Updated
Alternatives analysis

Top 6 HG Insights Alternatives in 2026 : Pricing + Features + Real Trade-Offs

HG Insights is a solid Enterprise tech intelligence option for enterprise tech vendors with it-spend icp. When it doesn't fit — pricing complexity, workflow misfit, or feature gaps — these are the 6 alternatives worth evaluating. Derrick App leads the pack for Sheet-native enrichment at $10/mo flat.

↓ See the comparison HG Insights feature breakdown →

Comparison table of HG Insights alternatives

Entry price, headline strength, ideal profile and overall score. Tools are ranked by curator's overall fit, not by alphabet.

# Tool Best for Starting price Why we recommend it
1
Derrick App Recommended
Native Google Sheets enrichment $10/month The Native Google Sheets Alternative
2
BuiltWith
Sales teams targeting tech-stack ICP $50/month (per-tech filter) BuiltWith is the deepest tech-stack intelligence platform — 700K+ technologies tracked across 670M+ websites.
3
Wappalyzer
Basic tech-stack lookups $250/month Wappalyzer is a lightweight tech-stack detection tool — free Chrome extension for single-site lookups, paid lead-list product for tech-defined outbound.
4
SimilarWeb
Marketing + sales on traffic-defined ICP $199/month SimilarWeb is the industry-standard web traffic + competitive intelligence platform — 100M+ sites measured for traffic, engagement, marketing channels, and audience overlap.
5
ZoomInfo
Enterprise US sales orgs ~$15K/yr (3 seats min) The largest US B2B contact database with the strongest mobile-phone coverage in the category.
6
6sense
Enterprise ABM teams Custom (~$25k/yr) Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.
See the full breakdown of HG Insights alternatives →

Starting price, ranked

Cheapest first. Bars capped at $200/mo so SMB-tier tools stay readable ; tools with diagonal-stripe bars continue beyond the cap. The dashed line marks HG Insights's own starting price ($40,000/yr) so cheaper-than-HG Insights tools are unambiguous.

Derrick App
$10/mo
BuiltWith
$50/mo
SimilarWeb
$199/mo
Wappalyzer
$250/mo
ZoomInfo
$15K/yr
6sense
Custom

Head-to-head : HG Insights vs each competitor

Already shortlisted 2 tools? Jump straight to the side-by-side comparison instead of reading the full listicle.

HG Insights vs BuiltWith

Compare side-by-side →

HG Insights vs Wappalyzer

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HG Insights vs SimilarWeb

Compare side-by-side →

HG Insights is the enterprise tech-stack + IT-spend intelligence platform — tracks which technologies enterprise companies use AND how much they spend on each. Annual contracts $40K-$200K+. Best for enterprise tech vendors targeting specific IT-spend buckets ; outclassed on price by BuiltWith for non-spend-aware use cases.

Despite HG Insights's strengths, teams often look for alternatives when they hit known constraints — most commonly pricing climbs to $150-$300k/year fast, pricing complexity, or workflow misfit with their existing stack. This guide walks through the 6 most credible HG Insights alternatives in 2026, with a frank trade-off framework so you can pick the right tool for your specific use case.

The featured pick : Derrick App for Sheet-native workflows. Below, you'll find each of the 6 options ranked by entry price, with profile-fit recommendations for solo, mid-market, and enterprise teams.

The top 6 HG Insights alternatives, ranked

Each card shows the tool's positioning, headline features, real pricing and who it's actually for. Click any tool name to read the full review when available.

#1

Derrick App Our pick

★★★★★ 5/5
From $10/month

The Native Google Sheets Alternative

Headline features

  • 28+ modular workflows: LinkedIn scraping, email finder, phone finder, website tech lookup, G2 insights
  • Integrated AI enrichment: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
  • Background processing: launch your enrichments and receive an email notification when complete
  • Automatic data cleaning: built-in cleaning and deduplication
  • Unlimited credit rollover: your unused credits never expire

Strengths vs HG Insights

  • Lives in Google Sheets — no platform switching
  • $10/mo flat — no credit caps, no per-seat fees
  • MCP-ready for AI / LLM agent workflows
Best for : Native Google Sheets enrichment
  1. #2

    BuiltWith

    ★ 3.5/5

    BuiltWith is the deepest tech-stack intelligence platform — 700K+ technologies tracked across 670M+ websites.

