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Alternatives analysis

BuiltWith Alternatives 2026 — 6 Compared by Price, Workflow + Geography

BuiltWith (tech stack intelligence) fits sales teams targeting tech-stack icp well. Teams shopping for alternatives usually want lower cost, better regional coverage, or a different workflow shape — the 6 options below cover those cases. Derrick App leads on Sheet-native economics.

↓ See the comparison what BuiltWith actually does →

Comparison table of BuiltWith alternatives

Entry price, headline strength, ideal profile and overall score. Tools are ranked by curator's overall fit, not by alphabet.

# Tool Best for Starting price Why we recommend it
1
Derrick App Recommended
Native Google Sheets enrichment $10/month The Native Google Sheets Alternative
2
Wappalyzer
Basic tech-stack lookups $250/month Wappalyzer is a lightweight tech-stack detection tool — free Chrome extension for single-site lookups, paid lead-list product for tech-defined outbound.
3
Datanyze
Solo founders + small teams needing technographic data on a tight budget Free Lite (10 credits/mo) · Pro 1 $21/mo (annual) The budget technographic data tool.
4
SimilarWeb
Marketing + sales on traffic-defined ICP $199/month SimilarWeb is the industry-standard web traffic + competitive intelligence platform — 100M+ sites measured for traffic, engagement, marketing channels, and audience overlap.
5
HG Insights
Enterprise tech vendors with IT-spend ICP ~$40,000/year (custom) HG Insights is the enterprise tech-stack + IT-spend intelligence platform — tracks which technologies enterprise companies use AND how much they spend on each.
6
Apollo
SMB & mid-market outbound Free / $49/seat/mo All-in-one B2B sales intelligence + outreach platform with 250M+ contact database.
See the full breakdown of BuiltWith alternatives →

Starting price, ranked

Cheapest first. Bars capped at $200/mo so SMB-tier tools stay readable ; tools with diagonal-stripe bars continue beyond the cap. The dashed line marks BuiltWith's own starting price ($295/mo) so cheaper-than-BuiltWith tools are unambiguous.

Derrick App
$10/mo
Datanyze
$21/mo
Apollo
$49/seat/mo
SimilarWeb
$199/mo
Wappalyzer
$250/mo
HG Insights
$40,000/yr

Head-to-head : BuiltWith vs each competitor

Already shortlisted 2 tools? Jump straight to the side-by-side comparison instead of reading the full listicle.

BuiltWith vs Wappalyzer

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BuiltWith vs Datanyze

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BuiltWith vs SimilarWeb

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BuiltWith vs HG Insights

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BuiltWith is the deepest tech-stack intelligence platform — 700K+ technologies tracked across 670M+ websites. Used primarily for tech-based lead generation. Pricing from $50/mo (free for single-site lookups). Best for sales teams targeting tech-stack ICP ; less compelling as a general enrichment tool.

Despite BuiltWith's strengths, teams often look for alternatives when they hit known constraints — most commonly per-tech-filter pricing punishes complex icps, pricing complexity, or workflow misfit with their existing stack. This guide walks through the 6 most credible BuiltWith alternatives in 2026, with a frank trade-off framework so you can pick the right tool for your specific use case.

Leading the list : Derrick App, the Sheet-native enrichment platform for teams whose data already lives in spreadsheets. The full side-by-side comparison below covers all 6 options across budget, workflow, use case, and team size.

The top 6 BuiltWith alternatives, ranked

Each card shows the tool's positioning, headline features, real pricing and who it's actually for. Click any tool name to read the full review when available.

#1

Derrick App Our pick

★★★★★ 5/5
From $10/month

The Native Google Sheets Alternative

Headline features

  • 28+ modular workflows: LinkedIn scraping, email finder, phone finder, website tech lookup, G2 insights
  • Integrated AI enrichment: GPT-4 and Claude 3.5 Sonnet for scoring, summaries, automatic classification
  • Background processing: launch your enrichments and receive an email notification when complete
  • Automatic data cleaning: built-in cleaning and deduplication
  • Unlimited credit rollover: your unused credits never expire

Strengths vs BuiltWith

  • Lives in Google Sheets — no platform switching
  • $10/mo flat — no credit caps, no per-seat fees
  • MCP-ready for AI / LLM agent workflows
Best for : Native Google Sheets enrichment
  1. #2

    Wappalyzer

    ★ 3.2/5

    Wappalyzer is a lightweight tech-stack detection tool — free Chrome extension for single-site lookups, paid lead-list product for tech-defined outbound.

