Pricing analysis HG Insights lists ~$40,000/year (custom) as its entry tier. Real TCO depends on credit refresh cycles, seat scaling, and tier-upgrade triggers for advanced features. This breakdown unpacks the tier-by-tier inclusions + the 2-3 line items most buyers miss at signup, with Derrick App's $10/mo flat as the comparison anchor.
HG Insights ships 4 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
HG Insights pricing tiers — verified May 2026 against the vendor and cross-checked with our review data:
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Free Benchmarking Reports | $0 | Evaluation / testing | Gated industry reports · Industry-level tech adoption + IT spend trends · Gated reports (email required) |
| HG Platform Starter | ~$3,333/mo (~$40,000/year) | 1-2 tech categories with spend modeling | 1-2 tech categories + spend modeling · 1-2 tech categories with spend modeling · Basic CRM sync (Salesforce, HubSpot) |
| HG Platform Pro | ~$6,250-$12,500/mo ($75,000-$150,000/year) | All Starter features | Multiple categories + intent · All Starter features · Multiple tech categories |
| Enterprise | $16,666+/mo ($200,000+/year) | All Pro features | Raw data feed + custom · All Pro features · Raw data feed access |
HG Insights bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
HG Insights doesn't publish pricing — every tier is sales-led. Industry-aggregated figures (Vendr, G2 verified-buyer reports, public RFP disclosures) put Starter around $40K/year, Pro at $75-$150K/year, Enterprise at $200K+. Standard 2-year contract (1-year at higher price).
The free benchmarking reports (industry-level tech adoption + spend trends) are useful as a lead-gen evaluation tool but don't include platform access. To use the actual data for sales workflows, you need a paid Platform subscription.
How HG Insights stacks against Derrick, Hunter, and the other tools we benchmarked.
Side-by-side : HG Insights versus Derrick App on the cost lines that drive total spend, not just the headline tier price :
| Dimension | HG Insights | Derrick App |
|---|---|---|
| Pricing entry | ~$40,000/year (custom) | $10/mo flat |
| Unique dimension | Tech-stack + IT-spend modeling | Via integrated providers |
| Audience depth | 9M+ enterprises globally | Via integrated providers |
| Mid-market data accuracy | Spend modeling weakens below Fortune 5000 | N/A |
| Contract length | Annual minimum | Monthly |
| Best for | Enterprise tech vendors with spend ICP | Spreadsheet-native enrichment |
HG Insights wins on the unique tech + IT-spend dimension for enterprise tech vendors. BuiltWith wins on tech-stack-only use cases at 1-5% of the cost. Derrick is the Sheets-native enrichment layer for IT-spend-aware ABM workflows.
Beyond the headline plan name : here's what HG Insights delivers per tier that matters in real production use :
HG Insights is the right tool for enterprise tech vendors whose ICP combines tech-stack adoption AND IT-spend filtering — a narrow but valuable use case where no competitor matches the signal. For Fortune 5000 targeting where deal size correlates with current technology spend, the $40-$150K/year investment is defensible against the average deal sizes ($100K+) that this signal enables. The platform fails for tech-only use cases (BuiltWith at 1-5% of the cost delivers 70% of the signal), for mid-market or SMB targeting (spend modeling accuracy weakens), and for non-tech vendors. For its narrow ICP — enterprise tech selling into IT with spend-aware ABM — HG Insights remains the only platform that produces both dimensions in 2026.
HG Insights starts at ~$40,000/year (custom) (HG Platform Starter tier — 1-2 categories · basic spend modeling · CRM sync · annual). Higher tiers scale to $200K+/year (Enterprise). For a flat-rate alternative without credit caps or seat-upgrade math, Derrick App is $10/month for unlimited rows enriched in Google Sheets.
HG Insights's free tier provides Free benchmarking reports (gated) — useful for evaluation but rarely enough for production use. Paid plans start at ~$40,000/year (custom). For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
HG Insights's headline price (~$40,000/year (custom)) is the floor. Pricing scales by number of technology categories tracked + audience size + integration depth. IT-spend modeling accuracy varies by company size — Fortune 5000 companies have rich data, mid-market (100-500 employees) is more estimative. Annual contracts auto-renew with 90+ day notice windows. Raw data feed access (for programmatic ad targeting or advanced analytics) gates to Enterprise.
HG Insights starts at ~$40,000/year (custom) and scales with usage + seats. Derrick App is $10/month flat for unlimited rows enriched directly in Google Sheets — no credit caps, no per-seat fees, no tier-upsell math. For enterprise tech vendors with it-spend icp that don't need the full enterprise tech intelligence platform feature surface, Derrick is the lower-friction comparison anchor.
Tier-by-tier flexibility on HG Insights depends on the plan. See the plans table above for per-tier credit caps, seat counts, and upgrade triggers. Annual billing typically saves ~15-30% versus monthly across the category. The free tier (Free benchmarking reports (gated)) is genuinely free, but caps usage tightly.
For Sheet-native workflows, Derrick App at $10/month flat is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full HG Insights alternatives guide for the ranked decision framework.
Comparing options? These are the other database & intelligence tools we've torn down at the same depth — real per-credit cost, hidden fees, plan calculators.
Datanyze tracks 70K+ software products and 15M+ companies. Honest pros, cons, pricing tiers, and best alternatives for tech-stack prospectin
See pricing →
ZoomInfo Review: Pros, Cons & Features Compared. Discover if ZoomInfo is the right B2B intelligence tool for your sales and marketing team.
See pricing →
Discover Cognism's pros and cons in our detailed review. Compare features, pricing & performance to decide if it's right for your business.
See pricing →
Discover Surfe's strengths and weaknesses in our comprehensive review. Compare features, pricing, and performance to find if it's the right
See pricing →Features, accuracy, integrations - everything beyond pricing.
Open the review → Top alternatives10 picks compared by use case : Google Sheets native, Sales Nav export, deliverability, enterprise.
See the ranking → Curated stackOur hand-picked shortlist across categories.
See the curation →