    From $50/month (per-tech filter)
    Best for Sales teams targeting tech-stack ICP
  2. #3

    Wappalyzer

    ★ 3.2/5

    Wappalyzer is a lightweight tech-stack detection tool — free Chrome extension for single-site lookups, paid lead-list product for tech-defined outbound.

    From $250/month
    Best for Basic tech-stack lookups
  3. #4

    SimilarWeb

    ★ 3.5/5

    SimilarWeb is the industry-standard web traffic + competitive intelligence platform — 100M+ sites measured for traffic, engagement, marketing channels, and audience overlap.

    From $199/month
    Best for Marketing + sales on traffic-defined ICP
  4. #5

    ZoomInfo

    ★ 3.7/5

    The largest US B2B contact database with the strongest mobile-phone coverage in the category.

    From ~$15K/yr (3 seats min)
    Best for Enterprise US sales orgs
  5. #6

    6sense

    ★ 3.6/5

    Powerful intent data and ABM platform - but enterprise-only pricing and a 6-month onboarding put it out of reach for everyone except 50+ seat teams.

    From Custom (~$25k/yr)
    Best for Enterprise ABM teams

Advantages and disadvantages of leaving HG Insights

What you actually gain (and what you might lose) when switching off HG Insights to one of the alternatives above.

Why teams leave HG Insights

  • Pricing climbs to $150-$300K/year fast
  • IT-spend accuracy weakens below mid-market
  • Tech-stack-only use cases don't justify HG pricing

What you might lose

IT-spend signal is genuinely unique
No competitor delivers both tech-stack detection AND IT-spend modeling. For enterprise tech vendors selling into IT decision-makers where deal size correlates with current spend, knowing prospects' ac…
Best-in-class for Fortune 5000 enterprise targeting
Data quality is highest on Fortune 5000 enterprises where spend modeling has rich underlying data. For enterprise tech vendors targeting that audience, HG Insights is the platform that enterprise sale…
Salesforce + Marketo integration for ABM workflows
Native bidirectional sync with account scoring that combines tech + spend + intent signals into a single score that pushes to Salesforce. For enterprise ABM motions where account prioritization is the…

BuiltWith

  • Deepest tech detection in the category
  • Historical tech adoption data unique to BuiltWith

Wappalyzer

  • Free Chrome extension is the industry reference
  • Clean tier pricing without per-feature complexity

SimilarWeb

  • Most-cited traffic data in the industry
  • Marketing + sales use cases in one platform

ZoomInfo

  • Largest US contact database (100M+ verified)
  • #1 in 142 G2 Spring 2026 reports

How to choose your HG Insights alternative

Two filters : a per-profile pick (cards below) and a granular criteria matrix (budget / workflow / use case / team size).

Freelancers & SMBs (<50 employees)

Derrick App

Derrick App offers the best price-to-features ratio at $10/month flat. Sheet-native, no per-seat fees, no credit caps.

See full profile ↓
Solo SDR on a budget

BuiltWith

BuiltWith starts at $50/month (per-tech filter) — the lowest paid entry in this competitive set with workable feature surface for solo workflows.

See full profile ↓
Mid-market sales teams (50-500 employees)

Wappalyzer

Wappalyzer balances feature depth + mid-market pricing ($250/month) — good fit for teams with dedicated SDR + RevOps headcount.

See full profile ↓
Enterprise (500+ employees)

6sense

6sense delivers the deepest feature surface + enterprise procurement maturity in this set. Premium positioning at Custom (~$25k/yr).

See full profile ↓
AI-first workflows

6sense

6sense pushes hardest on AI-driven personalization + automation. Strong fit for teams adopting AI agents (Jason AI, AI icebreakers, predictive scoring).