    From $250/month
    Best for Basic tech-stack lookups
  2. #3

    Datanyze

    ★ 3/5

    The budget technographic data tool.

    From Free Lite (10 credits/mo) · Pro 1 $21/mo (annual)
    Best for Solo founders + small teams needing technographic data on a tight budget
  3. #4

    SimilarWeb

    ★ 3.5/5

    SimilarWeb is the industry-standard web traffic + competitive intelligence platform — 100M+ sites measured for traffic, engagement, marketing channels, and audience overlap.

    From $199/month
    Best for Marketing + sales on traffic-defined ICP
  4. #5

    HG Insights

    ★ 3.1/5

    HG Insights is the enterprise tech-stack + IT-spend intelligence platform — tracks which technologies enterprise companies use AND how much they spend on each.

    From ~$40,000/year (custom)
    Best for Enterprise tech vendors with IT-spend ICP
  5. #6

    Apollo

    ★ 4/5

    All-in-one B2B sales intelligence + outreach platform with 250M+ contact database.

    From Free / $49/seat/mo
    Best for SMB & mid-market outbound

Advantages and disadvantages of leaving BuiltWith

What you actually gain (and what you might lose) when switching off BuiltWith to one of the alternatives above.

Why teams leave BuiltWith

  • Per-tech-filter pricing punishes complex ICPs
  • Contact data is included but not the strength
  • No outbound automation — pure data layer

What you might lose

Deepest tech detection in the category
700K+ technologies tracked is materially more than Wappalyzer's ~3K or HG Insights' enterprise focus. For niche technology targeting (specific Klaviyo apps, payment processors, build tools), BuiltWith…
Historical tech adoption data unique to BuiltWith
The platform tracks technology adoption and churn since 2007. You can find companies that recently switched from Mailchimp to Klaviyo, or sites that just installed Stripe — high-signal triggers for ou…
Free single-site tool is a brilliant funnel
Anyone can look up any website's full tech stack for free, no signup. The tool is so useful that it's become the de-facto industry reference for "what's this site running" — and it converts curiosity …

Wappalyzer

  • Free Chrome extension is the industry reference
  • Clean tier pricing without per-feature complexity

Datanyze

  • Cheapest meaningful technographic + contact bundle
  • Strong technographic intelligence (90%+ accuracy claim)

SimilarWeb

  • Most-cited traffic data in the industry
  • Marketing + sales use cases in one platform

HG Insights

  • IT-spend signal is genuinely unique
  • Best-in-class for Fortune 5000 enterprise targeting

How to choose your BuiltWith alternative

Two filters : a per-profile pick (cards below) and a granular criteria matrix (budget / workflow / use case / team size).

Freelancers & SMBs (<50 employees)

Derrick App

Derrick App offers the best price-to-features ratio at $10/month flat. Sheet-native, no per-seat fees, no credit caps.

See full profile ↓
Solo SDR on a budget

Datanyze

Datanyze starts at Free Lite (10 credits/mo) · Pro 1 $21/mo (annual) — the lowest paid entry in this competitive set with workable feature surface for solo workflows.

See full profile ↓
Mid-market sales teams (50-500 employees)

SimilarWeb

SimilarWeb balances feature depth + mid-market pricing ($199/month) — good fit for teams with dedicated SDR + RevOps headcount.

See full profile ↓
Enterprise (500+ employees)

HG Insights

HG Insights delivers the deepest feature surface + enterprise procurement maturity in this set. Premium positioning at ~$40,000/year (custom).

