Zopto is a cloud-based LinkedIn automation platform that enables sales teams to automate their LinkedIn prospecting campaigns. In this article, we break down Zopto pricing, its various plans, and included features to help you choose the best option for your needs.
TL;DR – Zopto Pricing
Individual plans (monthly):
- Basic: $197/month (1 account)
- Pro: $297/month (1 account)
Individual plans (quarterly, -30% discount):
- Basic: $157/month (1 account)
- Pro: $237/month (1 account)
Agency & Enterprise plans (minimum 2 users):
- Basic: starting at $156/month/user (monthly) or $125/month/user (quarterly)
- Pro: starting at $237/month/user (monthly) or $190/month/user (quarterly)
Pricing model: Per user/account with volume discounts Commitment: Monthly or quarterly (30% savings on quarterly commitment) Requirement: LinkedIn Premium or Sales Navigator recommended
💡 Zopto for automation + Derrick for enrichment = complete stack
Zopto automates your LinkedIn campaigns, but to maximize results, you need enriched lists upfront. Derrick enriches your data (LinkedIn URLs, emails, phones) directly in Google Sheets starting at $9/month with unlimited credit rollover. The perfect combo for effective B2B prospecting.
What is Zopto?
Zopto is a LinkedIn automation tool designed for sales teams, startups, and agencies looking to scale their lead generation on LinkedIn. Unlike traditional Chrome extensions, Zopto is a cloud-based solution that automates your LinkedIn prospecting campaigns without depending on your device or internet connection.
The tool automates several types of LinkedIn actions:
- Sending personalized connection requests
- Automated messages and follow-up sequences
- Profile views, endorsements, and post engagement
- Creating and scheduling LinkedIn posts with ChatGPT-4
- CSV list imports and CRM integration (HubSpot, Salesforce)
Zopto also offers email enrichment features (5,000 contacts/month included) and verification, allowing you to extend campaigns beyond LinkedIn with omni-channel sequences.
Important note: Zopto requires a LinkedIn Premium or LinkedIn Sales Navigator account to function fully, as free LinkedIn accounts are limited in terms of profile views and searches.
Zopto Pricing Plans
Zopto offers four main plans with two commitment options: monthly or quarterly. Quarterly commitment provides 30% savings on the monthly rate.
Individual plans (1 account)
| Plan | Monthly price | Quarterly price (-30%) | Commitment | Key features |
|---|---|---|---|---|
| Basic | $197/month | $157/month | Monthly or quarterly | Complete LinkedIn automation, 5,000 emails/month, ChatGPT-4 |
| Pro | $297/month | $237/month | Monthly or quarterly | Basic + end-to-end AI campaign builder, AI responses, AI sentiment analysis |
Agency & Enterprise plans (minimum 2 users)
| Plan | 2-25 users (monthly) | 2-25 users (quarterly) | 26-50 users | 51+ users |
|---|---|---|---|---|
| Basic Agency | $156/month/user | $125/month/user | $125/month → $100/month | $100/month → $80/month |
| Pro Agency | $237/month/user | $190/month/user | $197/month → $157/month | $157/month → $125/month |
Premium Agency Option: $997 (one-time fee) for full white-label, global inbox, shared templates, API access, and advanced multi-agency features.
What this pricing structure reveals
Zopto pricing is designed to scale with team growth:
- For freelancers and small teams: Basic/Pro individual plans with 30% savings on quarterly commitment
- For agencies and enterprises: Significant volume discounts (up to -50% for 51+ users)
- For large agencies: White-label option with global dashboard and advanced features
The main difference between Basic and Pro lies in AI features: the Pro plan includes an end-to-end AI campaign builder that creates complete campaigns from A to Z, AI-generated responses, and sentiment analysis to optimize engagement.
Detailed Analysis of Zopto’s Pricing Model
How per-user pricing works
Zopto charges per connected LinkedIn account. Each “user” corresponds to one LinkedIn account you want to automate. For teams, this means:
- 1 SDR with 1 LinkedIn account = 1 Zopto user
- 5 SDRs with 5 LinkedIn accounts = 5 Zopto users
This logic is similar to most LinkedIn automation tools (Dripify, Expandi, Waalaxy), but contrasts with enrichment tools like Derrick that work with a shared credit pool for the entire team.
