When searching for a B2B data enrichment tool, Clay presents itself as a comprehensive solution with 75+ data sources and advanced automation capabilities. However, its starting price of $149/month and steep learning curve don’t suit every business. Whether you’re a freelancer, startup, or SMB, there are Clay alternatives adapted to your specific needs and budget.
In this article, we review 10 Clay alternatives that offer powerful enrichment features, accessible pricing, and quick onboarding. Each solution is analyzed based on its strengths, limitations, and use cases to help you make the right choice.
Quick Comparison of the 10 Best Clay Alternatives
| Tool | Starting Price | Key Strengths | Ideal For | Rating |
|---|---|---|---|---|
| Derrick App | $9/month | Google Sheets native, 28+ workflows, built-in AI | Freelancers, SMBs, Sheets workflow | ⭐⭐⭐⭐⭐ |
| Apollo | $49/month | All-in-one, 275M contacts, integrated CRM | Complete sales teams | ⭐⭐⭐⭐ |
| Evaboot | $42/month | Sales Navigator specialist, auto-cleaning | Intensive LinkedIn export | ⭐⭐⭐⭐⭐ |
| Findymail | $99/month | <2% bounce rate, email quality | Premium cold emailing | ⭐⭐⭐⭐ |
| Lusha | $29/month | Chrome extension, accessible | Solo SDRs, quick prospecting | ⭐⭐⭐ |
| Phantombuster | $56/month | Multi-platform, cloud automation | Growth hackers, multi-channel scraping | ⭐⭐⭐ |
| Wiza | $50/month | Real-time, 99% deliverability | SN export + emailing | ⭐⭐⭐⭐ |
| Cognism | $1,250/month | Diamond Data®, EU compliance | 200+ enterprises, strict compliance | ⭐⭐⭐⭐⭐ |
| Kaspr | $49/month | GDPR native, EU data | European prospecting | ⭐⭐⭐ |
| Scalelist | $19/month | Job change monitoring | Pipeline tracking, opportunity detection | ⭐⭐⭐⭐ |
1. Derrick App: The 100% Google Sheets Clay Alternative
Derrick App positions itself as the only true Clay alternative designed for Google Sheets users. Unlike Clay which requires an external platform, Derrick transforms your spreadsheet into a complete data enrichment center.
Save up to $294/mo
$294/mo
Why Choose Derrick Over Clay?
Accessible Pricing Starting at $10/month
Derrick offers a pricing structure up to 15 times cheaper than Clay:
- Free Plan: 200 credits/month for testing
- Solo: $9/month (4000 credits) for freelancers
- Pro: $20/month (10000 credits) for small teams
- Team: $47/month (25000 credits) for sales teams
- Enterprise: $175/month (100 000 credits)
By comparison, Clay starts at $149/month with 2,000 credits, making Derrick particularly attractive for SMBs and startups with limited budgets.
28+ Modular Workflows
Derrick offers flexibility that Clay doesn’t match for Google Sheets users:
- LinkedIn Profile Scraper: enrich profiles with emails, phones, and company information
- Lead Email Finder: find professional email addresses
- Email Verifier: verify email validity
- Website Tech Lookup: identify technologies used on a website
- Website Text Scraper: automatically collect web content
- Ask OpenAI & Ask Claude: AI enrichment for scoring and personalization
- LinkedIn Company Scraper: complete company data
- SimilarWeb Insights: traffic and audience analysis
- Remove Duplicates: automatic duplicate cleaning
Built-in Artificial Intelligence
Unlike Clay which charges extra for AI, Derrick includes GPT-4 and Claude 3.5 Sonnet starting at the $10 Solo plan:
- Automatic lead scoring based on your ICP
- LinkedIn biography summaries
- Personalized message generation
- Unstructured information extraction
- Company classification by sector
Background Processing
Derrick offers a unique feature: launch your enrichment, close Google Sheets, and receive an email notification when it’s complete. Clay requires staying on the platform during processing.
