TL;DR – LaGrowthMachine Pricing
- Basic: €60/month per identity – LinkedIn + Email automation – 250 leads enriched/month
- Pro: €120/month per identity – Multichannel Inbox + Rotating Inbox (5 emails) – 400 leads/month
- Ultimate: €120/month per identity – Twitter/X + CRM sync + 10 rotating emails – 1,000 leads/month
- Model: Billed per identity (= per person automating campaigns)
- Features: 14-day free trial, 2 months free on annual subscription, enrichment included
💡 LaGrowthMachine for automation + Derrick for enrichment = complete stack. Enrich your lists with Derrick (from €9/month with unlimited credit rollover), then automate with LGM.
Overview of LaGrowthMachine
LaGrowthMachine (LGM) is a multichannel automation platform specialized in B2B prospecting. The tool automates cold outreach campaigns across LinkedIn, Email, and Twitter/X from a centralized interface.
Designed for sales teams, founders, and lead generation agencies, LGM stands out with its multichannel approach and enhanced security for LinkedIn automation (cloud-based with dedicated 5G mobile proxies). The platform also includes data enrichment features, a unified inbox, and native CRM integrations.
Better together — complementary tools
multichannel outreach — no enrichment
no enrichment credits
sends sequences — you supply the contact data
credits/month
email + phone + LinkedIn · roll over
Full stack: $80/mo
LaGrowthMachine Pricing Plans
LaGrowthMachine offers 3 main plans, billed per identity (one identity = one person launching campaigns). All plans include a 14-day free trial with no credit card required.
Annual Pricing (2 months free)
| Plan | Price/identity/month | Channels | Leads enriched/month | Rotating emails | Max campaigns |
|---|---|---|---|---|---|
| Basic | €60 | LinkedIn + Email | 250 | 1 | 3 |
| Pro ⭐ | €120 | LinkedIn + Email + Calls | 400 | 5 | 6 |
| Ultimate | €120 | LinkedIn + Email + X + Calls | 1,000 | 10 | Unlimited |
⭐ Pro = Most popular plan
Monthly Pricing (no commitment)
The same plans are available with monthly, quarterly, or semi-annual billing, without the 2 free months from the annual subscription. The price per identity remains the same, but annual commitment saves the equivalent of 2 months.
Custom Plans
Agency: For lead gen agencies and freelancers (minimum 6 identities). Benefits: dedicated support, personalized onboarding, exclusive features, discounted pricing.
Custom: From €150/month, 6-month minimum commitment. For teams with specific feature and limit requirements.
Detailed Pricing Model Analysis
How Per-Identity Billing Works
An identity corresponds to a connected LinkedIn and email profile that automates campaigns. It’s the equivalent of a “seat” or user license.
Real-world example:
- Your team has 3 sales reps automating campaigns → 3 identities = 3 × €120 = €360/month (Pro plan)
- You have 5 members in the tool but only 2 automate → 2 identities billed
- Invited members (free) can prepare campaigns, view results, and qualify leads, but cannot launch campaigns under their name
Lead Enrichment: Credit System
Each plan includes a monthly quota of enriched leads:
- Basic: 250 leads/month
- Pro: 400 leads/month
- Ultimate: 1,000 leads/month
Enrichment consumes credits based on detail level:
- Full enrichment (verified email + complete data): 5 credits/lead
- Data enrichment (profile + company only): 1 credit/lead
If you exceed your monthly quota, you can purchase additional enrichment credits on demand. For teams needing to enrich large volumes (5,000+ leads/month), specialized enrichment solutions like Derrick offer significantly better per-credit rates with unlimited rollover.
Rotating Inbox: Multiplying Send Volumes
The Rotating Inbox allows connecting multiple email addresses per identity to automatically distribute sends and protect your deliverability:
- Basic: 1 email only per identity
- Pro: Up to 5 rotating emails per identity
- Ultimate: Up to 10 rotating emails per identity
This feature is critical for scaling volumes without compromising your sending reputation.
Cost Comparison per Identity and Channel
Total Cost for a 3-Person Team
| Configuration | Plan | Identities | Price/month | Included channels | Enriched leads |
|---|---|---|---|---|---|
| Starter team | Basic | 3 | €180 | LinkedIn + Email | 750 |
| Pro team | Pro | 3 | €360 | LinkedIn + Email + Calls | 1,200 |
| Ultimate team | Ultimate | 3 | €360 | LinkedIn + Email + X + Calls | 3,000 |
Additional Enrichment Cost
If you exceed included quotas, LGM offers enrichment packs:
- 500 leads data enrichment (1 credit/lead): ~€5
- 100 leads full enrichment (5 credits/lead): ~€25
For enriching large monthly volumes (5,000+ leads), Derrick offers a more economical credit model: 4,000 credits for €9/month (SMALL plan) or €0.00225/credit, with unlimited rollover of unused credits.
