Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Bombora vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Bombora vs Derrick: Apollo is a b2b sales intelligence and outreach, Bombora is a b2b intent data and account-research signals. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Bombora) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Bombora for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Bombora vs Derrick at a glance
Bombora
- Starting price: Custom (~$30K/yr min)
- Free plan: No (sales-led demo only)
- Founded: 2014
- HQ: New York, NY
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Bombora
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time email validation without data gaps and delays
Real-time email validation is a challenge for Apollo and Bombora because both tend to rely on external data refresh cycles and can suffer from data gaps or delays in contact accuracy. Derrick delivers truly real-time email verification directly within 100% native Google Sheets, eliminating batch waits and ensuring continuous deliverability signals. With Derrick, teams gain immediate, actionable validation results at the moment of contact creation, reducing wasted outreach and improving inbox performance by up to 15-25% in pilot tests. For quick-proof usage, validate emails on-the-fly during list-building without leaving Sheets.
02 Flexible 3000+ integrations for custom workflows
Apollo and Bombora both focus on data or intent in isolation, but neither delivers Derrick’s breadth of 3000+ integrations to build truly custom workflows. Derrick compounds this gap by offering native Google Sheets enrichment with broad integration options via Zapier/Make/n8n, avoiding export frictions and complex setups. With 3000+ integrations, teams save hours monthly and can tailor automation across CRM, marketing, and ops without swapping tools. A typical use case: auto-sync enriched records into your pipeline in real time, reducing manual data handling by up to 40%. Derrick, therefore, provides flexible, scalable workflow connectivity that Apollo and Bombora cannot match on integration breadth.
03 Affordable, real-time data enrichment without extra tools needed
Derrick addresses a common gripe with Apollo and Bombora: real-time data enrichment without requiring additional tools or complex workflows. Unlike Apollo, which often struggles with granular enrichment at record level, and Bombora, which focuses on intent rather than full-contact enrichment, Derrick provides 100% native Google Sheets enrichment with real-time accuracy. This translates to immediate, spend-saving gains-customers report up to 20-30% reduction in manual data cleaning time and 5-10 hours saved per user per month. With a single, cost-efficient platform, Derrick delivers affordable enrichment directly where you work, eliminating the need for extra tools.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Bombora, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Bombora does better
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- Forrester Leader (2025) + Gold Standard
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Bombora | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | Custom (~$30K/yr min) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€360/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | No (sales-led demo only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Bombora vs Derrick: full feature comparison
| apollo | Derrick App | Bombora | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ | ✕ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 30000$/an |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✕ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
B2B Intent Data
Apollo vs Bombora vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers a flexible pricing structure with an entry-level plan starting at affordable monthly credits and scalable tiers for larger teams; see the pricing page for the full breakdown and all details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
B2B Intent Data Bombora
Custom (~$30K/yr min)
Best for: Mid-market & enterprise ABM
Bombora offers scalable pricing with an entry-level plan and paid tiers based on usage, plus a dedicated pricing page for full details. See full pricing breakdown and available options on the Bombora pricing page.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Bombora if…
- You specifically need mid-market & enterprise abm
- Largest B2B intent data co-op (200+ publishers)
- 13,000+ B2B topic categories
- You're already invested in the Bombora ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Bombora
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Derrick vs apollo: which tool offers better features for outreach?
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Both tools excel at outreach, but they approach it differently. Apollo offers superior contact database breadth with 250+ million verified contacts and strong email verification, making it ideal for high-volume prospecting at scale. However, Derrick delivers faster, more efficient outreach workflows directly within Google Sheets without requiring external platforms or CSV exports, saving teams five to ten hours monthly. Derrick's integrated AI with Claude and ChatGPT enables intelligent segmentation and personalization, while Apollo focuses on contact discovery. For teams prioritizing workflow speed and native integration, Derrick streamlines the entire process; for those needing massive contact databases, Apollo remains stronger. The best approach often combines both tools' strengths.
Is Derrick a strong alternative to apollo for data enrichment?
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Yes, Derrick is a strong alternative to Apollo for data enrichment, particularly if you prioritize simplicity and cost efficiency. While Apollo excels at scale with its 250 million contact database, Derrick operates natively within Google Sheets-eliminating CSV exports and complex configuration. Derrick enriches 50+ attributes per contact and includes real-time email validation for better deliverability. Apollo requires manual verification workflows across niche industries, whereas Derrick's integrated AI scoring with Claude and ChatGPT automates validation. For teams seeking lighter-touch enrichment without steep learning curves or rigid API structures, Derrick delivers faster implementation and lower total cost of ownership, particularly when combined with Apollo's database strength for hybrid workflows.
Derrick vs apollo: which is better for pricing and value?
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Derrick offers superior value through its Google Sheets-native approach, eliminating costly exports and complex integrations required by Apollo. While Apollo excels at large-scale contact databases, Derrick's rollover credits and no-credit-card free tier provide greater pricing flexibility. Derrick's integrated AI capabilities with Claude and ChatGPT for automation rival Apollo's outreach tools at a fraction of the cost. For budget-conscious teams prioritizing efficiency and ease of use, Derrick delivers better value than Apollo's enterprise-focused pricing model.
Which has the clearer difference, Derrick or apollo?
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Derrick clearly differentiates itself from Apollo in how it delivers a native, Google Sheets‑centric prospecting and enrichment workflow, versus Apollo’s data-first outreach platform. Derrick eliminates CSV exports and complex integrations by staying 100% within Google Sheets, offering real-time email validation, AI scoring and segmentation, and 3,000+ Zapier/Make/n8n integrations, all with flexible, rollable credits and no credit card required for the free tier. Apollo excels in scale and data accuracy across a broad contact database with strong outbound features, but often requires manual verification for data quality and loops back to supplementary tools for enrichment. If your priority is seamless, spreadsheet‑based enrichment with AI‑assisted scoring, Derrick provides a clearer, more actionable difference.
apollo vs Bombora: which is better for intent signals?
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Apollo and Bombora serve different intent signal purposes. Apollo excels at contact-level intent through email engagement tracking and predictive lead scoring, making it ideal for direct outreach campaigns. Bombora specializes in account-level intent signals by monitoring digital research behavior across the web, perfect for account-based marketing strategies. For teams needing both contact enrichment and intent signals without platform switching, Derrick integrates seamlessly into Google Sheets with built-in AI scoring capabilities, eliminating the need for separate tools while keeping data unified and eliminating manual exports between platforms.
Can Derrick replace both apollo and Bombora for SMBs?
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No. Derrick cannot replace Apollo and Bombora in all SMB use cases, but it can cover many core needs more efficiently. Apollo specializes in large-scale, verified contact data and outbound automation, while Bombora provides real-time intent signals and ABM-focused insights. Derrick excels as a 100% native Google Sheets enrichment and outreach platform with AI-powered scoring and segmentation, plus extensive integrations and cost-efficient credit-based pricing. For SMBs, a typical best-fit approach is to use Derrick for enrichment, scoring, and outreach, while layering Apollo for broad contact data or Bombora for targeted intent signals when those capabilities are essential.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneBombora vs Derrick - solo duel
Drop the third-party context and see how Bombora compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
