Updated October 2026

Pricing analysis

HG Insights Pricing 2026 - Plans, Hidden Costs + Cheaper Alternatives

HG Insights publishes no prices: Starter, Growth and Enterprise are quote-only, structured around seats licensed, credits consumed and leads processed, with a two-year standard contract. Third-party buyer estimates put entry around $40,000/year. This breakdown unpacks the tier-by-tier inclusions + the 2-3 line items most buyers miss at signup, with Derrick App's €20/month entry plan as the comparison anchor.

✓ Pick HG Insights if

You're an enterprise tech vendor selling to other tech enterprises and need IT spend signal per account
Your ICP is Fortune 5000 (accuracy is best at this scale)

✕ Skip if

You're SMB / mid-market - quote-only enterprise contracts (third-party estimates from ~$40K/year) are too high for most teams
Your ICP is SMB tech vendors - accuracy drops below Fortune 5000

Price transparency 4/10

Value at small team 1/10

Hidden costs High

↓ See pricing plans read our full HG Insights review →

Part 1 / 9

Plans

What HG Insights actually costs (no public price list)

HG Insights ships 3 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.

Starter

Quote only (standard contract: two years) Not published monthly

CreditsCredits allocated annually, distributed monthly/yr
Min seats1

Structured around seats licensed, credits consumed and leads processed
Intelligence credits consumed per data point (e.g. 0.1 credit per firmographics entity)
Up to 20% of monthly credits roll over
No pilot or free trial plan

No price on the pricing page: request a quote. The standard contract term is two years; a one-year term is available at a higher price. Third-party buyer estimates (not vendor-published) put entry around $40,000/year.

Growth

Quote only (standard contract: two years) Not published monthly

CreditsMore credits than Starter/yr
Min seats1

More credits, more seats and higher lead volumes than Starter
Access to premium intent signals
Intent data point: 3 credits
Seat bundles of 5, 10, 25 and 50 for Sales Copilot and Market Analyzer

No price shown. Growth is where premium intent signals start, and intent data points consume 3 credits each, so credit usage climbs faster than on firmographics (0.1 credit per entity).

Enterprise

Request a demo Not published monthly

CreditsCustom/yr
Min seats1

Third plan named in the pricing FAQ
No price shown, request a demo
Platform named HG Copilots
API v2 and MCP server available (field groups depend on your plan)

Sales-led, no public price. Terms and inclusions are set in the contract conversation.

Why these tiers exist - full plan breakdown

HG Insights pricing tiers - verified October 2026 against the vendor's own pricing page (no prices are published):

Plan	Price	Best for	Limits / Inclusions
Starter	Not published (quote only)	Entry plan	Seats licensed, credits consumed and leads processed · Credits allocated annually, distributed monthly · Up to 20% monthly rollover
Growth	Not published (quote only)	More credits, seats and lead volume	More credits, more seats, higher lead volumes · Premium intent signals
Enterprise	Not published (request a demo)	Custom scope	Third plan named in the pricing FAQ · Terms set in the contract conversation

Part 2 / 9

Credits

How HG Insights credits work

HG Insights bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.

Firmographics data point 0.1 credit per entity

Buyer intent data point 3 credits

AI Action Credits (e.g. research briefs) Separate credit type

Monthly credit rollover Up to 20%

Seat bundles (Sales Copilot, Market Analyzer) 5, 10, 25 or 50

Pricing Quote only, not published

Read the full credit-system breakdown

HG Insights doesn't publish pricing - every plan (Starter, Growth, Enterprise) is sales-led and structured around seats licensed, credits consumed and leads processed. Intelligence credits are consumed per data point (for example 0.1 credit per firmographics entity and 3 credits per buyer intent data point). Credits are allocated annually and distributed monthly, and up to 20% of the monthly credits roll over. Third-party buyer reports (Vendr, G2 verified-buyer reports, public RFP disclosures) put the entry around $40,000/year; these are estimates, not vendor-published. The standard contract is two years, with a one-year term at a higher price.

The vendor states there is no pilot or free trial plan. To use the data for sales workflows you need a paid subscription, quoted by the sales team.

Part 3 / 9

Hidden costs

What the HG Insights quote leaves out

Things HG Insights's pricing page doesn't put in big type.

