Pricing analysis BuiltWith implemented massive 2026 price increase (~6× across all tiers). New ladder : Basic $295 (was $50 + per-tech model), Pro $495 (was $200), Team $995 (was $400), Team Ultra $6,000 (was $600-2,000). Single-site Chrome extension free. ~114,000 technologies tracked, historical data since 2007 — still category-leading depth but premium positioning now.
BuiltWith ships 5 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
BuiltWith pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free Single-Site Lookup | $0 | Evaluation / testing | Unlimited single-site lookups · Free Chrome extension + web form · Look up any website's tech stack one at a time |
| Basic | $295/mo | Track 2 specific technologies + 2 keywords | 2 technologies + 2 keywords · Track 2 specific technologies + 2 keywords · Bulk export + CSV download |
| Pro | $495/mo | Unlimited tech filters + keywords | Unlimited technologies + keywords · Unlimited tech filters + keywords · 1 login (single user) |
| Team | $995/mo | All Pro features | Unlimited tech + multi-user · All Pro features · Unlimited Pro logins (multi-user) |
| Team Ultra | $6,000/mo | Unlimited API access (no rate limits) | Unlimited API + datasets · Unlimited API access (no rate limits) · Full dataset downloads |
BuiltWith bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
BuiltWith's pricing is per-tech-filter on lower tiers and unlimited on Enterprise. Basic at $50/month tracks 1 technology — useful for niche outbound ("all sites on Klaviyo") but limiting for broader stacks. Pro at $200/month tracks multiple filters and is the typical entry for active lead-gen workflows. Enterprise tiers ($400-$2,000+/month) unlock historical data, daily refresh, and multi-user workspaces.
The free single-site lookup tool (via Chrome extension or web form) is genuinely useful — anyone can look up any website's tech stack one at a time, no signup required. It's a lead-gen funnel for the paid lead-list product.
How BuiltWith stacks against Derrick, Hunter, and the other tools we benchmarked.
Side-by-side : BuiltWith versus Derrick App on the cost lines that drive total spend, not just the headline tier price :
| Dimension | BuiltWith | Derrick App |
|---|---|---|
| Pricing entry | $50/month (1 tech filter) | $10/mo flat |
| Technologies tracked | 700K+ | Via integrated providers |
| Historical adoption data | Since 2007 (unique) | N/A |
| Bundled contact data | Included but weaker quality | Derrick search + enrich |
| Outbound automation | Not included — data only | N/A |
| Free single-site tool | Yes (industry reference) | Pair with Sheets |
BuiltWith wins on tech-stack signal depth and historical data — no competitor in 2026 matches it. Apollo and Cognism win on contact-data quality. Derrick is the Sheets-native layer that pairs with BuiltWith for tech-defined ICP workflows.
What you actually get on BuiltWith's paid tiers (synthesised from real-user G2 + Capterra reviews) :
BuiltWith is the right tool for sales teams whose ICP is defined by technology adoption — Shopify merchants, HubSpot customers, companies running specific stacks. The detection depth (~114,000 technologies) and historical data (since 2007) are genuinely unique and no competitor matches them. The platform fails as a general enrichment tool — contact data quality lags Apollo, and the per-tech-filter pricing punishes complex ICPs. For its core ICP — tech-defined outbound at scale — BuiltWith is the only tool deep enough to do the job, and the $495/mo Pro tier is reasonable value. The free single-site lookup remains the best industry-reference tool for ad-hoc "what's this site running" curiosity.
BuiltWith starts at $295/month (Basic tier — 1 tech filter · 5,000 results · monthly refresh). Higher tiers scale to $600-$2,000+/month (Enterprise (Tier 2-3)). For a flat-rate alternative without credit caps or seat-upgrade math, Derrick App is $10/month for unlimited rows enriched in Google Sheets.
BuiltWith's free tier provides Free single-site lookups — useful for evaluation but rarely enough for production use. Paid plans start at $295/month. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
BuiltWith's headline price ($295/month) is the floor. The Basic tier's "1 tech filter" is more restrictive than it sounds — many useful queries combine 2-3 technologies (e.g. "Shopify + Klaviyo + Yotpo") which forces Pro tier. Historical data (tech adoption + churn over time) is locked to Enterprise tier — a significant differentiator versus Wappalyzer that doesn't show up in the pricing table. API access gates to Pro and above. Result caps per tier matter at scale — exhausting 50K results on Pro forces upgrades.
BuiltWith starts at $295/month (per-tech filter) and scales with usage + seats. Derrick App is $10/month flat for unlimited rows enriched directly in Google Sheets — no credit caps, no per-seat fees, no tier-upsell math. For sales teams targeting tech-stack icp that don't need the full tech stack intelligence platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on BuiltWith depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free single-site lookups) is genuinely free, but caps usage tightly.
For Sheet-native workflows, Derrick App at $10/month flat is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full BuiltWith alternatives guide for the ranked decision framework.
Comparing options? These are the other database & intelligence tools we've torn down at the same depth — real per-credit cost, hidden fees, plan calculators.
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Datanyze tracks 70K+ software products and 15M+ companies. Honest pros, cons, pricing tiers, and best alternatives for tech-stack prospectin
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Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
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