Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs Zopto vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs Zopto vs Derrick: Apollo is a b2b sales intelligence and outreach, Zopto is a premium cloud-based linkedin automation with dedicated ips, ai message writer + multichannel. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or Zopto) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or Zopto for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs Zopto vs Derrick at a glance
Zopto
- Starting price: $197/mo Basic · No free trial
- Free plan: No (paid plans only - no free trial)
- Founded: 2018
- HQ: Kensington, London (142 Cromwell Road, SW7 4EF)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and Zopto
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data gaps for enrichment
Derrick delivers real-time validation within Google Sheets, a capability that Apollo and Zopto struggle to offer at enrichment scale without data gaps. While Apollo emphasizes broad data access and verification, it often battles inconsistent enrichment depth across niches, and Zopto focuses on outreach with limited multi-dimensional enrichment. Derrick ensures immediate validation as each record is enriched, reducing errors and freeing teams from post-processing gaps. This results in faster, more reliable enrichment workflows with 5-10 hours saved per month for teams working entirely inside Sheets.
02 Deepen data enrichment with richer firmographics insights for accuracy
Apollo and Zopto often fall short on deep firmographic enrichment, delivering broad data without consistently rich company insights. Derrick approaches enrichment differently by integrating 50+ firmographic attributes per contact and company, anchored directly in 100% native Google Sheets for immediate validation and segmentation. This yields measurably higher accuracy, with clearer targeting enabled by richer company context and real-time scoring. A quick use case: Derrick-derived firmographics boost match precision by X% and reduce manual data cleaning time, unlocking faster, more reliable outreach.
03 Tackle Deliverability and Scale with AI-Powered Segmentation
Apollo and Zopto struggle with deliverability at scale due to data depth and limited AI-driven segmentation, which Derrick uniquely addresses with AI-powered segmentation that leverages 50+ enrichment attributes and real-time email validation. Derrick delivers precise audience slices directly in Google Sheets, reducing bounce risk and boosting inbox deliverability while enabling scalable outreach workflows without extra CSV exports or complex setups. Expect measurable gains: improved deliverability rates and faster segment iteration, translating to 20-40% higher response yields in large-scale campaigns. A practical use case: instantly segment by firmographics and technographics for targeted, compliant cold outreach within Derrick’s native Sheets workspace.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, Zopto, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What Zopto does better
- Cloud-based with dedicated IPs (legitimate safety advantage)
- Best-in-class analytics in LinkedIn automation category
- AI message writer + multichannel (Pro+)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | Zopto | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | $197/mo Basic · No free trial | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€2,364/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | No (paid plans only - no free trial) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs Zopto vs Derrick: full feature comparison
| apollo | Derrick App | Zopto | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 197$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
Premium Cloud LinkedIn Automation
Apollo vs Zopto vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo pricing starts with a free tier and paid plans beginning at introductory credits, with detailed tiers and limits available on the pricing page; see full pricing breakdown for all features and usage.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Premium Cloud LinkedIn Automation Zopto
$197/mo Basic · No free trial
Best for: Sales teams + agencies wanting premium LinkedIn automation with strong analytics
Zopto offers scalable outreach plans with an entry-level option and clearly tiered paid plans; visit the pricing page for the full breakdown, including limits and add-ons. See full pricing breakdown for all details.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick Zopto if…
- You specifically need sales teams + agencies wanting premium linkedin automation with strong analytics
- Cloud-based with dedicated IPs (legitimate safety advantage)
- Best-in-class analytics in LinkedIn automation category
- You're already invested in the Zopto ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs Zopto
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Is Derrick vs apollo the better choice for data quality?
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Both Derrick and Apollo approach data quality differently. Apollo excels at maintaining a massive verified contact database with real-time validation, making it strong for high-volume prospecting. However, Derrick offers superior data enrichment with 50+ attributes per contact and integrated AI scoring using Claude and ChatGPT, enabling deeper prospect intelligence directly within Google Sheets. For teams prioritizing enriched, actionable data over raw contact volume, Derrick delivers better data quality without requiring external platforms or CSV exports, while Apollo shines when you need rapid list building at scale.
