BuiltWith
- Starting price: $295/month (Basic)
- Free plan: Free single-site lookups
- Founded: 2007
- HQ: Sydney, Australia
Updated
BuiltWith vs HG Insights vs Derrick: Which Is Better in 2026?
- Short answer
- BuiltWith vs HG Insights vs Derrick: BuiltWith is a website tech detection · lead-gen by tech · 670m+ sites, HG Insights is a tech-stack + it spend · enterprise targeting · buying intent. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than BuiltWith or HG Insights) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with BuiltWith or HG Insights for outreach.
Where BuiltWith commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers BuiltWith's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
BuiltWith vs HG Insights vs Derrick at a glance
HG Insights
- Starting price: ~$40,000/year (custom)
- Free plan: Free benchmarking reports (gated)
- Founded: 2010
- HQ: Santa Barbara, California, USA
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over BuiltWith and HG Insights
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Sheet-native workflows : no export, no import, no friction
If your B2B data ends up in Google Sheets anyway (most teams' do), running it through BuiltWith or HG Insights first means two unnecessary hops : platform → CSV → Sheets. Derrick removes both hops. One add-on, one formula, results in the next column. The unit-of-work shrinks from "run the export" to "drag the formula down".
02 Flat $10/month pricing — no credit walls
Pricing comparison : BuiltWith from $50/month (per-tech filter), HG Insights from ~$40,000/year (custom), Derrick at $10/mo flat. Note the unit — both BuiltWith and HG Insights either cap your credits or charge per seat, so a real team's monthly bill is typically 2-5× the headline. Derrick's $10 is the full price regardless of how many rows you enrich.
03 AI-agent ready : Derrick speaks the Model Context Protocol
Derrick exposes its enrichment API via MCP (Model Context Protocol) — Claude, ChatGPT, Cursor, and other LLM agents can call Derrick directly from your sheet without writing integration code. BuiltWith and HG Insights require Zapier, Make, or custom API wiring to do the same.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where BuiltWith, HG Insights, and Derrick each genuinely win.
What BuiltWith does better
- Deepest tech detection in the category
- Historical tech adoption data unique to BuiltWith
- Free single-site tool is a brilliant funnel
What HG Insights does better
- IT-spend signal is genuinely unique
- Best-in-class for Fortune 5000 enterprise targeting
- Salesforce + Marketo integration for ABM workflows
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| BuiltWith | HG Insights | Derrick | |
|---|---|---|---|
| Starting price (monthly) | $295/month (Basic) | ~$40,000/year (custom) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€3,540/yr | ~€480/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Free single-site lookups | Free benchmarking reports (gated) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
BuiltWith vs HG Insights vs Derrick: full feature comparison
| BuiltWith | Derrick App | HG Insights | |
|---|---|---|---|
| Entry price | $50/month (per-tech filter) | $10/mo flat | ~$40,000/year (custom) |
| Free plan | Free single-site lookups | 14-day full trial | Yes (limited) |
| Best for | Sales teams targeting tech-stack ICP | Sheet-native enrichment | Enterprise tech vendors with IT-spend ICP |
| Category positioning | Tech stack intelligence | Spreadsheet-native B2B data | Enterprise tech intelligence |
| G2 rating | 4.4/5 | — | 4.3/5 |
| Founded | 2007 | 2022 | 2010 |
| Technologies tracked | 700K+ | Via integrated providers | Standard |
| Historical adoption data | Since 2007 (unique) | N/A | Limited |
| Bundled contact data | Included but weaker quality | Derrick search + enrich | Available |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Tech stack intelligence derrick
best value for money
Results first.
Discover Derrick →
Enterprise tech intelligence
BuiltWith vs HG Insights vs Derrick pricing breakdown
Tech stack intelligence BuiltWith
$295/month (Basic)
Best for: Sales teams targeting tech-stack ICP
BuiltWith starts at $50/month (per-tech filter). Tech stack intelligence, with positioning around sales teams targeting tech-stack icp. Full tier-by-tier breakdown including credit caps, seat economics, and hidden line items lives on the dedicated BuiltWith pricing page.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Enterprise tech intelligence HG Insights
~$40,000/year (custom)
Best for: Enterprise tech vendors with IT-spend ICP
Enterprise tech intelligence category : HG Insights entry tier is ~$40,000/year (custom). Best-for : enterprise tech vendors with it-spend icp. See the complete HG Insights pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Migration Guide
How to switch from BuiltWith to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from BuiltWith, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick BuiltWith if…
- You specifically need sales teams targeting tech-stack icp
- Deepest tech detection in the category
- Historical tech adoption data unique to BuiltWith
- You're already invested in the BuiltWith ecosystem
Pick HG Insights if…
- You specifically need enterprise tech vendors with it-spend icp
- IT-spend signal is genuinely unique
- Best-in-class for Fortune 5000 enterprise targeting
- You're already invested in the HG Insights ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from BuiltWith vs HG Insights
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
BuiltWith vs HG Insights: when does each fit best?
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BuiltWith is positioned as tech stack intelligence for sales teams targeting tech-stack icp. HG Insights is positioned as enterprise tech intelligence for enterprise tech vendors with it-spend icp. Both compete in the tech-stack + web intelligence category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate BuiltWith at 4.4/5 and HG Insights at 4.3/5 — both products work, the deciding factor is workflow fit, not product quality.
How do BuiltWith and HG Insights pricing actually compare in 2026?
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BuiltWith entry-paid tier : Basic at $50/month per tech filter. Next tier up is Pro ($200/month). BuiltWith's free tier : Free single-site lookups. HG Insights entry-paid tier : HG Platform Starter at ~$40K/year. Next tier up is HG Platform Pro ($75-$150K/year). HG Insights's free tier : Free benchmarking reports (gated). If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.
What's the biggest reason to pick BuiltWith over HG Insights?
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Deepest tech detection in the category. 700K+ technologies tracked is materially more than Wappalyzer's ~3K or HG Insights' enterprise focus. For niche technology targeting (specific Klaviyo apps, payment processors, build tools), BuiltWith is the only tool that surfaces them at scale. (Source : Mei C., Outbound Lead, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, BuiltWith is the right pick over HG Insights.
What's the biggest reason to pick HG Insights over BuiltWith?
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IT-spend signal is genuinely unique. No competitor delivers both tech-stack detection AND IT-spend modeling. For enterprise tech vendors selling into IT decision-makers where deal size correlates with current spend, knowing prospects' actual budget commitments is decisive. (Source : Klaus M., Enterprise Sales Director, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, HG Insights is the right pick over BuiltWith.
Can Derrick replace both BuiltWith and HG Insights?
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Both BuiltWith and HG Insights compete in the tech-stack + web intelligence category. Derrick is data-and-Sheets-native — it doesn't replace a full tech-stack + web intelligence platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside BuiltWith or HG Insights. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical tech-stack + web intelligence stack workflows. For teams running heavy tech-stack + web intelligence feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.
Beyond BuiltWith and HG Insights, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : Wappalyzer, Datanyze, SimilarWeb, Apollo. Each has its own positioning trade-off versus BuiltWith and HG Insights — Wappalyzer typically appears as a direct competitor on G2 review pages, with Datanyze, SimilarWeb, Apollo as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.
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