Cognism
- Starting price: Custom (~$15K platform + $1.5K/seat)
- Free plan: No (demo + custom quote only)
- Founded: 2015
- HQ: London, United Kingdom
Updated
Cognism vs Derrick: Which Is Better in 2026?
- Short answer
- Cognism vs Derrick: Cognism is a gdpr-compliant b2b contact data with mobile coverage. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Cognism) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for data with Cognism for outreach.
Where Cognism commits you to enterprise contracts and minimum seats, Derrick offers month-to-month credits with rollover. The side-by-side comparison below covers Cognism's database depth, contract structure and per-seat scaling against Derrick's pay-for-what-you-use Sheets-native model.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Cognism vs Derrick at a glance
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Cognism
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save 5-10h/month with 100% native Google Sheets enrichment
Cognism offers robust B2B data and verification, but it requires additional steps to enrich data directly inside Google Sheets, limiting native sheet-level workflow. Derrick delivers 100% native Google Sheets enrichment, eliminating exports or complex configurations and turning Sheets into a full prospecting hub. This enables you to save 5-10 hours per month by streamlining data enrichment, validation, and scoring within the same sheet, with 50+ attributes per contact and only pay-as-you-go credits. Derrick’s seamless Sheets integration means you don’t switch apps or copy-paste data, speeding up outreach setup and maintaining data freshness.
02 Real-time verification without data decay for every lead
Cognism offers real-time verification, but like many platforms, its verification cadence can still lag behind rapid changes in contact data, risking stale leads. Derrick delivers true real-time verification for every lead directly within 100% native Google Sheets, eliminating data decay without exporting or complex setups. This translates to measurable gains: up to 15% higher reply rates and 5–10 minutes saved per lead validation cycle, with credits updating live. For rapid prospecting scenarios, Derrick ensures fresh, actionable contact records every time you reach out.
03 AI-driven lead scoring for deeper segmentation insights
Cognism delivers real-time verification and broad B2B data insights, but its lead scoring and segmentation capabilities can require additional tools to achieve deeper granularity. Derrick differentiates itself with AI-powered lead scoring that leverages Claude and ChatGPT for automated segmentation and richer profile summaries directly inside Google Sheets. This enables marketers to derive more nuanced segments, reducing wasted outreach and improving targeting accuracy by up to a measurable margin when used in practice. With Derrick, teams gain actionable scoring signals tied to over 50 enrichment attributes, all without leaving the native Sheets workflow.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Cognism and Derrick each genuinely win.
What Cognism does better
- Best EU mobile-phone coverage
- GDPR-compliant by design
- Strong intent + technographic data
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Cognism | Derrick | |
|---|---|---|
| Starting price (monthly) | Custom (~$15K platform + $1.5K/seat) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€180/yr | €0/yr free · ~€108/yr paid |
| Free plan? | No (demo + custom quote only) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Cognism vs Derrick: full feature comparison
| Derrick App | Cognism | |
|---|---|---|
| Works natively in Google Sheets | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✕ |
| Email finder with real-time validation | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ |
| SimilarWeb & G2 insights integrated | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ |
| Public API available | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✕ | ✓ |
| Entry price (paid plan) | 9€/mois | 1000$/mois |
| Permanent free plan | ✓ | ✕ |
| Rollover credits to next month | ✓ | ✕ |
| Simple and transparent credit system | ✓ | ✕ |
| Simple setup & onboarding | ✓ | ✓ |
| Complete documentation | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence (EU/EMEA) derrick
best value for money
Results first.
Discover Derrick →
Cognism vs Derrick pricing breakdown
Sales Intelligence (EU/EMEA) Cognism
Custom (~$15K platform + $1.5K/seat)
Best for: EU/EMEA enterprise sales
Cognism offers enterprise-focused pricing with core plans starting at a higher entry price and a prominent emphasis on data accuracy and compliance; detailed tiers and volumes are listed on the pricing page. See full pricing breakdown for all plan levels and enterprise options.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Migration Guide
How to switch from Cognism to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Cognism, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Cognism if…
- You specifically need eu/emea enterprise sales
- Best EU mobile-phone coverage
- GDPR-compliant by design
- You're already invested in the Cognism ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Cognism
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What's the main difference between Derrick and Cognism for data enrichment?
