Updated
Alternatives analysis

SimilarWeb Alternatives: Tested + Ranked 2026

SimilarWeb measures web traffic and competitive intelligence, with Pro from $199 a month and Sales Intelligence past $14,000 a year. Six alternatives are worth a shortlist when the bill, the geographic coverage or the stack stops fitting. Derrick sits at the data end of that list : free plan at 100 credits a month, paid from €9.

↓ See the comparison read our full SimilarWeb review →

Comparison table of SimilarWeb alternatives

Entry price, headline strength, ideal profile and overall score. Tools are ranked by curator's overall fit, not by alphabet.

# Tool Typical use Starting price What it does differently
1
Derrick App Recommended
Native Google Sheets enrichment €9/month (MINI) The Native Google Sheets Alternative
2
BuiltWith
Sales teams targeting tech-stack ICP $50/month (per-tech filter) BuiltWith is the deepest tech-stack intelligence platform - 700K+ technologies tracked across 670M+ websites.
3
Wappalyzer
Basic tech-stack lookups $250/month Wappalyzer is a lightweight tech-stack detection tool - free Chrome extension for single-site lookups, paid lead-list product for tech-defined outbound.
4
Apollo
SMB & mid-market outbound Free / $49/seat/mo All-in-one B2B sales intelligence + outreach platform with 250M+ contact database.
5
ZoomInfo
Enterprise US sales orgs ~$15K/yr (3 seats min) The largest US B2B contact database with the strongest mobile-phone coverage in the category.
6
HG Insights
Enterprise tech vendors with IT-spend ICP ~$40,000/year (custom) HG Insights is the enterprise tech-stack + IT-spend intelligence platform - tracks which technologies enterprise companies use AND how much they spend on each.
See the full breakdown of SimilarWeb alternatives →

Starting price, ranked

Cheapest first. Bars capped at $200/mo so SMB-tier tools stay readable ; tools with diagonal-stripe bars continue beyond the cap. The dashed line marks SimilarWeb's own starting price ($199/mo) so cheaper-than-SimilarWeb tools are unambiguous.

Derrick App
€9/mo
Apollo
$49/seat/mo
BuiltWith
$50/mo
Wappalyzer
$250/mo
ZoomInfo
$15K/yr
HG Insights
$40,000/yr

The short answer. The six credible SimilarWeb alternatives in 2026 are : Derrick (€9/month, runs inside Google Sheets), BuiltWith ($50/month per tech filter), Wappalyzer ($250/month), Apollo (free tier, then $49 per seat per month), ZoomInfo (~$15,000/year, 3-seat minimum) and HG Insights (~$40,000/year, custom). SimilarWeb itself starts at $199/month for Pro and climbs past $14,000/year for Sales Intelligence, which is the reason most teams start looking.

Start by naming the job, because it splits the list in two. If the job is estimating someone else's traffic, you want a traffic measurement tool, and the table below ranks the six on price and depth. If the job is turning a list of companies into contact and company data you can actually work, that is a different product, and it is what Derrick does : emails, direct phone numbers, company records and technology detection, billed per row from €9 a month on the Mini plan. The free plan, 100 credits a month and no card, covers LinkedIn import and enrichment, which is enough to see the shape of the data before paying.

SimilarWeb is a web traffic and competitive intelligence platform : 100M+ sites measured for traffic, engagement, marketing channels, and audience overlap. Free tier with limited data, paid plans from $199/mo for Pro and $14K+/yr for Sales Intelligence. Aimed at marketing teams and sales targeting traffic-defined ICPs ; heavy for general prospecting.

If SimilarWeb isn't fitting (typically because of pricing climbs fast above the $199 entry tier, pricing scale, or stack misalignment), there are 6 credible 2026 alternatives worth shortlisting. This guide ranks them by price, feature depth, and ICP fit so you can shortcut the procurement comparison.

Featured alternative : Derrick App - the Sheet-native option from €9/month, also reachable through a REST API and an MCP server, with a web app on the way. The 6-option comparison below is structured to let you filter by budget, workflow, or geographic priority in under a minute.

The top 6 SimilarWeb alternatives, ranked

Each card shows the tool's positioning, headline features, real pricing and who it's actually for. Click any tool name to read the full review when available.

