Clay
- Starting price: Free / $134/mo (annual)
- Free plan: Yes (limited credits)
- Founded: 2017
- HQ: New York, NY
Updated
Clay vs LaGrowthMachine vs Derrick: Which Is Better in 2026?
- Short answer
- Clay vs LaGrowthMachine vs Derrick: Clay is a multi-source data enrichment with ai workflows, LaGrowthMachine is a multichannel outbound sequencing platform (linkedin + email + twitter + calls). Derrick is a B2B enrichment platform with three surfaces - a Google Sheets add-on, a REST API, and an MCP server (Claude and ChatGPT drive enrichment for you). Hit rates are noticeably higher (more emails + phone numbers returned per query than Clay or LaGrowthMachine) and pricing is lower - free forever with 100 credits/month, paid plans from €9/month. Most teams pair Derrick for the data layer with Clay or LaGrowthMachine for outreach.
Email + phone finders like Clay live on data freshness and source diversity. The side-by-side comparison below pits Clay's coverage by region, free-tier ceiling and credit-burn rate against Derrick's flat-credit pool that funds email + phone + LinkedIn + firmographics from one wallet.
Free plan Yes - 100 credits/mo
Starts at €9/mo
Setup time 30 seconds
Where it lives Google Sheets
✓ Free forever · ✓ No credit card · ✓ Cancel anytime · ✓ Your data stays in your Sheet
Trusted by 31,000+ users worldwide.
CURSOR Quick Facts
Clay vs LaGrowthMachine vs Derrick at a glance
LaGrowthMachine
- Starting price: €60/identity/mo (Basic, annual)
- Free plan: 14-day free trial (no credit card)
- Founded: 2018
- HQ: Paris, France
Derrick
★ Recommended- Starting price: Free · Paid from €9/mo
- Free plan: Yes - 100 credits/mo permanent
- Founded: 2023
- HQ: Marseille, FR
Why Derrick wins 01
02
03
Why teams pick Derrick over Clay and LaGrowthMachine
3 core reasons SDRs and ops teams switch to Derrick. Click to expand each.
01 Save time with native Google Sheets enrichment, no setup delays
Clay and LaGrowthMachine both require setup steps or multi-tool workflows to enrich data, which can delay deployment and slow time-to-prospect. Derrick delivers native Google Sheets enrichment without CSV exports or complex configuration, eliminating setup delays. Users typically save 5-10 hours per month by avoiding manual data stitching and export steps, while Derrick keeps enrichment 100% inside Sheets. With Derrick, you access 50+ attributes, real-time email validation, and AI-driven insights directly in Sheets, enabling instant outreach readiness.
02 Real-time data quality boosts confidence before outreach
Clay and LaGrowthMachine struggle with consistent data quality at scale, often delivering outdated or incomplete contact details that risk wasted outreach. Derrick tackles this by delivering real-time data quality across 50+ attributes with instant validation, directly inside 100% native Google Sheets. This yields measurable confidence before outreach, reducing bounce and mis-targeting, and can cut deploy-time by up to 5-10 hours per month while improving deliverability. With Derrick, teams gain trusted, ready-to-launch lists that stay clean as campaigns scale.
03 Streamlined setup with hands-off data validation and workflow
Clay and LaGrowthMachine both demand setup effort and ongoing validation to maintain data quality, slowing campaigns and risking inaccuracies before outreach. Derrick provides a streamlined, hands-off workflow by keeping everything native to Google Sheets, eliminating CSV exports and complex configurations. Users experience faster setup and reliable data validation with real-time checks, saving 5–10 hours per month and reducing misfires in campaigns. A practical use case is instantly enriching 50+ attributes per contact without leaving Sheets, then triggering automated sequences once data meets quality thresholds.
Honest Comparison 
derrick
What each tool does better
We're upfront - every tool has strengths. Here's where Clay, LaGrowthMachine, and Derrick each genuinely win.
