What this guide contains
- Intent data market size and adoption in 2026
- The 91%-use vs 24%-ROI paradox explained
- The dark funnel and the 6-10 person buying group
- The 48-hour activation window benchmark
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Why 91% buy intent data but only 24% see ROI, the dark funnel, and the verified-contact layer that turns a signal into a booked meeting.
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What you'll learn
- Why the signal alone no longer wins
- Where most intent signals quietly die
- How to go from signal to verified contact fast
- A signal-ready GTM checklist
Who it's for
- RevOps and demand-gen teams buying intent data
- SDR leaders activating buying signals
- ABM and marketing teams scoring accounts
- Anyone whose intent spend underperforms