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Cognism focuses primarily on lead intelligence and verified contact data with strong EMEA coverage, while Derrick operates as a native Google Sheets enrichment platform that streamlines prospecting workflows directly within your existing spreadsheets. Derrick excels at automating data enrichment at scale without CSV exports or complex integrations, offering fifty-plus enrichment attributes per contact alongside real-time email validation. Unlike Cognism's premium pricing model, Derrick provides flexible credit-based pricing starting free with rollover credits, plus integrated AI capabilities using Claude and ChatGPT for automated lead scoring and segmentation, making it ideal for teams prioritizing efficiency and cost-effectiveness over traditional lead intelligence features.
Is Derrick a good alternative to Cognism for B2B leads?
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Yes, Derrick is a strong alternative to Cognism, particularly for teams prioritizing efficiency and cost-effectiveness. While Cognism excels at contact verification and EMEA coverage, Derrick operates natively within Google Sheets, eliminating manual exports and complex integrations that consume 5-10 hours monthly. Derrick enriches contacts with 50+ attributes, includes real-time email validation, integrated AI scoring via Claude and ChatGPT, and costs significantly less with rollover credits and no credit card requirement for the free tier. For teams seeking streamlined, spreadsheet-based prospecting without enterprise pricing, Derrick delivers comparable lead intelligence with superior workflow integration and flexibility.
How does Derrick compare to Cognism on pricing and value?
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Derrick offers significantly more flexible pricing with rollover credits and no credit card required for the free tier, starting at just $9 monthly for 4,000 credits. Unlike Cognism's premium positioning, Derrick delivers comparable data enrichment directly within Google Sheets, eliminating costly exports and complex integrations. You get 50+ attributes per contact, real-time email validation, and integrated AI with Claude and ChatGPT for lead scoring-all without needing additional tools like LinkedIn Sales Navigator. For teams prioritizing affordability and native workflow integration over specialized intent signals, Derrick provides superior value at a fraction of the cost.
Can Derrick replace Cognism for LinkedIn prospecting workflows?
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Derrick cannot fully replace Cognism for LinkedIn prospecting workflows, but it can complement and streamline parts of the process. Cognism specializes in high-quality B2B data, real-time verification, and intent signals ideal for enterprise lead targeting and multi-channel outreach. Derrick, by contrast, is 100% native to Google Sheets and excels at turning data into actionable prospect lists directly in your workflow, with AI-powered scoring and seamless 3000+ integrations. If your primary need is robust, GDPR-compliant data enrichment and deep account insights, Cognism remains strong. If you want a lightweight, cost-efficient way to enrich, score, and act on data inside Sheets without exporting, Derrick adds tangible value and can reduce manual steps in LinkedIn prospecting, though you may still pair it with Cognism for best-in-class data depth and reach.
Which features make Derrick better than Cognism for niche industries?
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Derrick excels in niche industries through its native Google Sheets integration, eliminating complex data exports and configurations that slow down specialized prospecting workflows. Unlike Cognism's database-focused approach, Derrick combines 50+ enrichment attributes with real-time email validation and integrated AI scoring using Claude and ChatGPT, enabling precise segmentation for vertical-specific targeting. Derrick's rollover credits and no credit card requirement for the free tier also provide flexibility for niche teams with variable needs, while Cognism's higher costs and data gaps in emerging segments make it less suitable for specialized markets requiring granular customization and cost efficiency.
What are Cognism pricing and reviews like vs Derrick's free tier?
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Cognism positions itself as a premium B2B data and intent platform with strong data accuracy, GDPR/CCPA compliance, and enterprise-focused capabilities like real-time verification and multi-channel outreach. Pricing tends to be higher and geared toward large teams prioritizing data quality over volume. Derrick, by contrast, offers a free tier and scalable credits with 100% native Google Sheets integration, no credit card for the free plan, and monthly rollovers. For those who want seamless, low-friction enrichment and AI-assisted scoring within Sheets, Derrick provides a highly cost-efficient, accessible alternative, especially for smaller to mid-market teams.
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