Volume discounts: real cost analysis
Zopto’s volume discounts are progressive and significant:
Basic plan (monthly):
- 2-25 users: $156/month/user = $312/month (2 users) to $3,900/month (25 users)
- 26-50 users: $125/month/user = $3,250/month (26 users) to $6,250/month (50 users)
- 51+ users: $100/month/user = $5,100/month minimum (51 users)
Pro plan (monthly):
- 2-25 users: $237/month/user = $474/month (2 users) to $5,925/month (25 users)
- 26-50 users: $197/month/user = $5,122/month (26 users) to $9,850/month (50 users)
- 51+ users: $157/month/user = $8,007/month minimum (51 users)
Quarterly commitment (-30% additional): Switching to quarterly commitment offers substantial savings. For example:
- Basic individual: $197/month → $157/month = $480/year savings
- Pro individual: $297/month → $237/month = $720/year savings
Additional costs to consider
LinkedIn Premium or Sales Navigator (required):
- LinkedIn Premium: ~$30-80/month
- LinkedIn Sales Navigator Core: ~$99.99/month
- LinkedIn Sales Navigator Advanced: ~$149.99/month
Zopto recommends Sales Navigator to access advanced search filters and maximize campaign effectiveness. This represents an additional cost of $1,200-1,800/year per user to budget on top of Zopto.
Premium Agency Option (agencies): The $997 white-label package (one-time fee) is essential for agencies managing multiple clients and wanting a branded solution. This one-time cost quickly pays for itself if you manage 5+ client accounts.
Commitment policy and flexibility
Zopto stands out with its contractual flexibility:
- No long-term commitment required
- Upgrade/downgrade available anytime
- Free cancellation
- Plan changes take effect immediately
- New rate applied at next billing cycle
This no-commitment approach is a competitive advantage versus some competitors that require annual contracts.
What’s Included in Each Zopto Plan
Basic Plan ($197/month or $157/month quarterly)
LinkedIn automation:
- Automated profile views
- Personalized connection requests
- Automated follow-ups and sequences
- Endorsements and post engagement
- Automated LinkedIn messages
Advanced campaigns:
- Campaign generation from groups, events, webinars
- CSV import and ABM integration
- A/B testing to optimize messages
- Sequential messaging (up to 10 steps)
Email outreach:
- 5,000 email contacts/month included
- Email enrichment and verification
- Direct Google and Microsoft integration
- Omni-channel sequences (LinkedIn + Email)
Integrations:
- CRM: HubSpot, Salesforce (via Zapier)
- Zapier and API access
- Hyperise (image/GIF personalization)
Support:
- Dedicated Campaign Success Manager
- Monthly masterclass
- Unlimited chat support
Pro Plan ($297/month or $237/month quarterly)
Pro plan includes all Basic features, plus:
AI-powered features (ChatGPT-4):
- End-to-End AI Campaign Builder: Automatically creates complete campaigns (targeting, messages, follow-ups)
- AI Template Map Library: Library of AI-generated templates based on your ICP
- AI-Generated Responses: Contextual automatic responses in inbox
- AI Sentiment Analysis: Analyzes response sentiment to adapt follow-up
- AI LinkedIn Post Scheduling: Creates and schedules optimized posts
- AI Customer Personas: Automatic persona generation based on your campaigns
These AI features transform Zopto into an intelligent sales assistant that drastically reduces campaign setup and optimization time.
Agency & Enterprise Plans
Agency plans add to Basic or Pro:
Multi-user management:
- Centralized Agency Dashboard
- Individual settings management per user
- Consolidated performance view
Premium Agency Option (+$997 one-time):
- Full white-label (logo, domain, branding)
- Global Inbox (centralized inbox)
- Global Templates (shared library)
- Global Blacklist (shared blacklist)
- Custom JavaScript settings
- Sub-agencies (hierarchical management)
- DNS setup and advanced API access
- Deduplication groupings
- Parallel LinkedIn viewer
This Premium option is ideal for agencies managing 10+ client accounts wanting a fully branded solution.
How to Combine Zopto and Derrick for Optimal Prospecting
Zopto excels at automating your LinkedIn campaigns, but to maximize results, you need enriched data upfront. This is where Derrick comes in as a natural complement to your stack.
Recommended workflow: Enrichment then Automation
Step 1: Data enrichment with Derrick
- Find LinkedIn URLs for your prospects (1 credit/action with Derrick)
- Enrich professional emails (5 credits/email)
- Add phone numbers if needed (150 credits/phone)
- Everything happens natively in Google Sheets
Step 2: Qualification and segmentation
- Use enriched data to segment your lists
- Create targeted audiences based on specific criteria
- Personalize messages based on collected information
Step 3: Import into Zopto
- Export your enriched list from Google Sheets (CSV)
- Import into Zopto via CSV import campaigns
- Configure your omni-channel sequences (LinkedIn + Email)
Step 4: Automation with Zopto
- Launch your automated LinkedIn campaigns
- Zopto handles connections, messages, follow-ups
- Emails are sent automatically in parallel
Real example: 1,000-prospect campaign
With Derrick (enrichment):
- LinkedIn URL finding: 1,000 × 1 credit = 1,000 credits
- Email finding: 1,000 × 5 credits = 5,000 credits
- Total: 6,000 credits = Derrick SMALL+ plan (10K credits/$20/month)
- Cost per enriched lead: $0.02
With Zopto (automation):
- Basic plan: $197/month (monthly) or $157/month (quarterly)
- 5,000 emails/month included (more than enough)
- Complete LinkedIn automation
Result:
- Total cost: ~$180-220/month (Derrick + Zopto Basic)
- Enriched leads: 1,000/month minimum
- Cost per processed lead: ~$0.18-0.22
- Improved response rate thanks to data-driven personalization
Why this combination works
Derrick provides:
- Fresh and verified data
- On-the-fly enrichment in Google Sheets
- Very competitive cost per action (from $0.002/credit)
- Unlimited credit rollover (zero waste)
Zopto provides:
- Cloud-based LinkedIn automation (no Chrome extension)
- Intelligent multi-step sequences
- AI-powered campaign creation (Pro plan)
- Dedicated support and account manager
Together:
- Qualified data → personalized messages → optimized response rate
- Zero friction: Google Sheets (Derrick) → CSV → Zopto
- Complete stack for under $250/month
💡 Expert tip: Start by enriching a small test list with Derrick (FREE plan 200 credits/month), then launch a pilot campaign on Zopto. Once ROI is validated, scale with paid plans.
