Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Zopto vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Zopto vs Derrick: Clay is a multi-source data enrichment with ai workflows, Zopto is a premium cloud-based linkedin automation with dedicated ips, ai message writer + multichannel. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Zopto) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Zopto for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs Zopto vs Derrick at a glance
Zopto
- Starting price: $197/mo Basic · No free trial
- Free plan: No (paid plans only - no free trial)
- Founded: 2018
- HQ: Kensington, London (142 Cromwell Road, SW7 4EF)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Zopto
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time enrichment without setup complexity
Clay requires significant setup to unlock real-time data and automated workflows, often delaying campaigns. Derrick delivers real-time enrichment directly inside 100% native Google Sheets with no complex configuration. This eliminates setup friction, saving 5-10 hours per month while delivering 50+ enrichment attributes per contact. For quick use cases, Derrick’s free tier and immediate data validation accelerate go-to-market without sourcing delays.
02 No-code setup for advanced data tailoring with confidence
Clay and Zopto either require more setup time or fall short on deep data tailoring, limiting rapid, no-code customization. Derrick delivers a no-code setup that enables advanced data tailoring directly inside 100% native Google Sheets, avoiding complex configurations. Users can tailor 50+ enrichment attributes with confidence, saving 5-10h per month while maintaining real-time validation and AI-assisted segmentation. A quick use case: instantly build a precisely targeted list for a niche industry without leaving Sheets.
03 Scalable data quality with native Google Sheets validation
Clay and Zopto struggle with data quality at scale, often delivering inconsistent enrichment and lacking native Google Sheets validation that preserves list hygiene. Derrick differentiates by delivering 100% native Google Sheets enrichment with real-time validation, eliminating exports and complex setup. This translates to measurable time savings and higher deliverability, with up to 5-10 hours saved per month and improved target accuracy across 50+ attributes per contact. Use-case example: validate emails in real time within Sheets to reduce bounce risk before outreach.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Zopto, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Zopto does better
- Cloud-based with dedicated IPs (legitimate safety advantage)
- Best-in-class analytics in LinkedIn automation category
- AI message writer + multichannel (Pro+)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Zopto | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | $197/mo Basic · No free trial | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€2,364/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | No (paid plans only - no free trial) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Zopto vs Derrick: full feature comparison
| Clay | Derrick App | Zopto | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✕ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✕ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 197$/mois |
| Permanent free plan | ✓ | ✓ | ✕ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✕ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
Premium Cloud LinkedIn Automation
Clay vs Zopto vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers scalable pricing with a free tier and paid plans starting at a modest entry price, plus credits-based options for larger needs-details available on the pricing page. See full pricing breakdown for complete plan levels and caps.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Premium Cloud LinkedIn Automation Zopto
$197/mo Basic · No free trial
Best for: Sales teams + agencies wanting premium LinkedIn automation with strong analytics
Zopto offers scalable outreach pricing with a free tier and paid plans starting at a low monthly entry point; detailed tiers, usage caps, and annual options are outlined on thePricing page. See full pricing breakdown for all plan specifics and add-ons.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Zopto if…
- You specifically need sales teams + agencies wanting premium linkedin automation with strong analytics
- Cloud-based with dedicated IPs (legitimate safety advantage)
- Best-in-class analytics in LinkedIn automation category
- You're already invested in the Zopto ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Zopto
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the main difference Derrick vs Clay for outreach workflows?
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Derrick operates entirely within Google Sheets, eliminating the need for external platforms or CSV exports that Clay and Zopto require, which saves teams five to ten hours monthly. While Clay excels at complex data enrichment workflows and Zopto focuses on email automation at scale, Derrick prioritizes simplicity and speed with real-time email validation, fifty plus enrichment attributes, and integrated AI scoring using Claude and ChatGPT. Additionally, Derrick's rollover credits and no credit card requirement for the free tier provide more flexibility for teams with variable outreach volumes compared to both competitors.
Is Derrick a good alternative to Clay for data enrichment?
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Yes, Derrick is an excellent alternative to Clay for data enrichment, particularly if you prioritize simplicity and speed. While Clay excels at complex workflow automation, Derrick operates entirely within Google Sheets, eliminating the need for CSV exports or external platforms. Derrick enriches contacts with over fifty attributes including real-time email validation, integrates both Claude and ChatGPT for intelligent segmentation, and offers rollover credits with no credit card required for the free tier. For teams seeking streamlined enrichment without technical setup complexity, Derrick delivers faster implementation and lower operational overhead than Clay's more intricate workflow architecture.
How does Derrick compare to Clay in pricing and features?
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Derrick operates as a Google Sheets-native platform, eliminating the need for external tools or CSV exports, whereas Clay requires significant setup time and workflow configuration. Pricing-wise, Derrick's rollover credits and no-card-required free tier offer more flexibility than Clay's traditional billing. Feature-wise, Clay excels at multi-source data aggregation and complex automation, while Derrick prioritizes simplicity with integrated AI scoring, real-time email validation, and fifty-plus enrichment attributes. For teams valuing speed and ease of use over advanced workflow complexity, Derrick delivers faster time-to-value without the steep learning curve Clay demands.
Which is better for teams: Derrick vs Zopto for automation?
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For automation, Derrick generally offers a stronger team-centric workflow than Zopto when you value real-time enrichment inside a familiar Google Sheets environment and broader integration reach. Derrick’s 100% native Sheets setup eliminates CSV exports and complex configurations, saving 5-10 hours per user monthly, while supporting 50+ enrichment attributes per contact, real-time email validation, and AI scoring/segmentation. Zopto excels at scalable, straightforward email outreach with solid deliverability controls, but its enrichment depth and enterprise data flexibility are more limited. If your priority is speed, simplicity, and richer data context within a sheet-first workflow, Derrick is the better fit for automation; for pure outreach volume with minimal setup, Zopto remains strong.
What’s the Derrick vs Clay vs Zopto comparison on pricing?
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Derrick offers flexible, credit-based pricing starting at zero dollars with two hundred credits and no credit card required, making it accessible for testing. Clay operates on a usage-based model with higher setup complexity and ongoing costs, while Zopto provides straightforward tiered pricing focused on email volume. Derrick's rollover credits give you flexibility month-to-month, and its native Google Sheets integration eliminates expensive tools like LinkedIn Sales Navigator, potentially saving teams over twelve hundred dollars annually compared to competitors requiring multiple subscriptions.
Does Derrick replace both Clay and Zopto for prospecting?
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No. Derrick does not replace Clay and Zopto for prospecting in every respect, but it can cover core needs more simply and cost-effectively for many teams. Clay specializes in real-time data enrichment and complex workflows, while Zopto emphasizes high-volume, automated cold outreach. Derrick offers a 100% native Google Sheets workflow, real-time email validation, AI scoring and segmentation, and extensive integrations, plus affordable, credit-based pricing. For teams seeking maximal data depth or advanced multi-channel sequencing, using Derrick alongside Clay or Zopto can deliver complementary value rather than a direct one-for-one replacement.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneZopto vs Derrick - solo duel
Drop the third-party context and see how Zopto compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
