Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Zopto vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Zopto vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage, Zopto is a premium cloud-based linkedin automation with dedicated ips, ai message writer + multichannel. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism or Zopto) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Cognism or Zopto for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs Zopto vs Derrick at a glance
Zopto
- Starting price: $197/mo Basic · No free trial
- Free plan: No (paid plans only - no free trial)
- Founded: 2018
- HQ: Kensington, London (142 Cromwell Road, SW7 4EF)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism and Zopto
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Get verified emails without data gaps for SMBs
SMBs often rely on Cognism or Zopto for email data, but they can miss coverage or suffer gaps in verification across smaller accounts. Derrick delivers 100% native Google Sheets enrichment with real-time email validation, eliminating data gaps without exporting to CSV or complex setups. This translates to faster outreach with verified emails and reduced bounce risk, helping SMB teams hit targets more consistently. For quick wins, Derrick keeps credits billable only as actions, so you scale without losing momentum.
02 No-code setup, exponential automation for data workflows
Cognism and Zopto can require manual setup and outside tools to automate data workflows, limiting no-code efficiency. Derrick differentiates by turning 100% native Google Sheets into a no-code, end-to-end automation hub, eliminating complex integrations. With Derrick, users gain exponential automation of data workflows-capturing, enriching, validating, and routing data at scale, often saving 5-10 hours per month. A practical use case is instantly transforming prospect lists into finished, ready-to-outreach records without writing code or managing multiple platforms.
03 Real-time data quality for high-velocity pipelines
Cognism and Zopto often struggle with real-time data validation at velocity, leading to stale or inconsistent contact records in high-speed workflows. Derrick solves this by delivering real-time email validation and enrichment directly inside 100% native Google Sheets, eliminating data gaps without exporting or complex setups. Teams can expect immediate improvements in data freshness and deliverability, with measurable gains like up to 20-30% faster pipeline accuracy and reduced manual validation effort. A typical use case: run inbound leads through Derrick on-the-fly to maintain clean, ready-to-contact lists as they move through your high-velocity outreach sequence.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism, Zopto, and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Zopto does better
- Cloud-based with dedicated IPs (legitimate safety advantage)
- Best-in-class analytics in LinkedIn automation category
- AI message writer + multichannel (Pro+)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Zopto | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | $197/mo Basic · No free trial | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | ~€2,364/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | No (paid plans only - no free trial) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Zopto vs Derrick: full feature comparison
| Cognism | Derrick App | Zopto | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✕ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✕ | ✓ | ✕ |
| Data cleaning & normalization | ✕ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 1000$/mois | 9€/mois | 197$/mois |
| Permanent free plan | ✕ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Premium Cloud LinkedIn Automation
Cognism vs Zopto vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers tiered B2B pricing with entry-level plans starting from accessible monthly rates and a free or trial option where available; a full pricing breakdown with all plan details is available on the dedicated Pricing Cognism page. See full pricing breakdown for details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Premium Cloud LinkedIn Automation Zopto
$197/mo Basic · No free trial
Best for: Sales teams + agencies wanting premium LinkedIn automation with strong analytics
Zopto offers accessible entry pricing with a free tier and scalable paid plans that begin at a low monthly rate, designed for growing outreach volumes. See the full pricing breakdown for all plans and detailed features.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Zopto if…
- You specifically need sales teams + agencies wanting premium linkedin automation with strong analytics
- Cloud-based with dedicated IPs (legitimate safety advantage)
- Best-in-class analytics in LinkedIn automation category
- You're already invested in the Zopto ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism vs Zopto
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s Derrick vs Cognism main difference for data quality?
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Derrick and Cognism approach data quality differently. Cognism excels at verified contact accuracy and intent signals, particularly in EMEA markets, making it ideal for enterprise teams prioritizing lead intelligence. However, Derrick delivers superior data enrichment efficiency by operating natively within Google Sheets with real-time email validation, 50+ enrichment attributes, and integrated AI scoring without requiring external platforms or CSV exports. For teams seeking faster enrichment cycles and cost-effective data quality, Derrick's rollover credits and no-credit-card free tier offer greater flexibility than Cognism's premium pricing model.
