HG Insights
- Starting price: ~$40,000/year (custom)
- Free plan: Free benchmarking reports (gated)
- Founded: 2010
- HQ: Santa Barbara, California, USA
Updated
HG Insights vs SimilarWeb vs Derrick: Which Is Better in 2026?
- Short answer
- HG Insights vs SimilarWeb vs Derrick: HG Insights is a tech-stack + it spend · enterprise targeting · buying intent, SimilarWeb is a traffic data · audience overlap · sales intelligence. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than HG Insights or SimilarWeb) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with HG Insights or SimilarWeb for outreach.
Where HG Insights commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers HG Insights's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 27 000+ users worldwide.
CURSOR Quick Facts
HG Insights vs SimilarWeb vs Derrick at a glance
SimilarWeb
- Starting price: $199/month
- Free plan: Free Chrome extension + limited web tool
- Founded: 2007
- HQ: Tel Aviv, Israel
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over HG Insights and SimilarWeb
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Native Google Sheets enrichment, no CSV exports
HG Insights and SimilarWeb both run as standalone platforms — separate UIs, separate logins, CSV exports + imports to move data into your CRM or spreadsheet. Derrick skips that entire layer : you enrich a Google Sheet with a formula (=DERRICK_EMAIL, =DERRICK_PHONE, =DERRICK_TECH) and the column populates inline. No platform-switching, no CSV round-trip.
02 $10/mo flat — predictable spend, no overage shock
HG Insights (~$40,000/year (custom)) and SimilarWeb ($199/month) follow the SaaS-standard model : tier the features, cap the credits, upsell when you outgrow it. Derrick is the opposite — one tier, $10/month, no caps, no seats. Predictable spend for teams that hate budgeting around credit-pool refills.
03 Native MCP support : Claude + ChatGPT call Derrick directly
In 2026, AI agents need data tools they can call natively. Derrick speaks MCP out of the box — point Claude at your sheet, ask "enrich these 200 LinkedIn URLs with mobile numbers", done. HG Insights and SimilarWeb need either a custom integration or a Zapier middleman for the same workflow.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where HG Insights, SimilarWeb, and Derrick each genuinely win.
What HG Insights does better
- IT-spend signal is genuinely unique
- Best-in-class for Fortune 5000 enterprise targeting
- Salesforce + Marketo integration for ABM workflows
What SimilarWeb does better
- Most-cited traffic data in the industry
- Marketing + sales use cases in one platform
- Traffic-shift signal is unique outbound trigger
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| HG Insights | SimilarWeb | Derrick | |
|---|---|---|---|
| Starting price (monthly) | ~$40,000/year (custom) | $199/month | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€480/yr | ~€2,388/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Free benchmarking reports (gated) | Free Chrome extension + limited web tool | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
HG Insights vs SimilarWeb vs Derrick: full feature comparison
| HG Insights | Derrick App | SimilarWeb | |
|---|---|---|---|
| Entry price | ~$40,000/year (custom) | $10/mo flat | $199/month |
| Free plan | Yes (limited) | 14-day full trial | Yes (limited) |
| Best for | Enterprise tech vendors with IT-spend ICP | Sheet-native enrichment | Marketing + sales on traffic-defined ICP |
| Category positioning | Enterprise tech intelligence | Spreadsheet-native B2B data | Web traffic + competitive intelligence |
| G2 rating | 4.3/5 | — | 4.5/5 |
| Founded | 2010 | 2022 | 2007 |
| Technologies tracked | Standard | Via integrated providers | Standard |
| Historical adoption data | Limited | N/A | Limited |
| Bundled contact data | Available | Derrick search + enrich | Sales Intelligence — weaker than Apollo |
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Per-row pricing (no credit caps) | ✕ | ✓ | ✕ |
| MCP-ready for AI / LLM agents | ✕ | ✓ | ✕ |
Pricing in a nutshell Enterprise tech intelligence derrick
best value for money
Results first.