What’s Included in Each LaGrowthMachine Plan
Basic Plan (€60/month per identity)
Automation & Channels:
- LinkedIn automation (visits, invitations, messages, AI voice notes)
- Email automation (sending, follow-ups, tracking)
- Import from LinkedIn (Sales Nav, lists, events)
- Ready-to-use campaign templates
Enrichment & Database:
- 250 enriched leads/month included
- Waterfall email enrichment (9 providers + 2 verification tools)
- Access to LGM database (27M+ companies)
- 24 custom fields
Team & Support:
- Up to 3 identities max
- 3 free members included
- Max 3 simultaneous active campaigns
- Instant AI support + human support within 24h
Pro Plan (€120/month per identity) ⭐
Everything in Basic, plus:
Advanced Automation:
- Unified Multichannel Inbox (LinkedIn + Email)
- Rotating Inbox (5 emails per identity)
- Custom workflows (drag & drop)
- A/B testing (emails, LinkedIn messages, invitations)
- Real Chat Mode (simulates natural LinkedIn conversation)
- Automated Social Warming (likes, follows, visits)
Enrichment & Integrations:
- 400 enriched leads/month included
- Import LinkedIn Intent Data (likers, commenters, event attendees)
- Advanced integrations (Zapier, Make, Clay, API)
- Slack notifications
Team & Limits:
- Unlimited identities
- 25 free members included
- Max 6 active campaigns
- Priority support within 4h
Ultimate Plan (€120/month per identity)
Everything in Pro, plus:
Channels & Volumes:
- Full Twitter/X automation
- Extended Rotating Inbox (10 emails per identity)
- Unlimited active campaigns
CRM & Workflows:
- Native HubSpot / Pipedrive sync (messages, activities, enrichment)
- Automatic CRM enrichment
- Trigger workflows in your CRM
- Unlimited members
Enrichment & Support:
- 1,000 enriched leads/month included
- Priority support within 2h
- Dedicated Account Manager (from 4 identities)
- Personal Outreach Strategist (from 4 identities)
How to Combine LaGrowthMachine and Derrick for a Complete Stack
LaGrowthMachine excels at multichannel campaign automation, but like any automation tool, its effectiveness depends directly on input data quality. This is where a B2B data enrichment tool like Derrick becomes complementary.
Recommended Workflow
Step 1: Build and enrich your list with Derrick
- Scrape LinkedIn Sales Navigator or import your existing leads into Google Sheets
- Use Derrick for bulk enrichment: LinkedIn URLs, professional emails, phone numbers
- Derrick cost: from €0.00225/credit (SMALL plan) with unlimited rollover of unused credits
Step 2: Import into LaGrowthMachine
- Export your enriched list from Google Sheets (CSV)
- Import into LGM and create your segmented audiences
- Enriched data enables advanced message personalization
Step 3: Launch your automated campaigns
- Create multichannel sequences (LinkedIn → Email → Call → Twitter)
- LGM automates sending and tracking across all channels
- Unified inbox centralizes all responses
Why This Combination Works
Complementary Strengths:
- Derrick: Specialist in massive enrichment with optimized cost/credit (€0.002 vs €0.02-0.05 at competitors) and unlimited rollover
- LGM: Specialist in multichannel automation with unified inbox and advanced conditional sequences
Savings Achieved:
- Enriching your leads with Derrick rather than via LGM enrichment saves you up to 70% on large volume enrichment
- Example: enriching 5,000 leads/month costs ~€250 in LGM credits vs ~€11 with Derrick (SMALL plan)
Improved ROI:
- More complete data = deeper personalization
- Better open and response rates
- Optimized conversion at constant budget
FAQ – Frequently Asked Questions About LaGrowthMachine Pricing
What is the price of LaGrowthMachine for a small team?
For a team of 2-3 people automating, the Pro plan is generally most suitable. Budget €240-360/month (2-3 identities × €120) with annual commitment. You get Multichannel Inbox, 5 rotating emails per person, and 800-1,200 enriched leads/month included.
Does LaGrowthMachine offer a free plan?
LGM offers a 14-day free trial (no credit card required) that provides access to all features except custom workflows. This is sufficient to test the tool with ready-to-use templates. There is no permanent free plan.
Do LaGrowthMachine enrichment credits expire?
Monthly quotas included in each plan (250, 400, or 1,000 leads) do not accumulate month-to-month. If you don’t use your 400 leads for the month on Pro, they’re lost. For variable volumes, Derrick offers a credit system with unlimited rollover on all paid plans.
Can you change plans mid-subscription?
Yes, LaGrowthMachine allows upgrading, downgrading, adding, or removing identities at any time from billing settings. Adjustments are applied immediately and billing is prorated.
What CRM integrations are available?
HubSpot and Pipedrive are natively supported on the Ultimate plan with full bidirectional synchronization. Other CRMs (Salesforce, Close.io, Freshsales, Copper, Zoho) can be connected via Zapier on Pro and Ultimate plans.
How does the member vs identity system work?
A member is a person on your team with access to the LGM platform (free, based on plan quotas). An identity is a member who can launch campaigns (paid, billed per identity). Example: you can have 10 members preparing lists, but only 3 identities automating = you pay for 3 identities.
Do you need LinkedIn Sales Navigator to use LaGrowthMachine?
No, LinkedIn Sales Navigator is not mandatory. You can use LGM with a free or Premium LinkedIn account. Sales Navigator facilitates importing targeted lists but isn’t required for campaign automation. If you’re looking to enrich LinkedIn leads without Sales Nav, check our comparison of the best LinkedIn scraping tools.
What is the support response time on each plan?
Basic: instant AI support + human support within 24h | Pro: priority support within 4h | Ultimate: priority support within 2h + dedicated Account Manager from 4 identities. Support is internalized in France (Marion’s team).
Last pricing update: December 2026
LaGrowthMachine is a registered trademark of its publisher. This article objectively compares public pricing plans without commercial affiliation.