Derrick’s Limitations vs Clay
- No API: Derrick focuses on enrichment via Google Sheets
- No 75+ source waterfall: Derrick offers targeted sources rather than complex waterfall
- Less suited for very complex workflows: Clay excels at sophisticated multi-step automations
Who Is Derrick For?
Derrick is the ideal Clay alternative for:
- Freelancers and consultants with budgets <$100/month
- Teams who use Google Sheets daily
- Startups and SMBs with 5-100 employees
- Companies seeking simplicity over complexity
- Users who don’t need API or advanced waterfall
Verdict: If you work primarily in Google Sheets and seek a simple, affordable Clay alternative, Derrick offers the best value on the market with 28+ workflows starting at $10/month.
2. Apollo: The Complete All-in-One Suite
Apollo presents itself as an all-in-one Clay alternative with its database of 275 million contacts and integrated CRM.
Key Features
- Database: 275M B2B contacts
- Email finder and phone finder
- Automated email sequences
- Native CRM included
- Integrations: Salesforce, HubSpot, Outreach
- Complete API for automation
Pricing
- Free: $0 (60 emails/month, limited features)
- Basic: $49/month (240 emails/month)
- Professional: $99/month (1,000 emails/month)
- Organization: $149/month (unlimited)
Advantages vs Clay
- Massive proprietary database (vs Clay which aggregates)
- Integrated CRM to manage entire sales cycle
- More accessible pricing than Clay for basic features
- Simpler learning curve
Limitations
- Variable data quality depending on regions
- Sometimes complex interface with too many features
- Credits expire monthly (no rollover)
- Less flexible than Clay for custom workflows
For Whom?
Apollo suits sales teams of 10-500 people looking for a complete solution including prospecting, enrichment, and outreach, without juggling multiple tools.
3. Evaboot: The Sales Navigator Specialist
Evaboot has established itself as the go-to Clay alternative for exporting and enriching LinkedIn Sales Navigator lists.
Key Features
- Unlimited export from Sales Navigator
- Automatic data cleaning (duplicates, formats)
- Email finder with 60-70% match rate
- Email verification included
- CRM-ready CSV format
Pricing
- Free Trial: 200 one-time credits
- Starter: $42/month (1,000 credits/year)
- Pro: $85/month (3,000 credits/year)
- Scale: $170/month (10,000 credits/year)
Important note: Evaboot requires a LinkedIn Sales Navigator subscription ($99.99/month), bringing the real cost to $141.99/month minimum.
Advantages vs Clay
- Specialized for Sales Navigator (faster and more reliable)
- Automatic data cleaning
- Setup in under 10 minutes
- Ultra-simple interface
Limitations
- Total dependency on Sales Navigator
- No phone numbers
- Single-function (LinkedIn export/enrichment only)
- High real cost with Sales Navigator subscription
For Whom?
Evaboot is perfect for sales teams who use Sales Navigator intensively and need to regularly export and enrich LinkedIn lists.
4. Findymail: The Email Deliverability Expert
Findymail stands out with exceptional email quality featuring a bounce rate below 2%.
Key Features
- Email finder with automatic verification
- Guaranteed bounce rate <2%
- “Pay per verified email” model (you only pay for valid emails)
- Phone finder (paid option)
- Datacare Autopilot: automatic list cleaning
Pricing
- Free: 10 one-time credits
- Starter: $99/month (5,000 credits)
- Growth: $249/month (20,000 credits)
- Pro: $499/month (50,000 credits)
Advantages vs Clay
- Superior email quality (bounce <2% vs 5-8% average)
- You only pay for verified emails
- Better for large-scale cold emailing
- Credit rollover (up to 2×)
Limitations
- High price compared to other alternatives
- Fewer overall enrichment features
- No in-depth company enrichment
- US coverage better than Europe
For Whom?
Findymail is the ideal tool for cold emailers and B2B marketing teams who prioritize email quality over quantity, with a budget of $100-500 per month.