See full profile ↓

By budget

  • < $50 / month Derrick App Datanyze Apollo
  • $50-$200 / month SimilarWeb
  • $200+ / month or custom Wappalyzer HG Insights

By workflow

  • Sheet-native Derrick App
  • Cloud platform / web app SimilarWeb HG Insights Apollo
  • Chrome extension first Wappalyzer Datanyze

By use case

  • Data enrichment Derrick App Datanyze Apollo
  • Tech intelligence Wappalyzer SimilarWeb HG Insights

By team size

  • Solo / freelance Derrick App Datanyze
  • Mid-market (10-100) Wappalyzer SimilarWeb Apollo
  • Enterprise (100+) HG Insights

Verdict : which BuiltWith alternative to pick

BuiltWith alternatives split cleanly by use case. The recommendations below summarise the four most common shopper profiles.

  • For Sheet-native enrichment : Derrick App remains the lowest-friction fit at $10/mo flat — no credit caps, no per-seat fees, no platform onboarding.
  • For the lowest entry price : Datanyze starts at Free Lite (10 credits/mo) · Pro 1 $21/mo (annual) — fits tight budgets with workable feature surface for solo founders + small teams needing technographic data on a tight budget.
  • For closest head-to-head match : Wappalyzer is the most direct comparable to BuiltWith on positioning + price ($250/month).
  • For enterprise scale : platforms like Cognism, ZoomInfo, 6sense — built for 500+ employee orgs with dedicated RevOps headcount.

BuiltWith is a defensible default for its ICP. These alternatives become relevant when a specific constraint (pricing, workflow shape, compliance posture, geographic coverage) tips the scale. Trial 2-3 candidates head-to-head before committing.

Key terms glossary

To understand tech-stack intelligence + technographic targeting concepts, see our glossary of B2B sales terms. Key concepts referenced throughout this guide : tech-stack detection, historical adoption data, IT-spend modeling, technographic targeting.

FAQ - Common questions about BuiltWith alternatives

What is the best BuiltWith alternative in 2026?
The best alternative depends on your use case. For Sheets-native enrichment, Derrick App ($10/mo flat). For tech stack intelligence similar to BuiltWith, Wappalyzer is the closest comparable on positioning + price. For the cheapest entry point, Datanyze starts at Free Lite (10 credits/mo) · Pro 1 $21/mo (annual).

Is there a free BuiltWith alternative?
Several alternatives offer free tiers : Derrick App (14-day trial), Apollo (Free forever with 10K credits), and Hunter (limited free tier). For perpetual free-tier evaluation, Apollo's free tier is the most generous in the broader tech stack intelligence category. Most paid alternatives start in the $10-50/month range for solo use.

How does BuiltWith pricing compare to its alternatives?
BuiltWith starts at $50/month (per-tech filter). Comparable alternatives range from Free Lite (10 credits/mo) · Pro 1 $21/mo (annual) (cheapest) to enterprise custom contracts ($1K-10K+/year) at the high end. The right comparison isn't just headline price — factor in credit caps, seat fees, and bundled features per tier. Derrick App's $10/mo flat is unique in offering unlimited rows enriched directly in Google Sheets.

Can I switch from BuiltWith to a Sheets-native tool?
Yes — Derrick App is built specifically for this migration. Export your data from BuiltWith as CSV, paste into Google Sheets, and use Derrick's formulas (=DERRICK_EMAIL, =DERRICK_PHONE) for enrichment. No platform onboarding, no Zapier integration to maintain. Most teams complete the switch in under 30 minutes.

Which BuiltWith alternative is best for tech stack intelligence?
For pure tech stack intelligence use cases, Wappalyzer is the closest like-for-like alternative. For broader feature coverage including tech stack intelligence + adjacent workflows, Apollo or Reply.io bundle more in one platform. For Sheets-native data workflows, Derrick App at $10/mo replaces the data layer of any tech stack intelligence tool.

Keep researching BuiltWith

Head-to-head BuiltWith vs Derrick Side-by-side on features, pricing and data accuracy — BuiltWith against the only Google Sheets-native enrichment app. Free forever, no contract. Open the comparison →
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What BuiltWith actually does

Features, accuracy, integrations - everything beyond pricing and alternatives.

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