What Clay does better
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- Open architecture (HTTP API + custom functions)
What LaGrowthMachine does better
- Best-in-class visual sequence builder
- Unified multichannel inbox
- Strong native CRM sync (Ultimate tier)
What Derrick does better
- Free forever - €0/mo with 100 credits permanent in Google Sheets
- 100+ data points per lead - verified emails, phones, LinkedIn, tech stack, SIRET
- Zero LinkedIn ban risk + real-time email verification built in
- Pair with any sequencer - LaGrowthMachine, Smartlead, Lemlist, HeyReach
Real Annual Cost
True cost over 12 months
Headline pricing rarely tells the whole story. Here's the real cost of running each tool for a year.
| Clay | LaGrowthMachine | Derrick | |
|---|---|---|---|
| Starting price (monthly) | Free / $134/mo (annual) | €60/identity/mo (Basic, annual) | €0 (free) · €9/mo paid |
| Annual cost (base) | ~€1,608/yr | ~€720/yr | €0/yr free · ~€108/yr paid |
| Free plan? | Yes (limited credits) | 14-day free trial (no credit card) | ✓ Forever - 100 credits/mo |
| Setup cost | Hours to days | Hours to days | 30 seconds via Marketplace |
| Switching cost | CSV export + retraining | CSV export + retraining | Zero - works alongside any stack |
💡 Most teams pay 2-5x more on add-ons (extra seats, phone credits, integrations) than on the headline base price. Derrick keeps everything in one transparent tier.
Feature-by-Feature
Clay vs LaGrowthMachine vs Derrick: full feature comparison
| Clay | Derrick App | LaGrowthMachine | |
|---|---|---|---|
| Works natively in Google Sheets | ✕ | ✓ | ✕ |
| Requires LinkedIn Sales Navigator ($100/month) | ✕ | ✕ | ✕ |
| Sales Navigator 1-click import | ✓ | ✓ | ✓ |
| Email finder with real-time validation | ✓ | ✓ | ✓ |
| Phone finder from LinkedIn | ✓ | ✓ | ✓ |
| Company tech stack lookup | ✓ | ✓ | ✕ |
| SimilarWeb & G2 insights integrated | ✓ | ✓ | ✕ |
| AI integration (Claude & ChatGPT) | ✓ | ✓ | ✓ |
| Automatic AI Lead Scoring | ✓ | ✓ | ✓ |
| Data cleaning & normalization | ✓ | ✓ | ✓ |
| Multi-platform scraping (Instagram, Twitter, Facebook) | ✓ | ✕ | ✓ |
| Zapier, Make, n8n integrations | ✓ | ✓ | ✓ |
| Public API available | ✓ | ✓ | ✓ |
| Native CRM integrations (HubSpot, Salesforce) | ✓ | ✕ | ✓ |
| Entry price (paid plan) | 149$/mois | 9€/mois | 60€/mois |
| Permanent free plan | ✓ | ✓ | ✓ |
| Rollover credits to next month | ✕ | ✓ | ✕ |
| Simple and transparent credit system | ✕ | ✓ | ✓ |
| Simple setup & onboarding | ✕ | ✓ | ✓ |
| Complete documentation | ✓ | ✓ | ✓ |
Pricing in a nutshell Data Enrichment derrick
best value for money
Results first.
Discover Derrick →
Multi-Channel Outbound Sequencing
Clay vs LaGrowthMachine vs Derrick pricing breakdown
Data Enrichment Clay
Free / $134/mo (annual)
Best for: GTM ops & technical SDR teams
Clay offers scalable pricing with a free tier and paid plans starting at a low entry price; see full pricing breakdown on the dedicated Pricing Clay page for complete details.
Results first.
Complexity removed.
Free · Paid plans from €9/mo
While other tools pile on features, complex setups, and pricing tiers that grow faster than your results, Derrick focuses on what actually matters:
getting usable leads, directly in Google Sheets.
No heavy workflows, No endless configuration. No learning curve.
Multi-Channel Outbound Sequencing LaGrowthMachine
€60/identity/mo (Basic, annual)
Best for: SDR teams running serious multichannel outbound
LaGrowthMachine offers multi-channel outreach with pricing that typically starts at a modest entry tier, with paid plans scaling based on outreach volume and features. See full pricing breakdown for complete details and plan-by-plan options.
