Pricing analysis SimilarWeb publishes self-serve prices: Web Intelligence starts at $125/month billed annually ($199 billed monthly) for Competitive Intelligence, $333/$399 for Competitive Intel & SEO & AEO (the most popular package) and $542/$649 with Ads, each for 1 user seat; Businesses and Enterprises is custom and quote-based. Sales Intelligence, the separate sales prospecting product, has an Individual plan at $99/month billed annually ($129 monthly), with Business and Enterprise on quote. AEO (Answer Engine Optimization) tracks how brands surface in ChatGPT/Perplexity/Gemini. Derrick App's €20/month entry plan is the comparison anchor for the contact enrichment layer (web app, Sheets, Claude, API).
Plans
SimilarWeb ships 7 tiers. Per-seat pricing combined with a credit system for data lookups - the listed price is rarely the real cost.
SimilarWeb publishes self-serve prices on its Web Intelligence and Sales Intelligence package pages (verified October 2026, USD). Businesses and Enterprises, and the Sales Intelligence Business and Enterprise plans, are custom quotes. The vendor lists no free plan; self-serve packages offer a free trial.
| Plan | Price | Best for | Limits / Inclusions |
|---|---|---|---|
| Competitive Intelligence | $125/mo billed annually ($199/mo billed monthly) | Solo marketer / competitor research | 1 user seat · 3 months of data |
| Competitive Intel & SEO & AEO | $333/mo billed annually ($399/mo billed monthly) | Marketing teams needing SEO and AEO data (most popular) | 1 user seat · 6 months of data |
| Competitive Intel, SEO & AEO & Ads | $542/mo billed annually ($649/mo billed monthly) | Full self-serve web intelligence | 1 user seat · Ads intelligence added |
| Businesses and Enterprises | Custom (quote-based) | Multi-team, multi-seat web intelligence | Historical data up to 37 months · Contact sales |
| Sales Intelligence: Individual | $99/mo billed annually ($129/mo billed monthly) | Individual sales prospecting | 1 user · 1,000 data credits (period not stated) · API and MCP access not included |
| Sales Intelligence: Business | Custom | Small sales teams | 5 users · 1,000 contact details/month · 1,000 API enrichments/month · API and MCP access |
| Sales Intelligence: Enterprise | Custom | Larger sales teams | 10 users · 2,500 contact details/month · 2,000 API enrichments/month |
Credits
SimilarWeb bills actions in credits with non-equal costs. A 5,000-credit plan does NOT mean 5,000 lookups.
SimilarWeb Web Intelligence is sold as seat packages (monthly or annual billing): the price depends on the package, not on a credit count. Sales Intelligence, the contact-data product, uses data credits instead. Individual includes 1,000 data credits (the period is not stated), Business includes 1,000 contact details and 1,000 API enrichments per month, and Enterprise 2,500 contact details and 2,000 API enrichments per month. The vendor describes data credits as its currency, consumed based on the number of results.
On API enrichment, the documentation shows charges only when the requested details are returned: 4 data credits for an email, 1 for a direct phone number and 20 for a mobile number. There is no free plan on the vendor's pricing pages; self-serve packages offer a free trial.
Compare
How SimilarWeb stacks against Derrick, Hunter, and the other tools we benchmarked.
Side-by-side : SimilarWeb versus Derrick App on the cost lines that drive total spend, not just the headline tier price :
| Dimension | SimilarWeb | Derrick App |
|---|---|---|
| Pricing entry | Web Intelligence from $125/mo billed annually ($199 monthly); Sales Intelligence Individual $99/mo annual | Free plan · from €20/month |
| Team pricing | Businesses and Enterprises: custom quote | From €20/month |
| Traffic data quality | Industry-standard, best for >100K-visit sites | N/A |
| Marketing + Sales use cases | Both in one platform | Web app + Sheets for sales side |
| Data authority / credibility | Best-in-class (cited in investor decks) | N/A |
| Bundled contact data | Sales Intelligence - 100M+ contacts, priced in data credits | Derrick search + enrich |
SimilarWeb wins on traffic-data authority and on the marketing-to-sales product bridge. Apollo and Cognism win on contact-data quality. Derrick is the enrichment layer (web app, Sheets, Claude, API) for traffic-defined ICP workflows.