5. Lusha: The Accessible Chrome Extension
Lusha offers a convenient Chrome extension to enrich your contacts directly from LinkedIn and other platforms.
Key Features
- Chrome extension for one-click enrichment
- Database: 100M+ professional contacts
- Email finder and phone finder
- CRM integrations: Salesforce, HubSpot, Pipedrive
- API enrichment available
Pricing
- Free: $0 (5 credits/month)
- Pro: $29/month (80 credits/month)
- Premium: $51/month (480 credits/year)
- Scale: Custom quote
Advantages vs Clay
- Very accessible entry price ($29 vs $149)
- Ultra-convenient Chrome extension
- Instant setup
- Simple and intuitive interface
Limitations
- Limited credit volume (80 emails/month on Pro plan)
- Average match rate (60-70%)
- Sometimes outdated data
- Not suitable for high volumes
For Whom?
Lusha suits solo SDRs and BDRs, freelancers, or small teams doing occasional prospecting who prioritize simplicity over scale.
6. Phantombuster: Multi-Platform Cloud Automation
Phantombuster offers over 100 “Phantoms” (cloud automations) to scrape and enrich from LinkedIn, Twitter, Instagram, and other platforms.
Key Features
- 100+ ready-to-use automations
- Multi-platform: LinkedIn, Twitter, Instagram, Google Maps
- Cloud-based (no need to keep your computer on)
- API to create your own workflows
- CSV exports, Google Sheets, webhooks
Pricing
- Starter: $56/month (20 execution hours)
- Pro: $128/month (80 hours)
- Team: $352/month (300 hours)
Advantages vs Clay
- Multi-platform (not just LinkedIn)
- 100+ predefined automations
- Cloud automation (no infrastructure needed)
- Flexibility to create custom workflows
Limitations
- Script instability (platforms change their rules)
- Higher ban risk
- Sometimes slow support
- Configuration complexity for some Phantoms
For Whom?
Phantombuster targets growth hackers and marketing teams who need to automate scraping across multiple platforms and have technical skills to handle adjustments.
7. Wiza: The Real-Time LinkedIn Exporter
Wiza specializes in LinkedIn Sales Navigator export with a 99% email deliverability rate.
Key Features
- Real-time export from Sales Navigator
- Email finder with 99% deliverability
- Instant email verification
- Integrations: HubSpot, Salesforce, Pipedrive
- One-click CSV export
Pricing
- Free Trial: 25 one-time credits
- Starter: $50/month (2,000 credits/month)
- Pro: $125/month (10,000 credits/month)
Note: Like Evaboot, requires Sales Navigator ($99.99/month), for a total cost of $149.99/month minimum.
Advantages vs Clay
- Exceptional email deliverability (99%)
- Real-time export (no delay)
- Ultra-simple interface
- No daily export limit
Limitations
- Total dependency on Sales Navigator
- High real cost (tool + Sales Navigator)
- No refund on used credits
- Sometimes slow customer support
For Whom?
Wiza is suited for sales teams of 5-100 people who use Sales Navigator daily and need verified emails in real-time for their campaigns.
8. Cognism: The Premium Enterprise Solution
Cognism targets large enterprises with its Diamond Data® offering and exceptional European coverage.
Key Features
- Diamond Data®: manually verified phone numbers
- Premium EU coverage (98% accuracy)
- Native GDPR/CCPA compliance
- Intent data and buying signals
- Enterprise CRM integrations
- Dedicated support with CSM
Pricing
- Platinum: From $1,250/month ($15,000/year minimum)
- Diamond: Custom quote ($25,000+/year)
Advantages vs Clay
- Premium data quality (human verification)
- Best European market coverage
- Strict compliance for regulated companies
- Enterprise support with dedicated CSM
Limitations
- Very high price (out of SMB/startup budget)
- Mandatory annual contract
- Opaque pricing (requires sales demo)
- Overkill for small structures
For Whom?
