver. Contact data is bundled but quality lags Apollo / Cognism — most teams use Wappalyzer for the company list and Apollo for the contact enrichment.
Wappalyzer starts at $250/month and scales with usage + seats. Derrick App is $10/month flat for unlimited rows enriched directly in Google Sheets — no credit caps, no per-seat fees, no tier-upsell math. For basic tech-stack lookups that don't need the full tech stack intelligence platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on Wappalyzer depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free Chrome extension) is genuinely free, but caps usage tightly.
For Sheet-native workflows, Derrick App at $10/month flat is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full Wappalyzer alternatives guide for the ranked decision framework.
Comparing options? These are the other database & intelligence tools we've torn down at the same depth — real per-credit cost, hidden fees, plan calculators.
Honest Dropcontact review — what the GDPR-first B2B enrichment platform does well, real per-credit pricing, French data quality, and alterna
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Honest Dealfront review — what the European B2B sales-intelligence platform (post-Echobot + Leadfeeder merger) does well, real pricing, and
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Honest FullEnrich review — what the multi-provider waterfall enrichment platform does well, real per-credit pricing, accuracy guarantees, an
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Honest SignalHire review — what the recruiter-focused contact finder does well, real per-credit pricing, ATS integrations, and alternatives
See pricing →Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
See the curation →
