What this guide contains
- The hidden cost of bad data ($12.9M/yr, 15-25% of revenue)
- The selling-time tax: reps sell only ~30% of the time
- Database decay: ~22.5-30% per year and its drivers
- A 5-variable enrichment ROI framework
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What bad data costs, what enrichment returns, and a 5-variable ROI framework you can take to a CFO.
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What you'll learn
- How to price your own cost of bad data
- How to calculate enrichment ROI in 5 variables
- Why accuracy at the point of use dominates
- An 8-point ROI-ready checklist
Who it's for
- RevOps and sales leaders justifying enrichment
- CFOs evaluating a data-quality investment
- Demand-gen teams measuring CPL and conversion
- Anyone building a data ROI business case