Cognism exclusively addresses companies with 200+ employees, budgets >$15,000/year, who have strict compliance requirements and seek premium quality over volume.
9. Kaspr: GDPR-First for Europe
Kaspr positions itself as the European alternative with native GDPR compliance.
Key Features
- Chrome extension for LinkedIn
- Optimized European coverage
- GDPR compliant by design
- Email and phone finder
- Main CRM integrations
- Recently acquired by Cognism
Pricing
- Free: $0 (15 credits/month)
- Starter: $49/month (100 emails + 20 phones/month)
- Business: $79/month (500 emails + 50 phones/month)
- Organization: $99/month (1,000 emails + 100 phones/month)
Advantages vs Clay
- More accessible price ($49 vs $149)
- Quality European data
- Native GDPR (important for EU companies)
- Convenient Chrome extension
Limitations
- Broken bulk functionality (reported by users)
- Limited volume compared to other solutions
- Improvable customer support
- Less suited for US market
For Whom?
Kaspr suits sales teams of 5-50 people based in Europe, who prospect primarily in the European market and need strict GDPR compliance.
10. Scalelist: Job Change Monitoring
Scalelist offers a unique approach by focusing on automatic job change monitoring to detect commercial opportunities.
Key Features
- Automatic job change monitoring
- Real-time alerts on your target accounts
- Standard data enrichment
- Basic CRM integrations
- Pipeline tracking dashboard
Pricing
- Micro: $19/month
- Starter: $29/month
- Pro: $49/month
Advantages vs Clay
- Ultra-competitive price ($19 entry point)
- Unique monitoring functionality on the market
- Perfect for account-based selling
- Simple to use
Limitations
- Recent player (launched in 2026)
- Few user reviews available
- Limited integrations
- Not suitable for mass enrichment
For Whom?
Scalelist addresses account managers, sales managers, and teams of 10-100 people practicing account-based selling who want to automatically detect re-engagement opportunities.
How to Choose the Best Clay Alternative for Your Business?
Choosing the right Clay alternative depends on several criteria based on your profile and needs.
By Monthly Budget
Budget <$100/month
- Derrick App ($10-32): Best value for Google Sheets
- Scalelist ($19): If job change monitoring is priority
- Lusha Free/Pro ($0-29): For limited occasional prospecting
Budget $100-200/month
- Derrick Team ($85): For teams on Google Sheets
- Apollo Basic/Professional ($49-99): If integrated CRM needed
- Evaboot + Sales Navigator ($142): LinkedIn export specialist
Budget >$200/month
- Findymail ($99-499): Priority email quality
- Apollo Organization ($149): Complete all-in-one
- Clay ($149+): Complex multi-source workflows
Budget >$1,000/month
- Cognism ($1,250+): Enterprise with strict compliance
By Team Size
Freelance / Solo (1 person)
- Derrick Solo ($10): Perfect for Google Sheets workflow
- Lusha Pro ($29): Convenient Chrome extension
- Scalelist Micro ($19): If monitoring priority
Startup / Small Team (2-10 people)
- Derrick Pro/Team ($32-85): Simplicity + price
- Apollo Basic/Professional: All-in-one
- Evaboot: Sales Navigator specialist
SMB (10-100 people)
- Derrick Enterprise ($190): Google Sheets at scale
- Apollo Organization: Complete solution
- Findymail: Premium email quality
Enterprise (100+ people)
- Apollo Professional × licenses: Volume and API
- Cognism: Enterprise with compliance
- Clay: Advanced workflows
By Primary Use Case
Simple Enrichment in Google Sheets
→ Derrick App: Only true 100% Google Sheets alternative, 28+ workflows, from $10/month
Intensive Sales Navigator Export
→ Evaboot: Recognized specialist with auto-cleaning
Large-Scale Cold Emailing
→ Findymail: <2% bounce rate, pay per verified email
Occasional LinkedIn Prospecting
→ Lusha: Simple and fast Chrome extension
All-in-One with CRM
→ Apollo: 275M contact base + sequences + CRM
Multi-Platform Workflows
→ Phantombuster: 100+ cloud automations
Strict EU Compliance
→ Kaspr or Cognism: Native GDPR
Commercial Opportunity Monitoring
→ Scalelist: Job change alerts
By Technical Level
Beginner (no technical skills)
- Derrick: 5-minute setup in Google Sheets
- Lusha: Intuitive Chrome extension
- Evaboot: Simple interface for Sales Navigator
Intermediate (automation basics)
- Apollo: Guided interface
- Wiza: One-click export
- Derrick: Predefined workflows
Advanced (developer / RevOps)
- Clay: Complex waterfall, API
- Phantombuster: Custom workflows
- Apollo: Complete API
FAQ: Clay Alternatives
Is Clay too expensive for SMBs?
