What this guide contains
- How many people really sign off (6-10, up to ~13)
- Why the committee buys before it talks to you
- How many contacts you need per account
- Why coverage beats single-threading
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How many people sign off, why one contact per account is never enough, and how to cover the committee with verified data.
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What you'll learn
- Why one contact per account covers ~10% of the decision
- Which roles to map and reach
- How to measure your contactable coverage
- A per-account coverage checklist
Who it's for
- SDRs and AEs working complex accounts
- ABM and demand-gen teams
- RevOps measuring multi-threading
- Anyone single-threading group decisions