Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs Wiza vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs Wiza vs Derrick: Clay is a multi-source data enrichment with ai workflows, Wiza is a sales navigator scraper with real-time email verification + bundled phone finder. Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or Wiza) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or Wiza for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs Wiza vs Derrick at a glance
Wiza
- Starting price: Free 20 emails + 5 phones · Email $83/mo (annual)
- Free plan: Yes - 20 emails + 5 phones (one-time)
- Founded: 2019
- HQ: Toronto, Canada (with NYC office)
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and Wiza
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation without data quality bottlenecks
Clay and Wiza both struggle with real-time data validation at scale: Clay’s accuracy varies by source freshness and Wiza’s reliance on LinkedIn data can slow proofing and enrichment. Derrick delivers real-time validation directly inside 100% native Google Sheets, eliminating separate validation steps and bottlenecks. This translates to faster campaign deployment and improved deliverability, with 50+ enrichment attributes per contact and immediate email verification. No manual back-and-forth is needed, so teams save hours monthly while maintaining data quality.
02 No-code setup for rapid value realization
Clay and Wiza require manual configuration and multi-tool workarounds to achieve rapid value, often slowing time-to-value for no-code users. Derrick instead provides a 100% native Google Sheets experience with no complex setup, delivering instant, no-code access to enrichment and validation. This translates to measurable gains: faster onboarding and up to 5-10 hours saved per user per month, plus quicker campaign readiness. In practice, Derrick enables immediate list building and real-time validation directly inside Sheets, reducing handoff delays and enabling faster go-to-market.
03 Automated Data Quality Governance for Scale
Clay and Wiza struggle with data quality at scale, as Clay’s accuracy varies by source and Wiza focuses on outreach rather than deep data validation. Derrick handles automated data quality governance by continuously validating and standardizing data across 50+ attributes within 100% native Google Sheets, avoiding exports or complex setups. This yields measurable gains: up to 20% faster data hygiene cycles and more reliable prospect lists, with credits tracking for ongoing governance. With Derrick, governance scales alongside growth, ensuring consistent compliance and deliverability.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, Wiza, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What Wiza does better
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- Bundled email + phone in one tool
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | Wiza | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | Free 20 emails + 5 phones · Email $83/mo (annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€240/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | Yes - 20 emails + 5 phones (one-time) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs Wiza vs Derrick: full feature comparison
| Clay | Derrick App | Wiza | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✓ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✕ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✕ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✕ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 49$/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✕ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
Sales Navigator Scraper + Real-Time Verification
Clay vs Wiza vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers real-time data enrichment and outbound automation with flexible pricing starting at entry-level credits in paid tiers; a full pricing page provides all plan details, limits, and overages-see full pricing breakdown for specifics.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Sales Navigator Scraper + Real-Time Verification Wiza
Free 20 emails + 5 phones · Email $83/mo (annual)
Best for: SDRs scraping Sales Nav at scale who care about deliverability
Wiza offers starting plans with accessible entry-level pricing and a free tier, designed for rapid outreach, with a full pricing breakdown available on the dedicated Pricing page. See full pricing details for exact tiers, limits, and add-ons.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick Wiza if…
- You specifically need sdrs scraping sales nav at scale who care about deliverability
- Real-time email verification on every lookup
- Live Sales Nav scraping (job changes reflected immediately)
- You're already invested in the Wiza ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs Wiza
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Clay difference for data enrichment?
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Derrick and Clay differ significantly in their data enrichment approach. Clay excels at aggregating data from 50+ sources through complex workflow automation, making it ideal for teams running high-volume campaigns who need flexible integrations. However, Derrick operates natively within Google Sheets, eliminating the need for CSV exports or complex setup while offering 50+ enrichment attributes per contact. Derrick's real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits provide a more streamlined alternative for teams prioritizing simplicity and speed without sacrificing data quality or enrichment depth.
Is Derrick a better alternative to Clay for outreach?
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Derrick offers a more streamlined alternative to Clay if you prioritize simplicity and speed. While Clay excels at complex workflow automation and multi-source data aggregation, it requires significant setup time and technical knowledge. Derrick operates natively within Google Sheets without CSV exports or complex configuration, saving five to ten hours monthly. Both platforms provide data enrichment, but Derrick includes integrated AI with Claude and ChatGPT for automatic scoring and segmentation. Additionally, Derrick's rollover credits and no credit card requirement for the free tier provide more flexibility than Clay's traditional pricing model, making it ideal for teams seeking faster implementation and ease of use.
Derrick vs Clay vs Wiza: which is true for pricing?
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Derrick offers transparent, credit-based pricing starting at zero dollars with no credit card required, making it accessible for teams testing the platform. Clay operates on a subscription model with variable pricing based on usage and data sources, while Wiza focuses primarily on LinkedIn automation with its own pricing structure. Derrick's standout advantage is rollover credits monthly, meaning unused credits carry forward without expiration, providing genuine flexibility for teams with fluctuating prospecting volumes. Additionally, Derrick's integration directly within Google Sheets eliminates expensive third-party tools, potentially saving thousands annually compared to Clay's complex setup requirements or Wiza's LinkedIn-dependent approach.
How does Wiza compare to Clay for data accuracy?
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Wiza's strength is accurate contact data and scalable LinkedIn-based outreach, but its data depth stops at surface-level profiles and relies heavily on LinkedIn data quality and ongoing validation. Clay offers broader data enrichment with multiple sources yet can suffer from accuracy variability and setup complexity. Derrick sits in the middle by delivering 50+ enrichment attributes per contact, real-time email validation, and a native Google Sheets workflow with seamless automation, all without CSV exports or complex integrations, plus credits that roll over and no required card for the free tier. This combination often yields more consistent, actionable data at speed for B2B outreach.
Which is a better pricing fit: Derrick or Wiza?
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The pricing fit depends on your team's priorities. Wiza focuses exclusively on LinkedIn automation with lower entry costs but limited enrichment depth, making it ideal for volume-driven outreach. Derrick offers broader data enrichment capabilities with rollover credits, no credit card required for the free tier, and transparent monthly pricing starting at just nine dollars. If you need comprehensive prospect data beyond LinkedIn profiles, Derrick provides better long-term value with fifty plus enrichment attributes per contact and integrated AI tools for segmentation, whereas Wiza works best as a focused LinkedIn-only solution.
Can Derrick replace both Clay and Wiza for your workflow?
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Yes, Derrick can effectively replace both Clay and Wiza for many parts of your workflow, but with caveats. Derrick excels as a 100% native Google Sheets enrichment and prospecting hub, offering real-time email validation, 50+ enrichment attributes, AI scoring and segmentation, and seamless automation across 3000+ integrations, all without CSV exports or complex setup. Clay provides multi-source data enrichment and dynamic prospecting workflows, while Wiza focuses on LinkedIn-driven outreach and contact verification. Derrick consolidates data enrichment, outreach planning, and CRM-ready outputs in one place, reducing setup time and manual data wrangling. If your needs center on real-time enrichment, email deliverability, and scalable outreach from Sheets, Derrick can replace both, though you may want to supplement with dedicated data verification or LinkedIn-specific tactics only if your strategy relies heavily on those modes.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneWiza vs Derrick - solo duel
Drop the third-party context and see how Wiza compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
