Apollo
- Starting price: Free / $49 annual or $59 monthly /seat (post-2026 price increase)
- Free plan: Yes (Free forever)
- Founded: 2015
- HQ: San Francisco, CA
Updated
Apollo vs LaGrowthMachine vs Derrick: Which Is Better in 2026?
- Short answer
- Apollo vs LaGrowthMachine vs Derrick: Apollo is a b2b sales intelligence and outreach, LaGrowthMachine is a multichannel outbound sequencing platform (linkedin + email + twitter + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Apollo or LaGrowthMachine) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Apollo or LaGrowthMachine for outreach.
Apollo is a B2B database vendor - seat-time + record access charged per user, per year. The side-by-side comparison below tracks Apollo's total-cost-of-ownership across team growth and lookup volume against Derrick's credit-pool model where the cost moves with usage, not headcount.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Apollo vs LaGrowthMachine vs Derrick at a glance
LaGrowthMachine
- Starting price: €60/identity/mo (Basic, annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2018
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Apollo and LaGrowthMachine
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Real-time validation and enrichment without data gaps
Real-time validation and enrichment without data gaps is where Apollo often falls short, as its enrichment can show gaps in niche industries, while LaGrowthMachine focuses on multi-channel outreach rather than real-time data certainty. Derrick solves this by delivering 100% native Google Sheets enrichment with real-time email validation and 50+ attributes per contact, ensuring records stay complete as you scale. Expect measurable gains, such as faster list prep and fewer follow-up corrections, translating to more deliverable emails and higher pipeline velocity. A practical use case is instant enrichment of newly added leads during a live outreach sequence, preventing data gaps before campaigns launch.
02 Flexible, scalable integrations without code changes required
Derrick addresses the integration rigidity seen with Apollo and LaGrowthMachine, which rely on more manual or limited integration pathways and often require custom work for scale. Unlike Apollo’s data-centric approach or LaGrowthMachine’s multi-channel workflows, Derrick delivers flexible, scalable integrations without any code changes. Teams can connect 3000+ apps via Zapier/Make/n8n or leverage 100% native Google Sheets for seamless expansion, saving an estimated 5-10 hours per month in setup and maintenance. A practical use case: rapidly adding new data sources and expanding outreach workflows without disrupting current operations.
03 Automated Data Enrichment Quality with Real-Time Validation
Apollo and LaGrowthMachine struggle with data enrichment quality and real-time validation, often yielding incomplete or outdated records that stall outreach. Derrick bypasses these gaps by delivering 50+ enrichment attributes per contact and real-time email validation directly inside Google Sheets, ensuring every profile is complete before activation. Teams report a measurable boost in deliverability and faster prospecting cycles, with up to 20% improved contact accuracy and reduced manual cleansing time. A practical use case is instant enrichment of a CSV-imported lead list, followed by immediate validation before campaign deployment.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Apollo, LaGrowthMachine, and Derrick each genuinely win.
What Apollo does better
- Massive 250M+ contact database
- All-in-one stack at SMB price
- Intuitive list-builder
What LaGrowthMachine does better
- Best-in-class visual sequence builder
- Unified multichannel inbox
- Strong native CRM sync (Ultimate tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Apollo | LaGrowthMachine | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $49 annual or $59 monthly /seat (post-2026 price increase) | €60/identity/mo (Basic, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€588/yr | ~€720/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (Free forever) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Apollo vs LaGrowthMachine vs Derrick: full feature comparison
| apollo | Derrick App | LaGrowthMachine | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✕ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✕ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 59$/mois | 9€/mois | 60€/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Sales Intelligence derrick
best value for money
Results first.
Discover Derrick →
Multi-Channel Outbound Sequencing
Apollo vs LaGrowthMachine vs Derrick pricing breakdown
Sales Intelligence Apollo
Free / $49 annual or $59 monthly /seat (post-2026 price increase)
Best for: SMB & mid-market outbound
Apollo offers a free tier with limited credits, with paid plans starting at a moderate monthly rate; the pricing page covers all tiers, usage caps, and add-ons. See full pricing breakdown for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multi-Channel Outbound Sequencing LaGrowthMachine
€60/identity/mo (Basic, annual)
Best for: SDR teams running serious multichannel outbound
LaGrowthMachine offers multi-channel outreach with pricing planned to scale, starting with an entry-level option and paid tiers for larger teams; see the full pricing breakdown for all details and safeguards on usage. For complete pricing details, view the pricing page.
Migration Guide
How to switch from Apollo to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Apollo, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Apollo if…
- You specifically need smb & mid-market outbound
- Massive 250M+ contact database
- All-in-one stack at SMB price
- You're already invested in the Apollo ecosystem
Pick LaGrowthMachine if…
- You specifically need sdr teams running serious multichannel outbound
- Best-in-class visual sequence builder
- Unified multichannel inbox
- You're already invested in the LaGrowthMachine ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Apollo vs LaGrowthMachine
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
Can Derrick vs Apollo improve prospecting more than LaGrowthMachine?