See full profile ↓

By budget

  • < $50 / month Derrick App
  • $50-$200 / month BuiltWith SimilarWeb
  • $200+ / month or custom Wappalyzer ZoomInfo 6sense

By workflow

  • Sheet-native Derrick App
  • Cloud platform / web app BuiltWith SimilarWeb ZoomInfo 6sense
  • Chrome extension first Wappalyzer

By use case

  • Data enrichment Derrick App ZoomInfo
  • Visitor / Intent 6sense
  • Tech intelligence BuiltWith Wappalyzer SimilarWeb

By team size

  • Solo / freelance Derrick App
  • Mid-market (10-100) BuiltWith Wappalyzer SimilarWeb
  • Enterprise (100+) ZoomInfo 6sense

Verdict : which HG Insights alternative to pick

Final recommendation by profile : HG Insights's alternatives fall into 4 clear buckets depending on what you optimise for.

  • For Sheet-native pricing economics : Derrick App ($10/mo flat) skips the credit + seat model entirely.
  • For the lowest entry price : BuiltWith starts at $50/month (per-tech filter) — fits tight budgets with workable feature surface for sales teams targeting tech-stack icp.
  • For closest head-to-head match : BuiltWith is the most direct comparable to HG Insights on positioning + price ($50/month (per-tech filter)).
  • For enterprise procurement : annual-contract platforms (Cognism, ZoomInfo, 6sense) provide the dedicated-CSM + SLA layer that mid-market tools skip.

If HG Insights already fits, there's no urgency. If it doesn't — for budget, workflow, or data-depth reasons — the alternatives above cover the full replacement spectrum. Pilot 2 candidates in parallel for 10 days before signing anything.

Key terms glossary

To understand tech-stack intelligence + technographic targeting concepts, see our glossary of B2B sales terms. Key concepts referenced throughout this guide : tech-stack detection, historical adoption data, IT-spend modeling, technographic targeting.

FAQ - Common questions about HG Insights alternatives

What is the best HG Insights alternative in 2026?
The best alternative depends on your use case. For Sheets-native enrichment, Derrick App ($10/mo flat). For enterprise tech intelligence similar to HG Insights, BuiltWith is the closest comparable on positioning + price. For the cheapest entry point, BuiltWith starts at $50/month (per-tech filter).

Is there a free HG Insights alternative?
Several alternatives offer free tiers : Derrick App (14-day trial), Apollo (Free forever with 10K credits), and Hunter (limited free tier). For perpetual free-tier evaluation, Apollo's free tier is the most generous in the broader enterprise tech intelligence category. Most paid alternatives start in the $10-50/month range for solo use.

How does HG Insights pricing compare to its alternatives?
HG Insights starts at ~$40,000/year (custom). Comparable alternatives range from $50/month (per-tech filter) (cheapest) to enterprise custom contracts ($1K-10K+/year) at the high end. The right comparison isn't just headline price — factor in credit caps, seat fees, and bundled features per tier. Derrick App's $10/mo flat is unique in offering unlimited rows enriched directly in Google Sheets.

Can I switch from HG Insights to a Sheets-native tool?
Yes — Derrick App is built specifically for this migration. Export your data from HG Insights as CSV, paste into Google Sheets, and use Derrick's formulas (=DERRICK_EMAIL, =DERRICK_PHONE) for enrichment. No platform onboarding, no Zapier integration to maintain. Most teams complete the switch in under 30 minutes.

Which HG Insights alternative is best for enterprise tech intelligence?
For pure enterprise tech intelligence use cases, BuiltWith is the closest like-for-like alternative. For broader feature coverage including enterprise tech intelligence + adjacent workflows, Apollo or Reply.io bundle more in one platform. For Sheets-native data workflows, Derrick App at $10/mo replaces the data layer of any enterprise tech intelligence tool.

Keep researching HG Insights

Head-to-head HG Insights vs Derrick Side-by-side on features, pricing and data accuracy — HG Insights against the only Google Sheets-native enrichment app. Free forever, no contract. Open the comparison →
In-depth review

HG Insights feature breakdown

Features, accuracy, integrations - everything beyond pricing and alternatives.

Open the review → Pricing breakdown

HG Insights pricing deep-dive

Real per-credit cost, hidden fees, calculator, plan comparison.

Open the pricing page → Curated stack

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