Migration Guide
How to switch from Clay to Derrick in 3 steps
Derrick is a Google Workspace app - no formulas to learn, no pipelines to migrate, no engineering work. Add it to Google Sheets and you're enriching in under a minute.
1
~30 sec Install Derrick from Google Workspace Marketplace
Click the install button on our Marketplace listing and grant Google Sheets access. No credit card required - you start with 100 free credits per month.
2
~30 sec Open any Google Sheet → Extensions → Derrick
Open a Sheet with your prospect list (paste a CSV from Clay, scrape from LinkedIn Sales Navigator, or import from your CRM). Click Extensions → Derrick and the sidebar opens with all enrichment features ready to use.
3
~1 min Enrich your list with one click
Select the column with names, LinkedIn URLs, or company domains. Pick what you want - emails, phone numbers, LinkedIn data, company info, tech stack - and click "Enrich". Derrick fills the columns directly in your Sheet. No exports, no pipelines, no waiting.
Install Derrick free →
100 free credits / month · No credit card · Cancel anytime
Decision in 60 seconds
Which one is right for you?
Pick Clay if…
- You specifically need gtm ops & technical sdr teams
- Best-in-class waterfall enrichment
- Claygent AI for research at scale
- You're already invested in the Clay ecosystem
Pick LaGrowthMachine if…
- You specifically need sdr teams running serious multichannel outbound
- Best-in-class visual sequence builder
- Unified multichannel inbox
- You're already invested in the LaGrowthMachine ecosystem
Pick Derrick if…
- You want B2B enrichment directly in Google Sheets
- You need a usable free plan (100 credits/mo, no card)
- You don't want long contracts, lock-in, or sales calls
- You need 100+ data points per lead in one tool
What teams say after switching from Clay vs LaGrowthMachine
See what our customers say about Derrick.
"This app saved me so much time and effort. Great for anyone looking to build a contact list or network at scale quickly. As a start-up it's been invaluable."
Alex Clark
Director | SaaS GTM Leader
"Working pretty nifty compared to Snov.Io. Price wise it does give a fair shake, and IMO better interface since it's google sheets."
David Sire
Mortgage Broker at Zero Point Mortgage
"Derrick is a very simple and user-friendly app to enrich your contacts database. Best thing: you can test it for free. And then the price is so low, it's a no brainer."
Etienne Grange
CEO Form'actions
"Super easy to enrich linkedin urls using this tool. Both personal and company url data can be easily enriched with a click of a button."
Zaid Bilal
RevOps Professional
"Amazing Tool, I would like to advocate this to my colleagues. So that you can get more users. Keep it Up. 5 Stars!"
Asif Hanzala
Lead Generation Specialist at IdeaPeel
"This app is fantastic. Brilliantly created to help small and mid sized businesses."
Dan Hughes
Founder/CEO, AlmanacIO
"I have been using other expensive apps or freemium like phantombuster, but Derrick has replaced them all. I love the simplicity of the Google sheet add-in, but what is best is the efficiency it delivers."
Julien Walon Cohen
CEO & Co-founder @ Diffly | B2B Sales Advisor
"The LinkedIn scraping and email finder combo is incredibly powerful. I can build a complete prospect list with contact info in under an hour. Absolute must-have for outbound."
Michael Kim
SDR Team Lead at CloudScale
"Have tested over 10+ LI scraper apps, Derrick beats them all. Simple to use, accurate data, and affordable price."
AJ Alexander
Opportunity Prospector
Frequently Asked Questions
What’s the Derrick vs Clay main difference for prospecting?
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The main difference lies in approach: Clay is a data enrichment and automation platform requiring significant setup and external workflows, while Derrick operates natively within Google Sheets, eliminating CSV exports and complex configuration entirely. Clay excels at aggregating multiple data sources through APIs and workflow builders, but demands technical expertise and time investment. Derrick prioritizes simplicity and speed, delivering 50+ enrichment attributes directly in your spreadsheet with integrated AI scoring from Claude and ChatGPT. For teams valuing quick prospecting without platform switching, Derrick saves 5-10 hours monthly while Clay suits organizations running high-volume campaigns willing to invest in setup complexity.
Is Derrick a better alternative to Clay for outreach?