+
Each platform excels in different areas, so the answer depends on your specific needs. Apollo offers the largest verified contact database with strong email accuracy, making it ideal for high-volume prospecting at scale. LaGrowthMachine specializes in multi-channel automation and LinkedIn outreach sequences. Derrick uniquely operates natively within Google Sheets, combining data enrichment with fifty-plus attributes per contact, integrated AI scoring using Claude and ChatGPT, and real-time email validation-all without leaving your spreadsheet. If you prioritize seamless workflow integration, cost efficiency, and avoiding external platforms, Derrick delivers superior prospecting improvement by consolidating enrichment and automation directly where your data lives, while Apollo and LaGrowthMachine excel when you need specialized databases or channel-specific automation respectively.
Is Derrick a better alternative to Apollo for data enrichment?
+
Derrick offers distinct advantages for data enrichment compared to Apollo. While Apollo excels at scale with its massive contact database, Derrick provides 50+ enrichment attributes per contact directly within Google Sheets without requiring exports or complex integrations. Derrick's real-time email validation ensures better deliverability than Apollo's batch verification, and its integrated AI with Claude and ChatGPT enables automated scoring and segmentation. Derrick's rollover credits and no credit card requirement for the free tier offer greater flexibility, making it ideal for teams prioritizing enrichment depth and operational efficiency over database breadth.
What’s the difference between Derrick and LaGrowthMachine?
+
Derrick is a Google Sheets-native data enrichment platform that eliminates the need for CSV exports or external tools, while LaGrowthMachine focuses primarily on multi-channel outreach automation. Derrick enriches prospect records with 50+ attributes including real-time email validation directly in your spreadsheet, whereas LaGrowthMachine relies on external data sources that often require manual verification. Additionally, Derrick integrates built-in AI capabilities with Claude and ChatGPT for automated scoring and segmentation, making it ideal for teams seeking deep data enrichment before launching campaigns, while LaGrowthMachine excels at executing outreach sequences at scale.
Which is a better pricing option: Derrick or Apollo?
+
Between Derrick and Apollo, the better pricing option depends on your needs. Derrick offers a transparent, credit-based model with credits that roll over monthly and no credit card required for the free tier, plus native Google Sheets integration and AI-powered scoring. Apollo focuses on a broad contact database and outbound tooling, but often comes with higher upfront costs and data enrichment limitations. If you value cost efficiency, ease of setup, and ongoing flexibility, Derrick’s pricing is typically more advantageous for long-term, scalable prospecting; for pure scale and data breadth, Apollo may justify its investment.
How does Derrick compare to LaGrowthMachine on features and use cases?
+
Derrick operates as a native Google Sheets platform focused on data enrichment and AI-powered prospect qualification, while LaGrowthMachine specializes in multi-channel outreach automation across email, LinkedIn, and calls. Derrick excels at enriching contact records with 50+ attributes and real-time email validation directly within spreadsheets, eliminating manual exports and complex setup. LaGrowthMachine prioritizes campaign execution and behavioral triggers but relies on external data sources for enrichment. For teams seeking integrated enrichment with built-in AI scoring and segmentation, Derrick offers a more streamlined approach. LaGrowthMachine works better for those prioritizing outreach sequence orchestration at scale. Many users combine both tools for comprehensive prospecting workflows.
Can Apollo vs LaGrowthMachine be replaced by Derrick for automation?
+
Yes, Derrick can replace Apollo and LaGrowthMachine for automation in many B2B prospecting workflows, but with considerations. Derrick excels as a native Google Sheets-based enrichment platform with 50+ attributes per contact, real-time email validation, integrated AI scoring and segmentation (Claude and ChatGPT), and extensive automation via 3000+ integrations, all without CSV exports or complex setup. Apollo provides broad contact databases and strong outreach tooling, while LaGrowthMachine offers multi-channel LinkedIn/email sequences and behavioral triggers. If your priorities are data enrichment depth, real-time validation, and seamless, sheet-centered automation (with flexible credits and no credit card for the free tier), Derrick can consolidate or even replace both by delivering enriched contacts, AI-driven segmentation, and scalable automation directly inside Sheets. However, for teams prioritizing best-in-class data breadth, niche enrichment, or specialized multi-channel orchestration beyond Sheets, using Apollo or LaGrowthMachine in conjunction with Derrick may yield the strongest results.
One-on-one
apollo vs Derrick - solo duel
Drop the third-party context and see how apollo compares to Derrick alone.
Open the head-to-head → One-on-oneLaGrowthMachine vs Derrick - solo duel
Drop the third-party context and see how LaGrowthMachine compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring
