What this guide contains
- Agency pricing: retainers, per-meeting, per-lead
- In-house vs outsourced SDR economics and ROI
- What separates winning agencies from activity shops
- A 5-question framework to evaluate any agency
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What agencies cost, how in-house and outsourced compare, and the one factor (data quality) that separates the agencies that win.
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What you'll learn
- How to read agency pricing correctly
- Why data quality, not channel, decides results
- How to run a pilot that tests on your market
- Why the data layer is the part you should own
Who it's for
- Founders and RevOps hiring an outreach agency
- Sales leaders comparing in-house vs outsourced
- Teams auditing agency performance
- Anyone budgeting outbound