Yes, with a starting price of $149/month, Clay exceeds the budget of many SMBs and startups. Alternatives like Derrick App ($10-85), Scalelist ($19-49), or Apollo ($49-99) offer solid enrichment features at accessible prices.
What’s the best free Clay alternative?
Derrick App offers the most generous free plan with 200 renewable credits/month, allowing a real test of the platform. Apollo Free and Lusha Free also offer free plans but very limited (60 and 5 credits/month respectively).
Is there a Clay alternative without Sales Navigator dependency?
Yes, several alternatives work without Sales Navigator: Derrick App (70% of features without SN), Apollo, Lusha, Findymail, Cognism, and Kaspr. Only Evaboot and Wiza require Sales Navigator.
Which Clay alternative offers integrated AI?
Derrick App integrates GPT-4 and Claude 3.5 Sonnet from the $10 Solo plan for scoring, personalization, and data extraction. Apollo offers basic AI in its higher plans, but Clay remains the leader for advanced AI workflows.
Clay or Apollo: which to choose?
Clay if you need complex workflows with waterfall of 75+ sources and a budget >$149/month. Apollo if you’re looking for an all-in-one with integrated CRM and massive contact base from $49/month. For a simple Google Sheets workflow, Derrick remains the best option at $10/month.
Which Clay alternative for Europe?
Kaspr and Cognism offer the best European coverage with native GDPR compliance. Derrick App also offers French support and a GDPR-first approach accessible to European SMBs.
Conclusion: Which Clay Alternative Is Right for You?
Clay remains a powerful tool for advanced RevOps teams who need complex workflows with multi-source waterfall. However, its minimum price of $149/month and steep learning curve make it unsuitable for many businesses.
Our recommendation by profile:
- Freelance / Consultant: Derrick App ($10) for simple and economical Google Sheets workflow
- Startup 5-20 employees: Derrick Pro ($32) or Apollo Basic ($49) depending on CRM needs
- SMB 20-100 employees: Derrick Team ($85) for Google Sheets or Apollo Professional ($99) for all-in-one
- Sales Navigator Specialist: Evaboot ($42) + SN if intensive export
- Cold Emailer: Findymail ($99) for premium email quality
- Enterprise 200+: Cognism ($1,250) for compliance and premium quality
Derrick App stands out as the best Clay alternative for teams who work in Google Sheets daily, seek simplicity over complexity, and have a budget under $200/month. With its 28+ workflows, built-in AI (GPT-4 + Claude), and pricing starting at $10/month, Derrick democratizes access to professional-quality B2B data enrichment.
Additional Resources
To go further in B2B data enrichment:
- Discover all Derrick enrichment workflows
- Learn key concepts in our data enrichment glossary
- Check the definition of Account-Based Marketing
- Understand Account-Based Sales Development
- Master Account Mapping for your prospecting strategies
Test Derrick App for free on Google Workspace Marketplace with 200 renewable monthly credits and discover why more and more teams choose this Clay alternative for their B2B data enrichment.
Jonathan Maurin
