HG Insights
- Starting price: ~$40,000/year (custom)
- Free plan: Free benchmarking reports (gated)
- Founded: 2010
- HQ: Santa Barbara, California, USA
Updated
HG Insights vs Wappalyzer vs Derrick: Which Is Better in 2026?
- Short answer
- HG Insights vs Wappalyzer vs Derrick: HG Insights is a tech-stack + it spend · enterprise targeting · buying intent, Wappalyzer is a tech detection · chrome extension · lead lists. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than HG Insights or Wappalyzer) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with HG Insights or Wappalyzer for outreach.
Where HG Insights commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers HG Insights's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
HG Insights vs Wappalyzer vs Derrick at a glance
Wappalyzer
- Starting price: $250/month
- Free plan: Free Chrome extension
- Founded: 2008
- HQ: London, UK
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over HG Insights and Wappalyzer
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Built for teams whose pipeline runs in Sheets
The friction with HG Insights and Wappalyzer isn't the data quality — it's the workflow shape. Export from the platform, import into Sheets, hope the columns line up. Derrick collapses all of that into a single formula call. The enrichment happens where the data already lives, with the team that already owns the sheet.
02 Forget per-seat math : $10/mo regardless of scale
HG Insights (~$40,000/year (custom)) and Wappalyzer ($250/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.
03 Built for the 2026 AI stack : MCP-first enrichment
For teams adopting AI SDR / RevOps workflows : Derrick's MCP support means your enrichment layer is callable by any compliant agent (Claude, ChatGPT, Cursor, n8n with MCP nodes). HG Insights and Wappalyzer require Zapier or custom code at this layer — a meaningful integration tax as AI-agent stacks mature.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where HG Insights, Wappalyzer, and Derrick each genuinely win.
What HG Insights does better
- IT-spend signal is genuinely unique
- Best-in-class for Fortune 5000 enterprise targeting
- Salesforce + Marketo integration for ABM workflows
What Wappalyzer does better
- Free Chrome extension is the industry reference
- Clean tier pricing without per-feature complexity
- Detection depth sufficient for mainstream tech-stack ICPs
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| HG Insights | Wappalyzer | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$40,000/year (custom) | $250/month | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€480/yr | ~€3,000/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Free benchmarking reports (gated) | Free Chrome extension | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
HG Insights vs Wappalyzer vs Derrick: full feature comparison
| HG Insights | Derrick App | Wappalyzer | |
|---|---|---|---|
| Entry price | ~$40,000/year (custom) | $10/mo flat | $250/month |
| Free plan | Yes (limited) | 14-day full trial | Free Chrome extension |
| Best for | Enterprise tech vendors with IT-spend ICP | Sheet-native enrichment | Basic tech-stack lookups |
| Category positioning | Enterprise tech intelligence | Spreadsheet-native B2B data | Tech stack intelligence |
| G2 rating | 4.3/5 | — | 4.4/5 |
| Founded | 2010 | 2022 | 2008 |
| Technologies tracked | Standard | Via integrated providers | ~3,000 |
| Historical adoption data | Limited | N/A | Not available |
| Bundled contact data | Available | Derrick search + enrich | Included but weaker quality |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Enterprise tech intelligence derrick
best value for money
Results first.
Discover Derrick →
Tech stack intelligence
HG Insights vs Wappalyzer vs Derrick pricing breakdown
Enterprise tech intelligence HG Insights
~$40,000/year (custom)
Best for: Enterprise tech vendors with IT-spend ICP
Enterprise tech intelligence category : HG Insights entry tier is ~$40,000/year (custom). Best-for : enterprise tech vendors with it-spend icp. See the complete HG Insights pricing page for tier comparison, credit cap behaviour, and annual-vs-monthly delta.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Tech stack intelligence Wappalyzer
$250/month
Best for: Basic tech-stack lookups
Wappalyzer pricing entry sits at $250/month (tech stack intelligence). Sized for basic tech-stack lookups. The detailed Wappalyzer pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
Migration Guide
How to switch from HG Insights to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from HG Insights, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick HG Insights if…
- You specifically need enterprise tech vendors with it-spend icp
- IT-spend signal is genuinely unique
- Best-in-class for Fortune 5000 enterprise targeting
- You're already invested in the HG Insights ecosystem
Pick Wappalyzer if…
- You specifically need basic tech-stack lookups
- Free Chrome extension is the industry reference
- Clean tier pricing without per-feature complexity
- You're already invested in the Wappalyzer ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from HG Insights vs Wappalyzer
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
HG Insights vs Wappalyzer: when does each fit best?
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HG Insights is positioned as enterprise tech intelligence for enterprise tech vendors with it-spend icp. Wappalyzer is positioned as tech stack intelligence for basic tech-stack lookups. Both compete in the tech-stack + web intelligence category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate HG Insights at 4.3/5 and Wappalyzer at 4.4/5 — both products work, the deciding factor is workflow fit, not product quality.
How do HG Insights and Wappalyzer pricing actually compare in 2026?
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HG Insights entry-paid tier : HG Platform Starter at ~$40K/year. Next tier up is HG Platform Pro ($75-$150K/year). HG Insights's free tier : Free benchmarking reports (gated). Wappalyzer entry-paid tier : Starter at $250/month. Next tier up is Pro ($450/month). Wappalyzer's free tier : Free Chrome extension. As a cross-reference : Derrick App's $10/month flat fee covers unlimited Sheet rows — useful for teams that hate budgeting around credit refills.
What's the biggest reason to pick HG Insights over Wappalyzer?
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IT-spend signal is genuinely unique. No competitor delivers both tech-stack detection AND IT-spend modeling. For enterprise tech vendors selling into IT decision-makers where deal size correlates with current spend, knowing prospects' actual budget commitments is decisive. (Source : Klaus M., Enterprise Sales Director, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, HG Insights is the right pick over Wappalyzer.
What's the biggest reason to pick Wappalyzer over HG Insights?
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Free Chrome extension is the industry reference. Millions of developers + sales reps have Wappalyzer's Chrome extension installed. It's the default tool for "what is this site running" — and it's free with no signup required. (Source : Mei C., Demand Gen, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, Wappalyzer is the right pick over HG Insights.
Can Derrick replace both HG Insights and Wappalyzer?
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Both HG Insights and Wappalyzer compete in the tech-stack + web intelligence category. Derrick is data-and-Sheets-native — it doesn't replace a full tech-stack + web intelligence platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside HG Insights or Wappalyzer. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical tech-stack + web intelligence stack workflows. For teams running heavy tech-stack + web intelligence feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.
Beyond HG Insights and Wappalyzer, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : BuiltWith, SimilarWeb, ZoomInfo, 6sense. Each has its own positioning trade-off versus HG Insights and Wappalyzer — BuiltWith typically appears as a direct competitor on G2 review pages, with SimilarWeb, ZoomInfo, 6sense as adjacent picks for different team sizes or use cases. Cross-reference each tool's standalone review for the trade-off detail that matters to your team's specific stack.
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