What's included
What you actually get on SimilarWeb's paid tiers (synthesised from real-user G2 + Capterra reviews) :
The verdict
SimilarWeb is the right tool for marketing leaders + sales teams whose workflows depend on traffic-based signal - competitive benchmarking, channel analysis, traffic-growth prospecting, audience-overlap targeting. The data is the most authoritative in the industry and is widely cited as the de-facto reference for any public website's traffic metrics. The platform fails for SMB targeting (traffic estimates have high variance below 100K visits/mo) and for cost-sensitive teams (total cost climbs quickly once you add seats, history and Sales Intelligence on top of the self-serve packages). For its core ICP - 50-500 employee teams that treat web traffic as a strategic signal - SimilarWeb is one of the most defensible procurement decisions in the marketing-intelligence category.
derrick •
Install the add-on and enrich your lists without leaving your spreadsheet.
Install in Google Sheets →
https://app1.derrick-app.com/mcp Call the same enrichment endpoints straight from your own stack or workflow.
Read the API docs →No credit card · No contract
Switch to Derrick
Derrick is a web app: nothing to install, no credit card, 100 free credits every month.
Sign up on the Derrick web app. Nothing to install, no credit card required: you start with 100 free credits per month.
Upload the CSV you exported from SimilarWeb, paste LinkedIn URLs, or import from LinkedIn Sales Navigator. The same actions also run in Google Sheets, in Claude (MCP) and via the API.
Pick the column to enrich and the data you need: emails, phone numbers, LinkedIn data, company info, tech stack. Derrick fills the columns, and the email and phone finders only charge for what they find.
SimilarWeb publishes self-serve prices. Web Intelligence: Competitive Intelligence $125/month billed annually ($199 monthly), Competitive Intel & SEO & AEO $333/$399, and with Ads $542/$649, each for 1 user seat. Businesses and Enterprises is custom. Sales Intelligence Individual is $99/month billed annually ($129 monthly), with Business and Enterprise on quote. For a credit plan whose credits never expire while you stay on a paid plan, Derrick App starts at 20 EUR/month for 10,000 credits, spent in the web app and Google Sheets (Claude through MCP and the API from the Plus plan).
The vendor's pricing pages list no free plan. Self-serve packages offer a free trial ('Try for free'), useful for evaluation but not for production use. For a genuinely free entry point, Derrick App offers a free tier with 100 credits/month.
Beyond the published price, each Web Intelligence package is a single user seat with 3 to 6 months of data, so teams that need more seats or a longer history move to the custom Businesses and Enterprises quote. Sales Intelligence is a separately priced product (Individual $99/month annual, Business and Enterprise on quote), contact details consume data credits, and API and MCP access is not included in Individual. Buyer reports mention annual contracts auto-renewing with 60-day notice windows.
SimilarWeb sells seat packages ($125-$649/month for Web Intelligence, $99/$129 for Sales Intelligence Individual) and custom quotes above that. Derrick App starts at 20 EUR/month for 10,000 credits, spent row by row in the web app and Google Sheets (Claude through MCP and the API from the Plus plan), and credits never expire while you stay on a paid plan. For marketing + sales on a traffic-defined ICP that don't need the full web traffic + competitive intelligence platform feature surface, Derrick is the lower-friction comparison anchor.
Self-serve packages can be billed monthly or annually (for example $125 annual versus $199 monthly for Competitive Intelligence), and each includes 1 user seat. Seats and contact-detail volumes for Business and Enterprise are set per contract: Sales Intelligence Business covers 5 users and 1,000 contact details per month, Enterprise 10 users and 2,500 per month. See the plans table above.
For web app or spreadsheet workflows, Derrick App from 20 EUR/month is the most direct lower-cost alternative. For broader B2B database access at low entry cost, Apollo has a generous free tier (10K credits/month). For pure email finding, Hunter starts at €34/month. See the full SimilarWeb alternatives guide for the ranked decision framework.
Keep exploring
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