Tech-stack + IT spend modeling (unique moat)

HG Insights's biggest differentiator vs ZoomInfo/Cognism/Apollo : IT spend modeling per account. Identifies budget for specific tech categories (cloud spend, security spend, etc.). For tech vendors selling to other tech companies, materially differentiated.

9M+ enterprises covered globally

Database covers 9M+ enterprises with technographic + IT spend data. Larger than BuiltWith (similar tech focus) but smaller than ZoomInfo (broader B2B). For tech-vendor-to-tech-vendor sales, depth matters more than breadth.

Mid-market accuracy weakens below Fortune 5000

Spend modeling is most accurate for Fortune 5000 companies (well-documented IT budgets). For SMB / mid-market accounts, accuracy drops materially. For SMB tech sales, BuiltWith or Wappalyzer offer better cost-vs-accuracy ratio.

100% quote-based pricing (sales-led)

No public pricing: plans are structured around seats licensed, credits consumed and leads processed, and every deal goes through a sales conversation. Third-party buyer reports (Vendr, G2, public RFP data) point to roughly $40,000/year at entry, but these are estimates, not vendor-published figures. Negotiation skill materially affects final cost.

Standard 2-year contract (1-year at higher price)

The standard contract term is two years, a one-year term costs more, and quarterly billing is available at a premium. The vendor states there is no pilot or free trial plan, so evaluation flexibility is limited.

Read the full hidden-costs analysis

What the sales call doesn't always disclose

Pricing is structured around seats licensed (in bundles of 5, 10, 25 and 50 for Sales Copilot and Market Analyzer), credits consumed and leads processed. Intent data is credit-hungry (3 credits per data point versus 0.1 credit per firmographics entity). IT-spend modeling accuracy varies by company size - Fortune 5000 companies have rich data, mid-market (100-500 employees) is more estimative. Buyer reports mention annual contracts auto-renewing with 90+ day notice windows, so check the renewal clause before signing. The API field groups and endpoints available to you depend on your plan.

Part 4 / 9

Compare

HG Insights vs alternatives

How HG Insights stacks against Derrick, Hunter, and the other tools we benchmarked.

See all HG Insights alternatives, ranked →

Detailed comparison + cost-per-action breakdown

Side-by-side : HG Insights versus Derrick App on the cost lines that drive total spend, not just the headline tier price :

Dimension	HG Insights	Derrick App
Pricing entry	Quote only (third-party estimates ~$40,000/year)	Free plan · from €20/month
Unique dimension	Tech-stack + IT-spend modeling	Via integrated providers
Audience depth	9M+ enterprises globally	Via integrated providers
Mid-market data accuracy	Spend modeling weakens below Fortune 5000	N/A
Contract length	Two-year standard, one year at a higher price	Monthly
Best for	Enterprise tech vendors with spend ICP	No-install enrichment (web app, Sheets, Claude, API)

HG Insights wins on the unique tech + IT-spend dimension for enterprise tech vendors. BuiltWith wins on tech-stack-only use cases at 1-5% of the cost. Derrick is the enrichment layer (web app, Sheets, Claude, API) for IT-spend-aware ABM workflows.

Part 5 / 9

What's included

What's included in every HG Insights plan

Beyond the headline plan name : here's what HG Insights delivers per tier that matters in real production use :

IT-spend signal is genuinely unique - No competitor delivers both tech-stack detection AND IT-spend modeling. For enterprise tech vendors selling into IT decision-makers where deal size correlates with current spend, knowing prospects' actual budget commitments is decisive.
Best-in-class for Fortune 5000 enterprise targeting - Data quality is highest on Fortune 5000 enterprises where spend modeling has rich underlying data. For enterprise tech vendors targeting that audience, HG Insights is the platform that enterprise sales teams rely on.
CRM integrations and an API for ABM workflows - The integrations page lists HubSpot, Salesforce, Snowflake, Clay, ZoomInfo and Navattic. HG Insights API v2 exposes firmographics, technographics, IT spend, intent and contacts, with the field groups and endpoints depending on your plan, and an HG MCP Server is listed as a product.

