What this guide contains
- How fast phone numbers decay (direct lines fastest)
- The mobile shift: why the desk phone stopped working
- What a wrong number costs pipeline (silently)
- The half-life of a list and a re-verify cadence
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How fast phone data decays, why the channel moved to mobile, what a wrong number costs, and the re-verify cadence.
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What you'll learn
- Why phone is the least reliable contact field
- Why mobile is now the only channel that connects
- Why dead numbers hide inside connect-rate
- Verify-at-entry vs clean-after-the-fact
Who it's for
- SDRs and AEs doing outbound calling
- RevOps measuring connect rate and data quality
- Sales leaders auditing phone data
- Anyone dialing a bought number list