#1

Derrick App Our pick

★★★★★ 5/5
From €9/month (MINI)

The Native Google Sheets Alternative

Headline features

  • 28+ modular workflows: LinkedIn scraping, email finder, phone finder, website tech lookup, G2 insights
  • Integrated AI enrichment: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
  • Background processing: launch your enrichments and receive an email notification when complete
  • Automatic data cleaning: built-in cleaning and deduplication
  • Unlimited credit rollover: your unused credits never expire

Strengths vs SimilarWeb

  • Lives in Google Sheets - no platform switching
  • from €9/month - credits that roll over, no per-seat fees
  • MCP-ready for AI / LLM agent workflows
Best for : Native Google Sheets enrichment
Try Derrick App free →
or use it directly in
Claude
or via API
  1. #2

    BuiltWith

    ★ 3.5/5

    BuiltWith is the deepest tech-stack intelligence platform - 700K+ technologies tracked across 670M+ websites.

    From $50/month (per-tech filter)
    Best for Sales teams targeting tech-stack ICP
  2. #3

    Wappalyzer

    ★ 3.2/5

    Wappalyzer is a lightweight tech-stack detection tool - free Chrome extension for single-site lookups, paid lead-list product for tech-defined outbound.

    From $250/month
    Best for Basic tech-stack lookups
  3. #4

    Apollo

    ★ 4/5

    All-in-one B2B sales intelligence + outreach platform with 250M+ contact database.

    From Free / $49/seat/mo
    Best for SMB & mid-market outbound
  4. #5

    ZoomInfo

    ★ 3.7/5

    The largest US B2B contact database with the strongest mobile-phone coverage in the category.

    From ~$15K/yr (3 seats min)
    Best for Enterprise US sales orgs
  5. #6

    HG Insights

    ★ 3.1/5

    HG Insights is the enterprise tech-stack + IT-spend intelligence platform - tracks which technologies enterprise companies use AND how much they spend on each.

    From ~$40,000/year (custom)
    Best for Enterprise tech vendors with IT-spend ICP

Advantages and disadvantages of leaving SimilarWeb

What you actually gain (and what you might lose) when switching off SimilarWeb to one of the alternatives above.

Why teams leave SimilarWeb

  • Pricing climbs fast above the $199 entry tier
  • Traffic estimates for small sites have high variance
  • Contact data on Sales Intelligence is weaker than Apollo / Cognism

What you might lose

Most-cited traffic data in the industry
SimilarWeb numbers are referenced in pitch decks, earnings calls, analyst reports, and industry research. The data is widely accepted as authoritative - which matters when you're presenting competitiv…
Marketing + sales use cases in one platform
Most competitors are either marketing-research or sales-prospecting. SimilarWeb bridges both - the same underlying data powers competitor benchmarking, keyword research, AND sales-prospecting lists by…
Traffic-shift signal is unique outbound trigger
Sales Intelligence surfaces companies whose web traffic recently grew 50%+, whose marketing investment shifted (e.g. "started running Google Ads last month"), or whose audience overlap with your custo…

BuiltWith

  • Deepest tech detection in the category
  • Historical tech adoption data unique to BuiltWith

Wappalyzer

  • Free Chrome extension is the industry reference
  • Clean tier pricing without per-feature complexity

Apollo

  • Massive 250M+ contact database
  • All-in-one stack at SMB price

ZoomInfo

  • Largest US contact database (100M+ verified)
  • #1 in 142 G2 Spring 2026 reports

How to choose your SimilarWeb alternative

Two filters : a per-profile pick (cards below) and a granular criteria matrix (budget / workflow / use case / team size).

If the blocker is price

Derrick App

Free plan at 100 credits a month, no card. Paid starts at €9 a month for 4,000 credits, with no per-seat fee, and unused credits roll over instead of expiring.

See full profile ↓
If the blocker is the workflow

Derrick App (Google Sheets sidebar)

The list stays where it already is. You open the sidebar, pick the feature, map the input columns, and the results land in new columns next to your rows. No export, no re-import, no platform to onboard.

See full profile ↓
If the lookup has to fire on its own

Derrick App (REST API and MCP)

From the €20 Standard plan, one authenticated call per record returns structured JSON, so a signup, a new deal or a nightly sync can trigger the enrichment. The same account answers from Claude or any MCP client, and a web app is on the way.