What’s the Derrick vs Zopto difference for scaling outreach?
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Derrick scales outreach more efficiently than Zopto by operating natively within Google Sheets, eliminating time-consuming CSV exports and manual data transfers that slow down campaign velocity. While Zopto excels at email automation, Derrick's 50+ enrichment attributes per contact and integrated AI scoring with Claude and ChatGPT enable deeper audience segmentation before outreach begins. Derrick's rollover credits and no credit card requirement for the free tier also reduce friction when scaling, making it more cost-effective for teams managing variable prospecting volumes compared to Zopto's fixed monthly commitments.
How does Derrick vs apollo vs Zopto compare on pricing?
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Derrick offers flexible, rollover-based credit pricing starting at $9 monthly with no credit card required for the free tier, making it accessible for teams of any size. Apollo operates on a traditional SaaS subscription model with higher enterprise pricing, while Zopto positions itself as a budget-friendly alternative with straightforward plans. Derrick's unique advantage lies in its native Google Sheets integration eliminating costly external tools and subscriptions like LinkedIn Sales Navigator, potentially saving teams $1,200 annually. All three platforms deliver value, but Derrick's rollover credits and transparent pricing structure provide greater flexibility for variable prospecting workflows compared to Apollo's rigid enterprise tiers or Zopto's limited enrichment depth at comparable price points.
Is Derrick a good alternative to apollo for enrichment?
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Yes, Derrick is a solid alternative to Apollo for enrichment, and it complements Apollo rather than directly competing on every axis. Derrick focuses on enrichments within Google Sheets 100% natively, offering 50+ attributes per contact, real-time email validation, AI scoring and segmentation, and extensive Zapier/Make/n8n integrations, all without CSV exports or complex setups. While Apollo excels in broad data access and multi-channel outreach, Derrick provides deeper, cost-effective enrichment at the record level and flexible credits that roll over, which can be especially valuable for teams needing rapid, ongoing enrichment within their existing workflows.
Which is the better review: Derrick or Zopto for onboarding?
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Both Derrick and Zopto excel at onboarding, but they serve different needs. Zopto focuses on email verification and bulk contact discovery with an intuitive interface, making it ideal for straightforward outreach campaigns. Derrick, however, integrates directly into Google Sheets without requiring CSV exports or external platforms, enabling faster data enrichment workflows with 50+ attributes per contact. Derrick's real-time email validation and built-in AI personalization offer deeper intelligence for targeted prospecting, while Zopto prioritizes volume-based outreach simplicity. For teams seeking comprehensive enrichment alongside seamless workflow automation, Derrick's native Google Sheets approach reduces setup friction and saves significant time compared to Zopto's traditional platform structure.
Can Derrick replace both apollo and Zopto in use cases?
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Derrick cannot fully replace both Apollo and Zopto in all use cases, but it can cover many core needs and often simplifies workflows in B2B prospecting. Derrick excels as a 100% native Google Sheets enrichment and outreach platform with AI scoring and segmentation, real-time email validation, and a broad integration ecosystem, all without complex exports or LinkedIn Navigator reliance. Apollo emphasizes a large, verified contact database and multi-channel outreach, while Zopto focuses on scalable cold email automation. In scenarios requiring deep data enrichment, intent signals, or advanced multi-channel workflows, Derrick is best used as a complementary tool alongside Apollo or Zopto. However, for teams prioritizing cost efficiency, native Google Sheets-based enrichment, and flexible credit-based pricing, Derrick can replace or obviate separate tools in many standard prospecting tasks while reducing setup friction and boosting deliverability.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneZopto vs Derrick - solo duel
Drop the third-party context and see how Zopto compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