Enrich your lists with Derrick →
FAQ – Zopto Pricing Questions
What is the cost of Zopto for a small team?
For a small team of 2-5 people, Zopto offers the Agency Basic plan starting at $156/month/user (monthly) or $125/month/user (quarterly). For 3 users on quarterly commitment, that’s $375/month. Note that you’ll also need to budget for LinkedIn Sales Navigator (~$100/month/user), for a total cost of approximately $675/month for 3 users.
Does Zopto have a free plan?
No, Zopto doesn’t offer a free plan. Pricing starts at $197/month (monthly) or $157/month (quarterly) for the individual Basic plan. However, Zopto doesn’t require long-term commitment and you can cancel anytime, allowing you to test the solution for one month risk-free.
Do I need LinkedIn Sales Navigator to use Zopto?
Zopto works with LinkedIn Premium or LinkedIn Sales Navigator, but Sales Navigator is strongly recommended to access advanced search filters (industry, company size, seniority, etc.). Free LinkedIn accounts are too limited to effectively use Zopto. The cost of Sales Navigator (~$100-150/month) must be added to your Zopto budget.
Do Zopto email credits expire?
Zopto includes 5,000 email contacts/month in all plans. Unlike some enrichment tools, these 5,000 contacts renew each month but don’t include rollover (unused contacts don’t carry over). For more flexible email enrichment needs with unlimited rollover, tools like Derrick can complement your stack.
What’s the difference between Zopto Basic and Pro plans?
The main difference lies in AI features:
- Basic: Complete LinkedIn automation, ChatGPT-4 for templates and posts, 5,000 emails/month
- Pro: Basic + end-to-end AI campaign builder, AI-generated responses, AI sentiment analysis, AI persona generation
The Pro plan suits teams that want to minimize setup time and let AI create and optimize campaigns automatically. The $100/month premium is justified if you launch 5+ campaigns/month.
Can I change plans mid-month?
Yes, Zopto allows upgrades and downgrades anytime. Changes take effect immediately and the new rate is applied at the start of the next billing cycle. There’s no penalty for changing plans or canceling, offering great flexibility.
How much does white-label Zopto cost for agencies?
The Premium Agency option costs $997 (one-time fee) and provides access to full white-label (custom branding, custom domain, global inbox, etc.). This package is only available for agencies with 5+ active accounts. ROI is quick if you manage multiple clients and want to present Zopto as your own solution.
Does Zopto offer discounts for agencies?
Yes, Zopto offers substantial volume discounts for agencies:
- 26-50 users: -20% on base rate
- 51+ users: -36 to -50% depending on plan and commitment
Additionally, quarterly commitment offers -30% extra. For a 30-user agency on Basic quarterly plan, cost drops to $100/month/user (vs $156/month monthly), saving $1,680/month.
Can I use Zopto for multiple LinkedIn accounts?
Yes, that’s precisely the use case for Agency plans. Each LinkedIn account requires 1 Zopto license. The Agency dashboard lets you manage all accounts from a centralized interface, with individual settings per account and consolidated reporting. For agencies managing 10+ client accounts, this is the recommended solution.
Last pricing update: January 2026
Zopto offers a mature and powerful LinkedIn automation solution, particularly suited for B2B sales teams and agencies. Per-user pricing is competitive compared to market alternatives, especially with volume discounts and quarterly commitment.
To maximize ROI, we recommend combining Zopto with a data enrichment solution like Derrick: enrich your lists upfront, import them into Zopto, and let automation do its work. This approach guarantees personalized campaigns with optimal response rates.
Looking for Zopto alternatives? Check out our comprehensive Zopto alternatives comparison to explore other LinkedIn automation solutions.
Jonathan Maurin