Discover Derrick →
Web traffic + competitive intelligence
HG Insights vs SimilarWeb vs Derrick pricing breakdown
Enterprise tech intelligence HG Insights
~$40,000/year (custom)
Best for: Enterprise tech vendors with IT-spend ICP
For enterprise tech vendors with it-spend icp, HG Insights enterprise tech intelligence starts at ~$40,000/year (custom). Tier ceilings, credit refresh rules, and per-seat economics are all detailed on the HG Insights pricing page below.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Web traffic + competitive intelligence SimilarWeb
$199/month
Best for: Marketing + sales on traffic-defined ICP
SimilarWeb pricing entry sits at $199/month (web traffic + competitive intelligence). Sized for marketing + sales on traffic-defined icp. The detailed SimilarWeb pricing breakdown (tier-by-tier feature matrix + true TCO) is on the dedicated pricing page.
Migration Guide
How to switch from HG Insights to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from HG Insights, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick HG Insights if…
- You specifically need enterprise tech vendors with it-spend icp
- IT-spend signal is genuinely unique
- Best-in-class for Fortune 5000 enterprise targeting
- You're already invested in the HG Insights ecosystem
Pick SimilarWeb if…
- You specifically need marketing + sales on traffic-defined icp
- Most-cited traffic data in the industry
- Marketing + sales use cases in one platform
- You're already invested in the SimilarWeb ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from HG Insights vs SimilarWeb
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
HG Insights vs SimilarWeb: when does each fit best?
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HG Insights is positioned as enterprise tech intelligence for enterprise tech vendors with it-spend icp. SimilarWeb is positioned as web traffic + competitive intelligence for marketing + sales on traffic-defined icp. Both compete in the tech-stack + web intelligence category, so the choice comes down to which best-for profile your team matches most closely. G2 reviewers rate HG Insights at 4.3/5 and SimilarWeb at 4.5/5 — both products work, the deciding factor is workflow fit, not product quality.
How do HG Insights and SimilarWeb pricing actually compare in 2026?
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HG Insights entry-paid tier : HG Platform Starter at ~$40K/year. Next tier up is HG Platform Pro ($75-$150K/year). HG Insights's free tier : Free benchmarking reports (gated). SimilarWeb entry-paid tier : Pro (Starter) at $199/month. Next tier up is Pro (Team) ($15K-$30K/year). SimilarWeb's free tier : Free Chrome extension + limited web tool. If you're looking past tier-based pricing entirely, Derrick App at $10/month covers unlimited rows enriched in Google Sheets — no credit caps, no per-seat math.
What's the biggest reason to pick HG Insights over SimilarWeb?
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IT-spend signal is genuinely unique. No competitor delivers both tech-stack detection AND IT-spend modeling. For enterprise tech vendors selling into IT decision-makers where deal size correlates with current spend, knowing prospects' actual budget commitments is decisive. (Source : Klaus M., Enterprise Sales Director, G2 review (Feb 2026).) If this single capability maps to a real pain in your sales motion, HG Insights is the right pick over SimilarWeb.
What's the biggest reason to pick SimilarWeb over HG Insights?
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Most-cited traffic data in the industry. SimilarWeb numbers are referenced in pitch decks, earnings calls, analyst reports, and industry research. The data is widely accepted as authoritative — which matters when you're presenting competitive analysis internally or to investors. (Source : Mei C., CMO, G2 review (Feb 2026).) If this is the differentiator that matters most for your stack, SimilarWeb is the right pick over HG Insights.
Can Derrick replace both HG Insights and SimilarWeb?
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Both HG Insights and SimilarWeb compete in the tech-stack + web intelligence category. Derrick is data-and-Sheets-native — it doesn't replace a full tech-stack + web intelligence platform feature-for-feature, but it eliminates the data + spreadsheet layer that teams typically use alongside HG Insights or SimilarWeb. For teams whose primary need is enrichment + list-building in Sheets, Derrick at $10/mo replaces 60-80% of typical tech-stack + web intelligence stack workflows. For teams running heavy tech-stack + web intelligence feature surface (sequencer, dialer, AI agents), Derrick complements rather than replaces.
Beyond HG Insights and SimilarWeb, what other tools should I evaluate?
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Four other tools in the same competitive set worth evaluating : BuiltWith, Wappalyzer, ZoomInfo, 6sense. Each has its own positioning trade-off versus HG Insights and SimilarWeb — BuiltWith typically appears as a direct competitor on G2 review pages, with Wappalyzer, ZoomInfo, 6sense as adjacent picks for different team sizes or use cases. For an apples-to-apples evaluation, run each candidate's review side-by-side against your specific procurement criteria.
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