What this guide contains
- The spreadsheet as the default B2B data workbench
- Why app sprawl makes data reconverge in the sheet
- The manual data-prep tax: 60-90 min/day per person
- A 4-level spreadsheet data-maturity model
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Why the spreadsheet is the real B2B data workbench, what manual work costs there, and why enrichment belongs in the sheet.
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What you'll learn
- Where your team really works its data
- How much manual data work actually costs
- Why shared sheets drift and go stale
- Why enrichment belongs in the sheet, not outside it
Who it's for
- RevOps and sales ops living in spreadsheets
- Sales and marketing teams prepping lists
- Data teams fighting tool sprawl
- Anyone cleaning B2B data by hand