Is Derrick a better alternative to Cognism for SMBs?
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Derrick offers distinct advantages for SMBs compared to Cognism. While Cognism excels at premium data accuracy and EMEA coverage, it requires significant investment and manual configuration. Derrick operates 100% natively within Google Sheets, eliminating complex setup and expensive tools like LinkedIn Sales Navigator. For resource-constrained SMBs, Derrick's rollover credits, integrated AI capabilities with Claude and ChatGPT, and 50+ enrichment attributes deliver comparable prospecting power at substantially lower cost. Cognism remains ideal for enterprise teams prioritizing data quality depth, but Derrick provides better ROI and operational efficiency for growing SMBs seeking straightforward, integrated enrichment without technical overhead.
Derrick vs Cognism vs Zopto: which is best for pricing?
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Derrick offers the most flexible pricing model with rollover credits that don't expire monthly, starting at just nine dollars for four thousand credits with no credit card required for the free tier. Cognism positions itself as a premium enterprise solution with higher costs but stronger EMEA data coverage, while Zopto provides budget-friendly automation focused on email volume rather than enrichment depth. For teams seeking affordability combined with comprehensive data enrichment and native Google Sheets integration, Derrick delivers superior value without sacrificing functionality or requiring complex setup processes.
How do Cognism and Zopto compare on features and reviews?
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Cognism focuses on high-quality B2B data, real-time verification, GDPR/CCPA compliance, and robust multi-channel outreach, with strong strength in EMEA markets and comprehensive account-level insights. Zopto prioritizes scalable cold outreach, easy-to-use email automation, and reliable deliverability, but its data enrichment depth is more limited. Derrick, by contrast, emphasizes native Google Sheets enrichment (no CSV exports), 50+ attributes per contact, real-time email validation, AI-powered scoring and segmentation, and extensive automation through 3,000+ integrations, all with flexible credits and no credit card required for the free tier. If you need enterprise-grade data quality and enrichment tightly integrated into a familiar workflow, Cognism and Zopto may require pairing with Derrick for deeper insights and smoother automation.
Does Cognism offer better pricing than Zopto?
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Cognism and Zopto operate at different price points, with Cognism positioned as a premium B2B intelligence platform offering deeper data accuracy and intent signals, while Zopto focuses on affordable, volume-based email outreach automation. Cognism typically costs more but delivers superior firmographic enrichment and European market coverage. However, both platforms require external setup and exports. Derrick App offers a more cost-effective alternative with native Google Sheets integration, rollover credits, and no credit card needed for the free tier, making it ideal for teams seeking flexibility without premium pricing constraints.
Can Derrick replace both Cognism and Zopto for enrichment?
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Derrick cannot fully replace both Cognism and Zopto for enrichment in every scenario. Cognism specializes in high-quality B2B contact data, firmographic details, and intent signals with strong GDPR/CCPA compliance and enterprise-ready integrations, which Derrick complements but does not aim to replicate at the same depth of data sourcing. Zopto excels at scalable outreach and contact discovery with real-time verification, yet its enrichment depth for firmographics and behavioral signals is more limited than a dedicated enrichment tool. Derrick shines as a native Google Sheets-based enrichment platform with 50+ attributes per contact, real-time email validation, AI-driven scoring and segmentation, and broad workflow integrations, adding significant value when paired with Cognism or Zopto rather than serving as a one-to-one replacement for their data intelligence or outreach strengths. If your goal is purely enrichment depth and advanced targeting signals, Cognism remains the stronger standalone option; if you need scalable outreach alongside decent enrichment, Zopto plus Derrick creates a more complete stack.
One-on-one
Cognism vs Derrick - solo duel
Drop the third-party context and see how Cognism compares to Derrick alone.
Open the head-to-head → One-on-oneZopto vs Derrick - solo duel
Drop the third-party context and see how Zopto compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