+
Whether Derrick is a better alternative to Clay depends on your priorities. Clay excels at complex workflow automation and aggregating data from multiple sources, making it ideal for teams running sophisticated multi-step campaigns. However, Derrick offers a more streamlined approach by operating natively within Google Sheets, eliminating setup complexity and CSV exports entirely. Derrick also provides real-time email validation, integrated AI scoring with Claude and ChatGPT, and rollover credits with no credit card required for the free tier. If you value simplicity, speed, and native spreadsheet workflows over advanced automation sequences, Derrick delivers faster time-to-value for outreach prospecting.
Derrick vs Clay vs LaGrowthMachine: which is best overall?
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The best choice depends on your priorities. Clay excels at data enrichment and workflow automation with 50+ integrated sources, making it ideal for teams needing sophisticated prospecting sequences. LaGrowthMachine specializes in multi-channel outreach automation across email, LinkedIn, and calls with strong behavioral triggers. Derrick stands out for teams already using Google Sheets, offering native integration without CSV exports, real-time email validation, AI-powered scoring with Claude and ChatGPT, and rollover credits. If you prioritize simplicity and cost-efficiency within your existing spreadsheet workflow, Derrick saves five to ten hours monthly. For complex data sourcing, choose Clay; for multi-channel campaign execution, choose LaGrowthMachine.
Which pricing is better between Derrick and LaGrowthMachine?
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Between Derrick and LaGrowthMachine, the pricing is generally more favorable for Derrick if you value long-term flexibility, real-time data enrichment, and seamless Google Sheets native use. Derrick offers a free tier with 100 credits and scalable paid plans (Small to XL) that deliver tangible value via 50+ enrichment attributes, real-time email validation, AI scoring, and extensive integrations, all without a credit card requirement for the free tier. LaGrowthMachine emphasizes multi-channel automation and campaign execution, but its pricing is more aligned with throughput rather than deep data enrichment. If your priority is cost-efficient data quality and ease of setup in a Google Sheets-centric workflow, Derrick provides a clearer, verifiable value proposition.
Does Clay offer a better review than LaGrowthMachine?
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Both Clay and LaGrowthMachine offer distinct strengths, but they excel in different areas. Clay focuses on data enrichment and real-time contact verification across 50+ sources, making it stronger for data quality. LaGrowthMachine prioritizes multi-channel outreach automation with behavioral triggers, better for campaign execution. Clay generally receives higher marks for enrichment accuracy, while LaGrowthMachine excels at workflow orchestration. For teams needing both capabilities without complexity, Derrick combines native Google Sheets integration with 50+ enrichment attributes, real-time email validation, and built-in AI scoring-eliminating the need to juggle multiple platforms while saving significant time and cost.
Can Derrick replace both Clay and LaGrowthMachine?
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Derrick cannot be said to replace both Clay and LaGrowthMachine in all use cases, but it can replace several of their core pain points depending on your needs. Derrick excels as a 100% native Google Sheets enrichment and prospecting center, offering real-time email validation, AI-powered scoring and segmentation, and 50+ enrichment attributes without exporting to CSV or complex setups. Clay specializes in multi-source data enrichment and flexible automation, while LaGrowthMachine focuses on multi-channel LinkedIn/email outreach orchestration. If your priority is streamlined, fast setup, deeper data accuracy in a Sheets-native workflow, and scalable credits with rollover, Derrick can cover many preparation and qualification steps before you deploy campaigns on Clay or LaGrowthMachine. However, for highly niche data enrichment, advanced workflow customization, or specialized multi-channel orchestration out of the box, Clay and LaGrowthMachine provide complementary strengths that Derrick alone may not fully replace.
One-on-one
Clay vs Derrick - solo duel
Drop the third-party context and see how Clay compares to Derrick alone.
Open the head-to-head → One-on-oneLaGrowthMachine vs Derrick - solo duel
Drop the third-party context and see how LaGrowthMachine compares to Derrick alone.
Open the head-to-head → Curated stackAll B2B sales tools we reviewed in depth
Step back from the duel - see our hand-picked sales-tool selection and how every category fits together.
See the full curation → Keep Exploring 
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