Part 6 / 9

The verdict

Should you buy HG Insights? Our verdict

Pick HG Insights if…

You're an enterprise tech vendor selling to other tech enterprises and need IT spend signal per account
Your ICP is Fortune 5000 (accuracy is best at this scale)
You can fund an enterprise-level, quote-only contract (third-party estimates start around $40K/year) across RevOps + Marketing + Sales motion

Skip HG Insights if…

You're SMB / mid-market - quote-only enterprise contracts (third-party estimates from ~$40K/year) are too high for most teams
Your ICP is SMB tech vendors - accuracy drops below Fortune 5000
You only need basic tech-stack data (not IT spend) - BuiltWith or Wappalyzer at a fraction of the cost

Pick Derrick instead if…

You want enrichment in a web app or in Google Sheets from €20/month alongside lower-cost technographic tools
You're pairing HG Insights spend signal with contact-level enrichment - Derrick handles emails/phones
Your team wants the data layer in a web app with nothing to install, or in Sheets, Claude and the API

Try Derrick free →

HG Insights is the right tool for enterprise tech vendors whose ICP combines tech-stack adoption AND IT-spend filtering - a narrow but valuable use case where no competitor matches the signal. For Fortune 5000 targeting where deal size correlates with current technology spend, the quote-only investment (third-party estimates start around $40,000/year) is defensible against the average deal sizes ($100K+) that this signal enables. The platform fails for tech-only use cases (BuiltWith at 1-5% of the cost delivers 70% of the signal), for mid-market or SMB targeting (spend modeling accuracy weakens), and for non-tech vendors. For its narrow ICP - enterprise tech selling into IT with spend-aware ABM - HG Insights remains the only platform that produces both dimensions in 2026.

derrick •

Switch from HG Insights to Derrick

Web app: import a list or paste LinkedIn URLs, nothing to install
Free plan: 100 credits every month, no credit card
Also in Google Sheets, in Claude (MCP) and via the API
Native LinkedIn and Sales Navigator import

Try the app free

or use it in

Google Sheets

Claude

API

No credit card · No contract

Part 7 / 9

Switch to Derrick

How to switch from HG Insights to Derrick in 3 steps

Derrick is a web app: nothing to install, no credit card, 100 free credits every month.

Open the Derrick web app

Import your HG Insights list

Upload the CSV you exported from HG Insights, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.

Enrich your list with one click

Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.

How much does HG Insights cost?

HG Insights doesn't publish its prices. Starter, Growth and Enterprise are quote-only, structured around seats licensed, credits consumed and leads processed, with a standard two-year contract (one year at a higher price). Third-party buyer estimates put entry around $40,000/year, but that is not a vendor figure. For a credit plan whose credits never expire while you stay on a paid plan, Derrick App starts at 20 EUR/month for 10,000 credits, spent in the web app and Google Sheets (Claude through MCP and the API from the Plus plan).

Is HG Insights free?

No. The vendor states that there is no pilot or free trial plan, and all plans are quoted by the sales team. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.

What's the real total cost of ownership for HG Insights?

HG Insights publishes no price, so the headline figure you will see in buyer reports (around $40,000/year, a third-party estimate) is a floor at best. Pricing is structured around seats licensed, credits consumed and leads processed. Intent data points consume 3 credits each versus 0.1 credit per firmographics entity. IT-spend modeling accuracy varies by company size - Fortune 5000 companies have rich data, mid-market (100-500 employees) is more estimative. Buyer reports mention annual contracts auto-renewing with 90+ day notice windows. The API field groups and endpoints available depend on your plan.

How does HG Insights pricing compare to Derrick?

HG Insights is quote-only and scales with seats, credits and leads processed. Derrick App runs on credits : a free plan with 100 a month, then 10,000 for 20 EUR, spent row by row in the web app and Google Sheets (Claude through MCP and the API from the Plus plan), and credits never expire while you stay on a paid plan. For enterprise tech vendors with it-spend icp that don't need the full enterprise tech intelligence platform feature surface, Derrick is the lower-friction comparison anchor.

Are HG Insights credits / seats / tiers flexible?

HG Insights credits are allocated annually and distributed monthly, and up to 20% of the monthly credits roll over if unused. Seats are licensed in bundles of 5, 10, 25 and 50 for Sales Copilot and Market Analyzer. The standard contract is two years, a one-year term costs more, and quarterly billing is available at a premium. There is no free tier or trial plan.

What's the cheapest HG Insights alternative for solo / SMB use?

For web app or spreadsheet workflows, Derrick App from 20 EUR/month is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full HG Insights alternatives guide for the ranked decision framework.

Part 8 / 9

Keep exploring

Other Database & Intelligence pricing breakdowns

Comparing options? These are the other database & intelligence tools we've torn down at the same depth - real per-credit cost, hidden fees, plan calculators.