See full profile ↓

By budget

  • < $50 / month Derrick App Apollo
  • $50-$200 / month BuiltWith
  • $200+ / month or custom Derrick App Wappalyzer ZoomInfo HG Insights

By workflow

  • Sheet-native Derrick App
  • Cloud platform / web app BuiltWith Apollo ZoomInfo HG Insights
  • Chrome extension first Wappalyzer

By use case

  • Data enrichment Derrick App Apollo ZoomInfo
  • Tech intelligence Derrick App BuiltWith Wappalyzer HG Insights

By team size

  • Solo / freelance Derrick App
  • Mid-market (10-100) BuiltWith Wappalyzer Apollo
  • Enterprise (100+) Derrick App ZoomInfo HG Insights

Verdict : which SimilarWeb alternative to pick

The right SimilarWeb alternative depends primarily on your use case + budget + workflow shape. Four questions settle it faster than a feature matrix.

  • What is the unit of billing ? Per seat scales with the team, per row scales with the list. Derrick App is per row, from €9/month, which is why a two-person team and a twenty-person team pay the same for the same volume.
  • Where does the data have to land ? A spreadsheet, a CRM or a script are three different answers. Check the table above for which tools reach each one without an integration to maintain.
  • Is it traffic you need, or contacts ? Traffic estimation and contact data are separate products. Buying the wrong one is the most expensive mistake on this page.
  • What happens at volume ? Read the per-unit price at the top of the grid, not the entry price. Derrick's floor is €0.0016 per credit on Scale at €320/month for 200,000 credits.

SimilarWeb answers the traffic question for its ICP. These alternatives become relevant when a specific constraint (pricing, workflow shape, coverage) tips the scale. Test 2-3 candidates head-to-head on your own list before committing.

Key terms glossary

To understand tech-stack intelligence + technographic targeting concepts, see our glossary of B2B sales terms. Key concepts referenced throughout this guide : tech-stack detection, historical adoption data, IT-spend modeling, technographic targeting.

Any questions?

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What is the best SimilarWeb alternative in 2026?

+
It depends on which job you are buying for. For traffic and competitive measurement, the six options in the table above are ranked by price and depth, from $50/month to about $40,000/year. For the data layer - emails, direct phone numbers, company records, technology detection on a domain - Derrick App runs inside Google Sheets from €9/month, with a free plan at 100 credits a month.

Is there a free SimilarWeb alternative?

+
Several alternatives offer free tiers : Derrick App (free plan, 100 credits per month, no card), Apollo (Free forever with 10K credits), and Hunter (limited free tier). Derrick's free plan renews 100 credits every month, with no card and no trial clock, so an evaluation can run as long as it needs to. Most paid alternatives start in the $10-50/month range for solo use.

How does SimilarWeb pricing compare to its alternatives?

+
SimilarWeb starts at $199/month. Comparable alternatives in the table range from $50/month to enterprise custom contracts above $10,000/year. The right comparison isn't the headline price - factor in credit caps, seat fees, and what each tier actually bundles. Derrick App charges €9/month for 4,000 credits spent row by row from the Google Sheets sidebar, and €0.0016 per credit at the Scale tier, with no seat fee at any level.

Can I switch from SimilarWeb to a Sheets-native tool?

+
Yes - Derrick App is built specifically for this migration. Export your data from SimilarWeb as CSV, paste into Google Sheets, and use the Derrick sidebar (pick the feature, map your columns) for enrichment. No platform onboarding, no Zapier integration to maintain. Most teams complete the switch in under 30 minutes.

Which SimilarWeb alternative covers web traffic and competitive intelligence?

+
Traffic measurement is a category of its own, and the six options above are ranked on it by price and depth : check the coverage column for the markets you sell into, because geographic gaps are the usual reason a cheaper tool fails. If what you actually need is the data behind the companies rather than their traffic curve, Derrick App at €9/month replaces the data layer : emails, direct phone numbers, company records and technology detection, on the rows you already have.

Keep researching SimilarWeb

In-depth review

Read our full SimilarWeb review

Features, accuracy, integrations - everything beyond pricing and alternatives.

Open the review → Pricing breakdown

SimilarWeb pricing analysis

Real per-credit cost, hidden fees, calculator, plan comparison.

Open the pricing page → Curated stack

All B2B sales tools, ranked

Our hand-picked shortlist across categories.

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